• Proceedings of the KAIS Fall Conference
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• 2012.05a
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• pp.122-124
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• 2012

한국을 찾는 외국인에게 한류는 무형의 문화상품이며 새로운 자극을 원하는 외국인 수용자에게 지속적인 한류상품 개발이 요구되고 있다. 화장품 산업이 한류라는 문화적 현상을 긍정적으로 수용하고 산업적으로 재해석하여 해외 현지에 성공적으로 안착하는 과정을 살펴보고 방향성을 진단하려는 의도에서 시작되었다. 한류가 화장품 산업에 미치는 영향과 실제로 구현되는 사례를 통하여 한류의 모델이 브랜드 확장의 한 축으로 영향력을 보여주고 브랜드 자산을 키우고 있다는 것을 알 수 있다. 문화가 성공적으로 입성한 곳에 산업이 무혈입성하는 과정을 화장품 산업은 선두에서 보여주고 있다.

• Proceedings of the KAIS Fall Conference
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• 2010.05b
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• pp.945-948
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• 2010

본 연구는 보령시 머드사업소의 법인화를 위한 사전연구로서, 기업형태의 법인설립을 위한 논리적인 근거를 뒷받침하기 위하여 기존의 지식체계와 공공서비스의 경영방식 등을 검토해서 법인화를 위한 정책방향을 제시하는 데, 연구의 주목적을 두고 있다. 연구결과, 머드사업소가 서해안의 갯벌인 보령의 바다진흙을 이용하여 생산 공급하는 재화는 공공서비스이다. 따라서 머드사업소의 법인화 방향은 공공성(publicness)과 기업성(entrepreneurship), 지역성(locality)을 조화시키는 지방공기업이나 공익사업 형태로 접근하는 것이 바람직하다.

• The Journal of the Korea Contents Association
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• v.12 no.2
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• pp.208-221
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• 2012

The purpose of this study is to investigate the antecedent variables of customer citizenship behavior selected by a social exchange point of view on the Boryeong Mud Festival. Of all the questionnaires collected, 239 were included in the analysis which was performed using SPSS. Date analysis method used to frequency analysis, factor analysis, reliability analysis and canonical correlation analysis. As the results of the canonical correlation analysis between the customer citizenship behavior and the social exchange point of view, there was a significant relationship between the attributes of customer citizenship behavior - loyalty, cooperation, Participation and social exchange point of view - customer satisfaction, customer confidence, perceived support of customers, justice perception. Therefore, marketing practitioner should recognize the importance of customer's perception in the service circumstance and make a managerial effort to offer the best service to customer. The result of this paper may help local festival planner and marketers for festival marketing strategy.

• Proceedings of the KAIS Fall Conference
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• 2010.11b
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• pp.874-877
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• 2010

본 연구는 공공서비스의 지역특화발전특구를 위한 사전연구로서, 지역특화사업의 공공서비스 특구지정을 위한 논리적인 근거를 뒷받침하기 위하여 기존의 지식체계와 지역특구의 규제특례 실태 등을 분석해서 보령머드사업을 위한 정책 방향을 제시하는 데, 연구의 주목적을 두고 있다. 연구결과, 국가균형발전전략 패러다임의 변화 속에서 공공서비스로서의 보령머드사업은 공공성과 기업성, 지역성이 조화되는 지방공기업이나 공익사업 형태로 경영수익사업을 영위하는 것이 바람직하다. 또한 지역특화산업으로서의 지역성에 기반을 둔 산업단지 조성 등 인프라의 구축과 특색이 있는 지방화 및 세계화의 대응에 기여할 수 있는 보령머드특구 계획 수립을 제안하고 있다.

• Proceedings of the KAIS Fall Conference
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• 2011.05b
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• pp.720-723
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• 2011

본 연구는 보령머드 활성화를 위한 사전연구로서, 보령의 바다진흙 소재를 활용하여 산업간 연계협력(바다 진흙+제조업+서비스업)으로 결합된 공동브랜드와 복합테마거리 조성을 통해서 산업간 융복합화를 실현하여 보령머드를 활성화시킬 수 있는 방안을 제안하는데, 연구의 주목적을 두고 있다. 연구결과, 충청남도의 화장품, 미용기기 용품 등의 연구개발 및 제조업과 뷰티서비스업, 의료 미용업들을 융복합화하여 보령의 장점인 고품질 천연자원(보령머드)를 활용해서, 보령머드축제를 연계시켜 산업간 공동브랜드를 개발하고, 보령머드 복합테마거리를 조성한다면 관련 기업의 성장은 물론, 지역의 고용창출효과가 커서 보령머드의 활성화에 크게 기여할 것으로 보인다.

• The Journal of the Korea Contents Association
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• v.10 no.12
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• pp.425-433
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• 2010

The area of tourism events is constantly growing. The competition in the tourism market is also getting so fierce that improving competitiveness through specialized brand personality is necessary to survive. So, this study derives the components of tourism events and clarifies their influences. The research shows that the brand personality of tourism events consists of three factors such as competence/sophistication, excitement and sincerity. As a result of the analysis, excitement and sincerity have impact on the event attitude while competence/sophistication and excitement on royalty.

• The Sea:JOURNAL OF THE KOREAN SOCIETY OF OCEANOGRAPHY
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• v.26 no.3
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• pp.167-182
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• 2021

This study was carried out to investigate temporal and spatial distribution of macrobenthic community and elucidate effects of environmental factors on change of community structure in an intertidal flat, Hakseong-ri, Boryeong, Korea. Field surveys were seasonally conducted to collect samples of sediment and macrobenthos using can core in triplicate at nine stations in 2016 and 2017. Our results showed that sediment had high mud content (above 60%) in most samples and mean content of loss on ignition was 2.3% in 2016. A total of 79 species was collected in the study site during the study period. Mean density and biomass were 611 ind./m² and 64.1 gWWt/m², respectively. Heteromastus filiformis was the dominant species (48.6%, 297 ind./m²) followed by Macrophthalmus japonicus (10.1%, 62 ind./m²) and Upogebia major (6.9%, 42 ind./m²). Three assembly groups resulted from cluster analysis were more distinguished by interaction between organisms and frequency of dominant species than by physical and chemical environment characteristics. In addition, macrobenthic community in the Hakseong intertidal flat showed seasonal changes based on non metric multidimensional scaling using species abundance.

• The Sea:JOURNAL OF THE KOREAN SOCIETY OF OCEANOGRAPHY
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• v.28 no.4
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• pp.143-157
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• 2023

This study confirmed the characteristics of macrobenthic community due to anthropogenic environmental changes in the Boryeong Jugyo tidal flat, where the habitat of manila clam (Ruditapes philippinarum) and mud shrimp (Upogebia major) is separated. The total number of occurring species was 55 during the study period with an average habitat density of 338 ind./m² and a biomass of 212.2 gWWt/m². The number of occuring species increased from 27 species at the upper flat to 37 species at the lower flat, and the dominant species differed by tide levels (Upper: Leonnates persica, Middle: Heteromastus filiformis, Lower: R. philippinarum). The macro-benthic community sturctures of the top 10 species using cluster analysis and nMDS were divided into two groups, focusing on Manila clam culture farm of lower flats and middle flats with high habitat density, reflecting the influence of specific species. The sediment composition of the U. major habitat space fluctuated highly, but it was maintained annually, and the sorting coefficient was 2.1 𝜑, and the proportion of the same particle size was increased. In particular, because the middle flat has a dense anthropogenic impact, a dominant species, H. filiformis dominated and revealed a relationship with the density of burrow holes of U. major, which is considered to be a biological interaction between these two macrofauna in this tidal flat.

• Journal of the Korean Society of Costume
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• v.60 no.2
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• pp.51-67
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• 2010

The purpose of this study was to develop the high value-added cultural product design with local cultural resources, and to contribute to promoting cultural tourism festivals. To accomplish this study, first, a preliminary survey is carried out the investigation of cultural product stores and visitors' questionnaire survey. Next, based on these survey and prior study, this study established the development direction and concept of fashion cultural products and to developed fashion cultural products using local cultural resources. Adobe Photoshop 6.0, and Adobe Illustrator CS Program were used for the standardization of patterns, textile design and illustration. The results of this study were as follows; First, based on preliminary research results, the problems of the design of cultural tourism festival products were derived. As one solution to solve this problem, this study established the development direction and concept of fashion cultural products to develop fashion cultural products. The concept of the Andong Maskdance Festival was 'Tribal-Holic'; the Boryeong Mud Festival, 'Get away form it all'; the Gangjin Celadon Festival, 'Timeless Memories'; the Jinju Namgang Yudeung Festival, 'Lighting up the River'; the Chungju World Martial Arts Festival, 'Next Ergonomics Gym'; and the Muju Firefly Festival, 'Eco-Purity'. Second, based on the desired items of festival organizers and the survey of visitor's preference for cultural products, 4 items were selected by festival type. Then a total of 96 designs of 4 kinds each were developed using logos or characters, traditional patterns, special products, symbolizing region, or festival as a motif. Third, the strategy for development of cultural products design for promotion of cultural tourism festivals were 'Place identity design strategy', 'Market oriented design strategy', 'Buyer-Based pricing strategy', 'Regional brand strategy', and 'Distribution networks expansion strategy'.