• International Journal of Contents
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• v.14 no.2
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• pp.7-15
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• 2018

Online shopping is increasing worldwide. Providing customers actual feeling of the product is essential in online shopping. Various technological aids can be used to support visual feeling. When delivering visual tangibility, it is important to study which attributes are significant in product presentations that best portray the actual tactileness. In this perspective, we suggest 'visual tactility' (VT) as a parameter for delivering tangibility in visual presentation. By measuring visual tactility in different product types, latent factors of visual tactility were identified and their influence on purchase intention was determined in this study. We defined material properties of touch such as surface texture, hardness, temperature, and weight as Visual Tactility (VT), the influential factor of tactility. We investigated the influence of VT on product purchase intention and analyzed tactileness within four online product presentations: single static picture, multi static pictures, zoom, and video. Our purpose was to investigate underlying effects of visual tactile attributes on touch and determine their influences according to online product presentation formats. Our results showed that visual tactility positively affected purchase intention and that each attribute differed in importance according to product type. Moreover, this study revealed a strong relation between online product presentation and VT attributes. These results provide a guide when selecting which presentation is optimal for delivering a product's tactility in online shopping situation.

• Asia Marketing Journal
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• v.15 no.2
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• pp.99-116
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• 2013

This study examines whether product promotions are influenced by the market standing of promoted products, using social comparison theory (upward versus downward comparisons). It is hypothesized that people in possession of a product that is inferior to the one on promotion express less discomfort about the promotion and use the information more than do people in possession of a superior product. People in possession of an inferior product may also exhibit more positive attitudes toward the product on promotion, but may show poorer attitudes toward their own possessed product than do people with a superior product. This is because people in an inferior socioeconomic position show a strong motivation to improve themselves through upward social comparison, whereas people in a superior socioeconomic position maintain a strong sense of superiority in downward social comparison, which suggests strong endowment effects. The findings mainly support the hypotheses, and suggest that sales promotions are more effective for people who currently own an inferior product, but not for people with a superior product, who have a strong motivation to maintain their sense of superiority. The findings also imply that, in order to attract consumers in the superior market, managers for inferior products need to turn to methods other than sales promotions, which may include introducing a new brand or sub-brand, or emphasizing luxury and modern features. In contrast, managers for superior products may emphasize product functions and attributes of superior products in their promotions, as people with inferior products may consider such information as benefits of the superior products.

• Proceedings of the Korean Society for Technology of Plasticity Conference
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• 1998.03a
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• pp.254-257
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• 1998

The twisting and the bending of extruded product are caused by the shapes of products and by the shapes of die surfaces and by the shapes of die land. Because the elliptical shape and the circular shape of the extruded product have the symmetry line of cross-section area, the twisting and the bending of product has not occurred. But the analysis by the DEFORM-3DTM show that the twisting and the bending of extruded product can be occurred by the twisting of the twisting of the die land and by the curving of the die land. The results by the analysis show that the twisting angle of the extruded procduct increases by the twisting angle of the die land and the curvature of the extruded products increases by the radius of bending of the die land.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.3
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• pp.282-296
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• 2012

This study identified the types of motives for reading consumer reviews of apparel products for online stores and classified shoppers into the groups based on motives. Data were collected from eleven Korean women by a focus group interview and from 313 females by an online survey. Respondents were in their 20s' and 30s' with significant experience reading consumer reviews of apparel products for online stores. The seven motives found by interviews were reduced to four types of motives by factor analysis: Right product choice and judgment of product value, risk reduction, saving time and money, and fun/killing time. The motive for the right product choice and judgment of product value was the highest and the motive for fun/killing time was the lowest. Consumers were classified into four groups based on motives: Utilitarian shoppers (25.8%), shopping-task oriented shoppers (36.8%), multiple-motive shoppers (19.7%), and moderate-motive shoppers (17.7%). There were significant differences among age groups and the amount of reading reviews posted on a product and the duration of reading reviews for online stores. In addition, managerial implications were developed.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.20 no.41
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• pp.113-122
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• 1997

The purpose of this study is to extract managerial factor into each cell which is classified by the characteristic area of new products. For this purpose, the characteristic area of new products is classified by which is Needs & Seeds Basis. The focus of this study is on examination of failure factors, which have an important effect upon new product failure. The variables for this study were selected from literature survey and pre-interview was implemented specially. The subject of study was project leaders of electronics industry where have taken the leading part in product development activities in Korean manufacturing industries. Enquete survey was conducted in each firm and project managers were asked to respond to 37 questions. Conclusion of this study based on many significant results gained by the various multi-variated analysis are summarized as follows. First, it can be noted that failure factors are different by each classified model and characteristic area of a new product. Second, it has been identified that the important factors for the new product development were technical & managerial support and it's ability, namely, the crucial factors of failure product were lacking in ability of technical development and R&D management system construction.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.7
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• pp.1152-1163
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• 2009

Product development and marketing that appeal to consumer emotions are important as shown by a variety of product and service industries that integrate fashion and arts into product design and marketing through collaboration. This study attempted to analyze the patterns in the collaborations of fashion and arts across industry disciplines. A total of 278 collaboration cases reported in news articles were collected from internet databases. Cases were categorized into 5 disciplines of fashion-fashion, arts-arts, fashion-arts, fashion-other industries, and arts-other industries, with each category analyzed in frequency distribution and collaboration type along with related partner and industry characteristics. Collaborations with other industries were observed more than internal ones, and individuals (rather than firms) were more involved in collaborations. Though the collaboration characteristics were different by partner category and sub-category, by individual or firm, and by related industries, a variety of collaborations integrating fashion and arts into product design and development, a new brand launching, product line extension, and co-marketing were observed across product and industry disciplines. The study also described fashion and arts that were integrated into consumer life styles.

• Proceedings of the Korean Society for Technology of Plasticity Conference
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• 2004.10a
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• pp.124-127
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• 2004

In the previous experimental study about extrusion of circular product with four helical fins, it was known that product with helical fins may not to be rotated during extruding with rotating extrusion dies in spite of using twisted dies. According to the results of experiments with Plasticin material, it was anticipated that the extrusion load could be reduced if rotating dies could be used, because it needs high pressure in order to twist billet and form fin shape on the surface of product in the case of using conventional fixed helical dies. So, in this paper, according to the extrusion load analyzed by DEFORM-3D software, optimal rotational velocity of rotating dies can be obtained, and the twisting, angle of product can be analyzed during extruding product with helical fins in the case of two types of rotating of dies. The results of analysis by DEFORM-3D show that the twisting angle of product can be controlled by twisted angle of extrusion helical dies and the rotational velocity of helical dies.

• Journal of the Korean Society of Manufacturing Technology Engineers
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• v.19 no.4
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• pp.521-528
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• 2010

A product system will be improved continually until requirements are satisfied. It is true that considering alternative designs to improve product system is hard work; it is also true that selecting an adequate design idea that represents the needs of stakeholders concerned and meets effectiveness factors properly is not an easy work, either. In the process of driv-ing an idea and designing, which is called Design Phase, there are lots of existing tools for testing the driven idea in DFSS. But, those kinds of tools do not offer the function that helps to select the technically better design idea among alternative design ideas that have the same evaluation level. Moreover it is inappropriate to select adequate alternative design ideas by just verifying only the evaluation table in pugh matrix, since satisfied deviation val-ues are low when there is a too competitive mass product system in a market. Also, for the IT product with short life cycle, faster and more effective testing tool is needed. Therefore, the 'roduct quality index' is suggested in order to select an appropriate candidate design concept for system development that meets requirements by using 'deality concept' pro-vided by TRIZ. According to the result of this research, it is possible to select technically better idea fast and effectively; it is confirmed by applying the approach to the case of LCD BLU (Back Light Unit).

• Korea Trade Review
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• v.44 no.6
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• pp.135-150
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• 2019

Under the Manufacturing Liability Act, consumers want to be protected from manufacturers by mitigating burden of proof as an important target to be protected. However, due to the complexity of the product, it is very difficult for consumers to prove defects from the manufacturing defect. This situation has led to a major revision of the Manufacturing Liability Act, which mitigates the burden of proof of consumers by applying fruitless liability. The Manufacturing Liability Act is comparable to the U.S., which has strong consumer rights and is protected by the Manufacturing Liability Act. The burden of proof can be regarded as the most necessary content for consumers within the manufacturing product liability law when responding to manufacturing defects. The U.S. intends to provide implications for achieving consumer protection in Korea's Manufacturing Liability Act by imitating the U.S. based on the burden of proof. Case comparison regarding burden of proof can be conducted based on various criteria, including criteria for each product and key features for determining the importance of the manufacturing product liability law. The Act on the Responsibility of Korean Manufacturing Products for the Protection of Consumers was developed based on the assessment criteria, and a remedy was proposed to protect consumers who suffered from manufacturing defects.

• Proceedings of the Society of Korea Industrial and System Engineering Conference
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• 2002.05a
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• pp.31-36
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• 2002

Product Liability(PL) is a legal policy to deal with global competition by improving domestic industrial competitive power and to reduce the cost of defect products. The purpose of this paper is to address the state of the art solutions to dispute on PL, in reality of a frequent occurrence of global product exchange focussing on product safety that is one of the most important functions of PL and to improve solution of the product safety and reliability responsive to PL. To minimize PL exposure, manufacturers should reflect comprehensive product safety and reliability concepts in establishing PL prevention policies. PL prevention policies are composed of administration system, product safety management system, and total quality management system in respect of prevention, safety, and defence.