• The Journal of Society for e-Business Studies
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• v.15 no.2
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• pp.93-105
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• 2010

Address and location information is gaining importance as a channel between business entities and customers. However, as the new address scheme, which is based on street name and building number, is deployed, various problems occurred in the areas of postal service, logistics and management of customer information. And therefore it is necessary to make plans for integration and application of address information and location information. In this study, we clearly identify the problems when the governments and companies manage the address and location information under the circumstances of new address system. And we suggest improvement plans from the viewpoint of code scheme and database linkage.

• Proceedings of the Korean DIstribution Association Conference
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• 2006.05a
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• pp.57-70
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• 2006

I devised this study for setting up the location marketing policy that was the most suitable to medium and small-sized enterprises. For this, I classified 3 factors and analyzed location environment levels of an enterprise. First factor is 'an assistance policy factor' which is composed of assistance policies of local governments and central-government. Second is 'an accumulation factor' which is composes of the same category of business or accumulation of an allied industry, the abundant selling market, innovative industry atmosphere, and accumulations of various innovative organs such as a college, a research organization. Third is 'a location base factor' which is composed of a desirable information communications net and accessibility on wide area traffic networks such as an airport, a railroad, an expressway. I also analyzed three location environment levels of business scale.

• Culinary science and hospitality research
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• v.15 no.1
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• pp.30-46
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• 2009

This study analyzes the factors to determine the location for a food service business. The results and suggestions are as follows. Research hypothesis showed that accessibility, visibility, the property of location and community may have differences by general matters and vital statistical matters. As a result, there were significant differences statistically. Here's the critical point of the research. This result wasn't analyzed by the managers who managed restaurant business because of the restriction of time, space, etc. but by customers and soon-to-be owners or marketers, so the research requires the survey on the factors of location hereafter. Because of the restrictions, the research subject was limited, so the measurement of the vital statistics is inaccurate. According to researcher's opinion, it's a little unjustifiable to generalize this research for all types of restaurant business and conditions. The next research needs to analyze the research results by conditions and much more various subjects.

• Journal of Fashion Business
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• v.9 no.4
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• pp.16-29
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• 2005

The purpose of this study is to evaluate the differences of visual image by variations in the location of the waistline and width of the belt of the basic skirt. The stimuli are 21 samples: 7 variations of the location of the waistline and 3 variations of the width of the belt. The data has been obtained from 43 fashion design majors. The data has analyzed by frequency, factor analysis, anova, scheffe's test and the MCA method. The results of this study are as follows. The visual image by variations of the location of the waistline and width of the belt is composed of 3 factors: attention, function, attraction. The visual image by variations of the width of the belt has partial significant differences. The visual image by variations in the location of the waistline has significant differences in all factors. Function shows the interaction between the location of the waistline and width of the belt. However, attention and attraction don't show the interaction between the location of the waistline and width of the belt ; the location of the waistline tends to be the main effect.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2011.05a
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• pp.256-259
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• 2011

Smart phones mixed with mobile devices and computers are biggest change of information technology and user-installed applications of them provide various information and services which were only possible on PC and Internet in the past. They are expected to be used by ten million people in 2011 and people with disabilities can get easily information and location of disabled facilities using them. In this paper, we design a mobile information service system for person with disabilities, which provides various information and location of disabled facilities. We build information of disabled facilities using acquisition information through existing web sites and provide location based service with user's location.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.5
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• pp.325-333
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• 2021

With the rapidly changing era of the fourth industrial revolution, the utilization of IT technology is increasing. In addition, the demand for security authentication is increasing as shared services or IoT technologies are being developed as new business models. Security authentication is becoming increasingly important for all intelligent devices such as self-driving cars. However, most location-based security authentication technologies are being developed mainly with technologies that utilize server proximity or satellite location tracking, which limits the scope of their physical use. Location-based security authentication technology has recently been developed as a complementary replacement technology. In this study, we introduce location-based security authentication technology using cell broadcasting technology, which has a wider range of applications and is more convenient and business-friendly than existing location-based security authentication technologies. We also introduced application cases and business models related to this. In addition to the current status of technology development, we analyzed current changes in business models being employed. Based on our analysis results, this study draws the implication that technology diversification is necessary to improve the performance of innovative technologies. It is meaningful that it has found and studied advanced technologies other than existing location authentication methods and systems.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.6
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• pp.19-27
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• 2020

This research investigates the determinants of investment capital size in Vietnam's small and medium-sized firms. The study employs a sample of 458 small and medium-sized enterprises in the country. The study is based on data collects in the areas of Hanoi, Bac Can, Buon Ma Thuot and Pleiku Provinces at time series data of October 2019. This study also identifies the factors that affect the size of investment capital in medium and small-sized enterprises in Vietnam. Data are processed via STATA 14.0 and SPSS 20.0 software. The research results indicate that (1) business lines, (2) import and export business, (3) type of business registration, (4) business location, (5) operating time, and (6) the percentage of the organization's capital contribution are factors that impact on the size of the investment capital of the business. Business line and business location have negative impacts on investment capital size. The operating time, the percentage of the organization's capital contribution, import and export business, and the type of business registration have positive impacts on investment capital size. In addition, the findings of this study also suggest that the operation time has the highest impact on investment capital size of the small and medium-sized firms in Vietnam.

• Proceedings of the KSRS Conference
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• 2003.11a
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• pp.340-342
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• 2003

Location based services based on positions of moving objects are expanding the business area gradually. The location is included all estimate position of the future as well as the position of the present and the past. Location based routing service is active business application in which the position information of moving objects is applied efficiently. This service includes the trajectory of past positions, the real-time tracing of present position of special moving objects, and the shortest and optimized paths combined with map information. In this paper, we describes the location based routing services is extend in distributed web GIS environment. Web GIS service systems provide the various GIS services of analyzing and displaying the spatial data with friendly user - interface. That is, we propose the efficient architecture and technologies for servicing the location based routing services in distributed web GIS environment. The position of moving objects is acquired by GPS (Global Positioning System) and converted the coordinate of real world by map matching with geometric information. We suppose the swapping method between main memory and storages to access the quite a number of moving objects. And, the result of location based routing services is wrapped the web-styled data format. We design the schema based on the GML. We design these services as components were developed in object-oriented computing environment, and provide the interoperability, language-independent, easy developing environment as well as re - usability.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.4
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• pp.235-245
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• 2020

The study seeks to identify factors affecting the choice of a university by first-year Business Administration students in Vietnam. Probability sampling is using Stratified sampling of 500 students from five private universities in Ho Chi Minh City surveyed by convenience sampling. This paper employs mixed research methods - measuring Cronbach's Alpha, EFA, Regression and using PATH model - to test the hypotheses of the research model. The results of the study identify five factors: Prestige, Geographical location, Facilities, Attractiveness of the field and Media. All these factors have a positive influence on the standing of the university brand. It means that the higher the Prestige, Geographical location, Facilities, Attractiveness of the field and Media, the higher the university brand. The results indicate that Geographical location is the most influential factor to enhance the private university's brand. Bringing Geographical location is, thus, advisable to enhance a university standing. The brand plays a determining role in students' trust when selecting a university. Media is still the top concern of new students when they choose to study at a university. Media still remains an important consideration for new students when choosing a university. So, this factor should be utilized by universities to enhance their attractiveness.

• Asia pacific journal of information systems
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• v.24 no.3
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• pp.299-323
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• 2014

The reason location based service is drawing attention recently is because smart phones are being supplied increasingly. Smart phone, basically equipped with GPS that can identify location information, has the advantage that it can provide contents and services suitable for the user by identifying user location accurately. Offering such diverse advantages, location based services are increasingly used. In addition, for use of location based services, release of user's personal information and location data is essentially required. Regarding personal information and location data, in addition to IT companies, general companies also are conducting various profitable businesses and sales activities based on personal information, and in particular, personal location data, comprehending high value of use among personal information, are drawing high attentions. Increase in demand of personal information is raising the risk of personal information infringement, and infringements of personal location data also are increasing in frequency and degree. Therefore, infringements of personal information should be minimized through user's action and efforts to reinforce security along with Act on the Protection of Personal Information and Act on the Protection of Location Information. This study aimed to improve the importance of personal information privacy by empirically analyzing the effect of perceived values on the intention to strengthen location information security and continuously use location information for users who received location-based services (LBS) in mobile environments with the privacy calculation model of benefits and risks as a theoretical background. This study regarded situation-based provision, the benefit which users perceived while using location-based services, and the risk related to personal location information, a risk which occurs while using services, as independent variables and investigated the perceived values of the two variables. It also examined whether there were efforts to reduce risks related to personal location information according to the values of location- based services, which consumers perceived through the intention to strengthen security. Furthermore, it presented a study model which intended to investigate the effect of perceived values and intention of strengthening security on the continuous use of location-based services. A survey was conducted for three hundred ten users who had received location-based services via their smartphones to verify study hypotheses. Three hundred four questionnaires except problematic ones were collected. The hypotheses were verified, using a statistical method and a logical basis was presented. An empirical analysis was made on the data collected through the survey with SPSS 12.0 and SmartPLS 2.0 to verify respondents' demographic characteristics, an exploratory factor analysis and the appropriateness of the study model. As a result, it was shown that the users who had received location-based services were significantly influenced by the perceived value of their benefits, but risk related to location information did not have an effect on consumers' perceived values. Even though users perceived the risk related to personal location information while using services, it was viewed that users' perceived value had nothing to do with the use of location-based services. However, it was shown that users significantly responded to the intention of strengthening security in relation to location information risks and tended to use services continuously, strengthening positive efforts for security when their perceived values were high.