• Journal of Power Electronics
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• 제7권3호
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• pp.246-256
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• 2007

In this paper, a novel type auxiliary active edge resonant snubber assisted zero current soft switching pulse modulation Single-Ended Push Pull (SEPP) series load resonant inverter using IGBT power modules is proposed for cost effective consumer high-frequency induction heating (IH) appliances. Its operating principle in steady state is described by using each switching mode's equivalent operating circuits. The new multi resonant high-frequency inverter with series load resonance and edge resonance can regulate its high frequency output power under a condition of a constant frequency zero current soft switching (ZCS) commutation principle on the basis of the asymmetrical pulse width modulation (PWM) control scheme. Brand-new consumer IH products using the proposed ZCS-PWM series load resonant SEPP high-frequency inverter using IGBTs is evaluated and discussed as compared with conventional high-frequency inverters on the basis of experimental results. In order to extend ZCS operation ranges under a low power setting PWM as well as to improve efficiency, the high frequency pulse density modulation (PDM) strategy is demonstrated for high frequency multi-resonant inverters. Its practical effectiveness is substantially proved from an application point of view.

• 한국자기공명학회논문지
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• 제21권2호
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• pp.44-49
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• 2017

Coffee is one of the top selling products in the world. There are various coffee bean species around the world. Among them, Coffea Arabica is the most popular species. However, there are few studies on the metabolites of coffee beans so far. This study demonstrates effects of the planted regions on the metabolite concentrations of coffee beans. The metabolites of coffee beans can be affected by growing area even although same species are grown. Accordingly, we studied coffee bean metabolites extracted from the same species in different regions (The brand names, Kona from Hawaii, Mocha Matari from Yemen, and Blue Mountain from Jamaica) by using mixed solvent of methanol: water: chloroform. A comparative analysis by NMR spectroscopy was performed and the statistical techniques were used to figure out the differences. As a result, we found that chlorogenic acid, caffeine, citrate, and sucrose mainly contributed to the separation of the three groups. When compared with Kona and Blue Mountain, concentrations of chlorogenic acid, caffeine, and sucrose in Mocha Matari were observed to be relatively down-regulated. In addition, compared with the two other groups, concentration of citrate in Kona was observed to be up-regulated.

• 감성과학
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• 제14권1호
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• pp.93-100
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• 2011

소닉 브랜딩은 소리를 활용하여 브랜드 가치를 창조하고 관리하는 것을 의미한다. 소닉 브랜딩의 다양한 방법 중에서도, 브랜드 정체성의 청각적 요소인 소닉 로고는 보통 비주얼 로고와 함께 쓰이며, 가장 널리 사용되는 소닉 브랜딩의 형태이다. 소닉 브랜딩이 중요한 마케팅 도구로 활용되고 있음에도 불구하고, 이에 대한 학문적 연구는 거의 수행된 바 없다. 본 연구에서는 기능적 자기 공명영상 기법을 사용하여 소닉 브랜딩에 대한 신경 반응을 알아보고자 한다. 15명의 오른손잡이 참가자의 뇌 반응이 3T MRI 장비를 통해 스캔되었고, 청각 자극 없이 여러 장의 브랜드 로고 사진(광고에서 소닉 로고와 함께 제시되었던 비주얼 로고 사진 20장과 광고에서 소닉 요소가 없었던 비주얼 로고 사진 20장)이 제시되었다. 연구 결과, 소닉 요소가 없었던 비주얼 로고에 비해 소닉-비주얼 로고가 청각 심상과 관련된 뇌 영역(예를 들어, 상측두이랑)의 활성화 증가와 연합되는 것으로 나타났다. 또한, 소닉-비주얼 로고에 대한 브랜드 친숙도, 광고 친숙도가 높을수록, 이러한 영역의 활성화 정도가 증가한다는 것을 알 수 있었다.

• 동아시아경상학회지
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• 제5권4호
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• pp.39-49
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• 2017

Purpose - This study is to propose a creative idea for constant business growth and development by examining characteristics of business outcomes by phase, which are "growth" and "erosion and stagnation," respectively. Research design, data, methodology - It is necessary to identify an occurrence of crisis and its diffusion with a dynamic model in order to identify a success and failure of businesses in an organic way, not on a binary structure. The static perspective is to understand a crisis as a simply one-time event or as a linear causation. Thus, it has a limited understanding of the overall situation and has limits to investigating a foundational cause and developing long-term countermeasures. On the contrary, the dynamic perspective is to understand the crisis as circulation process of the overall system. Thus, it divides elements of the crisis as external and internal ones to understand it as the causal relationship of each element. Results - During the growth period of Burger King, the company promoted its brand very successfully with aggressive and creative marketing activities. However, due to the founder's disposal of management rights and the following changes in the management, the company had no choice but to lose focus on its business philosophy and brand management, and eventually it had to face the big crisis (resonance) which was delisting from the stock market because of the external threat; well-being trend. However, Burger King resumed lifting on the stock exchange by making great efforts to clearly identify the current issues and seek solutions. Under the spirit of "perseverance" and its slogan "Have it your way" the company is now going head to head with McDonald's in the North American region and emerging countries. Conclusions - Then, what is the most crucial factor in the success and failure of businesses? Answers may vary, however, as learned from the case study of Burger King, corporations should inspect the present and focus on developing a long-term strategy for the future and actively fulfill the actions. McDonald's may not be able to innovate by itself in the future as it may become routinized to the growth. There will be chances of winning if we change conditions of individuals or organizations to an organic system in terms of being creative. There is a hopeful message here that an individual or small business may have more advantages in the era of the idea and innovation.