• 패션비즈니스
• /
• 제13권3호
• /
• pp.40-48
• /
• 2009

Counterfeiting is a fast growing market worldwide. The purposes of this study were to examine adolescents' attitudes toward counterfeits, their ethical beliefs, and reference group influence on purchasing counterfeits. Two hundred thirteen high school students in Seoul and subside, South Korea, voluntarily participated in the study. As the results, approximately 30% of the adolescents had purchased counterfeits. Also, the adolescent buyers of counterfeits tended to purchase counterfeit goods as more alternative of genuine products than non-buyers, and did have more positive feeling toward counterfeits than non-buyers of counterfeits. In addition, adolescent buyers of counterfeits had lower consumer ethics than non-buyers. Finally, adolescents who have purchased counterfeits were more influenced by their peer group than those who have not. The findings would benefit marketers and educators in understanding of adolescents' purchasing counterfeit products, and contribute to develop strategies regarding counterfeits. Based on these results, some strategies for marketers and educators would be suggested.

• 패션비즈니스
• /
• 제9권5호
• /
• pp.114-121
• /
• 2005

The purpose of this study was to examine which factors had affected on Internet shopping addiction significantly related to fashion products. 235 female college students were surveyed for this study. For data analysis, descriptive statistics, $X^2$-test, ANOVA and Duncan test were used. As the results, generally Internet shopping addiction was correlated to Internet addiction, impulse, self-esteem, age, the usage time of Internet, and Internet skills. Also, heavy Internet shopping addictive group had higher Internet addictive tendency, impulsive tendency than light Internet shopping addictive group, while heavy Internet shopping addictive group had lower self-esteem than light Internet shopping addictive group. Also, multiple regression results revealed that Internet addictive tendency, self-esteem, impulsive tendency, age accounted for 38.1% of the explained variance in Internet shopping addiction. Based on these results, fashion marketing strategies would be suggested.

• 한국정보기술응용학회:학술대회논문집
• /
• 한국정보기술응용학회 2005년도 6th 2005 International Conference on Computers, Communications and System
• /
• pp.365-368
• /
• 2005

While the goal of new IT adoption in small and medium sized firms is to choose an optimal system to fit with their own environments and conditions, that of IT post-adoption usage is to fully implement new IT and maximize their benefits from it. Therefore, the decision-making environments of new IT adoption is definitely different from those of post-adoption. Also, The direct experience of IT usage can provide some learning effect and the change of users' beliefs on new IT. From this point of view, this study attempts to figure out the differences of influencing factors on IOS usage intention between adopters and non-adopters. The results show that there are clear differences of influencing factors between two groups. Non-adopter group shows that perceived financial cost and ability of use have significant influences on IOS usage intention, while relative advantage and perceived risk in adopter group have statistically significant influences on post-adoption usage of IOS.

• 디지털융복합연구
• /
• 제14권2호
• /
• pp.157-167
• /
• 2016

본 연구는 다음과 같은 연구 목적에서 수행되었다. 첫째, 한국 지상파 방송이 직면한 경영위기와 이들 방송사의 플랫폼 전략 및 콘텐츠 유통 전략을 살펴보고자 하였다. 둘째, 이러한 현황 분석을 토대로 글로벌 미디어 그룹의 관련 분야의 대응전략과 사업영역 조정 전략을 다각도로 살펴보고자 하였다. 셋째, 이러한 분석을 토대로 우리나라 방송 산업이 경쟁력을 확보할 수 있는 방안을 제시하고자 하였다. 또한 디지털융합 시대의 세계 여러 나라의 디지털 전환 정책과 실제 사례들을 면밀히 비교 분석하여 우리나라 지상파 방송의 경영전략 모색을 위한 시사점을 제시하고자 하였다.

• 한국정보시스템학회지:정보시스템연구
• /
• 제21권1호
• /
• pp.93-116
• /
• 2012

Internet users' desire to share shopping experiences has resulted in the appearance of the paradigm shift called social commerce, which combines social media with commerce. However, while foreign market realizes social commerce in a various way, current domestic social commerce market still seems to be highly filled with social shopping sites offering 50 percent discount, thus causing concerns about market distortion from a cutthroat competition. In order to overcome the limitations of social commerce remaining in the early stage, and to enhance the communication among consumers, this study conducted an empirical study on the social-commerce business models design based on context. The results of the study brought the imaginary, optimal combination model by conjoint analysis, using the segmented group through cluster analysis. To overcome the uniformity of social commerce and to enhance communication among consumers, the context-based optimal combination model should be proposed as the alternative social commerce business model in the domestic market which remains as a simple group-purchase function. Furthermore, this study will be used as an informative reference designing customer oriented service model for social commerce business.

• 가족자원경영과 정책
• /
• 제21권3호
• /
• pp.1-21
• /
• 2017

The purpose of this study was to investigate the effect of organizational culture on professionalism. A survey was conducted with 254 family health specialists from July 30th to September 30th in 2013. The results of this study can be summarized as follows; First, three professionalism factors of healthy family specialists were verified -business administration ability, and general administration ability- and five organizational culture factors of the Family Welfare Organization were verified-group culture, development culture, rational culture, sequence culture, and regulation culture. Second, the professionalism scores for healthy family specialists were 3.41 for business practice ability, 3.43 for business administration ability, and 3.18 for general administration. The organizational culture scores for the family welfare organization were 4.08 for group culture, 3.80 for development culture, 3.67 for rational culture, 3.50 for regulation culture,and 3.06 for sequence culture. Third, Rational culture, age, gender, and education level all affected to business practice ability. Position and education level both affected to business administration ability. Monthly income, gender, and education level all affected to general administration ability. This study showed the need for increased management of organizational culture to improve the professionalism of healthy family specialists.

• 벤처창업연구
• /
• 제7권4호
• /
• pp.113-122
• /
• 2012

성공적인 창업은 창업을 위한 충분한 준비와 이를 기반으로 하는 실행이 뒷받침되어야 할 것이다. 이와 같이 성공적 창업을 지원하기 위한 창업 교육이 정부의 지원 하에 다양한 기관을 통하여 실행되고 있으나, 창업교육과 경영성과 간의 관계는 실증적인 조사의 어려움으로 인하여 많은 연구가 이루어지지 못하는 현실이다. 이러한 점에서 본 연구는 초기 창업자(창업 5년 미만)를 대상으로 조사하여 이를 창업교육이수 집단과 미이수 집단으로 나누어 창업의 준비도와 경영성과 간의 관계를 살펴보고자 하였다. 창업에 대한 준비도는 다양한 창업 성공요인이 선행연구를 통해서 제시되고 있으나, 현실적으로 균형이 있는 사업 운영의 관점과 보편적인 접근 전략의 필요성이 제기된다. 이러한 점에서 본 연구는 선행연구의 결과 및 사용된 변수들을 종합하여 BSC 기반의 네 가지 창업 준비도 프레임워크를 개발하고, 개발된 네 가지 준비도를 변수로 사용하여 경영성과와의 관계를 살펴보고자 하였다. 총 252명의 초기 창업자를 대상으로 하여 설문조사를 실시하여 분석한 결과, 전체 집단에서는 재무준비도와 고객/마케팅 준비도가 경영성과와 유의한 관계를 가지는 것으로 나타났으며, 창업교육 이수집단에서는 재무준비도, 고객/마케팅 준비도, 성장전략 준비도가 경영성과에 유의한 영향을 미치고, 창업교육 미이수 집단에서는 재무준비도만이 경영성과에 영향을 미치는 것으로 나타났다. 이러한 집단 간 준비도 변수와 경영성과에 관계에서의 차이는 창업교육이 실질적 창업의 준비에 직간접적인 영향이 존재한다는 것을 의미하며, 기존의 창업 교육이 창업에 이르는 과정으로서 의미가 있다는 실효성을 나타낸다고 볼 수 있다. 또한 개발된 BSC기반의 창업 준비도는 사업의 운영관점에서 균형이 있는 시각을 제시한다는 측면에서 의미를 가지며, 이를 창업교육에 개발에 있어서 충분히 활용할 수 있다는 것을 나타낸다고 볼 수 있다.

• 유통과학연구
• /
• 제20권2호
• /
• pp.31-41
• /
• 2022

Purpose: Developing and nurturing supply chain dynamic capability is one of the leading solutions to create competitive advantages, maintain growth and sustainable development for businesses. The study was conducted to experimentally confirm the impact of supply chain dynamic capability on competitiveness and business efficiency for Vietnamese wood enterprises. Research design, data and methodology: The study surveyed 236 managers of Vietnamese wood manufacturing and distribution enterprises. The authors applied the structural equation modeling (SEM) to analyze the relationship between the dynamic capability of the supply chain and the competitiveness, business efficiency of enterprises to achieve those goals. Results: The results show that businesses owning supply chain dynamic capability will have better competitiveness and business efficiency. Especially, in the context of Vietnamese wood sector, the larger the scale of business, the more profound the impact of supply chain dynamic capability on competitiveness and business efficiency. Conclusions: Focusing on developing supply chain dynamics would be a promising solution to improve the competitiveness of Vietnam's wood enterprises in the global market.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권8호
• /
• pp.747-752
• /
• 2020

This study examines cognitive impairment, which is one of the results from social exclusion and leads to logical reasoning disorders. This study also investigate how cognitive errors called abductive inference error occur due to cognitive impairment. Present study was performed with 81 college students. Participants were randomly assigned to the group who has experienced social exclusion or to the group who has not experience the social exclusion. We analyzed how the degree of error of abductive inference differs according to the social exclusion experience. The group who has experienced social exclusion showed a higher level of abductive inference error than the group who has not experience. The abductive condition inference value of the group who has experienced social exclusion was higher in the group with the deduction condition inference value of 90% than in the group with the deduction condition inference value of 10%, and the difference was also significant. This study extended the concepts of cognitive impairments, escape theory, cognitive narrowing which are used to explain addiction behavior to human cognitive bias. Also this study confirmed that social exclusion experience increased cognitive impairment and abductive inference error. Future research directions and implications were discussed and suggested.

• 한국지능정보시스템학회:학술대회논문집
• /
• 한국지능정보시스템학회 2005년도 춘계학술대회
• /
• pp.283-291
• /
• 2005

The development of mobile applications is fast in recent years. However, nearly all applications are for messaging, financial, locating services based on simple interactions with mobile users because of the limited screen size, narrow network bandwidth, and low computing power. Processing an algorithm for supporting a group decision process on mobile devices becomes impossible. In this paper, we introduce the mobile-oriented simple interactive procedure for support a group decision making process. The interactive procedure is developed for multiple objective linear programming problems to help the group select a compromising solution in the mobile Internet environment. Our procedure lessens the burden of group decision makers, which is one of necessary conditions of the mobile environment. Only the partial weak order preferences of variables and objectives from group decision makers are enough for searching the best compromising solution. The methodology is designed to avoid any assumption about the shape or existence of the decision makers's utility function. For the purpose of the experimental study of the procedure, we developed a group decision support system in the mobile Internet environment, MOBIGSS　and applied to an allocation problem of investor assets.