• The Journal of the Korea Contents Association
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• v.18 no.5
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• pp.23-33
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• 2018

As there have been many cases where successful regional festivals acts as the promotion of regional brand images and as the driving force of regional economic development, changes in awareness that significantly accepts external promotion effects and the commercial value of regional festivals are greatly expanding. When seen from this perspective, the regional festival, which has Tojeong Lee Ji-Ham, a scholar in the Joseon Dynasty period in the 16th century and Geolincheong as subject matter, is expected to contribute greatly to the establishment of Chungnam Asan region's identity and to the vitalization of the regional economy. He is one of the all-time eccentrics and at the same time he is an intellectual who practiced innovative spirit of the times and a sense of economy for the relief and self-support of common people and the balanced development of the nation during his life. In this sense, the regional festival that is based on Lee Ji-Ham's Geolincheong has meaning and values as a cultural content from and device, which realizes and continues the spirit of the times and the thoughts that he pursued, in the modern context in time and space.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.3
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• pp.61-73
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• 2014

Urinary Incontinence is any leakage of urine against their will. It is not a life threatening illness but it causes negative effects both socially and psychologically. Based on many previous studies, 20-40% of adult female and 30% of men in their sixties have experienced symptoms of urinary incontinence. As the number of active aged people experiencing the symptoms increases, demand for specialized product is growing. The purpose of the study is to research the types and features of male disposable products for urinary incontinence on the market and to provide the basic data for improvement and development of better product. Products from 6 brands (Tena, Depend, Carnation, Keepers, Molimed, Abrimen) with high brand awareness both in online and offline were selected and analyzed. And product evaluation was carried out by male in their sixties with light symptom of urinary incontinence. The results are as follows. There are three types of male products for urinary incontinence: panties, diaper and pad. Among the 6 brands, the subject of analysis, only Depend from Yuhan Kimberly produces male panties while others make ones for unisex. There is no diaper product only for male, and Tena, Molimed, Abrimen have pad type products for male. Male panties from Depend emphasizes their design considering male's physical characteristics. Male pad is differentiated with female one by having different designs like triangular or pocket type which is more comforting to men. As a result of product evaluation, wearable panties similar to normal underwear were highly appreciated and satisfactory. Among various shapes of pads, 25cm long pad with wide width of front and narrow back was valued to be comfortable.

• Journal of Family Resource Management and Policy Review
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• v.19 no.1
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• pp.139-161
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• 2015

The number of Healthy Family Support Centers has increased and the services for enhancement of family strength have extended during the past ten years since the Framework Act on Healthy Families was enacted. It is time to pay attention to the empowerment for Healthy Family Specialist because their capability is directly linked to improve the quality of services, which means the satisfaction of family services and the quality of family policy. In this context, this study investigate organizational experience of Healthy Family Specialists and suggest the empowerment plan to enhance their capability. We conducted in-depth interviews for 9 Healthy Family Specialists who is currently working at Healthy Family Support Centers as a manager status during June 2014. We analyzed organizational experiences through job commitment and job satisfaction and empowerment plans through their strength and weakness. Our findings revealed that job commitment and job satisfaction of Healthy Family Specialist are relatively low due to a poor working condition and a low brand awareness. Also, the capability of Healthy Family Specialists is an important factor to determine their job commitment and job satisfaction, and it can impact on the long service. These results suggest that the payroll system, increment of salary, career recognition, employee benefit, systematic operation, and motivation are needed to improve their job satisfaction. There are various ways to improve professional capability of Healthy Family Specialists besides education program. This study contributes to make the plan of empowerment for Healthy Family Specialists and it also contributes to improve the service quality of family policy.

• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.3
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• pp.161-172
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• 2019

This study examines the characteristics and recent changes of the Hanbok industrial cluster in Gwangju Metropolitan City, in order to understand the problems in the activation of the Hanbok industry and to seek future policies. A total 32 companies comprise the 'Small Manufacturer Specialized Support Center of Hanbok' and were surveyed with a 41 questions with questions in four categories. The Gwangju Hanbok area has been in existence for more than 40 years and was composed of small groups of one or two manufacturers. They are experiencing the same difficulties as other Hanbok clusters, such as the aging of workers, the downturn of dress culture, and changing consumption paradigms. However, since 2015, various efforts have been made in order to seek countermeasures to cope with such difficulties, particularly with the foundation of the 'Small Manufacturer Specialized Support Center of Hanbok' with the support of the Ministry of Small Venture Business. This study focuses on the alterations in the current Hanbok industry due to the IT industrialization as well as the changes in the locations of the Hanbok clusters due to the revitalization of old towns by local governments., The results providing an opportunity to appreciate the problems therein and seek the solutions. Small manufacturers of the Hanbok cluster are trying to improve their entrepreneurship, digital technology application, and knowledge in accordance with the socio-economic trends, but they have limitations to practically apply it to business, barely keeping the minimum production base. The central government and the Gwangju should reinforce and expand the support for marketing and public relations for the Hanbok to foster the designer population, to establish mutual brands, to raise brand awareness, and to promote the technological perfection of the individual businesses, to allow them to cope with the current market trends, in order for the technological development and firm settlement of the local Hanbok industrial cluster.

• Korean Journal of Human Ecology
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• v.23 no.3
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• pp.545-556
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• 2014

The most rapidly growing manufacturing could be cosmetics industries due to this phenomenon. In this study, the cosmetic distribution structure not to mention Korea, Asia's largest market, China and Japan are based on references. Purpose of study is to provide a basis for marketing strategy through the research process and results. Korea cosmetics market has been exerting a tremendous power of LG Household & Health and Amore Pacific as a major company. Cosmetics industry is rapidly booming around the mid-priced brand through internet shopping, TV shopping, and road shops. Cosmetics preferences were analyzed targeted at tourists by distributing questionnaire to 1500 in road shop and Myeong-dong from September 14 to October 13, 2013. The answers for the questions of the most awareness cosmetic brands in Korea are appeared in order of Laneige, Innisfree, The Face Shop. The satisfaction of the use of Korea cosmetic are 61.85% and the reasons are that in a variety of color cosmetics are 32.58%, the reaction of around that you look prettier are 29.34%. Therefore purchasing products are 49.14% of the color cosmetics and 24.93% of the functional products. Within the result of the survey, although the quality versus the price for the Korean cosmetic brands has been competitive advantage over yet from the advertising of Korea wave stars, the foreign purchasers have been willing to buy the color cosmetics and high-end performance products being the research and development of the continuously higher quality of the performance if the preceding even if being more expensive purchase price.

• The Journal of Information Systems
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• v.20 no.3
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• pp.257-277
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• 2011

The current study categorizes factors of smartphone into three, using KANO model: attractive factors which cause only product satisfaction, must-be factors for dissatisfaction, and one-dimensional factors for both. Based on it, it presents a new model for the effects that smartphone factors have on satisfaction or dissatisfaction. The purpose is to theoretically explain that smartphone factors on which companies and users place a high value can actually affect satisfaction or dissatisfaction. After choosing 15 factors out of 25 which had been selected through literature study, these were divided into attractive, must-be, and one-dimensional ones. 93 out of 109 questionnaires returned were used for analysis. After frequency analysis using SPSS were conducted on the surveys, the factors were grouped, based on KANO table. The grouping results are as follows. Attractive factors include 'expansion slots for external memory, battery desorption, brand awareness, mobile banking and internet telephony'. Must-be ones include 'multi-touch, information security, entertainment, information retrieval, location based service and SNS. Finally, 'screen visibility, size of internal memory, the amount of internal memory, battery life, and response to after-sales service' are classified as one-dimensional factors. A critical finding of this paper is that since the results are different depending on the operating system of smartphones, it must be taken into consideration in studies on smartphones. The wide and rapid spread of smartphones has changed people's lifestyle as well as business environment, which forces companies to compete with each other to adapt to the changed circumstances. In this competitive system, studies on smartphone factors of satisfaction and dissatisfaction are essential for firms to establish a new strategy. From this point of view, the present paper is expected to be a basic material for enterprises not only to develop goods and services that maximize customer satisfaction and minimize dissatisfaction, but also to establish the future business strategy.

• Human Ecology Research
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• v.56 no.6
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• pp.555-571
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• 2018

This study identified the characteristics of fashion rental service users as well as analyzed their purchase decision-making processes. A qualitative investigation was conducted through in-depth interviews with 13 women in their 20s-30s who have experienced renting fashion items due to a high interest in fashion. The results of the study are summarized as follows. The need recognition stage analyzed ventilation by mass media, SNS impact, curiosity, saving shopping time and money, awareness of situational necessity, and creation of various styles. The information search stage analyzed how users obtained information from 2 different sources of nonmarketer-dominated sources and marketer-dominated sources. The pre-purchase stage analyzed the evaluation of alternatives in which study participants used 2 evaluation criteria for fashion rental services and fashion rental items. The purchase stage analyzed how participants wait and select desired items (when receiving the notification of rentable items) or select alternative products. The consumption stage examined the usage frequency and usage method. The study divided the post-consumption evaluation stage into 2 categories for evaluation: personal feelings and service. The post-consumption behavior stage analyzed how participants displayed WOM, eWOM and purchase rental product behavior. Clothing shopping orientation of study participants is displayed in 5 dimensions of brand-seeking propensity, individuality-seeking propensity, economic efficiency-seeking propensity, rationality-seeking propensity, and pleasure-seeking propensity. This study identified three main characteristics in the study participants: interest in the fashion, favorable attitude toward used fashion items, consciousness of others.

• The Journal of the Korea Contents Association
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• v.20 no.7
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• pp.331-341
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• 2020

Recently the government has succeeded in shutting down the Illegal Copyrighted Websites by cracking down on the operators of the websites. But this only caused 'the Balloon Effect', similar websites were created and users shifted to the new websites. 'Follow the money' is drawing attention as a way to complement the effect of policies. It tracks the commercialization scheme and fund flows of the Illegal Copyrighted Websites and blocks the supply and publication of advertisements, which are the main source of revenue. This approach aims at self-closure of Illegal websites by blocking the revenue source. In this study, we have selected and analyzed overseas cases that adopted these measures. Many countries had different policies and campaigns, but three things are common: non-punishment measures, partnership based on voluntary participation, pursuing a variety of purposes other than protecting the copyright industry. In Korea, the reason public-private Partnerships was not properly established had been caused by the difference of views between them. Advertisers and agencies need to expand their awareness that illegal advertisements can have adverse effects such as brand image damage and enormous economic losses. Also campaigns and conferences related with the policy should be held to prevent copyright infringement through mutual understanding and cooperation.

• International Commerce and Information Review
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• v.15 no.4
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• pp.27-46
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• 2013

The objective of this study is to analyze the export performance of Korean eyewear products in China market, and derive some implications from the results of the analysis. For the analysis, the statistical data from 2003 to 2013 produced by Korea International Trade Association were used, and Market Share Index, Trade Specialization Index, and Revealed Comparative Advantage Index as an analyzing method were selected. According to the analysis, Korea's eyewear goods market share in China's glasses market was less than 5% on average during the analyzing period amid recording chronic deficits in Korea's eyewear commodities trade to China and by product, contact lenses were competitive, while eyeglass frames, eyeglasses, eyeglass lenses and sunglasses were not competitive. The suggestions for revitalizing Korea's eyewear products exports to the China market are as follows: First, Korea's glasses industry must enhance the ability to develop creative and distinctive product design to meet the needs of Chinese consumers. Second, to meet Chinese consumers preferences, Korea's glasses industry must actively produce new materials and functional products. Third, Korea's glasses industry must improve brand awareness through the continuous launch of new products for the Chinese market. Fourth, Korea's glasses industry must actively promote strategic alliances with domestic and foreign enterprises, and the Hallyu marketing. Fifth, Korea's glasses industry must reasonably improve the unusual products distribution system. Finally, The government must prepare a systematic support system for eyeglasses industry.

• Journal of Korea Port Economic Association
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• v.28 no.3
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• pp.127-150
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• 2012

A survey showed that the public perception of the shipping industry's overall image and economic role was relatively positive. The survey revealed that public perception was mixed with respect to the multifaceted role of the shipping industry. Based on the results of this survey, this paper proposes three approaches to improving the public perception of the shipping industry. The organization contact approach includes establishing shipping institutes for city people, holding various events targeted at the public, establishing a shipping memorial hall, developing a shipping-related culture and tourism, reinventing the image of the shipping industry through a shipping-culture movement, and creating new views of the shipping industry by conducting formal education. The goods and services contact approach includes building a brand image for shipping services, providing B2C services, utilizing the national image for the shipping industry, and participating in international cooperation projects. The text contact approach includes B2B advertising, advertisements focused on the national economic and multifaceted role of the shipping industry, package advertisements for the shipping industry and related industries, the Internet and high-technology media, government-initiated PR activities regarding the multifaceted role of the shipping industry, and funding for advertising the shipping industry.