• 제목/요약/키워드: CCR & BCC

검색결과 162건 처리시간 0.02초

소매유통업의 효율성 분석에 관한 연구 (An analysis of retail business efficiency in Korea)

  • 김순홍;유병국
    • 유통과학연구
    • /
    • 제12권4호
    • /
    • pp.23-30
    • /
    • 2014
  • Purpose - The purpose of this study is to analyze the efficiency of retail businesses by dividing domestic retailers into discount stores, super supermarkets (SSMs), and department stores. It suggests retail-business investment strategies by using data environment analysis (DEA) to analyze how input elements such as store area, parking lot area, number of employees, and sales management expenses for the convenience of customers positively affect business performance measurements such as sales and visiting customers per day. Research Design, Data, and Methodology - The DEA model calculates a ratio of the weighted mean of various inputs to the weighted mean of various outputs and measures the efficiency of a specific decision making unit (DMU). The study included 19 companies (five discount store DMUs, ten SSM DMUs, and four department store DMUs). Because the business elements and sizes of retail store DMUs used in this analysis are different, average per-store input and output variables were used. Data were collected from "The Yearbook of Retail Industry in Korea (2012)." DEA analysis was used to determine differences in efficiency among discount stores, SSMs, and department stores in terms of the business elements of each retail business. It was also used to determine what business elements were excessively invested in by comparing and analyzing efficiency by business elements using SPSS software's ANOVA (Analysis of Variance). Results - The CCR and BCC efficiency analysis found that the efficiency of discount stores is low. We believe that the saturation state of discount stores is a major factor. The ANOVA analysis confirms the VRS hypothesis with a statistically significant difference among the three groups, based on an analysis confidence interval of 95%. CRS and SE were not found to be significantly different among the three groups. As for the post hoc test, which concretely shows differences by group, the Scheffe's multiple comparison analysis test found the average differences between group 1 (discount stores) and group 2 (SSM) to be statistically significant. Conclusions - The DEA efficiency analysis implies that investment in input elements, including store area, parking lot area, and sales management expenses, were excessive in the case of discount stores, while SSMs need to invest more in promotion activities such as gifts, events, and coupons for customer management. Department stores have found that small companies invest excessively in input elements. Department stores need to invest in differentiated shopping mall complexes. This study was limited in acquiring statistical data; various input variables which might have shown more secure customer management and promotional expenses could not be applied. As the study was limited in various aspects of the efficiency analyses because financial analyses of the companies and of causal relationships, including satisfaction and loyalty of visiting customers, were not done, these aspects will be examined in the next study.

중국 중소 IC 회사의 운영 효율성에 관한 연구 (A Study on the Operating Efficiency of Small and Medium-sized IC Companies in China)

  • 곽천교;양준원;김형호
    • 디지털융복합연구
    • /
    • 제18권1호
    • /
    • pp.35-44
    • /
    • 2020
  • 본 논문의 목적은 중국 IC 산업의 자원 활용과 전반적인 개발 수준을 반영한 중국 IC 산업의 효율성에 영향을 미치는 다양한 요인을 조사하기 위한 것이다. 본 논문에서는 2018년 영업이익이 10억 미만인 IC산업 상장기업 17개사를 대상으로 3개의 입력지표(R&D 지출, 종업원에게 지급된 비용, 고정자산 총액)와 2개의 출력지표(순이익, 판매수익)를 선정하고 기술효율성 이론과 DEA 분석법을 적용하여 아웃풋 기반 상대적 효율성을 분석하였다. 연구결과, 분석 대상 17개 기업 중 1개사는 효율적이고, 2개사는 부적합한 규모로 비효율적이며, 나머지는 생산기술과 규모, 경영수준이 미흡해 비효율적이라는 것을 파악하였다. 본 연구의 시사점은 중국의 중소 IC기업은 투입 자원을 적절히 축소하고, 기술혁신 관리를 통해 자원 활용의 효율성을 높여야 함을 제시한 것이다. 향후 맘퀴스트 분석을 통해 중국 중소 IC 회사의 동적 효율성 분석을 실시할 필요가 있다.