• Journal of the Korea Fashion and Costume Design Association
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• v.22 no.2
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• pp.29-43
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• 2020

This study investigated the luxury supply chain management called 'See now, Buy now'. This has been a new way of controlling the supply and demand for luxury brands in the fashion industry since 2016. In this study, we explored the backgrounds and impacts of 'See now, Buy now' in the digital era. 'See now, Buy now' was launched by the fashion brand, Burberry in February 2016. It was the first luxury brand to showcase its entire collection using 'See now, Buy now' among the brands which showcase in Paris, Milan, New York, and London fashion weeks. That has not only caused many controversies in the fashion world but also generated followers. In this study, we analyzed 'See now, Buy now' in three aspects, economics, efficiency, and management strategy, and this was done through a literature survey on articles pertaining to 'See now, Buy now' and empirical surveys on Burberry's collections. Based on 'See now, Buy now', Burberry tried a new process of supply and sale. In the era of SNS, the spread of information is getting faster. The speed of SNS and changes in the fashion market combining IT and mobile technology are major changes faced by the fashion industry. 'See now, Buy now', a model of the new supply and demand in luxury fashion brands, should be noted as a new directional aspect for the future of the fashion industry. Since it was a relatively recent trend that started from the September show of Burberry in 2016, there was still a lack of academic discussion or prior research on this phenomenon. Therefore this study aimed to predict future directions by recognizing the importance of 'See now, Buy now' in the fashion industry. Also, based on this research, the significance of this study was to present a management strategy that applies 'See now, Buy now' to the future of the fashion industry in the digital era.

• Journal of the Korean Operations Research and Management Science Society
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• v.32 no.1
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• pp.15-26
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• 2007

This study analyzes revenue-maximizing strategies of online auction sellers in terms of setting up starting bids and buy-it-now options. To this end, a series of field experiments is conducted where women's hair accessories of unique designs are listed in an established online auction site. The results of the experiments argue that high starting bids could increase sellers' revenue while buy-it-now options have no significant effects. Our findings suggest that online auction sellers listing items with uncertain demand - mainly individual sellers - should be cautious with auction tips which generally support low starting buds.

• The Journal of Society for e-Business Studies
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• v.27 no.2
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• pp.105-135
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• 2022

As COVID-19 has led to a surge in e-commerce Buy Now Pay Later(BNPL) has become preferred choice among millennials. In Korea Coupang followed by Naver Pay offers a deferred payment, aiming to create customer lock-in effect, save credit card processing fee and lay the groundwork for entering into new financial services. However the literature related to the influential factors of customers' usage intention toward a deferred payment is scarce. For the study, a multi-group analysis was carried out to find differences between Naver shopping and Coupang. The results revealed that the important factors that affect a deferred payment adoption were compatibility, impulsive buying tendency in Naver shopping, whereas compatibility, relative advantage, additional value in Coupang(listed in order of most important). In addition, impulsive buying tendency had a positive effect on adoption intention in Naver shopping and on perceived risk in Coupang. The results imply that Naver shopping need to focus on managing delinquency while Coupang should provide sufficient information on how late fees and credit rating downgrade work and try not to make a deferred payment option stand out. In order to increase adoption rate it is recommendable to narrow down target segment of a deferred payment and expand it to a specialized vertical such as travel.

• Journal of Information Technology Applications and Management
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• v.25 no.2
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• pp.117-132
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• 2018

This study examines the reason why consumers try to use the online shopping cart more, and especially analyzes the influence of personal psychological factor such as regulatory focus. Hypotheses are tested with a two-way ANOVA model using experimental data collected from 210 undergraduate students at a business school in South Korea. We found that prevention focused consumers try to use online shopping cart more than promotion focused consumers. It is possible that prevention focused consumers try to consider as many alternatives as possible to ensure safety as they focus on negative results or losses during shopping online. However, we also found out when the buying purpose is utilitarian, promotion focused consumers are not different from the promotion in terms of the usage intention of online shopping carts. Marketing managers can provide different messages customized for their consumers by leading them to use the online shopping cart in a more effective way.

• Annual Conference of KIPS
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• 2011.04a
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• pp.242-245
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• 2011

Cloud Computing is a fast developing domain in computer system architecture which enables dynamically scalable and virtualized resources to its users. Spot Cloud is the next evolutionary step in this field which allows the cloud computing resources to be treated as a market commodity. Cloud computing vendors will now be able to put their un used computational resources for sale using the singular access platform provided by Spot Cloud. Meanwhile customers will be able to buy/sell these resources according to their requirements. This paper analyzes the idea of Spot Cloud and the anticipated impact it will have on Cloud Computing globally. The paper also presents the risks and inherent barriers associated with this idea and how they might hinder the development of Spot Cloud to its full potential.

• The Journal of Asian Finance, Economics and Business
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• v.2 no.3
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• pp.33-36
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• 2015

Innovations in the procurement logistics now is very popular in Kazakhstan. Nowadays there are a lot of documents of transport infrastructure and Kazakhstan logistic system is developing more and more. Procurement logistic is the direction where you can count, sometimes you can buy some products or transport equipments. Logistic in Kazakhstan is new direction, there are a lot of young people who choose this specialty and will stay demanded. Our president said a lot of words in strategies about development in logistics and so there will be new methods that will be used here. Innovations are new technologies that are used in different spheres so this structure as procurement logistic will develop in Kazakhstan and every citizen of our republic will support it. Transport systems are used for transitions different products so there are a lot new transition roads for example Western China - Western Europe; Astana-Almaty; Astana-Ust-Kamenogorsk; Astana-Aktobe, Atyrau; Almaty - Ust-Kamenogorsk; Karaganda - Zhezkazgan - Kyzylorda; Atyrau-Astrakhan, it helps Kazakhstan to support international links between other countries.

• Journal of Distribution Research
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• v.6 no.1
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• pp.77-101
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• 2001

Recently, the role of Internet becomes wide so that it could provide the information among users as well as the opportunity to make commercial transactions in the cyberspace. Now, the virtual storefronts are the virtual space where anyone makes a profit on Internet by selling and buying goods/services. Therefore, it is important to develop the good image for cyberconsumers so that virtual storefronts can attract many browser to buy goods. The study reported examines how combination of specific elements in the internet environment influence cyberconsumers' inferences about the virtual storefront and discusses the extent to which these inferences mediate the virtual storefront loyalty. Results show that the virtual storefront elements were posited to be antecedents of virtual storefront image rather than components of virtual storefront image. In addition, the virtual storefront image mediators the satisfaction and loyalty of cyberconsumer on virtual storefront.

• Journal of the Korea Convergence Society
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• v.6 no.3
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• pp.97-102
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• 2015

It has been changed various patterns related with our consumption because of popularization and progress on mobile device and service. We can buy a necessary products anywhere and at any time during 24 hours. Through the change of patterns in our life, in recent years, Fintech attracts a lot of attention. Fintech is the fusion type of finance and technology. Industry fields related with Fintech are now proceeding well in america, england and china. Therefore, we studied the issues of Fintech, and described the industrial technology trends in this paper.

• Journal of the Korean Society for Library and Information Science
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• v.23
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• pp.303-350
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• 1992

In the modem information society any library can not meet the need of its user without cooperation with other libraries. After the Second World War the old West Germany in the general kept the traditional library system, but (the library system of) the old Estern Germany was influenced by the Soviet Union. The East and West Germany have developed their library interlending system on their own way, but their system was based on the regional principle. After the Unification the library interlending system of two parts of Germany is on the way to an uniform system. Above all East Germany libraries must now collect the materials which they could not buy during about 40 years due to the ideological aspect and lacking financial resources. The Deutsche Forschungsgemeinschaft tries here to help the East German libraries. Before reaching the final settlment of two different library interrlending rules the East and West German libraries temporary serve their user on the previous way, it means in the regional princeple. During this periode the East and West German libraries agree to cooperate on the base of partnership between their regional central catalog. If the East German user's wish can not be satisfied in the East German library, then this wish is sent to its Western partner regional central catalog.

• Journal of Smart Tourism
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• v.1 no.1
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• pp.53-64
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• 2021

Upselling is often a critical factor in revenue generation for businesses in the tourism and travel industry. Utilizing passenger data from a major international airline company, we develop the PAX (Passenger, Airline, eXternal) model to predict passengers that are most likely to accept an upgrade offer from economy to premium. Formulating the problem as an extremely unbalanced, cost-sensitive, supervised binary classification, we predict if a customer will take an upgrade offer. We use a feature vector created from the historical data of 3 million passenger records from 2017 to 2019, in which passengers received approximately 635,000 upgrade offers worth more than $422,000,000 U.S. dollars. The model has an F1-score of 0.75, outperforming the airline's current rule-based approach. Findings have several practical applications, including identifying promising customers for upselling and minimizing the number of indiscriminate emails sent to customers. Accurately identifying the few customers who will react positively to upgrade offers is of paramount importance given the airline 'industry's razor-thin margins. Research results have significant real-world impacts because there is the potential to improve targeted upselling to customers in the airline and related industries.