• Asia-Pacific Journal of Business
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• v.12 no.2
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• pp.161-174
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• 2021

Purpose - The purpose of this study was to examine the recent popular consumption trend, the hocance phenomenon, using social media big data. The study intended to present practical directions and marketing measures for the recovery and growth of the hotel industry after COVID-19 pandemic. Design/methodology/approach - Big data analysis has been used in various fields, and in this study, it was used to understand the hocance phenomenon. For three years from January 1, 2018 to December 31, 2020, we collected text data including the keyword 'hocance' from the blog and cafe of NAVER and Daum. TEXTOM and UCINET 6 were used to collect and analyze the data. Findings - According to the results of analysis, the words such as 'hocance', 'hotel', 'Seoul', 'travel', 'swimming pool', 'Incheon', 'breakfast', 'child' and 'friend' were identified with high frequency. The results of CONCOR analysis showed similar results in all three years. It has been confirmed that 'swimming pool', 'breakfast', 'child' and 'friend' are important when deciding on the hocance package. Research implications or Originality - The study was differentiated in that it used social media big data instead of traditional research methods. Furthermore, it reflected social phenomena as a consumption trend so there was practical value in establishing marketing strategies for the tourism and hotel industry.

• Smart Media Journal
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• v.9 no.2
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• pp.99-109
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• 2020

This paper proposes a platform construction plan for the use of spectrum big data, collects and analyzes the big data in the radio wave field, establishes a linkage plan, and presents a support system scheme for linking and using the spectrum and public sector big data. It presented a plan to build a big data platform in connection with the spectrum public sector. In a situation where there is a lack of a support system for systematic analysis and utilization of big data in the field of radio waves, by establishing a platform construction plan for the use of big data by radio-related industries, the preemptive response to realize the 4th Industrial Revolution and the status and state of the domestic radio field. The company intends to contribute to enhancing the convenience of users of the big data platform in the public sector by securing the innovation growth engine of the company and contributing to the fair competition of the radio wave industry and the improvement of service quality. In addition, it intends to contribute to raising the social awareness of the value of spectrum management data utilization and establishing a collaboration system that uses spectrum big data through joint use of the platform.

• The Journal of Bigdata
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• v.5 no.1
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• pp.97-108
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• 2020

As the domestic electric power industry becomes a smart grid, big data platforms for demand management, facility management, and customer service have been deployed. However, due to the nature of the big data project, big data platforms take time to realize their value in the business processes. Therefore, it is not easy to evaluate the performance of the initial big data platforms using the known or theoretical evaluation methods. In this paper, we propose a methodology of big data platform performance evaluation based on specific information quality such as information completeness/sufficiency, information reliability, information relevancy, information comparability, information unbiasedness, timeliness of information, related to the volume, diversity, and velocity of big data.

• Journal of Korea Society of Digital Industry and Information Management
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• v.12 no.3
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• pp.1-9
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• 2016

The current meaning of "Big Data" refers to all the techniques for value eduction and actionable analytics as well management tools. Particularly, with the advances of wireless sensor networks, they yield diverse patterns of digital records. The records are mostly semi-structured and unstructured data which are usually beyond of capabilities of the management tools. Such data are rapidly growing due to their complex data structures. The complex type effectively supports data exchangeability and heterogeneity and that is the main reason their volumes are getting bigger in the sensor networks. However, there are many errors and problems in applications because the managing solutions for the complex data model are rarely presented in current big data environments. To solve such problems and show our differentiation, we aim to provide the solution of actionable analytics and semantic reusability in the sensor web based streaming big data with new data structure, and to empower the competitiveness.

• Journal of Digital Convergence
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• v.14 no.7
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• pp.21-27
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• 2016

Big Data is gathering all the attention from every business community. Pervasive use of machine-to-machine (M2M) applications and mobile devices bring an explosion of data. By analyzing this data, the private and public sectors can benefit in the areas of cost reduction and productivity. The Korean government is actively pursuing Big Data initiatives to promote its usage. This paper aims to select industries which fit for the development of Big Data with a verification of the experts. The analytic hierarchy process (AHP) is applied to systematically derive the opinion of more than 50 professionals. Medical / welfare, transportation / warehousing, information and communications / information security, energy, the financial sector have been identified as promising industries. The results can be utilized in developing Big Data best practices thus contributing industrial development.

• Journal of the Korean Society of Industry Convergence
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• v.22 no.6
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• pp.749-756
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• 2019

Big data is structured and unstructured data that is so difficult to collect, store, and so on due to the huge amount of data. Many institutions, including universities, are building student convergence systems to foster talents for data science and AI convergence, but there is an absolute lack of research on what kind of education is needed and what kind of education is required for students. Therefore, in this paper, after conducting the correlation analysis based on the questionnaire on basic surveys and courses to improve the curriculum by grasping the satisfaction and demands of the participants in the "2019 Big Data Youth Talent Training Course" held at K University, Regression analysis was performed. As a result of the study, the higher the satisfaction level, the satisfaction with class or job connection, and the self-development, the more positive the evaluation of program efficiency.

• KIPS Transactions on Computer and Communication Systems
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• v.9 no.8
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• pp.181-188
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• 2020

The fisheries industry is rapidly shifting from a traditional fishery to aquaculture paradigm and it faces various problems such as depletion of fishery resources and aging of fishing villages. We need the establishment of a fisheries big data platform that includes both the data of the central and surrounding industries of the fisheries industry for enhancement of establishment of a fisheries, 6th industrialization of fishing villages, establishment of related technical standards, and discovery of the new industries to overcome this. Data center agencies should collect, link, and pre-processing, and the platform organizer should create a water industry data virtuous circle through the establishment, operation, and data market of big data platforms to help overcome the current crisis, secure smart fisheries hegemony, and use it as a key to value transfer. Through this study, I would like to propose a policy and technical big data platform construction plan to successfully promote it.

• Informatization Policy
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• v.24 no.1
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• pp.79-99
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• 2017

Despite the early success story, the pan-industry diffusion of big data has been slow mostly due to lack of confidence of the value creation and privacy-related concerns. The problem leads us to the need to a stakeholder analysis on the adoption process of big data. The present study combines technology acceptance model, task-technology fit theory, and privacy calculus theory to integrate the positive and negative factors on the big data adoption. The empirical analysis was performed based on the survey from the current and potential big data users. Results revealed perceived usefulness, task-technology fit, and privacy concern are significant antecedents to the intention to use big data. Furthermore, there are significant differences in the perceptions of each constructs among groups divided by the types of big data use, with several exceptions. And the control effect was found in the magnitude of the relation between independent variables and dependent variable. The theoretical and politic implications of the analysis are discussed as to the promotion of big data industry.

• Journal of Digital Convergence
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• v.12 no.1
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• pp.305-311
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• 2014

The manufacturing industry early have been introducing automation and information systems of the engineering and production process for getting competitive advantage. one of the typical information systems is MES(Manufacturing Execution System) and it keeps evolving. As Big Data showed up nowadays, application method of Big Data to MES is also being sought. First, this study will do preceding research and cases study on the application of Big Data in the manufacturing industry. Then, it will suggest application Plan of Big Data to MES.

• Culinary science and hospitality research
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• v.23 no.7
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• pp.1-10
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• 2017

This study proposed SNS big data analysis method of food service industry in the 4th industrial revolution. This study analyzed the keyword of the fourth industrial revolution by using Google trend. Based on the data posted on the SNS from January 1, 2016 to September 5, 2017 (1 year and 8 months) utilizing the "Social Metrics". Through the social insights, the related words related to cooking were analyzed and visualized about attributes, products, hobbies and leisure. As a result of the analysis, keywords were found such as cooking, entrepreneurship, franchise, restaurant, job search, Twitter, family, friends, menu, reaction, video, etc. As a theoretical implication of this study, we proposed how to utilize big data produced from various online materials for research on restaurant business, interpret atypical data as meaningful data and suggest the basic direction of field application. In order to utilize positioning of customers of restaurant companies in the future, this study suggests more detailed and in-depth consumer sentiment as a basic resource for marketing data development through various menu development and customers' perception change. In addition, this study provides marketing implications for the foodservice industry and how to use big data for the cooking industry in preparation for the fourth industrial revolution.