• Korea Trade Review
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• v.45 no.5
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• pp.261-277
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• 2020

The purpose of this study is to analyze whether SMEs' technological capabilities and international marketing capabilities affect the export performance of the SMEs and to empirically test the moderating effect of the CEO's risk propensity on such a relationship. We obtained data from 190 SMEs located in Gwangju and Jeonnam Province in Korea through survey and performed a regression analysis for hypothesis testing based on these data. As a result of the analysis, it was found that SMEs' technological capabilities and international marketing capabilities had a significantly positive (+) effect on export performance, respectively. Also, the CEO's risk propensity was found to reinforce the relationship between technical competence and export performance, and the relationship between marketing capabilities and export performance was also found to be strengthened in the positive (+) direction. These results suggest that it is necessary for SMEs to continuously develop technological capabilities and international marketing capabilities to achieve successful export performance in overseas markets. Also, the CEO's propensity to promote these relationships may be important.

• The Journal of the Korea Contents Association
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• v.14 no.7
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• pp.457-467
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• 2014

In order to improve organization performance by CEO's leadership, the control systems have to be designed in accordance with CEO's strategic orientation. A management control systems (MCS) is a system which gathers and uses information to evaluate the performance of different organizational resources like human, physical, financial and also the organization as a whole considering the organizational strategies. The current study is conducted with the objective to explore the effects of CEO's Characteristics (Risk-taking tendency, and Achievement motivation) and control types (Behavioral control, and Result control) on organization performance. The characteristics of ceo - behavior control and risk-taking propensity - results in significantly positive effect on management control. On the other hand, risk-taking propensity has influence negatively on behavior control. The behavioral control is received negative influence from risk-taking propensity. and it received positive influence from motivation. and then it has effect on organization performance(indirct effect). To achieve the purpose of this study, Structural Equation Model (SEM) has been applied.

• The Journal of the Korea Contents Association
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• v.13 no.5
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• pp.377-386
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• 2013

The purposes of this study is to examine the effect of fitness Among Characteristics of CEO, Company's innovation and Management Control on Organization Performance. CEO characteristics are investigated by the risk-taking propensity, need for achievement. Company's Innovation are measured by product innovation, technological innovation. Management control are applied by action control and result control. Organization performances are analyzed by internal performance, growth performance, financial performance. the research methodology applied in this paper is contingency theory by Drazin and Van de Ven(1985) - selective approach, Interaction approach, system approach. This paper was applied by the Three way interaction term among CEO characteristics, Company's Innovation and Management control to analyze the influences to the organization performances. As a result of this paper, there are the differences between Two way interaction terms or three way interaction terms to affect the organization performances. this paper can confirm the desirable combinations between two or three variables(CEO characteristics, Company's Innovation and Management control) to affect significantly to the particular organization performance.

• Journal of Distribution Science
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• v.15 no.5
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• pp.5-15
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• 2017

Purpose - This research identified the factors to be considered when CEOs establish small companies and improve their businesses by analyzing the effects of their entrepreneurship and marketing activities on the business performance of small companies and suggested measures to utilize them strategically. Research design, data, and methodology - The research conducted a survey for companies located in Busan, and Gyeongnam area in Korea. To verify the model and hypothesis mentioned above, relevant items were allocated to each variable. Results - the research found that the innovation of entrepreneurship negatively affects formalization and centralization along with the propensity for risk-taking which negatively affects all the characteristics of an organization's structure. It was also found that the pro-activeness which was rejected in the selection and verification of hypothesis is the CEOs characteristics which positively affect all of the organization type are contrary to the initial hypothesis. Conclusions - The results of these efforts will positively contribute toward developing a start-up strategy helpful for small companies CEOs, to change the business environment proactively, to operate their organization efficiently and to develop market-oriented marketing activities and objectives. This research found the role of market-oriented characteristics demanded by the CEO to overcome organizational structure, business innovation and bad business situations.