• 제목/요약/키워드: Business Strategy Changes

검색결과 369건 처리시간 0.031초

Economics Crisis and Response: Case Study of Malaysia's Responses to Asian Financial Crisis

  • Furuoka, Fumitaka;Lim, Beatrice;Jikunan, Catherine;Lo, May Chiun
    • Journal of Contemporary Eastern Asia
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    • 제11권1호
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    • pp.43-56
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    • 2012
  • The paper chooses the "Asian Financial Crisis" as a case study to examine its impact on Malaysian economy and describes how Malaysian government responded to the crisis. It also focuses on the Asian financial crisis' impact on the employment of banking sector in Malaysia. In the finance, insurance, real estate and business service sector, a number of 6,596 workers were retrenched. Banks were forced into mergers and acquisition as well as downsizing, trim lean, organizational changes and introduction of new technologies. Excess workers were offered a "voluntary separation scheme." These retrenched workers became the urban poor facing high cost of living and no opportunity for jobs as there is no safety net provided.

China and Economic Cooperation in the East Asian Region

  • Kim, Seon-Jae
    • International Journal of Contents
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    • 제3권3호
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    • pp.26-31
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    • 2007
  • The purpose of this study is to explore the emergence of Chinese economy and the possibility of economic cooperation between the East Asian countries, which will facilitate the solution to structural problems in the economy and industries of these countries. This study presents that China will remain essential to the East Asian economy and changes are anticipated in its economic growth rate, growth strategy and risks. How to respond to them will be the critical movement that will determine the future course of the East Asian economy. To solve this question, firstly each government of East Asian countries needs to come up with strategies that will leverage China for their industrial upgrade and economic development even when the risks facing China are realized. Second, each government of East Asian countries should make a wise approach towards a free trade agreement between EATR and China.

제조물 책임의 전략적 대응방안에 관한 연구 (A study on strategic countermeasure against product liability)

  • 박노국;장석주
    • 대한안전경영과학회지
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    • 제11권1호
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    • pp.165-173
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    • 2009
  • Product liability as a process has developed significantly in the United Kingdom and the United States of America. The rapid introduction of product liability has recently been a prevalent phenomenon, as global changes arising from rapid development in science and the economy have resulted in a highly interconnected world economy. This thesis was established, based on current literature and business consulting cases in the position of companies, and is one of the operating subjects in a system for legal responsibility in manufactured products.

하이테크기업의 기술혁신지향성과 시장지향성의 성과에 관한 탐색적 연구 (A Exploratory Study on the Performance Between Technology Innovation and Market Inclination in High-tech Enterprises)

  • 조남재;오진욱;정진관
    • 디지털융복합연구
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    • 제5권1호
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    • pp.35-45
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    • 2007
  • High tech companies' strategies are divided into four parts, Market Pull, Technology Push, Market-Driven, and Driving Markets. Market Pull strategy means to search market-needs, chances or new industries with technological chance. Technology Push means to create new market by new technology. While Market driven companies follow market changes, Driving Market companies make or change their markets. This study analyzes how companies recognize their market situations based on technology and which business inclination paths are selected for success. And we would like to know there are performance distinctions based on market differentiation strategies.

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Big Data Analysis of Weather Condition and Air Quality on Cosmetics Marketing

  • Wang, Zebin;Wu, Tong;Zhao, Xinshuang;Cheng, Shuchun;Dai, Genghui;Dai, Weihui
    • Journal of Information Technology Applications and Management
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    • 제24권3호
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    • pp.93-105
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    • 2017
  • Demands of cosmetics are affected not only by the well-known elements such as brand, price, and customer's consumption capacity, but also by some latent factors, for example, weather and air environment. Due to complexity and dynamic changes of the above factors, their influences can hardly be estimated in an accurate way by the traditional approaches such as survey and questionnaires. Through modeling and statistical analysis of big data, this article studied the impacts of weather condition and air quality on customer flow and sales of the cosmetics distributors in China, and found several hidden influencing factors. It provided a big-data based method for the analysis of unconventional factors on cosmetics marketing in the changing weather condition and air environment.

인공지능 모델을 이용한 청소년들의 천식 질환 발생 예측 모델 (A Prediction Model of Asthma Diseases in Teenagers Using Artificial Intelligence Models)

  • 노미진;박순창
    • Journal of Information Technology Applications and Management
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    • 제27권6호
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    • pp.171-180
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    • 2020
  • With the recent increase in asthma, asthma has become recognized as one of the diseases. The perception that bronchial asthma is a chronic disease and requires treatment has been strengthened. In addition, asthma is recognized as a dangerous disease due to environmental changes and efforts are made to minimize these risks. However, the environmental impact on asthma is hardly a factor that individuals in asthmatic patients can cope with. Therefore, this study was conducted to see if the asthma disease could be replaced by the individual efforts of asthma patients. In particular, since the management of asthma is important during adolescence, we conducted research on asthma in teenagers. Utilizing support vector machines, artificial neural networks and deep learning techniques that have recently drawn attention, we propose models to predict the asthma of teenagers. The study also provides guidelines to avoid factors that can cause asthma in teenagers.

경쟁전략이 자원공유에 미치는 영향: 전략적 상황의 조절효과를 중심으로 (Competitive Strategy and Resource Sharing: Moderating Effects of Strategic Contexts)

  • 황재원;박경미
    • 한국산학기술학회논문지
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    • 제22권1호
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    • pp.138-148
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    • 2021
  • 본 연구는 경쟁전략이 자원공유에 미치는 영향을 조절하는 요인이 무엇인지를 살펴봄으로써 기존 실증연구에서 경쟁전략과 자원공유 간의 관계가 유의미한 결과를 도출하지 못했던 이유를 찾아내고자 하였다. 이를 위해 경쟁전략이 차별화보다는 저원가를 추구할수록 자원공유의 정도가 높아질 것이라는 가설을 먼저 검증하고, 이후 다각화전략, 상호연결성, 집권화, 자원보유수준을 조절변수로 투입했을 때 경쟁전략과 자원공유의 관계가 어떻게 달라지는지를 분석하였다. 통계결과에 의하면 경쟁전략은 자원공유에 단독으로 유의미한 영향을 미치지 않았으나, 다각화전략을 제외한 상호연결성, 집권화, 자원보유수준과 결합될 때 유의미한 영향을 미치는 것으로 확인되었다. 즉 저원가 전략은 높은 상호연결성, 높은 집권화, 낮은 자원보유수준의 조건 하에서 자원공유를 증가시킨다는 것이다. 이는 경쟁전략과 자원공유의 관계에 대한 기존 논의가 자원공유의 의지나 의도에만 초점을 맞추었던 반면, 능력이나 가능성에 대한 고려가 부족했기 때문인 것으로 설명될 수 있다. 따라서 능력이나 가능성을 반영하는 조절변수의 투입을 통해 자원공유를 보다 잘 예측할 수 있게 되었던 것으로 보인다. 본 연구는 자원공유에 대한 기존 논의의 취약성을 발견하고 보완논리를 제시했다는 점에서 의의를 찾을 수 있다.

웹 미디어에 나타난 커스터마이저블 패션 브랜드의 유형 및 전략 연구 (A Study on the Types and Strategies of Customizable Fashion Brands on Web Media)

  • 이미숙;정경희
    • 패션비즈니스
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    • 제21권1호
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    • pp.134-147
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    • 2017
  • The purpose of this study is to analyze fashion brands' contents and characteristics of the participation platform of users, to assess the types and strategies of mass customization(MC). Most fashion brands sell one professional content: Shoes brands were the most common, followed by bags, unisex wear, and menswear. In consumer's design selection elements, changes in color and materials were the most common. For the personalization service elements, monogram service was the most common. The results of MC types analysis were as follows, Customized Standardization was the most common, followed by Tailored Customization, Pure Customization, and Segmented Standardization. For the types according to changes in products and expression methods, Cosmetic was the most common. And the classification according to modulation, Modularizers were the most common. For Creativity, brands in the making stage were the most common. For Flexibility, although brands different methods, high flexibility by modularizing design elements of products and accomplishing various design through participation. The Ease of use for various expression was generally high, parallel to Flexibility. For Durability, because consumers could receive end products only when they participated in the assembly stage in the on-line purchase, their continuous participation was not possible, so they participated only once. The typical types and strategy of MC were analyzed. The Customized Standardization type was the most common in shoes, bag, and womenswear brands. It was the Cosmetic type which could change colors and materials, the Modularizers, and had high Flexibility and Ease of use and low Durability.

4차 산업혁명 시대 정보통신기술(ICT)이 가져온 네트워크 마케팅의 현재와 미래 - 한국암웨이 사례 연구 - (The 4th Industrial Revolution's Impact on Network Marketing - Focused on ABN Korea Case -)

  • 박소진;오창규
    • 한국정보시스템학회지:정보시스템연구
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    • 제26권4호
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    • pp.379-400
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    • 2017
  • Purpose The purpose of this study is to investigate the effects of ICT on multilevel marketing organizations (MLMs) whose members are both salespeople and consumers. This study explores the effects of the latest ICT convergence on the direct selling, which is the oldest sales method, and suggests the direction for the development of network marketing. Therefore, we will propose the changes in direct sales brought by ICT and predict the future direction of network marketing in preparation for the 4th Industrial Revolution era. Design/methodology/approach Exploratory case study was the methodology selected for this paper. The case study enables the use of multiple methods for data collection and analysis. This study applies qualitative case-study methodology on Amway Korea, which is the top seller of MLM organizations, to better understand the impact of ICT. This study conducted an in-depth interview with four different levels of MLM members (e.g. membership, ruby, emerald, diamond) which are based on the qualification system of MLM organizations and observed their behaviors. Findings This study revealed that the ICT impact on network marketing organizations(MLMs) could be summarized as follows : new membership growth, easier communication with customers, increase in work efficiency, increase in organizational trust, change in educational environment, and increase in the use of social media. Based on the interview, we propose the changes of network marketing organizations in the fourth industrial revolution era and the future strategy of Amway Korea as follows: (1) retention of royal ABOs, (2) harmony with SMEs, (3) utilization of Big Data, (4) creation of IoT business model, and (5) construction of successful O2O business platform.

나노 인포매틱스 기반 구축을 위한 구글 트렌드와 데이터 마이닝 기법을 활용한 나노 기술 트렌드 분석 (Nano Technology Trend Analysis Using Google Trend and Data Mining Method for Nano-Informatics)

  • 신민수;박민규;배성훈
    • 산업경영시스템학회지
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    • 제40권4호
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    • pp.237-245
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    • 2017
  • Our research is aimed at predicting recent trend and leading technology for the future and providing optimal Nano technology trend information by analyzing Nano technology trend. Under recent global market situation, Users' needs and the technology to meet these needs are changing in real time. At this point, Nano technology also needs measures to reduce cost and enhance efficiency in order not to fall behind the times. Therefore, research like trend analysis which uses search data to satisfy both aspects is required. This research consists of four steps. We collect data and select keywords in step 1, detect trends based on frequency and create visualization in step 2, and perform analysis using data mining in step 3. This research can be used to look for changes of trend from three perspectives. This research conducted analysis on changes of trend in terms of major classification, Nano technology of 30's, and key words which consist of relevant Nano technology. Second, it is possible to provide real-time information. Trend analysis using search data can provide information depending on the continuously changing market situation due to the real-time information which search data includes. Third, through comparative analysis it is possible to establish a useful corporate policy and strategy by apprehending the trend of the United States which has relatively advanced Nano technology. Therefore, trend analysis using search data like this research can suggest proper direction of policy which respond to market change in a real time, can be used as reference material, and can help reduce cost.