• Journal of Information Processing Systems
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• v.1 no.1 s.1
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• pp.79-85
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• 2005

In this paper, we dealt with substantial asset analysis methodology applied to two-dimensional asset classification and qualitative evaluation method according to the business process. Most of the existent risk analysis methodology and tools presented classification by asset type and physical evaluation by a quantitative method. We focused our research on qualitative evaluation with 2-dimensional asset classification. It converts from quantitative asset value with purchase cost, recovery and exchange cost, etc. to qualitative evaluation considering specific factors related to the business process. In the first phase, we classified the IT assets into tangible and intangible assets, including human and information data asset, and evaluated their value. Then, we converted the quantitative asset value to the qualitative asset value using a conversion standard table. In the second phase, we reclassified the assets using 2-dimensional classification factors reflecting the business process, and applied weight to the first evaluation results. This method is to consider the organization characteristics, IT asset structure scheme and business process. Therefore, we can evaluate the concrete and substantial asset value corresponding to the organization business process, even if they are the same asset type.

• Proceedings of the Korea Information Processing Society Conference
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• 2008.05a
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• pp.355-358
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• 2008

현 시대의 IT System은 전산실 직원의 전유물이 아니다. IT System은 Business Goal의 달성을 위한 지렛대 역할을 할 수 있어야 한다. 이를 위해 기존의 요구사항 협상모델을 프로젝트 관리 기반이 아닌 현업의 Business Goal과 연동시켜, 다양한 요구사항들 중 실제적으로 Business Part에 도움이 되는 요구사항을 우선적으로 적용시킬 수 있는 방법을 고민해봐야 할 것이다. 본 논문에서는 IBM Pain Chain을 WinWin negotiation model에 적용해 Business Goal에 직접적인 도움을 줄 수 있는 요구사항 우선순위 결정기법에 대해 연구해보고자 한다.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2001.01a
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• pp.156-163
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• 2001

Business forecasting is vital to the success of business. There has been an increasing demand for building business forecasting software system to assist human being to do forecasting. However, the uncertain and complex nature makes is a challenging work to analyze, design and implement software solutions for business forecasting. Traditional forecasting systems in which their models are trained based on small collection of historical data could not meet such challenges at the information explosion over the Internet. This paper presents an agent oriented business forecasting approach for building intelligent business forecasting software systems with high reusability. Although agents have been applied successfully to many application domains. little work has been reported to use the emerging agent oriented technology of this paper is that it explores how agent can be used to help human to manage various business forecasting processes in the whole business forecasting life cycle.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.4
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• pp.126-137
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• 2020

This study provided implications for applying learner-centered teaching methods in the field of management education by adopting flipped learning and team-based learning to Business Communication classes and operating the classes according to its characteristics. Business communication capability, especially related to drawing up a document or a written report, is considered one of the crucial factors for making individuals valuable in an organization. For the identification of the subject outputs, a total of 64 students from the first and second semesters in 2018 were sampled, and the Wilcoxon signed rank test and paired t-tests were carried out. The results show that all types of communication capabilities have significantly increased at the end of each of the semesters. Also, the overall satisfaction level proved to be higher at the end rather than at the beginning of each semester. This study is especially meaningful because the results suggest concrete ways to apply learner-centered teaching methods for business education.

• The KIPS Transactions:PartD
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• v.9D no.4
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• pp.733-744
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• 2002

This paper propose a communication-based model of relationship marketing and study relationship development between e-business marketing and traditional marketing theory and then show the application of improved relationship marketing model in the e-business. Although e-business already has been an important area, there were so few studies on customer relationship management in e-business. Using the two aspects of communication process and effectiveness at which two precedent effect factors on the trust of customer relationship development and relationship commitment, this paper develop a communication-based model of internet marketing in th e-business.

• 시스템엔지니어링워크숍
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• s.1
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• pp.15-20
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• 2003

Construction industry recognizes the necessity to manage is business from viewpoint of processes, and consider developing, evaluating and improving standard processes as important managerial target. SW-CMM provides basic framework for this process management. However, appropriate tailoring and adjustment are essential for SW-CMM concept to be applied to construction business. SW-CMM makes construction manager understand the capability of business process, based on which the priority of process improvement is judged. The capability is prescribed by common features. This paper introduces the basic frame for diagnosing construction business processes with SW-CMM, and presents the case study of analysing processes focusing on communication management.

• Korean journal of communication and information
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• v.59
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• pp.162-179
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• 2012

The purpose of this study is to find a way to revive newspaper industry against digital new media revolution such as the internet, SNS(Social Network Service). To this end, indepth-interviews were conducted with the target incumbent senior reporters. The research areas are consisted of four subjects. For instance Awareness about the newspaper business crisis, the need for profitable business, potential conflicts of journalism and business, and desirable business. As a result of my research, executive reporters said that There is no management strategy Against the rapid expansion of social media and Therefore Business diversification is required. In short, They said that alternative business model should be developed, in which public and business interest are commonly respected, such as Information & Culture (internet, broadcasting, film, game, music), play, exhibition, publishing, and education.

• Korean Management Science Review
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• v.31 no.3
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• pp.41-59
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• 2014

The marketing literature suggests that personal relationships between customers and service providers influence consumers' evaluation of goods and services. In this paper, we investigate the effects of service providers' conversation types (non-physical communication) on customers' evaluation and satisfaction in conversation with service providers. The empirical results show that the non-physical communication affect consumers' satisfaction in communication with service providers. This implies that the non-physical communication could be considered as a strategic tool when corporations need to differentiate their services from competitors to gain an advantage in competition.

• International Journal of Internet, Broadcasting and Communication
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• v.14 no.1
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• pp.219-223
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• 2022

The Internet can deliver various information and services at the lowest cost without time and space constraints while targeting the world among all existing means of communication. Unlike traditional media such as TV, newspapers, and radio in the past, promotions through mobile environments allow target customers to use two-way low-cost, high-efficiency promotional strategies regardless of time and place. With the development of the Internet, social media has developed into a place to acquire information about favorite companies and their products. Social media greatly contributes to the production of text, photos, videos, and various networks, and has expanded global communication and communication media through the interaction and sharing of various information. In addition, through social media, users can communicate in various ways, reveal themselves, and share and exchange information such as knowledge and personal thoughts. In line with these changes, corporate marketers and sellers are striving to provide consumers with appropriate information more quickly. We aims to find out about social media marketing strategies useful for companies.

• Asia Marketing Journal
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• v.21 no.2
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• pp.73-98
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• 2019

As information and communication technology continue its remarkable development, the exchange of information online becomes as prevalent and frequent as face-to-face communication in daily life. Therefore, the management and application of WOM (word of mouth) practices will become more important than ever to companies. Currently, there are various types of communication channels for online WOM, and each channel has its own unique traits. Most of the previous research studies online WOM by examining the information inside a single communication channel, but this research chooses two different communication channels and analyzes the effects of online WOM with each channel's unique characteristics. More specifically, this research focuses on the expectation that the effects of information from Twitter and blogs on product sales may differ because Twitter and blogs, two different communication channels for online WOM, have their own unique traits. Our particular aim is to perform an in-depth examination on the effects of communication channel's volume and valence on product sales, two important attributes of online WOM. Furthermore, while most of the empirical research focuses on online WOM and analyzes its effect on markets of temporary experience goods, such as movies and books, this research highlights focuses on the automobile market, a durable goods market. The results of our analysis are as follows: First, regarding blogs, a positive valence significantly and positively affects the sales of products, and this result indicates that consumers are influenced more by the emotional aspect of a product presented in a post than by the number of blog posts. Second, regarding Twitter, the volume of online WOM significantly and positively affects sales, an indication that as the number of posts increase, the sales increase. Through this research, we suggest that even those firms that sell durable goods can increase sales through the management and application of online WOM. Moreover, according to the characteristics of communication channels, the effects of online WOM on sales differ. As a practical implication of this research, we suggest that companies can and should create marketing strategies appropriate to their targeted communication channels.