• Title/Summary/Keyword: Business Model Canvas

Search Result 33, Processing Time 0.021 seconds

Evaluating and Suggesting Business Models for the Knowledge-intensive Services Using AHP and BMC (AHP와 BMC를 활용한 중소기업의 핵심 지식서비스 평가 및 비즈니스 모델 제안)

  • Park, Sunyoung;Geum, Youngjung
    • Journal of Technology Innovation
    • /
    • v.24 no.3
    • /
    • pp.53-79
    • /
    • 2016
  • Due to the rapid change of corporate environment of small and medium enterprises (SMEs), there is an increasing needs for the effective utilization of knowledge intensive services. Current knowledge intensive services for SMEs include various activities including venturing, R&D planning, R&D support, marketing, and networking. However, these activities are not differentiated according to the institutions that provides those services. In response, this study aims to explore and identify core knowledge intensive services, and specify the target knowledge service. The case study was conducted for the Divison of SMEs innovation in Korea Institute of Science and Technology Information (KISTI).

Creating an Innovative Marketing Strategy based on Kano-Blue Ocean Approach (Kano 모델을 이용한 블루오션 혁신적 마케팅 전략 구축)

  • Fan, Liu;Sukwaid, Ronald;Moon, Jae-Young
    • The Journal of the Korea Contents Association
    • /
    • v.15 no.12
    • /
    • pp.534-540
    • /
    • 2015
  • One of today's most frequently discussed topics in the business world is how to escape from the intense red ocean and how to create an uncontested blue ocean. However, because there are few practical guidelines available on this topic, we will introduce a case study of an autobus company to show how it aspires to be a leader in the newly introduced autobus industry in Indonesia. Analyzed through a strategy canvas, Kano model, four actions framework and characterized as Kano-Blue Ocean approach, this case study provides valuable information on how accompany reinforces its competitive advantage from the red ocean while it transitions into a blue ocean by creating an innovative marketing strategy. This study provides a good example in the field of marketing and innovation management.

Development Model of Fab Lab in India: Focused on Fab Lab Vigyan Ashram (인도 팹랩의 발전 모델 연구: 팹랩 빅얀 아쉬람을 중심으로)

  • Lee, Myungmoo;Kim, Yunho
    • Journal of Appropriate Technology
    • /
    • v.6 no.2
    • /
    • pp.200-207
    • /
    • 2020
  • The purpose of the establishment of Fab Lab is to promote the sustainable development of local communities around the world. To this end, The Fab foundation are preparing a resource-circulating society that maintains a city's self-sufficiency rate of 50% or more by 2054. In developed countries, Fab Lab is not only a manufacturing space for startup support, but an open innovation space for learning and creation. In addition, in emerging countries, Fab Lab is playing a role as a digital production center to create and share appropriate new technologies by reflecting the needs of local communities. India has 70 Fab Labs, the largest emerging country, ahead of Russia's 48. India's Fab Lab is conducting a collaboration project through regular meetings held every six months. The subject of this study, Fab Lab Vigyan Ashram, is defined as a place to transfer the concept of digital lab to alternative schools in rural India. In this study, we looked at a case in which an alternative school for an agricultural community called Vigyan Ashram, the modern version of the Gurukula system, successfully combined with the digital fabrication called Fab Lab to become a new citizen-led making community of the 4th Industrial Revolution. Based on this, we explored the development model of the Indian Fab Lab that fits the local situation.