• Title/Summary/Keyword: Building up an Image

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A Study on the Correlation between Spatial Distance and Cognitive Intensity of High-rise Buildings - Focusing on High-rise Buildings of More than 30 Stories in Seoul - (초고층 랜드마크의 공간적 거리 및 인지강도와의 상관성 분석 - 서울시 30층 이상 고층건물을 대상으로 -)

  • Byeon, Jae-Sang;Im, Seung-Bin;Joo, Shin-Ha
    • Journal of the Korean Institute of Landscape Architecture
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    • v.35 no.4
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    • pp.90-104
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    • 2007
  • Landmarks like high-rise building are one of the important elements for the enhancement of city identity and provides the hierarchy of city streets, playing a central and symbolic role in cities. Research on physical attribute of landmarks, such as height, distance, location and shape, which are suitable for a city scale, can help a city create a distinct image and maintain comprehensible structure. To achieve this purpose, it is necessary to understand the spatial and cognitive characteristics of a landmark for the establishment and management of it. The results of this study can be summarized as follows: 1. The level of representativeness of a landmark increases in proportion to the degree of cognitive intensity on it. The relation between representativeness and cognitive intensity can be explained as the log-function as follows: Log(the number of people who respond "It has representativeness")=$-1.2579+1.5908{\times}$(cognitive intensity); 2. There are a few differences based on the attributes of respondents: while gender has no distinct influence, residential period and age show statistically meaningful influence on cognitive intensity of a vertical landmark Cognitive intensity of an individual landmarks especially, differs according to the class of main users. Because of frequent changes in occupation or employment, respondents consider the distance from a residential area more important than the distance from a working area in evaluating cognitive intensity of landmarks; 3. landmark can be classified into two kinds: a district landmark and an urban landmark A district landmark is closely connected with physical attributes of the landmark itself, such as distance, size and height. An urban landmark is mainly related to cognitive attributes such as the image and identity of a city as a whole. As a result, the landmark analysis data in this research provides spatial order and identity in a city. It is difficult to establish and reinforce the image of a city as a single element ike a landmark. However, withy steady follow-up research, this study could be seen as a systematic and logical model to improve urban landscape and image.

Improvement of Air Temperature Analysis by Precise Spatial Data on a Local-scale - A Case Study of Eunpyeong New Town in Seoul - (상세 공간정보를 활용한 국지기온 분석 개선 - 서울 은평구 뉴타운을 사례로 -)

  • Yi, Chae-Yeon;An, Seung-Man;Kim, Kyu-Rang;Choi, Young-Jean;Scherer, Dieter
    • Journal of the Korean Association of Geographic Information Studies
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    • v.15 no.1
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    • pp.144-158
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    • 2012
  • A higher spatial resolution is preferable to support the accuracy of detailed climate analysis in urban areas. Airborne LiDAR (Light Detection And Ranging) and satellite (KOMPSAT-2, Korea Multi-Purpose Satellite-2) images at 1 to 4 m resolution were utilized to produce digital elevation and building surface models as well as land cover maps at very high(5m) resolution. The Climate Analysis Seoul(CAS) was used to calculate the fractional coverage of land cover classes in built-up areas and thermal capacity of the buildings from their areal volumes. It then produced analyzed maps of local-scale temperature based on the old and new input data. For the verification of the accuracy improvement by the precise input data, the analyzed maps were compared to the surface temperature derived from the ASTER satellite image and to the ground observation at our detailed study region. After the enhancement, the ASTER temperature was highly correlated with the analyzed temperature at building (BS) areas (R=0.76) whereas there observed no correlation with the old input data. The difference of the air temperature deviation was reduced from 1.27 to 0.70K by the enhancement. The enhanced precision of the input data yielded reasonable and more accurate local-scale temperature analysis based on realistic surface models in built-up areas. The improved analysis tools can help urban planners evaluating their design scenarios to be prepared for the urban climate.

A Study on the Strategy Highvalue-added in Italian Textile Industry - Focusing on Textile Design- (이태리 섬유산업(纖維産業)의 고부가가치화(高附加價値化) 전략(戰略)에 관한 고찰(考察) - TEXTILE DESIGN을 중심(中心)으로 -)

  • Lee, Eun-Oak
    • Journal of Fashion Business
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    • v.1 no.2
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    • pp.65-73
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    • 1997
  • Over the past, the Korean Textile Industry has been able to establish as one of the most competent textile producer of the world. Today, however, with rapidly changing market requirements, the Korean Textile Industry is requested to improve systems for highvalue textile's market. In this regard, the purpose of this study is to propose suggestions for the strategy recommendations in the Korean Textile Design, researching on the highvalue-added Como Textile Design in Italy. As we analyzed them, the bases of their global success are as follows. 1) Participating in the making of the Global Trend in textile design market, Italian design companies lead to move international market influentially. 2) Dividing target depending on the country's textile market, Italian design companies build up their global marketing capability to increase design sale's effect. 3) Organizing and Participating in the international textile design show and fair, Italian companies attempt to set up Italian image creation as the global advertising. 4) Ensuring an adequate supply of human resource, Industry, Labor Unions, Government and Academy have a cooperative relationship to assist each other. In the basis of the above mentioned, we can suggest the strategies to accelate improvement and development in the Korean Textile and Textile Design Industry. 1) It needes to establish a monitoring system for current information in the International Textile Design Industry. 2) It needs to start building up Korean textile companies global marketing capability to produce adaptable design in market's request. 3) It needs to study and to find our traditional motifs continuosly for creating modern design following the recent Design Trend. Finally, It needs to have a close relationship between industry and education to establish human resource for the Korean Textile Industry's future success in the global market.

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LIG Corporate Image Re-establishment through New Corporate Image Strategy (LIG손해보험의 새로운 기업브랜드 전략을 통한 기업이미지 재정립 )

  • Ahn, Kwangho;Yoo, Changjo;Kim, Donghoon
    • Asia Marketing Journal
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    • v.10 no.3
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    • pp.103-125
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    • 2008
  • After having changed its corporate brand from LG Fire & Marine Insurance to LIG Non-life Insurance in 2006, LIG Insurance has successfully built the corporate image as the leading insurance financial group by engaging in extensive corporate social responsibility activities. LIG, as 'a partner for sharing precious moments of life', intended to provide customers a new value of an insurance by building up the new corporate brand. It established three values to be shared internally. First was to instill a brand value orientation within the organization. Second, the firm identified the brand's value to be delivered to the customers. Third, they defined the image objective to be communicated to them. Based on these set of objectives, the company designed and implemented an integrated marketing communication(IMC) strategy over several years. The result was a successful transition to the new corporate brand name.

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A Comparative Study of The Movie Farewell My Concubine and Miss Korea Elected in 1989 in The Makeup Image (메이크업 이미지에 나타난 영화 패왕별희(覇王別姬)와 1989년 미스코리아 당선자의 비교에 관한 연구)

  • Park, Jang-Soon
    • Journal of Industrial Convergence
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    • v.18 no.3
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    • pp.27-34
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    • 2020
  • For modern people living in the era of the 4th Industrial Revolution, appearance management and consumption behavior are very important factors not only in personal values but also in human relationships. It is used as an important means of competitiveness with skin beauty and fashion. It is used as an important means. Therefore, we compared and analyzed professionally from the aesthetic point of view about the makeup of the eyebrows, eyes, eye line, cheeks, lip make-up, and skin tone of Woohee, who appeared in the movie and Miss Korea in 1989. As a result of the study, other aspects were analyzed in the common denominator of a somewhat exaggerated makeup technique. Accordingly, through this study, it is possible to explore multiple angles for developing novel makeup patterns and items, and at the same time, it will help to establish a foundation for makeup beauty education. In addition, this study intends to contribute to the practical development with competitiveness by building a more aggressive marketing strategy in the makeup market.

A Study on the Concept of a Cave in Terunobu Fujimori's Architecture (후지모리 테루노부 건축의 동굴 개념에 대한 고찰)

  • Kim, Hyon-Sob
    • Journal of architectural history
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    • v.23 no.4
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    • pp.7-17
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    • 2014
  • This paper aims at researching the cave concept of the Japanese architect Terunobu Fujimori and the result could be summarised as follows. First, a cave is Fujimori's only theme related to the interior space. He set some design guidelines for practice concerning openings of the wall and finishing materials of the interior, following the two major characteristics of a cave: 'comfortability' and 'homogeneity in material'. And 'fire' was also the premise in the cave as a 'spirit' of the space. Second, Fujimori applied the concrete guidelines to Tanpopo House (1994~95), which had in fact borne the ideas. Yakisugi House (2005~07) that took the cave as its design theme showed the transition of his cave concept, from closedness to openness. Third, though his cave concept might deserve the criticism that it is inclined to 'image' rather than 'essence', it illustrates that he seeks after an archetype of human dwelling before the purity of the original space was tarnished with rationality and abstraction. And the cave idea allows the seemingly contradictory 'sachlich' and 'surrealistic' features to coexist. Summing up, Fujimori's cave concept proves that his architecture is a rejection of the Cartesian modernist ideal and the contemporary architects' desire for dematerialisation. In a fundamental level, however, it is a result of his strategic choice induced by his own primary principle that his building must not be similar to any styles in history or any other architects' works in the world.

Model Development of Unit-care Welfare Facility for a Traditional Korean House Using Computer Graphics (컴퓨터 그래픽을 이용한 한옥 유니트형 노인복지시설 모델 제시)

  • Nam, Yun-Cheol
    • Journal of The Korean Digital Architecture Interior Association
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    • v.13 no.1
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    • pp.23-31
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    • 2013
  • This paper presents computer graphics applying the traditional Korean house(Hanok) style interior to unit-care space of Welfare Facility and proposes the possibility as interior design and construction materials. In this paper, the proposed computer graphic-based model is a single-story building that provides convenient traffic between rooms. Computer graphic-based model is presented by Auto CAD, 3D program (Sketch-UP v.8), rendering program (Podium v.2) based on the traditional Korean house and related work of unit-care welfare facility. Computer graphic-based model that combined unit-care and the traditional Korean house has the following characteristics. In each room of living space, wallpaper and flooring Korean paper(Hnaji) is considered and windows, door, furniture of traditional pattern were placed. The living room(Daechung) that is representative of the traditional Korean house and the corridor (toenmaru) are the elements to save the image of the traditional Korean house as much as possible. Especially, the corridor (toenmaru) is placed to conveniently use in nursing-care facility and home-care support facility. A public space is placed around the inside court (An-madang), while the living space (unit-care) has a sense of independence by separation. Bathroom and kitchen have a modern design for functionality than aesthetic elements.

Recognition of Health Care Workers for Dental Hygienists (치과위생사에 관한 일부 의료종사자의 인지도 조사)

  • Park, So-Young;Won, Young-Soon
    • The Korean Journal of Health Service Management
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    • v.6 no.3
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    • pp.127-140
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    • 2012
  • This study involved an investigation of perception of dental hygienists based on a self-reported survey of a sample of 230health care personnel working at long-term care hospitals located in Gyeonggi Province, Korea. The primary objective was to provide basic data for establishing various policies related to building up a positive image of dental hygienists as a profession. The results were as follows. 79.1% of the respondents recognized dental hygienists as a profession. Among the titles for a dental hygienist, "teacher" was the most common with 47.4% of all. Female respondents and respondents who were able to discern between dental hygienists and nursing assistants were more likely to perceive dental hygienists positively than male respondents and ones who were not, respectively. Among social perceptions of dental hygienists was there a negative finding, that is, there was no appropriate title to address dental hygienists. This negative finding indicates that there is a vital need to enhance the perception of who are dental hygienists as a professionals level at the individual as well as institutional level.

Analysis of sideward footprint of Multi-view imagery by sidelap changing (횡중복도 변화에 따른 다각사진 Sideward Footprint 분석)

  • Seo, Sang-Il;Park, Seon-Dong;Kim, Jong-In;Yoon, Jong-Seong
    • Proceedings of the Korean Society of Surveying, Geodesy, Photogrammetry, and Cartography Conference
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    • 2010.04a
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    • pp.53-56
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    • 2010
  • An aerial multi-looking camera system equips itself with five separate cameras which enables acquiring one vertical image and four oblique images at the same time. This provides diverse information about the site compared to aerial photographs vertically. However, multi-looking Aerial Camera for building a 3D spatial information don't use a large-size CCD camera, do uses a medium-size CCD camera, if acquiring forward, backward, left and right imagery of Certain objects, Aerial photographing set overlap and sidelap must be considered. Especially, Sideward-looking camera set up by the sidelap to determine whether a particular object can be acquisition Through our research we analyzed of sideward footprint and aerial photographing efficiency of Multi-view imagery by sidelap changing.

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Building Up Awareness of and Preference for Local Brand Foods -Focus on Dajeon Metropolitan City- (향토음식에 대한 브랜드화 방안 연구 -대전광역시를 중심으로-)

  • Oh, Suk-Tae
    • Journal of the East Asian Society of Dietary Life
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    • v.20 no.5
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    • pp.785-793
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    • 2010
  • This study aimed to identify particular foods that would be most appropriate as representatives foods of Daejeon, as well as the key factors affecting the branding of image of those foods. To achieve these aims we carried out a survey amongst 1,600 citizens and visitors. The Daejeon representative foods were determined to be Gujeuk Dotorimuk (Gu-jeuk acorn jelly), Hanbat Seolleongtang, Dolsotbap (stone pot mixed rice), Sutgol naengmyeon (Sutgol Cold Noodles), Daecheongho Minmulmaeuntang (Daecheong lake freshwater spicy fish soup) and Samgyetang (casserole of spatchcock with ginseng). These six dishes were designated as representative foods in 2001. Findings from the survey indicated the lowest level of brand! dish awareness was 11.6% generally and the top two preferences for the representative foods were ranked as, Samgyetang (24.8%) and Dolsotbap (23.6%). According to an awareness survey age differences played a significant role. Adults displayed a much higher awareness than younger generations. The survey also found that Daejeon city was strongly associated with images of science and technology, particularly areas such as Expo and the Daedeok Valley. This study's results suggests that developing a menu and marketing strategy based upon associated regional images may increase awareness for local foods among young consumers.