• Title/Summary/Keyword: Big Data Strategy

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A Study on the Strategy of the Use of Big Data for Cost Estimating in Construction Management Firms based on the SWOT Analysis (SWOT분석을 통한 CM사 견적업무 빅데이터 활용전략에 관한 연구)

  • Kim, Hyeon Jin;Kim, Han Soo
    • Korean Journal of Construction Engineering and Management
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    • v.23 no.2
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    • pp.54-64
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    • 2022
  • Since the interest in big data is growing exponentially, various types of research and development in the field of big data have been conducted in the construction industry. Among various application areas, cost estimating can be a topic where the use of big data provides positive benefits. In order for firms to make efficient use of big data for estimating tasks, they need to establish a strategy based on the multifaceted analysis of internal and external environments. The objective of the study is to develop and propose a strategy of the use of big data for construction management(CM) firms' cost estimating tasks based on the SWOT analysis. Through the combined efforts of literature review, questionnaire survey, interviews and the SWOT analysis, the study suggests that CM firms need to maintain the current level of the receptive culture for the use of big data and expand incrementally information resources. It also proposes that they need to reinforce the weak areas including big data experts and practice infrastructure for improving the big data-based cost estimating.

An Assessment System for Evaluating Big Data Capability Based on a Reference Model (빅데이터 역량 평가를 위한 참조모델 및 수준진단시스템 개발)

  • Cheon, Min-Kyeong;Baek, Dong-Hyun
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.39 no.2
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    • pp.54-63
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    • 2016
  • As technology has developed and cost for data processing has reduced, big data market has grown bigger. Developed countries such as the United States have constantly invested in big data industry and achieved some remarkable results like improving advertisement effects and getting patents for customer service. Every company aims to achieve long-term survival and profit maximization, but it needs to establish a good strategy, considering current industrial conditions so that it can accomplish its goal in big data industry. However, since domestic big data industry is at its initial stage, local companies lack systematic method to establish competitive strategy. Therefore, this research aims to help local companies diagnose their big data capabilities through a reference model and big data capability assessment system. Big data reference model consists of five maturity levels such as Ad hoc, Repeatable, Defined, Managed and Optimizing and five key dimensions such as Organization, Resources, Infrastructure, People, and Analytics. Big data assessment system is planned based on the reference model's key factors. In the Organization area, there are 4 key diagnosis factors, big data leadership, big data strategy, analytical culture and data governance. In Resource area, there are 3 factors, data management, data integrity and data security/privacy. In Infrastructure area, there are 2 factors, big data platform and data management technology. In People area, there are 3 factors, training, big data skills and business-IT alignment. In Analytics area, there are 2 factors, data analysis and data visualization. These reference model and assessment system would be a useful guideline for local companies.

Can Big Data Help Predict Financial Market Dynamics?: Evidence from the Korean Stock Market

  • Pyo, Dong-Jin
    • East Asian Economic Review
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    • v.21 no.2
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    • pp.147-165
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    • 2017
  • This study quantifies the dynamic interrelationship between the KOSPI index return and search query data derived from the Naver DataLab. The empirical estimation using a bivariate GARCH model reveals that negative contemporaneous correlations between the stock return and the search frequency prevail during the sample period. Meanwhile, the search frequency has a negative association with the one-week- ahead stock return but not vice versa. In addition to identifying dynamic correlations, the paper also aims to serve as a test bed in which the existence of profitable trading strategies based on big data is explored. Specifically, the strategy interpreting the heightened investor attention as a negative signal for future returns appears to have been superior to the benchmark strategy in terms of the expected utility over wealth. This paper also demonstrates that the big data-based option trading strategy might be able to beat the market under certain conditions. These results highlight the possibility of big data as a potential source-which has been left largely untapped-for establishing profitable trading strategies as well as developing insights on stock market dynamics.

A study on the systematic operation of the innovative patent strategy framework and the application plan of patent big data to secure competitive advantage (혁신특허전략 프레임워크의 체계적 운영 및 경쟁우위확보를 위한 특허빅테이터 활용방안에 관한 연구)

  • Kim, Hyun Ah;Cha, Wan Kyu
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.2
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    • pp.351-357
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    • 2021
  • At the time when interest in the use of big data is rising in the face of the technological paradigm shift of the 4th industrial revolution, interest in the use of patented big data is increasing, especially as the proportion of intangible assets of companies increases. In addition to quantitative information, patent data contains various information such as unstructured text such as title, abstract, claim, citation and citation relations, drawings, and technology classification. It is judged that the use of treatment is important. Therefore, in this study, in order to systematically operate the innovative patent strategy framework and to secure a competitive advantage by strengthening the fundamental technological competitiveness of the company, we propose a method of using patent big data centering on the case of Company A, and verify its validity. I would like to suggest some implications. Through this, it is intended to raise awareness of the use of patent big data, and to suggest ways to use patent big data in connection with the company's company-wide strategy, business strategy, and functional strategy.

A novel window strategy for concept drift detection in seasonal time series (계절성 시계열 자료의 concept drift 탐지를 위한 새로운 창 전략)

  • Do Woon Lee;Sumin Bae;Kangsub Kim;Soonhong An
    • Proceedings of the Korea Information Processing Society Conference
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    • 2023.05a
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    • pp.377-379
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    • 2023
  • Concept drift detection on data stream is the major issue to maintain the performance of the machine learning model. Since the online stream is to be a function of time, the classical statistic methods are hard to apply. In particular case of seasonal time series, a novel window strategy with Fourier analysis however, gives a chance to adapt the classical methods on the series. We explore the KS-test for an adaptation of the periodic time series and show that this strategy handles a complicate time series as an ordinary tabular dataset. We verify that the detection with the strategy takes the second place in time delay and shows the best performance in false alarm rate and detection accuracy comparing to that of arbitrary window sizes.

A propose of Big data quality elements (빅 데이터의 품질 요소 제안)

  • Choi, Sang-Kyoon;Jeon, Soon-Cheon
    • Journal of Advanced Navigation Technology
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    • v.17 no.1
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    • pp.9-15
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    • 2013
  • Big data has a key engine of the new value creation and troubleshooting are becoming more data-centric era begins in earnest. This paper takes advantage of the big data, big data in order to secure the quality of the quality elements for ensuring the quality of Justice and quality per-element strategy argue against. To achieve this, big data, case studies, resources of the big data plan and the elements of knowledge, analytical skills and big data processing technology, and more. This defines the quality of big data and quality, quality strategy. The quality of the data is secured by big companies from the large amounts of data through the data reinterpreted in big corporate competitiveness and to extract data for various strategies.

The Security Policy for Big data of US Government (미정부의 빅데이터를 위한 보안정책)

  • Hong, Jinkeun
    • Journal of Digital Convergence
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    • v.11 no.10
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    • pp.403-409
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    • 2013
  • This paper review about big data policy and security issue of US government. It is introduced Big data R&D initiative strategy and plan, NITRD program, and big data strategy of government. It is presented operation environment of big data in US government, big data information for military operation, major research organization and topic, security guideline and so on.

Utilization and Analysis of Big-data

  • Lee, Soowook;Han, Manyong
    • International Journal of Advanced Culture Technology
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    • v.7 no.4
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    • pp.255-259
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    • 2019
  • This study reviews the analysis and characteristics of databases from big data and then establishes representational strategy. Thus, analysis has continued for a long time in the quantity and quality of data, and there are changes in the location of data in the social sciences, past trends and the emergence of big data. The introduction of big data is presented as a prototype of new social science and is a useful practical example that empirically shows the need, basis, and direction of analysis through trend prediction services. Big data provides a future perspective as an important foundation for social change within the framework of basic social sciences.

A Study on the Development of Indicator for the Level Diagnosis of Big Data-Utilizing companies (기업의 빅데이터 활용 수준 진단지표 개발 연구)

  • Chu, Donggyun;Han, Changhee
    • Journal of Information Technology Applications and Management
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    • v.21 no.1
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    • pp.53-67
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    • 2014
  • In recent years, more data is being generated for the activation of the SNS, the spread of Smartphones and the development of IT technology. Therefore, it is to collect large amounts of data, analyze and ensure meaningful information has become important. The use of these data are formed on the global trend. Big data so-called, has attracted attention as a source of new business. Big Data can then give us the opportunity to be able to create a new customer and diversify the business. So, many companies have investment and effort for big data utilization. However, technology, infrastructure, human resources is different for each of the companies. Therefore, it is necessary to diagnose the level of big data utilization companies. In this study, through a literature review of existing, we derived the success factors for the big data utilization. And developed a diagnostic indicator that allows success factors derived, can be used to determine levels of big data utilization of the company. In addition, as a development of diagnostic indicators, were carried out case studies to diagnose company. Through this study, it will be an opportunity to be able to be reflected in the strategy of big data utilization company.

Modeling of Policy Making for Big Data (빅데이터를 위한 정책결정 설계)

  • Lee, Sangwon;Park, Sungbum;Kim, Sunghyun;Chae, Seong Wook
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2015.01a
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    • pp.281-282
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    • 2015
  • Data, by itself, will not reveal the optimal policy choice. Nor will data alone tell us what problems to focus on or how to direct resources. It should be recognized upfront that data-driven policy making cannot provide all the answers to the challenges of good governance. Policy decisions always depend on a combination of facts, analysis, judgment, and values. In this paper, we research on factors to design an organizational policy making for Big Data.

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