• Asia pacific journal of information systems
• /
• 제12권1호
• /
• pp.87-101
• /
• 2002

In the past few years, many Korean companies have implemented various ERP systems. Despite the enormous efforts and costs, however, there have been doubts about the effectiveness of ERP implementation. The purpose of this study is to identify whether the announcement of ERP implementation affects the market value of the firm. To achieve the research objective, event-study methodology was used assessing the cumulative abnormal returns(CARs) for 33 firms' announcements of ERP investments. Findings of the study are summarized as follows: First, the announcements of ERP implementation have no effect on the firm value though the sign is negative. Second, there is marginally significant difference in the market value of the firm between the first mover of ERP implementation and its followers. In order to figure out any possible reasons of such unexpected results, several investors and fund managers of major investment firms were interviewed. They reached the two agreements that ERP hardly increases the firm value. One was mainly due to the misfit between the foreign business processes built in the ERP systems and Korean firms' traditional business processes. The other was the possibility of financial deterioration caused by substantial costs for ERP implementation.

• 대한공업교육학회지
• /
• 제33권2호
• /
• pp.232-247
• /
• 2008

최근 기업들은 B2B EC와 같은 웹 기반 분산 환경에서 적기 협력을 필요로 한다. 특히 시간 제약을 필요로 하는 긴급 협조 요청이나 긴급 메시지는 즉시 처리 하여야 한다. 본 논문에서는 웹 기반 분산 시스템 환경에서 기업사이의 적기 협력을 위한 시간 제약 조건을 사건, 데이터, 행위 관점에서 분석하였고, 시스템 설계자들이 시간 제약 조건과 이의 위반에 관련된 적기 협력 방안을 적절히 표현할 수 있는 ECA 규칙 프로그래밍 기법을 제안한다. 그리고 웹 기반 능동 기능 컴포넌트를 이용하여 프로토타입을 구현하였다.

• 한국전자거래학회지
• /
• 제9권2호
• /
• pp.109-121
• /
• 2004

본 논문은 고객에 대한 정보를 세분화하고 분석한 후 새로운 개인화 정보를 생성하여 자동으로 각 개별고객에게 개인화된 정보를 자동으로 제공해 줄 수 있는 시스템을 제안한다. 제안하는 시스템은 고객의 이메일 오픈율과 마우스 이벤트 정보를 분석 및 계산하여 개별 고객의 관심 정보 및 선호 이메일 양식을 생성한다. 생성된 관심 정보와 선호 이메일 형식를 이용하여 개별 고객의 관심 정보를 고객이 선호하는 이메일 규격 및 형식에 맞게 에이전트를 통해 자동으로 재구성하여 고객에게 푸쉬해 준다. 설계하고 구현한 시스템은 실험을 통한 성능평가에서 높은 이메일 오픈율과 사용자 만족도를 보였다.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권7호
• /
• pp.123-129
• /
• 2020

The objective of this study is to examine the differentiated influence of sell-side advisors and buy-side advisors on mergers and acquisitions (M&A). Unlike prior studies on M&A advisors, the study addresses different roles of target and acquirer advisors, and explores their influences on the cumulative abnormal returns (CAR) and acquisition premiums with an empirical analysis of longitudinal data of M&As conducted by Japanese listed firms except financial companies from 1995 to 2012. M&A data were obtained from the Securities Data Corporation's (SDC) database, and the individual firm data were collected from the Nikkei Economic Electronic Databank System (NEEDS), which provides a wide range of corporate information including financial status, operational performance, and strategy. Using a sample of 452 cases for the CAR and 498 cases for the analysis of acquisition premiums, the empirical results support the hypotheses of the target advisor's positive association with CAR and acquirer advisor's positive association with acquisition premiums. The findings of this study indicate the target advisor's positive contribution to the success of acquisition process and performance, and acquirer advisor's negative influence on the deal progress. The study provides theoretical implications on M&A research and practical insights into the investment banking industry.

• 한국철도학회:학술대회논문집
• /
• 한국철도학회 2009년도 춘계학술대회 논문집
• /
• pp.1878-1885
• /
• 2009

The railway advance policy from Korea government, KORAIL have to reduce a half of his railway business loss until 2010 and turnout railway business black ink until 2012. To overcome this difficult management situation, KORAIL has been set up new marketing organization in Seoul station which is necessary and venerable. According to the leadership of Seoul station master, Seoul station's marketing team was launched at April 2008. The marketing team will introduce total marketing for KORAIL corporation in their marketing activity such as advertisement, B to B railway tickets, railway travel package sales and customer satisfaction event with other corporations, and so on. After automated ticket system(SMS and Home-printed ticket) will lead to existing ticket sales persons to become activating marketing team members. In the organization case study in Seoul station, this study how to manage new marketing team have a great performance last 8 months and analysed what was a successful factors and principals, and also their team limits within KORAIL's organization structure. In the long run, we suggest that how can be this team to be support within KORAIL system such as incentive system, payment system, and marketing budgets etc.

• 동아시아경상학회지
• /
• 제1권3호
• /
• pp.42-50
• /
• 2013

Brand Equity plays a major role in the highly competitive Quick Service Restaurants (QSR) industry in India. There are a variety of factors which affect the brand equity that a company commands in the market. Integrated Marketing Communication (IMC) is an emerging concept in marketing wherein all the major promotional activities are used to create a synergic output and send across a clear and consistent message to the customers. This study aims to find out the impact of five major tools of IMC namely Advertising, Word of Mouth, Sales Promotion, Event Sponsorships and Public Relations which are most applicable in the QSR industry on the four major dimensions namely Brand Awareness, Brand Association, Perceived Quality and Brand Loyalty which aid in creating Brand Equity. The study was conducted by collecting data from a sample and analyzing the data using statistical tools to find any relationships between the above mentioned variables. The findings suggest that marketers should focus on building favorable opinion about the brand amongst customers and take care regarding the news published about the brand since it affects brand image. Moreover, it was also found out that making people aware about the brand and the perceived quality about the brand play the major role in creating brand equity more than other factors.

• 아태비즈니스연구
• /
• 제9권1호
• /
• pp.91-106
• /
• 2018

An appreciable number of Chinese firms have successfully expanded their businesses into foreign economics although they have limited resources. Advocating that home country government supports can mitigate firms' resource-disadvantages in international expansions, we attempted to investigate whether and how the Chinese government's support enables Chinese firms to compete in foreign markets. Based heavily on the knowledge-based theory of the firm and the resource-based theory of the firm, we developed a model that explain and predicts the effects of home-country government-supports on superior financial performance. The model was empirically tested using a accounting dataset regarding Chinese firms' 323 international expansion events from 2008 to 2015. Empirical evidence presents that the Chinese government's support has a positive effect on Chinese firms' international success and that these firms' marketing, technological, and managerial resources positively moderate the effect of the government support on the firms' international success. Nonetheless, because we employed an event-study method, the limitations of the method can be applied to the current research. In addition, because of the empirical context, the results of the research might lack generalizability. We, however, provided an understanding how firms from emerging countries can succeed in international expansions specifically when they have lack of resources for international competition.

• 한국컴퓨터정보학회논문지
• /
• 제8권3호
• /
• pp.16-25
• /
• 2003

모델링 도구는 그룹 단위의 실시간 협업 지원을 가능하게 하는 워크플로우 비즈니스 프로세스를 정의한다. 오늘날 대부분의 모델러는 비즈니스 프로세스 정의과정에서 동시에 여러 사용자가 작업을 수행해야 할 사안이 많이 발생하지만 동시작업 지원을 지원하는데 미흡하다. 본 논문에서는 여러 사용자가 동시에 작업이 가능하게 하기 위해 확장 ICN을 이용한 CDN을 생성하는 알고리즘과 아키텍처를 제안하고 데이터베이스 에이전트를 이용하여 에디터를 설계한다. 에디터를 통하여 정의된 워크플로우 비즈니스 프로세스 모델들의 집합은 데이터베이스에 저장이 되고, WfMC에서 표준화한 워크플로우 프로세스 정의 언어(WPDL)로 변환되게 된다. 이 방법은 프로세스 정의 과정에서 발생하는 작업 지연 비용을 최소화하여 워크플로우 처리성능을 향상 시킬 수 있다.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권12호
• /
• pp.153-158
• /
• 2021

Convergence is the process of gradual adoption of a certain accounting standard issued by different regulatory bodies. The aim is to achieve uniformity and standardization across borders to open opportunities for international investment and collaboration. The implementation of IFRS, in theory, encourages more transactions by presenting financial statements in a simple and understandable manner for all investors and other businesses interested in the company. Using event study methodology, this study investigates whether Malaysian companies' adoption of IFRS is recognized by the investment community. A total of 89 public listed companies in Bursa Malaysia are involved in this study. The results show that about 62.8 percent of the companies that adopted IFRS-based financial statements experienced an increase in their average abnormal return after the announcement. However, the paired sample test results show that only 5.6 percent out of 89 companies studied experience a significant difference in abnormal return before and after the announcement. The inexistence of the average abnormal return difference between before and after the announcement may indicate that IFRS-based financial statements do not have any new market informational content. This study found little evidence to show that convergence with IFRS affects the company's stock price in Malaysia.

• Journal of Korea Trade
• /
• 제24권6호
• /
• pp.61-81
• /
• 2020

Purpose - This paper examines how the consumer animosity of partner country influences the purchase of foreign products. We analyzed news sentiment to determine whether Chinese consumer's animosity affect the purchase of the products made in Korea around the time when the U.S. Terminal High Altitude Area Defense missile system was deployed in South Korea. Design/methodology - To measure the tone of Chinese consumer animosity more carefully, we utilized a text mining technique of the Chinese language to read the public's opinion. Using Chinese news paper's editorials of 2015.1-2018.10, we analyzed the sentiment toward Korea and regressed it with Korean export to China. Findings - Empirical results report that Chinese consumers tended to reduce their purchase of consumer goods from Korea when the animosity increased, that is, the sentiments of Chinese news editorials were negative. In contrast, the animosity did not affect the purchase of Korean intermediates or raw materials. We further analyzed the effect by dividing the animosity into three categories; politics, economics, and culture. Among these groups, political news exhibits a unique effect on Chinese purchase on consumer goods from Korea. Originality/value - Existing literature on animosity models has measured the animosity by collecting the consumers' opinions through survey at a given time point, whereas it is measured by analyzing the tone of the press release by sentiment analysis during the time period around the event occurrence in this study.