• 제목/요약/키워드: Business success factor

검색결과 440건 처리시간 0.026초

공예분야 사회적기업의 성공요인 분석: 인도 인더스트리 크래프트의 사례를 중심으로 (A Success Factors Analysis on Social Enterprise in the Field of Crafts: Focused on the Case of Industree Crafts in India)

  • 김명희
    • 한국콘텐츠학회논문지
    • /
    • 제14권6호
    • /
    • pp.73-83
    • /
    • 2014
  • 이 논문은 인도의 공예분야 사회적기업 인더스트리 크래프트가 정부 보조금 의존에서 벗어나 지난 30년간 어떻게 수익을 창출하고 글로벌 사회적기업으로 지속가능한 성장이 가능했는지를 분석한 논문이다. 분석을 통해 도출한 성공요인들은 다음과 같다. 첫 번째 요인은 이해관계자들의 가치 창출로서 사회적 미션을 목표로 각 이해관계자들의 가치를 최우선 고려하였으며 가치를 상호간 공유했다는 점이다. 두 번째 요인은 독특한 내부경영방식으로서 더 많은 부가가치 창출을 위해 조직체계에 독특한 비즈니스 모형과 4P전략을 도입하고 생산자집단의 자립을 돕는 경영방식을 도입했다는 것이다. 세 번째 요인은 학습 및 혁신문화 조성으로서 변화를 두려워하지 않고 끊임 없이 새로운 디자인 전략을 세워 도전하고 시행착오를 조직학습으로 이끈 학습문화를 구축했다는 점이다. 마지막 네 번째 요인은 시의적절한 재정 및 자원의 확보로서 규모 확대 시기 때마다 민간기업과의 제휴 및 투자 유치, 충분한 기술인력자원 확보 등 적절한 재정 및 자원을 확보했던 점을 들 수 있다.

전략적 관점에서 본 전자상거래 비즈니스 모델의 측정도구 개발에 관한 연구 (A Study on the Development of Measurement Instruments for the Business Model of Electronic Commerce in the Strategic Perspective)

  • 송영일;전호일
    • 한국정보시스템학회지:정보시스템연구
    • /
    • 제15권3호
    • /
    • pp.1-34
    • /
    • 2006
  • The purpose of this study Is to develop empirically validated instrument for business model. The previous researches related to business model were almost taxonomies. And the focus of those researches were the classification by the degree of integration and innovation the origin, and the main source of revenue etc. In the emerging fields such as IT, e-commerce, and e-business, it tends to overlook methodological issue in its substantive relationships and also measurement. Business model is taken an interest in recent years. However, as the non-establishment of construct on business model has made no empirical study, this, study tries to develop an empirical validated instrument that identifies the dimensions of business model by uncovering meaningful group or categories. For this, the outlined domain of business model are defined as an organizational level that competes in the industry through the literature reviews. And the traits such as process integration, value chain reconstruction, strategic alliance with another business model, specialty in a certain wet sustainability of essential capabilities, differentiation, convertibility, customer orientation, revenue stream, newness, innovation leadership: and vision sharing are identified in those respective domains, and then the traits are classified into five dimensions such as interlinkageableness, valueness, functionalness, preemptiveness, and goalness by their characteristics. Generating items are continued on the basis of operationalization. Confirmatory factor analysis is performed in order to develop validated instrument with LISREL measurement model. Finally the instrument is developed through the previous procedure. The implication of this study is the first empirical effort to assess business model. The resulting instrument can be used with dependent variables in the future study related to business model. And the establishment of construct of business model is able to make a basis to rise an additional issue consequently. In the practical side, the instrument also can be employed as an assessment framework that can assess whether the expected value success or not. The instrument with the measurement can be used on competitor's business model, In. When an investment into a i-m with a specific business model, these instrument developed can be presented as the basic framework of assessment.

  • PDF

An Impact Study on Successful Export Strategies: Global Supply Modes

  • Coo, Byung-Mo
    • 유통과학연구
    • /
    • 제16권1호
    • /
    • pp.59-71
    • /
    • 2018
  • Purpose - Recognizing the importance of small and medium enterprises and venture enterprises for the domestic economy, the purpose of the present study is to select factor termed export modes from among various export success strategies and factors that can help those enterprises secure export competitiveness in the world market to analyze the effects of export modes on the amounts of exports and periods until export after the foundation of those enterprises. Research design, data, and methodology - A structured questionnaire was used as a tool to derive the purpose of the study, and a questionnaire survey was conducted using a mobile survey technique that facilitated the distribution of questionnaire sheets and the collection of results. The main methodology used is crossover analysis, and the regression analysis technique was applied to verify the study results derived, thereby securing the reliability and validity of the final results derived. Results - Small and medium venture enterprises with shorter periods of time until the first export success after establishment adopted direct export modes more frequently, and those enterprises with larger amounts of the first export after establishment adopted direct export modes more frequently. The results of quantitative analysis, indicating that 66.1% of those enterprises with an export amount exceeding one billion won adopted direct export modes, can be said to support the foregoing. The crossover analysis results derived as such were reanalyzed using the PPML regression analysis technique to quantitatively identify that the amounts of the first export of enterprises that adopted direct export modes were larger than those of enterprises that adopted indirect export modes by 120%. Conclusions - The present study implies differentiated values in three aspects. First, the present study investigated and presented the export success factors and strategies of small and medium venture enterprises in a total of 14 countries in the Asian region, European region, North American region, African region, and South American region. Second, it intensively investigated five export modes to identify and verify that they were affecting the export success of small and medium venture enterprises. Third, based on the results of the investigation, the present study presented two marketing implications in the pragmatic aspect.

빅데이터를 통한 OTT 오리지널 콘텐츠의 성공요인 분석, 넷플릭스의 '오징어게임 시즌2' 제언 (Analysis of Success Factors of OTT Original Contents Through BigData, Netflix's 'Squid Game Season 2' Proposal)

  • 안성훈;정재우;오세종
    • 디지털산업정보학회논문지
    • /
    • 제18권1호
    • /
    • pp.55-64
    • /
    • 2022
  • This study analyzes the success factors of OTT original content through big data, and intends to suggest scenarios, casting, fun, and moving elements when producing the next work. In addition, I would like to offer suggestions for the success of 'Squid Game Season 2'. The success factor of 'Squid Game' through big data is first, it is a simple psychological experimental game. Second, it is a retro strategy. Third, modern visual beauty and color. Fourth, it is simple aesthetics. Fifth, it is the platform of OTT Netflix. Sixth, Netflix's video recommendation algorithm. Seventh, it induced Binge-Watch. Lastly, it can be said that the consensus was high as it was related to the time to think about 'death' and 'money' in a pandemic situation. The suggestions for 'Squid Game Season 2' are as follows. First, it is a fusion of famous traditional games of each country. Second, it is an AI-based planned MD product production and sales strategy. Third, it is casting based on artificial intelligence big data. Fourth, secondary copyright and copyright sales strategy. The limitations of this study were analyzed only through external data. Data inside the Netflix platform was not utilized. In this study, if AI big data is used not only in the OTT field but also in entertainment and film companies, it will be possible to discover better business models and generate stable profits.

중소·벤처기업의 창업 성공요인에 대한 상대적 중요도 분석 (An Analysis on the Critical Startup Success Factors in Small-Sized Venture Businesses)

  • 이설빈
    • 벤처창업연구
    • /
    • 제12권3호
    • /
    • pp.53-63
    • /
    • 2017
  • 벤처창업이 국가경제에서 차지하는 중요성이 증가함에 따라 벤처 창업에 대한 정부의 정책적 지원도 강화되고 있고, 창업 열기도 점점 확산되는 추세를 보이고 있다. 이러한 추세가 일시적 현상이 아닌 지속적으로 이어지기 위해서는 벤처창업기업이 생존 경쟁력을 갖춰 성장세를 이어갈 수 있어야 한다. 이러한 점에서 벤처창업기업의 성공에 미치는 영향요인에 대한 연구가 그 어느 때보다 필요한 시점이다. 벤처창업기업의 성공을 위한 생존 경쟁력을 갖추고, 성장단계로 진입하는데 영향을 미치는 주요 요인으로 기존 선행 연구에서 주장하는 '창업가 역량', '차별화 전략' 만으로는 한계가 있다. 보다 근원적인 요인으로 기회발견과 기회활용이란 측면에서창업행동이 중요성을 갖는데 이에 대한 연구는 상대적으로 미흡했다. 따라서 본 연구에서는 벤처창업의 성공요인을 밝히는데 목적을 갖고 중소 벤처경영기업 100개사 CEO를 대상으로 AHP분석 방법을 통해 실증 조사하였으며, 그 결과를 보면 다음과 같다. 먼저, 벤처창업 성공요인으로 창업가정신이 가장 중요시되는 것으로 나타났고 그 다음 혁신성과 경제성, 기술성 순으로 상대적 중요도를 가지는 것으로 나타났다. 그리고 하위요인에서의 창업가정신에서는 창업자의 역량과 혁신성에서는 긍정적 창업동기, 기술성에서는 창조적 기술 활용이 경제성에는 기술개선을 위한 지속적인 투자지원을 가장 중요시하는 것으로 나타났다. 이는 일반 창업에서 가장 요구돼왔던 창업자의 기업가 정신이 벤처창업에서도 공통적으로 요구되는 요인임을 실증해 주었다. 또한 새로운 기업의 시작을 알리는 창업정신으로서의 창업의 위험과 불확실성을 극복하기 위한 혁신자로서의 긍정적인 마인드와 독자적 기술역량을 가지고 창업에 임할 때 지속적인 투자지원과 함께 벤처창업의 경쟁력을 확보할 수 있음을 시사해 준 것으로 평가할 수 있다.

  • PDF

국내 경영혁신 활동의 핵심 성공요인 문헌 연구 - 6시그마, TQM, 린 6시그마, ERP, TPM, BPR, Project Management, System Engineering 중심으로 - (Literature Review of Key Success Factors of Management Innovation Actions in Domestic - Focused on Six Sigma, TQM, Lean Six Sigma, ERP, TPM, BPR, Project Management, System Engineering -)

  • 문제옥;윤성필
    • 품질경영학회지
    • /
    • 제44권3호
    • /
    • pp.639-648
    • /
    • 2016
  • Purpose: Existing precedent studies include success factors of individual management innovation activities constantly. However, those studies have limitations about the common key success factors of individual management innovation activities. Methods: For this study, we investigate the key success factors using literature research of the most typical management innovation activities adopted and implemented by many companies in Korea, such as 6sigma, TQM, Lean 6sigma, ERP, TPM, BPR, Project Management, System Engineering. Factors emerging repeatedly was combined into common factors and inherent factors that are necessary for the success of individual management innovation activities are designated to essential factors. Results: 'Essential factors for Six Sigma' consist of 5 items. Black belt operating system, personnel management system linkage, the correct management of the data, perform improvement projects associated with financial performance financial result, linked to financial performance improvement project, project progress management. 'Essential factors of TQM' are arranged 4 items. Quality team's independence and role, goal-setting, Quality Information System, corporate's philosophy of quality first. 'Essential factors of Lean Six Sigma' are the selection of value stream which is based on the customer needs and the value creation and identify the project based on the selected value in the company. 'Essential factors of ERP' are investigated 6 items. Ongoing system maintenance and upgrades, the measurement and support of user satisfaction, the operating systems and the policies for the maintenance, IT infrastructure, change adaption condition monitoring, focusing on improving business performance. 'Essential factors for TPM' are arranged 4 items. Motivated and energetic Bottom-Up, CEO's recognition of the importance facility management, long-term perspective of necessity and ongoing patience. 'Essential factors for BPR' are the pursuit of change process and the staff's sense of crisis management. 'Essential factors for Project Management' are the strategy that reduce the risk management skills through risk management and the understanding and organized management for the project participant's needs. 'Essential factors for System Engineering' consist of 2 items. The first is the design for the best balanced system with pre-analysis about the compromise the cost, schedule and the performance. The second is the analysis of large problem into small problems which can solved. We have found the solution considering components of the interface through the systematic perspective. Conclusion: Common factors and essential factors presented in this study will properly help to introduce the individual management innovation activities for the each business sector and implement management innovation. After this study, new literature research that reflect new studies should accomplish steadily.

퍼지이론을 이용한 인천항 신국제여객터미널의 항만운영 성공요인에 관한 연구 (A Study on the Success Factors of Port Operation for New International Passenger Terminal Using Fuzzy Theory)

  • 유성재;차영두;여기태
    • 디지털융복합연구
    • /
    • 제14권11호
    • /
    • pp.91-100
    • /
    • 2016
  • 본 연구는 퍼지이론을 이용하여 신규 건설중인 인천항 신국제여객터미널의 항만운영 성공요인 도출을 연구의 목적으로 하였다. 항만운영 성공요인은 카페리선사와 항만하역사에 종사하는 임직원을 대상으로 1차적으로 설문조사를 진행한 후, 한중카페리 선사 및 해당 하역사의 근무경력 15년 이상 전문가와 심층인터뷰(Indepth-Interview)를 수행하여 최종적으로 선정하였다. 전문가의 지식 추출이 가능한 퍼지방법을 활용하여 성공적 항만운영 요인에 대한 가중치를 산정하였다. 신국제여객터미널을 이용하게 될 선사와 하역사들을 대상으로 "부지 사용적 측면", "생산성 측면", "비용적 측면", "항만서비스 측면"으로 상위평가요인을 분류하여 항만운영의 성공요인을 비교분석하였다. 분석결과 "부지사용적 측면"은 컨테이너장치장 확보(0.857)가 가장 중요한 요소로 나타났으며, "생산성 측면"에서는 터미널의 자동화 시스템 구축(0.806)이 가장 중요하게 분석되었다. "비용적 측면"과 "서비스적 측면"에서는 부지 임대료 산정(0.861)과 선석스케쥴 관리(0.798)가 각각 가장 중요한 요인으로 나타났다. 결론적으로 신국제여객터미널은 적정임대료 산정, CY장치장 적정면적 확보, 터미널의 자동화 시스템 구축 등에 주력하여 항만운영을 해야 한다는 시사점을 지니며 향후 동일 운영형태의 국제여객터미널 비교분석 연구를 진행할 필요성이 존재한다.

A Study on the Relationship between Organizational and Environmental Characteristics and Successful Implementation of Electronic Data Interchange Systems in Korea

  • 김병곤;구동모;김종욱
    • 한국경영과학회지
    • /
    • 제16권2호
    • /
    • pp.149-149
    • /
    • 1991
  • The purpose of this study, based on a domestic sample of businesses using EDI systems, is to identify success factors, which affect the implementation of EDI system by Korean business entities. This paper also intends to provide useful guidelines for the establishment and management of EDI systems. This paper, first, develops a conceptual framework based on pervious research to identify factors which affect successful implementation of EDI system. Second, it integrates the constructs from previous research studies into a single survey instrument. Third, it presents the findings regarding the degree to which each factor influences the successful implementation of EDI system. It's revealed in the study that such factors as EDI vendor support, EDI education and training, participation by transactional partners, the size of organization, and the level of decentralization among organizational and environmental characteristics influence successful implementation of EDI systems in Korean business environment.

A Study on the Relationship between Organizational and Environmental Characteristics and Successful Implementation of Electronic Data Interchange Systems in Korea

  • 김병곤;구동모;김종욱
    • 경영과학
    • /
    • 제16권2호
    • /
    • pp.149-169
    • /
    • 1999
  • The purpose of this study, based on a domestic sample of businesses using EDI systems, is to identify success factors, which affect the implementation of EDI system by Korean business entities. This paper also intends to provide useful guidelines for the establishment and management of EDI systems. This paper, first, develops a conceptual framework based on pervious research to identify factors which affect successful implementation of EDI system. Second, it integrates the constructs from previous research studies into a single survey instrument. Third, it presents the findings regarding the degree to which each factor influences the successful implementation of EDI system. It's revealed in the study that such factors as EDI vendor support, EDI education and training, participation by transactional partners, the size of organization, and the level of decentralization among organizational and environmental characteristics influence successful implementation of EDI systems in Korean business environment.

  • PDF

6시그마 전략이 서비스 조직에 미치는 영향에 관한 연구 (A Study on the effect of six sigma strategy on service industries.)

  • 김용철;김계수
    • 한국품질경영학회:학술대회논문집
    • /
    • 한국품질경영학회 2004년도 품질경영모델을 통한 가치 창출
    • /
    • pp.13-18
    • /
    • 2004
  • 국내의 제조업과 서비스업은 글로벌 환경, 지식정보화시대, 개방화 등 극심한 경영환경 변화에 노출되어 있다. 적자생존의 법칙이 적용되는 경영현장에서 기업이 지속적으로 성장하기 위해서는 차별적인 경쟁전략이 요구된다고 하겠다. 제품이나 서비스에서 마찬가지로 오차 또는 불량은 고객의 불만과 불평으로 이어져 다시 신뢰를 회복하기 어려울 뿐만 아니라 매출신장이나 서비스 재 구매에도 악영향을 미치게 된다. 따라서 제조업을 막론하고 서비스업에서는 완벽한 품질을 추구해야 한다. 완벽한 품질을 지향하는 것이 '6 시그마'라고 할 수 있다. 1999년 이래로 국내 제조업에서 6시그마 도입이 본격화되면서 서비스업종에서도 6시그마 도입이 점차 증가하고 있고 6시그마 도입에 관심을 갖는 업체들이 늘어나고 있는 추세이다. 본 연구에서는 국내 서비스 기업의 6시그마경영활동과 성과사례를 연구하고 6시그마 도입을 통해서 프로세스측면에서 얻은 경영성과를 확인하고 주요 성공요인들(CSF: Critical Success Factor)을 탐색하기로 한다.

  • PDF