• International Commerce and Information Review
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• v.8 no.1
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• pp.87-104
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• 2006

We are in an era of global business called one world market. These environments require Korean firms to face an unlimited competition and to resolve their dispute by ADR. Few study, however, on the ways of dispute settlement under the changed international business environment has been done. Thus the major purposes of this study are to investigate Busan's trading companies' preference on the dispute resolution ways. Based on the results of my study, I suggest Busan's trading companies the following guidelines. First, Busan's trading companies should improve their negotiating power by using internet trade and problem solving ability through the establishment of claim information system. Second, They should write contract. Lastly, they should investigate their counterparty's credit.

• Journal of Korea Port Economic Association
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• v.34 no.2
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• pp.97-114
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• 2018

The East Asian region, an important part of Korea's imports and exports, is expected to grow further driven by the geographical, political, economic, social, and cultural complementarity. With the recent increase in imports and exports, the port trade volume between Korea and East Asian countries is also growing. However, due to various factors, such as economic size, growth rate, port infrastructure level, and geographical location of these countries, the volume of traffic with these ports is fluctuating. Despite much research on the volatility of port trade volume and changes in port network, this study tries to supplement the gap in a more detailed study of ports in Korea and East Asia since these kinds of studies are limited. The purpose of this study is to analyze the trend of distribution routes of export container cargo among ports in Korea and to present policy and practical implications of Korean trading companies, shipping companies, logistics companies, and port authorities. This study analyzes the variability of the trade volume between Korea's major ports and Daedong. Results show that Shanghai, Ningbo, Ho Chi Minh, and Haiphong were the most important factors in terms of size and volume increase. In terms of ports, the Busan port is the port responsible for trades with Yantai, Weihai, Hakata, Kobe, Ho Chi Minh, and Haiphong; Incheon port deals with Lianyungang, Tianjin, Osaka, Kobe, Ho Chi Minh, Haiphong; Gwangyang port trades with Tianjinxingang, Weihai, Yokohama, Mihn and Tanjong, and Ulsan port is strategically important for the Yantai, Lianyungang, Nagoya, Kobe, Ho Chi Minh and Portkelang ports. Therefore, the Korean government, port authorities, and shipping and logistics companies need to strengthen logistic network cooperation with these ports and actively promote investments in them.

• Asia Marketing Journal
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• v.13 no.4
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• pp.105-137
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• 2012

After relationship marketing emerged as a new approach in the marketing field in the 1980s, it has been widely studied in the United States, Europe and Asia. Rapid environmental changes and global competition has made it inevitable for companies to consider their relationships with the environment more closely. Under these circumstances, relationship marketing has held a position as a pivotal paradigm in the field of strategy as well as in marketing. In addition, relationship marketing has overcome the limitations of a traditional marketing research while providing richer implications in company's marketing activities. The paradigm shift to relationship marketing has brought fundamental changes in a marketing point of view. First, in philosophical aspects, unlike past research which focused solely on customer satisfaction, organizational relationship parameters which focuses on trust and commitment has become key elements of successful relationship marketing while shifts in thoughts naturally take place from adaptive marketing to strategic marketing. Second, in structural aspects, the relational mechanism of governance such as network structure with a variety of relational partners has emerged as a new marketing organization from the previous simple structure focusing on the micro-economic, marketbased trading between seller and customer. Third, in behavioral aspects, it proposed the strategic course of the action of gaining an advantage over the competition on the individual firm level by focusing on building long-term relationships and considering partnership with the components in the entire marketing system, rather than with one-time transaction-centric action between a seller and a customer. Fourth, in the aspects of marketing performance, marketing performance was sought through the long-term and cooperative relationship with various stakeholders, including customers in the marketing system, focusing on the overall competitive advantage based on relationship rather than individual performance of individual companies' marketing activities, such as market share and customer satisfaction. However, studies of relationship marketing were mostly centered in interorganizational relationships focusing on the relational structure and properties of commercial sector in the marketing system. Paradoxically, the circumstance of the consumer's side that must be considered is evolving again in relationship marketing. In structural aspects, a community, as the new relationship governance structure in the digital environment, and in behavioral aspects, the changing role of consumer participation demanding big changes in the digital environment engaged in the marketing system. The possibility of building a relationship marketing community for common value creation is presented in terms of organization of consumers with the focus on changing marketing environment and marketing system according to the new realities of the 21st century- the popularity of digital environments and the diffusion of customer participation. Therefore, future research of relationship marketing must seek for a truly integrated model including all of the existing structure and properties of the research oriented relationship from both the commercial and consumer sector.