• Science of Emotion and Sensibility
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• v.11 no.1
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• pp.57-68
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• 2008

With the shift of consumer’s spending behaviors further into emotionally-driven purchases, the role of brand is becoming even more important, which in turn, expands design’s role in the brand image strategy. The contact point between the consumers and the brand is the primary channel for building strong brand image through experience. Therefore, it is critical to comprehensively plan and manage the consumer contact point for any brand. Given the changing market conditions, the objective of this study is to define and structure an integrated design development and management system for building successful brand image. In order to do so, the research analyzed the characters of brand image, the conditions for consumer experience and the roles of emotion. The analysis into the correlation between images and emotion process model yields three natures of an image. The image 1) is based on empirical decisions, 2) expresses and conveys emotional aspects and 3) builds mental values through a sense of sympathy. Through case studies of successful designs that meet all three characteristics, the roles of a brand icon in building strong brand image and the needs for integrated design approach for implementation are defined. The methods for integrated design include 1) providing a focal point through brand image positioning, 2) utilizing visual themes based on brand image plot, 3) building a Total Identity Program to holistically manage brand images and 4) developing brand icons for brand image reinforcement.

• International Journal of High-Rise Buildings
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• v.4 no.4
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• pp.311-318
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• 2015

The ASHRAE Design Guide for Tall, Supertall and Megatall Building Systems was produced in collaboration with the CTBUH. The design guide outlines various tall building mechanical systems that are presently being designed or are planned for the future. Tall commercial buildings in particular present a series of design problems that set them apart from other functions. The Design Guide will be of interest to owners, architects, structural engineers, mechanical engineers, electrical engineers and other specialized engineers and consultants. This design guide addresses design issues for tall commercial buildings, which are very often mixed-use, and commonly consist of low level retail, office floors, residential units, and hotel uses.

• Journal of the Korean Solar Energy Society
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• v.26 no.1
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• pp.73-79
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• 2006

The integration of PV modules into building facades or roof could raise PV module temperature that results in the reduction of electrical power generation. Lowering operating temperature of PV module is important in this respect, and PV module temperature should be considered more accurately, for building-integrated PV(BIPV) systems in predicting their performance. This paper describes a BIPV solar roof design and verifies its performance through experiment In relation to the effect of ventilation in space between PV module and roof surface. The results showed that the ventilation in the space had a positive effect in lowering the module temperature of the BIPV solar roof that enhanced the performance of its electricity generation.

• Journal of the Korean Solar Energy Society
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• v.26 no.3
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• pp.25-32
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• 2006

The objective of this study is to investigate the effect of building integrated PV application method on power generation. PV modules were integrated to a hypothetical apartment building facade in Seoul, Korea. Three different design options of PV panel mounted on exterior wall were developed for the analysis of cooling effects through ventilation. Numerical simulations using TRNSYS coupled with COMIS were executed to evaluate the design options. Their facade configurations are such as vertically installed PV panels with or without air gap between PV rear surface and exterior wall surface, and the tilted PV panels attached to the exterior wall at an angle of to the horizontal. Parametric results show that there is little difference regardless of the air 9ap width between PV rear surface and exterior wall surface. Special strategies which could effectively cool a PV panel to increase the electric power are required if we prefer to a vertical facade configuration in a building integrated PV installation. Consequently, it is expected that there is no reason for architect to install vertically PV panels with air gap unless active strategies are considered.

• Journal of The Korean Digital Architecture Interior Association
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• v.10 no.3
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• pp.79-86
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• 2010

From the research which sees the building which uses a natural control method with ecological architecture, continuity tried to divide the building which uses a physical control method with sustainable architecture. Ecological architecture analyzes the microclimate of the area and applies mining and natural ventilation leads and that the interior environment controls, the condition of the site actively and there is a possibility of seeing. Also sustainable architecture which is possible to lead and recycling and reuse of the resources and energy cyclic process of the construction resources to lead and the interior environment to control. Therefore the case where the facility system and structural system become integrated design organically in natural circulating method is many. Specially the sunshade system and double skin system are combined and structural system of the building and there is a possibility of having the envelope which form is feature. Today the buildings lead and the system integration process where the integral parts are systematic is demanded the interior environment which and an external form and that, they make they are there is a possibility of seeing. the environmental building which hits joins in with natural control method and the structure and facility system are integrated and has the tendency which is developed and there is a possibility of saying that a meaning with the alternative construction will be able to reduce the resources and an energy.

• Journal of the Korean Solar Energy Society
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• v.35 no.1
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• pp.81-87
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• 2015

Recently, in order to prevent increasing energy usages in the international community, many countries have attempted to develop the innovative renewable energy systems. Among the renewable energy systems, Ground source heat pump(GSHP) system which supply the heating, cooling and hot water in the building has been attracted by its stability of heat production and high efficiency. However, the initial drilling costs become very expensive and the construction period takes longer the other systems, because GSHP system needs more than 100 m depth drilling. In this study, in order to reduce initial costs of the GSHP, the building integrated geothermal system using the horizontal heat exchanger was developed. The heating and cooling load in the standard housing model was calculated by a simulation and the system design capacity in the high-rise apartment was decided by the total load. Based on the system design capacity, the high-rise apartments were applied to a BIGS and vertical GSHP system and there are analyzed about initial costs. In the result, the initial cost of BIGS could reduce 24% of the initial cost of the vertical GSHP system.

• Proceedings of the Computational Structural Engineering Institute Conference
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• 1992.10a
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• pp.121-126
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• 1992

This Paper presents a development of a CAD system for interactive design of steel frames. The adopted building code for structural design is "Steel Building Codes" enacted by the Architectural Institute of Korea in 1973. The selected member sections, therefore, are domestic rolled sections - especially, H shapes. The authors aim at a development of an integrated computer programs repeating plane frame analysis and design of members until minimum weight design condition is satisfied. This program also provides various section change functions to improve the shortcomings of automatic design.ic design.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.10
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• pp.4799-4804
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• 2013

Green IT technology for the growth of low-carbon green environment and future development of the new technology. Therefore, in this paper, data generated by the security module for RFID applications, smart green building Sung multi-function sensor integrated module that can be integrated environment for building monitoring and management system has been developed. The development of a thermal sensor, temperature sensor, smog sensor, CO2 sensor, O2 sensor, tension sensor and damage detection sensor module with integrated system module integrated multi-functional sensors implemented in the paper. In real-time monitoring by allowing was design and developed system that can be implemented smart green building environment for the environment inside buildings.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.35 no.12
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• pp.21-29
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• 2019

The purpose of the study is to be the pedestrian integrated circulation system of malling route and the third route in Mixed-use Building based on User Behavior. The study has performed by the following approaches: Initially, literature reviews are performed related to a pedestrian route by user in mixed-use building. Second, general and stroller users moving route are analyzed based on the outcome of the case study. Finally, the study develops the efficient pedestrian integrated circulation system of malling route and the third route in Mixed-use Building. According to the study, the following conclusions were made: First, An integrated plan for escalators and EVs, which are accessible to both users and strollers, is needed. Second, The entrance automatic door and circulation elements should be connected for continuous move by the stroller users. Finally, The circulation system of complex buildings should be a simple spatial structure and route plan that users can easily recognize.

• International conference on construction engineering and project management
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• 2015.10a
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• pp.544-548
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• 2015

As urbanization increases in UAE, the demand for housing and infrastructures also grows. The challenge is to continue to build but in a different way considering more energy-efficient sustainable buildings. Producing a sustainable design is highly dependent upon effective participation among the diverse parties involved. In the construction industry in the UAE, these parties are fragmented due to the multistage nature of construction projects and multidisciplinary participants, particularly during the design stage. The decisions made during this stage have an extensive impact on subsequent stages of a project's life cycle. Having a sustainability expert during the design stage is important and the awareness of sustainability requirements by all design participants is of equal importance. In this research, recent advances in information technology are used to develop an information model that will improve the sustainability of building during the design stage. An information framework for storing design information and sustainability performance criteria is developed, allowing design participants to collaborate in an integrated environment. This research is expected to help designers produce sustainable designs for building projects.