• 제목/요약/키워드: Business-to-Business Relationship

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Qualitative Simulation on the Dynamics between Social Capital and Business Performance in Strategic Networks

  • Kim, Dong-Seok;Chung, Chang-Kwon
    • 유통과학연구
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    • 제14권9호
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    • pp.31-45
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    • 2016
  • Purpose - This study develops a simulation model that looks at the dynamics between social capital and business performance in strategic networks to understand their behaviors in relation to each other, and to suggest dynamic relationship strategies. Research design, data, and methodology - Based on existing literature, this study identifies the complex causal loop diagram on social capital and business performance in strategic networks, and converts them into a simulation model for observing how the changes in business environment and relationship dependency affect social capital and business performance. Results - The simulation results showed that, first, the formation in social capital and business performance of networks with low relationship dependency was less affected by the changes in business environment. Second, the formation in social capital and business performance of networks with high relationship dependency was negatively impacted by the changes in business environment. In other words, higher relationship dependency strengthened the impact of changes in business environment on business performance. Conclusions - Thus, this study confirmed that in strategic networks, the changes in business environment and the degree of relationship dependency dynamically affect business performance, and that relationship dependency mediates the degree in which changes in the business environment affect business performance. The results of the simulations were further verified through actual business cases.

가족기업(Family Business)의 양가속성 및 이중기능 체계에 관한연구 (Bivalent Attributes and Dual Functions of Family Business)

  • 김지희
    • 가정과삶의질연구
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    • 제17권1호
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    • pp.87-102
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    • 1999
  • The purpose of this study is to discuss Faimly Business. Family Business means a business that is owned and managed by one or more family members,. Family Business is defined as one in which at 51% of the business is owned by a single family and at least one and more family members are involved in the management activities in addition to which transfer of leadership to next generation family member is anticipated. This study is to examine a clear understanding of the relationship between family functioning and business viability in families who own and operate businesses. The Overall objectives of this study are first to introduce the Family Business in the Home Economics Consumer Studies and Family Resource Management field second to theoretically review definition of Family business and related concepts bivalent attributes of Family Business the dual relationship of the social and business functions in the Family Business the dual relationship of the social and business fun tions in the Family Business, Family Business is characterized by the dual relationship of two naturally separate functions; the social function(the family) and the business function(the family business). The family in it's social function satisfies different social and emotional needs. On the other hand the business function is result-oriented the decision -marking process and behavioral pattern must be based on an objective economic model in order for the family business to compete and survive It's important to handle the overlap between the social and the business functions of Family Business and offers some guidelines on how to address with the overlap problems This study is a useful instrument for researcher educators practitioners and policy makers.

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Key Account Management in Business-to-Business Relationship: Identifying Top K Persuaders Using Singular Value Decomposition

  • Ahmmed, Kawsar;Noor, Nor Azila Mohd
    • 유통과학연구
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    • 제14권9호
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    • pp.15-24
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    • 2016
  • Purpose - Key account management is a supplier company initiated relational approach that has received great attention from both academics and practitioners manifested in the business-to-business relationship literatures. However, there is widespread debate and contention on what should be the underlying theoretical base for defining this vital part of relationship marketing. With the insights from the social exchange theory, present paper explores how social exchange affects the dynamic nature of key account management relationship at the organizational level. Research design, data, and methodology - The paper follows a comprehensive review approach to examine the relationship between social exchange theory and key account management approach. Conceptual arguments and findings are assessed across studies with the main objective of showing how social exchange theory develops the governance mechanism in maintaining the key account relationship. Results - Since relational norm is considered as a glue for the maintenance of buyer-seller relationship in social exchange theory, factors develop the non-contractual governance mechanism 'relationship' in business-to-business relationship and this norm replaces or supplements more formal governance mechanisms such as contracts are explored. Conclusions - This paper advances central relational norm to manage the company's most important key customers and demonstrates how this norm can be developed in buyer-seller key account relationship. Implications from this new perspective are forwarded.

고객관계관리를 통한 소상공인의 매출증대에 관한 연구 (A Study on Sales Activity Method throughout Customer Relationship Management)

  • 박재용
    • 경영과정보연구
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    • 제23권
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    • pp.1-23
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    • 2007
  • Small and Medium Business Associate has supporting small and medium business and private business for establishment business and sales increasing with various policy since 2005. Arousing the interesting on customer relationship management, small and medium business and private business have recognized the necessity of the concept and introduction the CRM. This study suggested the effectiveness of the CRM throughout real cases of the CRM for small and medium business managers in order to rising sales in such an environment. The case of this study tried to figure it out to accomplish manager's ends of small and medium business to get successful business results based on innovative volition and mind trying to change. The owner who has experience 12 years in meat sales was analyzed the results of aptitude test that the business is highly appropriate to him in personality and aptitude. As also saw the strength and opportunity of SWOT analysis, he has an excellent talent for friendship, knowledge of searching Internet and organizing information, and learning ability. This study provided a marketing policy, ideas of customer services and system remodeling to improve relationship with customer, and a division diagnosis of business activities. The owner has an excellent friendship, so that this study suggest to remodel interior inside store clearly and sanitary displaying on products, to introduce aggressive and concentrated marketing strategies, and to recognize the important of public relation.

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수직관계 비즈니스 프로세스 모형에 관한 연구 -자동차산업 분야를 중심으로- (Business process model for vertical relationship -Focusing on the automotive industry-)

  • 김진숙
    • 한국산학기술학회논문지
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    • 제12권8호
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    • pp.3458-3465
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    • 2011
  • 비즈니스 관계는 수직 및 수평관계로 구분 될 수 있다. 수평관계 비즈니스는 경쟁자간의 비즈니스에서 이루어진 것이 일반적이며 수직관계는 본청업체와 하청업체 간에 이루어지는 비즈니스를 말한다. 일반적으로 비즈니스 관계에 관한 모델들은 여러 연구를 통해서 많은 것들이 알려져 있다. 하지만 수직관계를 중점적으로 이루어진 모형은 그리 많지 않다. 본 논문에서는 수직관계에 토대를 둔 비즈니스 모형을 개발하도록 한다. 수직관계의 대표적인 산업으로는 전자, 자동차 등 여러 산업을 들 수 있지만 본 논문에서는 자동차 산업을 대상으로 모델을 개발해 보도록 한다. 제 2장에서는 프로세스 모형개발을 위해서 필요한 이론적 배경을 살펴보고 제 3장에서는 수직관계 비즈니스에 대한 특징을 알아본다. 이어서 제 4장에서는 본 논문의 핵심인 수직관계 비즈니스 프로세스 모형을 개발하였다. 끝으로 제 5장에서는 향후 연구방향 및 연구의 한계점을 제시하였다.

Estimating the Nature of Relationship of Entrepreneurship and Business Confidence on Youth Unemployment in the Philippines

  • CAMBA, Aileen L.
    • The Journal of Asian Finance, Economics and Business
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    • 제7권8호
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    • pp.533-542
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    • 2020
  • This study estimates the nature of the relationship of entrepreneurship and business confidence on youth unemployment in the Philippines over the 2001-2017 period. The paper employed a range of cointegrating regression models, namely, autoregressive distributed lag (ARDL) bounds testing approach, Johansen-Juselius (JJ) and Engle-Granger (EG) cointegration models, dynamic OLS, fully modified OLS, and canonical cointegrating regression (CCR) estimation techniques. The Granger causality based on error correction model (ECM) was also performed to determine the causal link of entrepreneurship and business confidence on youth unemployment. The ARDL bounds testing approach, Johansen-Juselius (JJ) and Engle-Granger (EG) cointegration models confirmed the existence of long-run equilibrium relationship of entrepreneurship and business confidence on youth unemployment. The long-run coefficients from JJ and dynamic OLS show significant long-run and positive relationship of entrepreneurship and business confidence on youth unemployment. While results of the long-run coefficients from fully modified OLS and canonical cointegrating regression (CCR) found that only entrepreneurship has significant and positive relationship with youth unemployment in the long-run. The Granger causality based on error correction model (ECM) estimates show evidence of long-run causal relationship of entrepreneurship and business confidence on youth unemployment. In the short-run, increases in entrepreneurship and business confidence causes youth unemployment to decrease.

Human Response Capability and Customer Relationship Management Advantage: The Direct, Indirect, and Interactive Roles of Information Technology Service Application

  • Yang, Yi-Feng;Chen, Ching-Yaw;Lee, Yu-Je;Lee, Shyh-Hwang
    • 동아시아경상학회지
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    • 제2권3호
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    • pp.33-42
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    • 2014
  • The main purpose of this study intends to study the theoretical interconnection between human response capability and customer relationship management advantage while considering the essential role of service application of information technology as direct, indirect (mediating), and interactive (moderating) influences in the theory. Based on the study sample, the new findings help comprehend the overall interconnected relationship which includes the direct and indirect (mediating) effects of information technology service capability and human response capability as well as their interaction (moderation) on customer relationship management advantage. The new insights interprets the two capabilities (human and information technology) are vital to business because they are the foundation set of service resources significantly to enhance customer relationship management advantage.

시니어세대의 사회적자본과 지적자본이 창업의지에 미치는 영향 (The Affects of Social Capital and Intellectual Capital on The Entrepreneurial Intention of Senior Generation)

  • 길대호;정화영
    • 아태비즈니스연구
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    • 제10권2호
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    • pp.79-97
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    • 2019
  • The purpose of this study is to study the influence of the entrepreneurship of the senior generation on the will to start a business at a time when the senior generation cannot lead to technology start-ups or reemployment even after retirement. In addition, in this study, we look at the relationship between entrepreneurship and will to start a business and use social and intellectual capital to verify the impact of entrepreneurship on the will to start a business. This study shows that entrepreneurship is concerned with the relationship between social and intellectual capital and not with the relationship between entrepreneurship and will to start a business. In addition, the relationship between social capital to the will to start a business was significant and the intellectual capital was not significant in the will to start a business. Even if entrepreneurship is embedded, it means that experience and network of social and intellectual capital are essential to the will to start a business, rather than to start one right away.

기업공개과정에서 보유기간과 보유기간 수익률간의 상관관계 연구: 주간사와 거래관계 기관투자자를 중심으로 (A Study on the Impact of Holding Period on BHAR(CAR) in IPO Process: Focus on Business Relationship)

  • 정재웅
    • 아태비즈니스연구
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    • 제12권2호
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    • pp.81-95
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    • 2021
  • Purpose - The purpose of this paper is to examine the impact of holding period of IPOs on BHAR(CAR) of IPOs in IPO process, especially focused on business relationship of underwriters and institutional investors. Design/methodology/approach - This paper collected monthly IPO fund data in KOSDAQ during 2004 to 2012 and OLS(Ordinary Least Square) was hired to analyze the data. Findings - Underwriters do allocate IPOs with high BHAR(CAR) to business-related institutional investors holding IPOs longer to make the price of IPOs stable (market-making) for underewriters. Research implications or Originality - This paper finds the impact of holding period of IPOs on BHAR(CAR) of IPOs in IPO process, especially focused on business relationship of underwriters and institutional investors in Korea.

Note on Debate over Relationship Between Business Model and Strategy

  • PARK, Kyoo-Ho
    • 동아시아경상학회지
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    • 제10권4호
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    • pp.39-45
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    • 2022
  • Purpose - This short paper reviews the debate dealing with the relationship between strategy and traditional strategy approach on the one hand, and business models and new business model approach on the other hand and tries to offer useful direction to be more helpful to theoretical discussions. Research design, data, and methodology - This paper makes a theoretical analysis to explain the confusion surrounding the debate, reviewing mainly literature survey papers and finds theoretical conjecture and its limitations in order to present useful direction to the future theoretical work. Result - In order to comprise its diversity, business model studies should consider the characteristics of each firm, sector, and market. Adding further elements which are related to each sector or market, theoretical studies can capture the diverse phenomena related to business model and business model innovation. Conclusion - The traditional strategy perspective can be utilized to the Business model phenomenon in the case of incumbent firms and non-digital sector and existing markets. Meanwhile the new business model perspective can be utilized to business model phenomena in case of start-ups and digital sector and emerging markets. Reconciling two perspectives, the studies dealing with the business model should focus on the characteristics of firms, markets, and knowledge from the perspective of business model innovation.