• Title/Summary/Keyword: Behavioral Intension

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Factors Associated with Behavioral Intention to COVID-19 Social Distancing in Loss versus Gain Advertising Context (COVID-19 사회적 거리두기 실천의도에 영향을 미치는 요인: 손실과 이득 메시지 프레이밍 광고상황)

  • Choi, Ja In;Choi, Ja Yun
    • Journal of the Korea Convergence Society
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    • v.13 no.5
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    • pp.463-471
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    • 2022
  • Purposes of this study were to identify the factors associated with behavioral Intention to social distancing (BItSD) in a loss versus gain advertising context. This study is a secondary analysis of data surveyed after randomly allocating one of the loss and gain message framing advertisements for the prevention of coronavirus disease-2019 (COVID-19) infection to 379 adults aged 19 and over living in Korea in early March 2021. Attitude toward advertisement (𝛽=.03, p<.001), involvement in COVID-19 (𝛽=.14, p=.006) and emotional stigma (𝛽=-0.17, p<.001) were associated with BItSD, and the explanatory power of these variables was 19% (Adjusted R2=.19). Therefore, when health care professionals communicate with the public, they should develop the strategies to increase public people's involvement in the information and to induce positive advertising attitudes, and provide the effective messages to prevent stigma by accurate information.

Intension to Use Mobile Banking: An Integration of Theory of Planned Behaviour (TPB) and Technology Acceptance Model (TAM)

  • Amrutha Sasidharan;Santhi Venkatakrishnan
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.18 no.4
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    • pp.1059-1074
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    • 2024
  • The paper is an attempt to study the individual's intention to use mobile banking. In light of the results obtained from the study, the proposed model offers a better fit with the data and explains the intention of individuals to use mobile banking services. Government support, trust, and compatibility significantly contribute to the Perceived behavioral control of a bank customer to use mobile banking while Perceived ease of use, Perceived usefulness, Security and privacy, and risk have a significant positive impact on the attitude of the individuals to utilize mobile banking service. The study uses primary data and the final instrument was administered to 950 respondents, across the country of which 904 data were used for the analysis after editing to accommodate the missing values. The study has adopted structural equation modeling approach to analyze the relationships between the variables in the study. The proposed framework in this study can be utilized to identify the factors that promote the adoption of mobile banking practices and the study also has the potential to provide updated and comprehensive literature on mobile banking, which can accelerate future research in this field.

Behavioral Analysis of Revisiting Tourism for Chung Nam Dae Sightseeing Site (청남대 관광객의 재방문 행태에 관한 연구)

  • Rhee, Hyun-Jae
    • The Journal of the Korea Contents Association
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    • v.13 no.3
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    • pp.370-380
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    • 2013
  • The research is basically designed to reveal a revisiting behavior for Chung Nam Dae which is inherently characterized sightseeing site. Distributional lag model is tentatively employed to analyze economic factors such as entrance fee and a different level of income. Empirical findings investigate that the revisiting behavior that is associated with a long run effect is more closely connected to the level of national income, but not the level of incomes in Chung Cheong region and Chung Buk province as well. As far as revisiting intention concerns, the entrance fee tends to affect to it by a shorter distributional lag, but the level of income affects to it by way of a pretty much longer distributional lags. To this end, perceived value for Chung Nam Dae should be exposed in order to induce a re-visitor. Such a goal could be attainable by taking care of its system for entrance fee, expanding facilities, re-branding, service improvement, and developing useful programs. Also, setting up an inter-connected networking system with a sightseeing site around is highly recommended.

Behavioral Aspects of Captive Alpine Musk Deer during Non-mating Season: Gender Differences and Monthly Patterns

  • Meng, Xiuxiang;Zhao, Changjie;Hui, Cenyi;Luan, Xiaofeng
    • Asian-Australasian Journal of Animal Sciences
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    • v.24 no.5
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    • pp.707-712
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    • 2011
  • The objective of the present study was to determine gender-related and month-related behavioral differences in captive alpine musk deer. The study was conducted at Xinglongshan Musk Deer Farm (XMDF) of Xinglongshan National Nature Reserve in Gansu Province of western China. The integrated method of focal sampling and all occurrence recording was utilized to quantify the behavioural patterns of 45 captive alpine musk deer (Moschus sifanicus) during non-mating season (from August $1^{st}$ to October $25^{th}$), and the behavioural durations of 12 behavioural patterns such as standing-gazing were recorded. The behavioural modes were compared to explore the potential differences between females and males, and the monthly behavioural modes for males and females were analyzed. Our results showed that the captive female deer in XMDF could compensate the energy lost in pregnancy, parturition and lactation through improving its ingestive efficiency. In order to be more sensitive to the changing environment, females expressed more standing-gazing (SG: $67.38{\pm}12.69\;s$) and moving (MO; $27.41{\pm}5.02\;s$), but less bedding (BE: $42.32{\pm}11.35\;s$) than male deer (SG: $56.43{\pm}9.19\;s$; MO: $19.23{\pm}4.64\;s$; BE: $96.14{\pm}15.71\;s$). Furthermore, females perform more affinitive interaction (AI: $7.89{\pm}4.81\;s$) but less ano-genital sniffing (AS: $0.24{\pm}0.13\;s$) and agonistic behaviour (CI: $0.57{\pm}0.26\;s$) than males (AI: $1.45{\pm}1.09\;s$; AS: $0.45{\pm}0.29\;s$; CI: $1.42{\pm}0.67\;s$). The females expressed ingestion more in October ($132.31{\pm}27.47\;s$) than in August ($28.80{\pm}18.44\;s$) and September ($45.1{\pm}10.84\;s$), and the males performed Ano-genital sniffing (AS: $1.79{\pm}1.14\;s$) and self-directed behaviour (SD: $12.61{\pm}5.03\;s$) significantly more in October than in August (AS: 0 s; SD: $0.62{\pm}0.17\;s$) and September (AS: $0.02{\pm}0.01\;s$; SD: $0.17{\pm}0.15\;s$). Moreover, male musk deer increased the intension of ano-genital sniffing, agonistic behaviour and tail rubbing behaviour, which were related to sexual activities.

A Study of EEG and Melatonin in Plasma According to Exercise Type in Elderly with Sleep Disorder (수면장애 노인의 운동유형별 뇌파와 혈 중 멜라토닌 농도 비교)

  • Kim, Dong-Hyun;Kim, Souk-Boum
    • The Journal of Korean society of community based occupational therapy
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    • v.8 no.2
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    • pp.29-37
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    • 2018
  • Objective : Sleep disorder caused by stress or disease to elderly currently. We tried to make clear constant exercise according to exercise intensity would have effect on sleep disorder in elderly using EEG and melatonin. Methods : Thirty subjects were over 65 years old who lived a senior facility in some parts. They were able to communicate and understand the purpose of the study. They also expressed their intension to participate actively in experiment. They should have alert consciousness and orientation about time, place, and people. Sleep disorder was assessed via below 6 hr total sleep time and Pittsburge Sleep Quality Index, which was satisfied with both of criterion at the same time. Exercises composed of low intensity walking, moderate aerobic exercise, and high intensity resistance strength. We used QEEG 8-System (LAXTHA Inc. KOREA) to check wave type and Polysomnograpy (Compumedics, Australia) to test quality of sleep. and Histologic features were observed by TTC (triphenyltetrazolium chloride) staining and H & E (Hematoxylin & Eosin) staining. Results : There was a significant sleep index and change of melatonin after aerobic exercise. There was a significant SOL, S1, S2, and SWS in aerobic exercise, but there was a significant SWS in walking and resistance strength. There was a significant change of delta wave especially in frontal and temporal region between exercises. Conclusion : They had different effects according to type of exercise, when elderly who have chemical, behavioral change of circadian rhythms did exercise consistently. Aerobic exercise had more effect on sleep disorder than other exercise. Therefore, we may supply proper exercise to elderly and high quality of life.