• International Commerce and Information Review
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• v.3 no.2
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• pp.177-192
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• 2001

전자상거래의 탄생과 성장의 가장 큰 당위성은 고객의 만족도 제고와 효용성의 증대라 할 수 있다. 이러한 측면에서 살펴볼 때, 이동성, 위치성, 접근성 및 개인성을 고루 갖춘 M-Commerce에 대한 수요는 매우 폭발적일 것으로 판단된다. 그럼에도 불구하고 기존의 유선 인터넷 망을 이용하는 전자상거래에 비해 기술 규격이 표준화되지 못하고 있는 점, 보안 및 인중이 취약하다는 점, 불편한 인터페이스 등의 문제로 아직까지는 대중화되지 못하는 태동기라고 볼 수 있다. 현재, M-Commerce의 주요 수단으로 사용되는 Cellular Phone과 PCS의 차기 모델로서 대두되고 있는 IMT 2000과 기존의 단말기를 대체하는 PDA 사용자의 급증 동 제반 불만족 요인의 상당 부분을 극복 할 수 있을 것으로 판단된다. 또한, M-Commerce의 Business Model은 기존은 기존의 전자상거래가 B2B 시장이 가장 폭넓은 시장인데 비해 B2C 시장으로 특화될 수 있을 것으로 전망된다.

• 한국디지털정책학회:학술대회논문집
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• 2003.12a
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• pp.381-402
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• 2003

The Purpose of this study is explore the changes of environment in terms of diffusion of EC and to present effective marketing strategies for Electronic Commerce Activation. This paper focuses on the customer management, Real-Time Responding, and market strategies in Electronic Commerce. EC(Electronic Commerce) that out of the evolution of Internet technology gets a corporation changes to survive in 21st century. So the corporation must set the strategy to fit a Internet focused society. This paper is focusing the analysing the difference between the e-marketing and traditional marketing and proposing the new strategical marketing mix. On the Electronic Commerce, the 6Cs of marketing - Contents, Community, Commerce, Connection, Communication, Customizing - are being played out quite differently than they normally are offline. In conclusion, the change in Electronic Commerce environment results in (1) redefinition of customer group, (2) different marketing strategies to fit in Electronic Commerce environment, and (3) changes in customer management, promotion strategy, advertizing appeal.

• International Commerce and Information Review
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• v.6 no.2
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• pp.243-263
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• 2004

Recently, International electronic commerce has been rapidly increasing. Over the past decade, e-commerce on the business foundation of the Internet compound has entered extensive areas of international trade and social activity. This paper focuses on the system establishment of customs duties of import goods in Global e-Commerce. Today, USA, EU and some major countries, International Organization insisted to Tariff-free woe in customs duty. This study also will discuss the effect of imposition of import duties. In order to impose customs duties, it needs to establish a system scheme, especially, because international payment of BtoC Commerce occur by the Credit Card. This study deals with Customs duties of import goods in Global e-Commerce.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.374-377
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• 2015

O2O(Online-to-offline) service is the new commerce system form that mixed information search and payment of products and services from online and receipt of goods from offline. O2O commerce combine advantage of existing electronic commerce and redeem the critical point of each commerce circulation method, but earnings model is still lacking compared to development speed of O2O technology. Therefore this study drew common factor applied to O2O service to search success factor of O2O commerce on the point of view as a customer Centered by existing B2C electronic commerce, Mobile commerce, and service quality model of offline commerce included O2O commerce method. Further we suggest O2O success factor model combined new O2O success factor additionally reflecting qualitative research result based on drew O2O success service Quality factor.

• Asia-Pacific Journal of Business
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• v.13 no.4
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• pp.61-77
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• 2022

Purpose - The purpose of this study was to explore the relationship between C2C logistics service quality(convenience, responsiveness, reliability, information and empathy) customer satisfaction and customer loyalty. Design/methodology/approach - This study collected 252 survey data from consumers who use C2C platform in China. Then using SPSS 24.0 in order to analyze the data. This study used SPSS 24.0 to perform empirical analysis with 252 people who use C2C platform in China. Findings - First, it was confirmed that the quality of logistics service(convenience, responsiveness, reliability, information and empathy) had a positive effect on customer satisfaction. Second, logistics service quality(convenience, responsiveness, reliability, information and empathy) positively affects the customer loyalty. Third, there is also a strong relationship between customer satisfaction and customer loyalty. Research implications or Originality - It is well known that logistics is an important part of e-commerce. Research on the influence of B2B logistics service quality on customer satisfaction and customer loyalty is more currently, but research on C2C is relatively less. Our study contributes the related research area by doing empirical analysis of the relationship between the logistics service quality and customer satisfaction and customer loyalty to provide development suggestions for C2C sellers.

• The Journal of Society for e-Business Studies
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• v.9 no.4
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• pp.1-17
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• 2004

We guarantee the significance of the provided prediction model and predicted figures from the experts consulting group and we product the prediction figures of the domestic e-commerce market size in future by business subjects, BtoB, BtoG and BtoC. Besides, we do predict by the high raked 6 merchandises in the case of BtoC market size prediction. We use the KNSO(Korea National Statistical Office) BtoB, BtoG and BtoC data to ensure the significance of data.

• The Journal of the Korea Contents Association
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• v.4 no.3
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• pp.13-19
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• 2004

Because XML is a W3C standard and has characteristics like platform independent, it has a critical role in electronic commerce. Many electronic commerce systems are already using XML. Business rules and procedures should be standardized for efficient B2B electronic commerce. But a lot of companies have its own XML documents instead of standard documents. In this paper an XML message processor is designed. Clients may request services in XML and server returns response in XML in this system. This XML message processor can be applied easily and used efficiently in electronic commerce systems.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.9 no.8
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• pp.1812-1820
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• 2005

This paper discusses an e-commerce system supporting integrated commerce environments. Generally an e-commerce system advances toward supporting multiple commerce environments. We propose a process programming approach to handle the processes in different environments in integrated manner, which makes an e-commerce system support those environments together. We adopt the technologies from Software Engineering Environment(SEE) to handle processes and environments.

• International Commerce and Information Review
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• v.3 no.2
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• pp.17-27
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• 2001

The paper at first gives an introduction to e-commerce, recalls the birth and the growth of an e-commerce giant Chinapages.com in the tough environment in the primary stage of the development of e-commerce in China, provides an overview of its e-business scope and its experience in its e-business development, then describes its present favorable and unfavorable e-business e-environment and its challenges in its future development. Finally it concludes that Chinapages' future is bright and promising with China's WTO entry just around the corner, if Chinapages takes advantages of the opportunities and faces the challenges with confidence and aggressiveness in the new era of e-commerce.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.15
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• pp.59-87
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• 2001

In recent years electronic fund transfers covered by the Electronic Fund Transfer Act 1978 for consumer protection and the Article 4A of Uniform Commercial Code(U.C.C.) 1989 for wholesale electronic payments in United States. Electronic fund transfers carried out by use of a wire transfer network, automated clearing house, or other communication system of a clearing house or other association of banks such as direct deposit, Fedwire, automated teller machine, point-of-sale, and credit card transactions have been increasingly common in consumer transactions and wholesale transactions. Especially, the Article 4A of U.C.C. governs the rights and obligations associated with transactions such as an issue and acceptance of payment order, execution of sender's payment order by receiving bank, and payment. These legal frameworks in connection with electronic fund transfers in United States can play a leading role in establishing model not only within the United States, but also as a basis for developments of electronic commerce law in Korea including other countries.