• East Asian Journal of Business Economics (EAJBE)
• /
• v.11 no.1
• /
• pp.1-19
• /
• 2023

Purpose - In this study, we aimed to theorize blockchain-based social media platform users' commitment by examining the impact of their perceived justice of the token reward system. In addition, this study applied psychological ownership theory to verify the underlying mechanism between users' perceptions of justice and their commitment to the platforms. Research design, data, and methodology - To empirically test our conceptual framework in the study, we collected data through a web-based survey approach from the responses of 385 users who had experience with blockchain-based social media platforms. We employed a structural equation modeling approach to empirically test our proposed hypotheses. Result - The results indicated that distributive justice and informational justice have positive effects on user commitment. The results also showed that psychological ownership plays an important role in mediating the relationship between users' sense of distributive justice and commitment, and between procedural justice and commitment. The findings provided a better understanding of the sense of justice and user commitment in a blockchain-based social media environment. Conclusion - This study represents a preliminary attempt to theorize and empirically examine blockchain-based social media platform users' commitment. This study provided important contributions to the literature on how the effect of users' sense of justice in a reward system affects their commitment to blockchain-based social media platforms.

• The Journal of Information Systems
• /
• v.31 no.3
• /
• pp.131-152
• /
• 2022

Purpose The purpose of this study was to investigate the intention of using a news media platform using block chain through media company workers in a situation where various platform services using block chain are being newly released in the media industry. Therefore, in this paper, we intend to explore the development direction of the news media platform service using the block chain in the future by deriving implications through the characteristics of the block chain, user characteristics, and self-determination factors. Design/methodology/approach This study conducted a survey on the main characteristics of blockchain, user characteristics, self-determination, resistance to innovation, etc., and designed a research model by integrating factors on the continuity of intention to use the news media platform. Findings According to the empirical analysis result, in this study, it was confirmed that the intention to use the blockchain news media platform is significantly related to decentralization, which is a characteristic variable of the blockchain, perceived risk, which is a user characteristic variable, and competence and relationship, which is a self-determination variable. In addition, it was confirmed that it affects the perceived ease of use with respect to the intention to use. In addition, in this study, news writers write more careful articles as they cannot edit articles once written, which can contribute to improving the quality of news content.

• Journal of Broadcast Engineering
• /
• v.24 no.7
• /
• pp.1228-1236
• /
• 2019

Recently, media platforms such as YouTube and Twitch provide services that can generate personal revenue by utilizing media content produced by individuals. In this regard, interest in the copyright of media content is increasing. In particular, in the case of an audio source, competition for securing audio source copyright is fierce because it is an essential element for almost all media content production. In this paper, we propose a method to store the audio source and its signature using a blockchain and distributed storage system to verify the copyright of music content. To identify the possibility of extracting the audio signature of the audio source and to include it as blockchain transaction data, we implement the audio source and its signature file upload system based on the proposed scheme. In addition, we show the effectiveness of the proposed method through experiments on uploading and retrieving audio files and identify future improvements.

• Journal of Broadcast Engineering
• /
• v.24 no.6
• /
• pp.956-964
• /
• 2019

In the age of personal media such as YouTube and Twitch, individual media content creation and consumption have become simpler. A huge amount of media content is created and consumed through platform services. In this regard, interest in copyright of media contents is increasing. In particular, the sound source is an indispensable element in almost all media contents production. In this paper, we propose a method to store the sound source and its signature using blockchain and distributed storage system to verify the copyright of music contents. We Identify the possibility of including the audio signature extraction result of the sound source as blockchain transaction data. Through experiments, we compare the input and output speed when the sound source and its signature are stored in the distributed storage system.

• Journal of the Korea Institute of Information Security & Cryptology
• /
• v.28 no.4
• /
• pp.987-997
• /
• 2018

Blockchain has tamper-free, so many applications are developing to leverage tamper-free features of blockchain. MIT Media Labs proposed BlockCerts, educational certificate blockchain System, to solve problems of legacy certificate verifications. Existing educational certificate blockchain Systems are based on public blockchain such as bitcoin, Ethereum, so any entity can participate educational institute in principal. Moreover, the exisitng educational certricate blockchain system utilizes the integrity of blockchain, but the confidentiality of the educational certificate is not provided. This paper propose a digital certificate system based on private blockchain, name HyperCerts. Therefore, only trusted entity can participate in the private blockchain network, Hyperledger, as the issuer of digital certificate. Furthermore, the practical byzantine fault tolerance is used as consensus algorithm, HyperCerts reduce dramatically the latency of issuing digital certificate and required computing power. HyperCerts stores the hash value of digital certificate into the ledger, so breach of personal information by malicious entity in the private blockchain is protected.

• Journal of the Korea Convergence Society
• /
• v.11 no.2
• /
• pp.109-116
• /
• 2020

Social media is growing rapidly as a means of promoting artists' artworks and a channel for sales. However, since social media is not fundamentally a platform designed for trading, it has various limitations that make it difficult to ensure trust and security in carrying out transactions. In this paper, it is proposed interoperability between social media and blockchain-based smart contract system that can record and preserve the artist's profile, information related to artworks and details of the contract on the blockchain. The proposed interoperability allows artwork trading participants on social media to maintain mutual trust and to conduct the contract transparently. Also, the proposed interoperability consists of an API provided by the social media developer or an open source API without having to modify existing social media. This study is expected to contribute to the growth of the art trading market on social media by complementing the art trading practices on social media.

• Journal of Contemporary Eastern Asia
• /
• v.18 no.2
• /
• pp.1-8
• /
• 2019

The blockchain is still new and unfamiliar. But blockchain appears to shake an entire technology innovation system. Blockchain is rapidly drawing attention in that it will be able to fundamentally revolutionize industry ecosystem. While cryptocurrency transactions and market capitalization have been popular in mass media, several platform operators in non-cryptocurrency areas such as jewelry, social networks, and entertainment, are also moving to introduce blockchain technology in full swing. In this brief note, we intend to present integrated theoretical strands to summarize various prospects for blockchain technology. Further, we want to provide a reflection as to whether this new technology gives opportunities, challenges, or risks to future society. Particularly, we point out one of its alternative and promising adoption that gives way to new forms of decentralized and autonomous organizations (DAOs).

• Journal of Multimedia Information System
• /
• v.8 no.3
• /
• pp.197-202
• /
• 2021

Bitcoin and blockchain are often making headlines not only on TV or media but also among the public in today's society. These technologies have been developed after the risk of the centralized financial system came to the fore during the 2007 global financial crisis. Since then, an anonymous inventor called Satoshi Nakamoto penned the bitcoin white paper where a blockchain-based reference implementation was introduced. Bitcoin was able to achieve unprecedented growth by positioning itself as one of the top global currencies in terms of market capitalization after five years since its development. The pace of Vietnam's economic development is notably fast among Asian nations, while the nation was expected to be a Southeast Asian blockchain hub but they have banned virtual currency trading recently. However, they've also designated the State Bank of Vietnam (SBV) as a responsible agency for the research of blockchain-based cryptocurrencies, the construction of a service ecosystem, and their test operations. The fast-growing economy, increasing number of smartphone users, and the Vietnam government's support policies for startups substantiate these efforts. Therefore, this paper attempts to study the current status of Vietnam's blockchain technology that has been considered to be the center of blockchain systems right behind Singapore, and its implications for Korean companies.

• Journal of Information Technology Services
• /
• v.18 no.1
• /
• pp.45-61
• /
• 2019

Blockchain technology, which enables transparent transactions among individuals without central control, opens up diverse business possibilities. It is also expected that blockchain will have a ripple effect on the entire area of society including finance, manufacturing, distribution, and the public sector. Previous studies related to the blockchain also deals with its functional features and application to industrial and public fields. In the new technology such as blockchain, it is necessary to know what social perception is in order to create technological development environment, but there is a lack of research on it. Therefore, this study aims to find out the implications for industrial and policy direction by analyzing issues related to the blockchain in South Korea and the US through text mining. From these two countries, we collected text data related to blockchain in online communities and internet articles. Then, we did co-occurrence analysis and topic modeling on them respectively. As a result of this study, we have found common points and differences in keywords and topics extracted from social media in the two countries. Based on them, we can offer helpful suggestions for building a sound blockchain ecosystem, and directions for future research.

• The Journal of Asian Finance, Economics and Business
• /
• v.6 no.3
• /
• pp.283-293
• /
• 2019

The purposes of the study are threefold: (1) develop key successful factors of blockchain platform for micro-enterprises based on Balanced Scorecard (BSC), (2) find out the correlation between the key successful factors of blockchain platform for micro-enterprises, and (3) understand the perception of micro-enterprise blockchain and the difference between theoretical guidance and practical application. This study combines Interpretative Structural Modeling Method, (ISM) and Decision-Making Trial and Evaluation Laboratory (DEMATEL) to analyze the causal relationships and hierarchical structures of the 12 key successful factors of blockchain platform for micro-enterprises and understand the correlation between factors. The 12 key successful factors developed based on the four perspectives of the Balanced Scorecard, and the questionnaire designs based on the concept of DEMATEL, and then analyzed data by DEMATEL and ISM methods to understand the correlation between key factors. The research results show that the key successful factors of blockchain platform for micro-enterprises include "brand equity", "security and anti-counterfeiting", "sales growth", "transparency and clear", "trust", "consensus mechanism", "traceability", "consistency", "tracking", "innovation management", "international", "organizational adaptation", in which consumer "trust" plays an important role. Micro-enterprises can use blockchain to expand the market, provide customers with better service quality, and bring sales growth to micro-enterprises.