• Journal of Distribution Science
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• v.18 no.8
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• pp.113-125
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• 2020

Purpose: The purpose of this paper is to investigate the effect of interaction between product category (fresh vs. indulgent product) and shopping options (shipping charge and delivery time) on customer satisfaction and purchase intent in an e-commerce context. When ordering groceries online, consumers begin to allocate a larger share of their grocery budget toward product categories that generally contain healthier items at the expense of product categories that generally contain more indulgent products. Moreover, customers are extremely sensitive to shipping options such as shipping charges and delivery time. Therefore, this research investigates the issue at a more segmented level to focus on the impact that one dimension of logistics service quality - product category, shipping charge, and delivery time have on customer satisfaction and purchase intent. Research design, data, and methodology: To test the theoretically derived priori hypotheses concerning product category, shipping charges, delivery time, satisfaction, and purchase intent, this research presented a scenario-based experiment. Eight treatment groups were assigned by the method of product category (fresh produce vs. indulgent product), shipping charge (free vs. paid), and delivery time (one-day vs. two to three days). A total of 240 subjects were divided into groups and exposed to one of the eight scenarios. Participant's purchase intention was the dependent variable, and ANOVA and L-matrix were used to analyze for main and interactive effects between factors. Conclusions: Results indicated that in tests 1 and 2, free shipping and fast delivery time increased consumer satisfaction as well as purchase intent, and fast delivery moderated the impact of free shipping on consumer satisfaction and purchase intent. Test 3 showed that the effect of free shipping on consumer satisfaction and purchase intent moderated by fast delivery for indulgent products. In contrast, fast delivery for fresh products moderated the effect of paid shipping on consumer satisfaction and purchase intent. Consistent with this proposed mechanism, the relative importance of fresh produce versus indulgent products highlights the effect of shipping options on consumer satisfaction and purchase intent when ordering the target product in an e-commerce context. We conclude with a discussion of the theoretical and practical implications of our findings.

• The KIPS Transactions:PartD
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• v.16D no.4
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• pp.595-612
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• 2009

The early test can greatly reduce the cost of error correction for system development. It is still important in SOA based service system. However, the existing methods of test case generation for SOA have limitations which are restricted to only web service using XML. Therefore, this paper proposes a method of test case generation using BPMN-based model reduction for service system. For minimizing test effort, an existing BPM is transformed into S-BPM which is composed of basic elements of workflow. The process of test case generation starts with making S-BPM concerning the target service system, and transforms the target service system into directed graph. And then, we generate several service scenarios applying scenario searching algorithm and extract message moving information. Applying this method, we can obtain effective test cases which are even unlimited to web service. This result is the generation of test case which is reflected in the business-driven property of SOA.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.42 no.1
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• pp.64-73
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• 2019

The manufacturing companies under Make-To-Order (MTO) production environment face highly variable requirements of the customers. It makes them difficult to establish preemptive production strategy through inventory management and demand forecasting. Therefore, the ability to establish an optimal production schedule that incorporates the various requirements of the customers is emphasized as the key success factor. In this study, we suggest a process of designing the simulation model for establishing production schedule and apply this model to the case of a flat glass processing company. The flat glass manufacturing industry is under MTO production environment. Academic research of flat glass industry is focused on minimizing the waste in the cutting process. In addition, in the practical view, the flat glass manufacturing companies tend to establish the production schedule based on the intuition of production manager and it results in failure of meeting the due date. Based on these findings, the case study aims to present the process of drawing up a production schedule through simulation modeling. The actual data of Korean flat glass processing company were used to make a monthly production schedule. To do this, five scenarios based on dispatching rules are considered and each scenario is evaluated by three key performance indicators for delivery compliance. We used B2MML (Business To Manufacturing Markup Language) schema for integrating manufacturing systems and simulations are carried out by using SIMIO simulation software. The results provide the basis for determining a suitable production schedule from the production manager's perspective.

• Asia-Pacific Journal of Business
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• v.11 no.4
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• pp.65-81
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• 2020

Purpose - This research aims to investigate how consumers' eco-friendly product choice ratio changes as the benefits of eco-friendly products are framed as (1) non-monetary benefits, (2) monetary gain integrated with the loss or (3) monetary gain segregated from the loss. Design/methodology/approach - A mixed-design, scenario-based choice experiment was conducted. A series of chi-square tests and residual analyses were conducted to analyze the data. Findings - When the monetary gain was larger or slightly smaller than the loss, the participants' eco-friendly product choice ratio was higher when the monetary gain was integrated with the loss than those in the other two conditions. When the monetary gain was significantly smaller than the loss, the participants' eco-friendly product choice ratio was lower when the monetary gain was integrated with the loss than those in the other conditions. The ratio did not differ between the latter two conditions. Research implications or Originality - This research shows that marketers should frame the benefits of eco-friendly products and their costs in different manners depending on the relative magnitudes of them. This research also complements the existing literature by comparing the effectiveness of non-monetary framing of eco-friendly product benefits with that of monetary framing following hedonic editing hypothesis.

• Asia Marketing Journal
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• v.6 no.2
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• pp.3-22
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• 2004

Prior researches related to private brands have mainly focused on the competition between private brands and national brands. But private brands can be allied with national brands to overcome its weak points such as low perceived quality. The purpose of this study is to investigate the consumer responses to the alliance between private brands and national brands. Especially this paper focused on the situation in which national brands are used as ingredient brands to improve the consumers' preference toward private brands. We hypothesized that using national brands as ingredient brands would improved the consumers' perceived quality and buying intention toward private brands. Also we supposed that when national brands had moderate congruity with product category, consumers' preference would be most positive. And this study examined the moderating effects of functional risk. Factorial experimental design and scenario method were employed to test the hypotheses. Also we classified the products as utilitarian-hedonic products and compared the effects of ingredient brands on utilitarian products with hedonic products. Empirical results show that when private brands use national brands as ingredient brands, consumer responses become positive. Also when ingredient brands have moderate congruity with products, consumer responses are most positive. But moderate congruity effect is significant only when functional risk is low.

• Journal of Distribution Science
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• v.12 no.2
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• pp.95-103
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• 2014

Purpose - Korea has a better geographical location than other nations in the Northeast Asian region. This means that Korea has an opportunity to become the center of international physical distribution in Northeast Asia. Korea should take advantage of this opportunity by exploring appropriate strategies to achieve this goal, assuming government willingness, with a view to capitalizing on the geographical advantage of the Korean peninsula and constructing a comprehensive physical distribution network system. If we prepare for this scenario, Korea could become the center of international physical distribution in Northeast Asia. Research design, data, and methodology - This study has the purpose of determining how shipping companies form partnerships with third-party logistics providers, and the relevant implications. The survey methods used were personal interview and a questionnaire distributed through e-mail, fax, mail, and telephone. A total of 600 questionnaires were distributed, out of which 285 were returned. Of the collected questionnaires, 10 were excluded because of insufficient content, leaving 275 to be used in the study as available valid samples. The data that was collected from these samples was analyzed using the data coating process and by employing a statistical package program. Results - Flexible policies, administration, and systems will be needed to create better business practices. In this dissertation, first and foremost, the results reveal that in order to become the center of Northeast Asian logistics, Korea must transition into a new paradigm based on the current economic and social systems that have stemmed from bureaucracy, inflexibility, chauvinism, and egalitarianism. Flexible policies, administration, and systems will be required to create better business practices. Domestic logistics corporations need to occupy a strategic logistics hub, create a logistics network, and activate value-added logistics business strategies by ensuring significant manpower and by building a logistics information system to strengthen their competitive edge, creating an improved system. Conclusions - In this dissertation, first and foremost, we point out that in order to become a center of North East Logistics, Korea should change to a new paradigm from the old one based on current economic and social systems that have stemmed from bureaucracy, inflexibility, chauvinism, and egalitarianism. More reasonable business laws, systems, and policies based on market-driven flexibility and transparency should be created. Moreover, social norms and rules should be reasonably established, to accomplish political and social security. Korea has to cultivate a culture of tolerance for foreign companies. This involves a change of paradigm for the development of the capital city and satellite cities. It will take a powerful task force or organization to plan and execute the vision that aims to meet these needs, accomplish the necessary goals, use the appropriate system effectively, and make Korea a key country in the field of Northeast Asian logistics.

• Journal of Environmental Impact Assessment
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• v.6 no.2
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• pp.93-102
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• 1997

Acid rain below pH 5.6 is responsible for 40% of annual precipitation in Korea and it is more serious especially in major cites. Because of that, it is urgent to make measures to reduce the emission of $SO_2$, one of the major air pollutants causing acid rain. The national total emission of $SO_2$ in 1994 was estimated as 1.6 million tons. The $SO_2$ emission in 2020, is expected to increase up to 3.2 million tons, about 2 times that of 1994 under Business-As-Usual scenario. We could take various $SO_2$ reduction measures such as installing desulfurization facilities, the supply of low-sulfur oil and clean fuel(LNG), energy savings, upgrading of production process. However, it is necessary to check the economic feasibility and the attainability to reduction target with a dynamic optimization mode, "Global 2100 Model". The cost-benefit analyses for the measures using the revised "Global 2100 Model" clearly revealed that the desulfurization facilities should be introduced to reduce the $SO_2$ concentration to 0.01 ppm with fuel substitution. If the introduction of desulfurization facilities is delayed, We can not attain the goal of Ministry of Environment before the year of 2012, even in the case that almost all the fuels would be substituted with LNG.

• Journal of the Korea Safety Management & Science
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• v.11 no.4
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• pp.221-228
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• 2009

Electronic Product Code Information Services(EPCIS) is an EPCglobal standard for sharing EPC related information between trading partners. EPCIS provides a new important capability to improve efficiency, security, and visibility in the global supply chain. EPCIS data are classified into two categories, master data (static data) and event data (dynamic data). Master data are static and constant for objects, for example, the name and code of product and the manufacturer, etc. Event data refer to things that happen dynamically with the passing of time, for example, the date of manufacture, the period and the route of circulation, the date of storage in warehouse, etc. There are four kinds of event data which are Object Event data, Aggregation Event data, Quantity Event data, and Transaction Event data. This thesis we propose an event-based data model for EPC Information Service repository in RFID based integrated logistics center. This data model can reduce the data volume and handle well all kinds of entity relationships. From the point of aspect of data quantity, we propose a formula model that can explain how many EPCIS events data are created per one business activity. Using this formula model, we can estimate the size of EPCIS events data of RFID based integrated logistics center for a one day under the assumed scenario.

• Proceedings of the Culinary Society of Korean Academy Conference
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• 2004.11a
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• pp.41-54
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• 2004

The restaurant industry in the United States can serve as a model to executives in other countries. Over the past fifty years it has developed from a fragmented industry dominated by small firms operating locally to a huge, mature industry dominated by national and international firms. 1 anticipate that this scenario will be carried throughout the globe as nations expand their economic growth and local consumers become more affluent and sophisticated. The restaurant companies able to develop superior strategies while taking advantage of the opportunities in the business environment will succeed while less sophisticated firms will be hampered by their inability to understand the strategic issues of the marketplace.

• Proceedings of the Korea Contents Association Conference
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• 2004.11a
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• pp.91-100
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• 2004

Game industry has emerged as one of the most popular sector among the cultural industries in the digital era. The role of game characters has evolved with the times and today, the characters can even determine the fate and success of the game itself. In early stage, game character nearly didn't contain the character itself because it was for only game, however its importance has been considered more than the contents and scenario of game as game business has been changing gradually. Therefore, the "Formation" of the character that is the core of game, is an important factor that can make different products, is playing an essential role for the improvement in work and productivity of game.