• Title/Summary/Keyword: Business Incubator Project which is funded by other enterprises

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Low-Income Class Business Incubator Project' Accomplishment Analysis -Hyundai Motor Group's Gift-Car Campaign Focused- (기업의 저소득층 창업지원사업 성과 분석 연구 -현대자동차그룹 기프트카 캠페인을 중심으로-)

  • Jung, SunWook;Son, JuYoung;Kim, EunJung
    • The Journal of the Korea Contents Association
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    • v.16 no.10
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    • pp.277-290
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    • 2016
  • This research is about brief accomplishment analysis of Low-Income Class Business Incubator Project, based on applicants' perspective who has been supported by this project, which is funded by the enterprise. As a result of 'quality focused evaluation method', it shows that Low-Income Class Business Incubator Project's applicants experience both economic and non-economic accomplishments such as "work with responsibility," "better future in reality," "Self and change of relationships around self". It concludes that "experience of difference" or "providing hope for Low-income class" brought positive effects on applicants who participated in this projects. The study revealed the virtue of this Low-Income Class Business Incubator Project and reassured its message: the importance of major corporate' responsibility in solving social issues, especially in poverty and its independence.