• 제목/요약/키워드: Behavioral Economics

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Consumer Adoption of Self-Service Technologies: Integrating the Behavioral Perspective with the Technology Acceptance Model

  • ASHOUR, Mohammed L.;AL-QIREM, Raed M.
    • The Journal of Asian Finance, Economics and Business
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    • 제8권3호
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    • pp.1361-1369
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    • 2021
  • Recent technological advancements have had a substantial impact on consumer buying behavior. This research aims to determine the factors affecting consumer behavior related to the adoption of self-service technologies (SSTs). The intended findings of this study are expected to contribute to understanding consumer behavior towards the adoption of SSTs taking into account the logic of two main theories in this regard: the Technology Acceptance Model (TAM) and the assumptions of the Behavioral Perspective Model (BPM). This research follows a triangulation approach. Consequently, a number of semi structured interviews were conducted with experts and executive directors from selected SSTs providers in Jordan. In addition, the convenience sampling technique was employed focusing on current (or) previous users of SSTs in the public and private sectors in Jordan using a self-administrative questionnaire (66% response rate). The results confirmed the influence (direct and indirect) of previous experience and personal initiatives and characteristics on consumer intention to use SSTs. In addition, the results indicated the important role of the mediator variables namely: perceived ease of use (EOU), perceived risk (PR), and perceived usefulness (PU) on consumer attitude towards SSTs which in turn will positively affect consumer intention to use SSTs.

Factors Affecting Entrepreneurial Intention of College Students: An Empirical Study from Vietnam

  • NGO, Thi Thuy An;TRUONG, Phuong Thao;TRAN, Yen Linh;TRAN, Thao Vy;TRAN, Ngoc Tram;HUYNH, Ai My;HUYNH, Thanh Truc
    • The Journal of Asian Finance, Economics and Business
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    • 제9권5호
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    • pp.147-156
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    • 2022
  • The study aims to identify factors that influence university and college students' entrepreneurial intentions in Vietnam's Mekong Delta region. The study examines entrepreneurship mindset, subjective norm, capital sources, concept development assistance, personality qualities, and perceived behavioral control of university support for a student's entrepreneurial aim. The research was conducted according to the quantitative method. The data was collected through an online survey with a sample size of 611 students from 19 universities and colleges in the Mekong Delta region. The methods that test the scale, including Cronbach Alpha Test, Structural Equation Modeling (SEM), are used to consider the correlation between the influence factors. The results of SEM analysis show that there are five main factors affecting students' entrepreneurial intention with decreasing level of influence, including the source of capital, perceived behavioral control, business development support, entrepreneurial attitude, and educational support. Besides, the results indicate that the subjective norm, personality traits, and concept development support have no impact on the intention of students toward entrepreneurship. The research also reveals that the entrepreneurial intention of students at universities and colleges has a positive relationship and is significantly affected by capital source and perceived behavioral control.

How Did I Get My Order? Unveiling The Distribution Process of E-Retail in Indonesia

  • Indah FATMAWATI;Salsabila Shafa FAJRIANA
    • 유통과학연구
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    • 제21권12호
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    • pp.47-58
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    • 2023
  • Purpose: Post-purchase service in online platforms has created an exciting focus for consumer behavior studies. This study intends to ascertain the impact of post-purchase shipping dimensions (shipping service, tracking service, return service, and customer care) on customer satisfaction and behavior intention. The authors developed a new model considering behavioral intention as the endogenous variable integrated framework of previous studies. Research Design and Methodology: The total sample is 223 respondents, selected using purposive sampling. The data collection uses Google Forms and is analyzed using AMOS Structural Equation Modeling (SEM). Results: Our findings showed shipping, tracking, returns, and customer service positively impact customer satisfaction, and customer satisfaction mediates shipping, returns, and customer service on customer behavior intent. Furthermore, customer satisfaction does not affect the effect of tracking service on customer behavior intention. Conclusion: Our hypothesis of the relationship between the post-purchase dimension and customer satisfaction was supported. However, only two of our three mediating hypotheses are supported. The mediating effect of customer satisfaction on the post-purchase dimension on behavioral intention is insignificant, while their direct relationship was significant. It showed that, concerning tracking service, customer satisfaction is not a requirement for the customer to perform behavioral intention in an e-retail context.

가정교과 교사의 수행평가에 대한 태도와 실시현황에 대한 연구 (Teacher′s Attitude and practical Application of Performance Assessment in the Home Economics Education)

  • 유인영;윤인경
    • 한국가정과교육학회지
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    • 제13권1호
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    • pp.93-106
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    • 2001
  • The purpose of this research is to study the performance assessment made by high school home economics teachers : their awareness and attitudes toward the assessment correlate with the qualitative output of the executions of it. as well s to determine how their awareness and attitudes toward the assesment correlate with the qualitative output of the executions of their performance assessments. The research has yielded the following results : 1. The attitudinal score shows above average of 58.7/90. By the sub-factors. awareness of the characteristics of performance assessment is 20.6/30 : the favorable attitudinal score is at 20.0/30. the behavioral attention at 9.5/15. and the effects of performance assessment on the teachers and the classes at 8.6/15. 2. In a single semester. the highest frequency of executing performance assessment is between 1 to 2 times (58.7%). and practical skill test is proven to be the most frequently used category at 79.9%. 3. The correlation between the overall attitude on performance assessment and the quality of actual performance assessment executed is high. indicating superior quality of performance assessment. which is directly proportionate to the enhanced attitude of teachers on performance assessment.

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Determinants of E-invoice Adoption: Empirical Evidence from Vietnam

  • NGUYEN, Anh Huu;NGUYEN, Thao Phuong;DANG, Giang Tra Thi
    • The Journal of Asian Finance, Economics and Business
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    • 제7권7호
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    • pp.311-321
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    • 2020
  • This paper aims to investigate the effect of the factors on the e-invoice at its infant stage of adoption in the context of Vietnam. Data were collected by using a questionnaire delivered to 318 participants who are managers and accountants of companies in Vietnam from June to September 2019. The statistical methods approaches are employed to address the research issues including Cronbach's Alpha testing, Explanatory Factor Analysis (EFA), and Confirmation Factor Analysis (CFA). Then, Structural Equation Modeling (SEM) is employed to assess the proposed hypotheses model of e-invoice adoption in Vietnam. The research findings showed that direct factors have a statistically significant impact on the e-invoice adoption towards behavior, and perceived behavioral control. Perceived usefulness and perceived ease-of-use positively affect attitude towards the behavior. These factors, in turn, are impacted by perceived compatibility. Based on the research results, some practicable suggestions are proposed in order to boost the number of Vietnamese enterprises voluntarily adopting e-invoice. This study indicates the important impacts of the user's attitude and perception about control ability on intention to use. In addition, some key intuitive recommendations were proposed aiming to improve the success of the e-invoice adoption of enterprises in the context of Vietnam.

The Determinants and Barriers of Outsourcing Third-Party Online Delivery: Perspectives of F&B Entrepreneurs in Malaysia

  • SIN, Kit-Yeng;LO, May-Chiun;MOHAMAD, Abang Azlan
    • The Journal of Asian Finance, Economics and Business
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    • 제8권5호
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    • pp.979-986
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    • 2021
  • Online food delivery and food delivery apps have continued to grow exponentially in Malaysia. Fundamental aspects in entrepreneurship of the food and beverage industry, such as knowledge and attitudes towards online food delivery services being outsourced, have yet to be extensively recognized. The present study intends to explore this area of subject matter within the Malaysian context by using behavioral reasoning theory. The actual interview for this study took place in May 2020, and 14 interviews had been carried out. All interviews were audio-recorded with the consent from the respondents for reference purposes and subsequently transcribed verbatim. The transcripts were then checked against audio records. Content analysis was used to analyze the transcripts by focusing on n frequency counts and coding of themes. A qualitative method has been adopted by employing an interview to elicit the perspectives of entrepreneurs from Sarawak on the determinants and barriers in outsourcing online food delivery services. Results indicate that high potential in revenue, broad exposure to reach customers, convenience, and provision of job opportunities are the four factors that determine to outsource. In contrast, food quality maintenance, trustworthiness, high cost incurred, and consumer technology resistance are four factors that serve as barriers towards outsourcing third-party online delivery.

Public's Travel Intention Following COVID-19 Pandemic Constrained: A Case Study in Vietnam

  • NGUYEN, Ngoc Mai;PHAM, Minh Quyen;PHAM, Minh
    • The Journal of Asian Finance, Economics and Business
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    • 제8권8호
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    • pp.181-189
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    • 2021
  • The COVID-19 pandemic has impacted the tourism industry due to the resulting travel restrictions as well as a slump in demand among travelers. The tourism industry has been massively affected by the spread of coronavirus, as many countries have introduced travel restrictions in an attempt to contain its spread. In Vietnam, the government has largely been credited for the country's success in keeping COVID-19 transmission rates under control. Early awareness of the pandemic, appropriate, drastic, and people-centric measures, as well as public support, are the main factors behind the success of Vietnam. In that context, it is observed that people's travel demand has bounced back and this research will examine factors driving the public's travel intention in the post-crisis (pandemic) period. The survey was conducted on the Internet using questionnaires designed in the Google platform. Data was collected from April 16 to May 31, 2020, from 154 Vietnamese participants. Research findings demonstrate 4 direct and indirect determinants of travel intention. The strongest effects come from perceived behavioral control which is influenced by subjective well-being. Perceived risk negatively correlates with Self-efficacy and subjective well-being. Conducted in the context of post-COVID-19, the research implies that once the pandemic has been controlled, perceived risks, although still exist, insignificantly influence the public's travel intention.

아동의 개인적 특성에 따른 또래 수용도 (The Effects of Children's Individual Characteristic on Peer Acceptance)

  • 이숙;김수미
    • 한국가정과학회지
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    • 제2권2호
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    • pp.17-28
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    • 1999
  • The purpose of this study was to investigate the effects of children's individual characteristic on peer acceptance. The subjects were 234 6th grade elementary school children in Kwangju, Korea. The Questionnaires were used to collect the data on peer acceptance and social behavioral trait, physical attractiveness, demographic variables and the school achievement grade assessed by their teachers. The results were as follows : 1. Peer acceptance score, school achievement grade, prosocial behavior score, appearance score and physical attractiveness tend to be above the median scores. Aggression behavior score and withdrawal score tend to below the median scores. 2. The effect of individual characteristic variables on the peer acceptance found all significantly. 3. The influence of prosocial behavior, physical attractiveness, withdrawal behavior, aggressive behavior and school achievement grade on peer acceptance were found significantly. Prosocial behavior was the most influential variable on peer acceptance.

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The Evolution of Community Nutrition in the U.S.

  • Gillespie, Ardyth M.H.
    • Journal of Community Nutrition
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    • 제5권4호
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    • pp.195-208
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    • 2003
  • Drawing from journal articles, community nutrition textbooks, government documents, national conference reports, the author's own work in community programming, and discussions with practicing Community Nutritionists, this article illuminates the scope and character of community nutrition in the United States. It traces the roots of community nutrition in home economics, nutrition, education, communication, social and behavioral sciences, and describes the evolution of theory. And finally it suggests issues to be addressed by community nutrition researchers and practitioners through collaborations that integrate perspectives within community nutrition and strategically cross disciplinary boundaries. These include: 1) theory development and application in research and practice within philosophically consistent perspectives; 2) methodological development (qualitative and quantitative) drawing from the social and behavioral sciences that apply to community nutrition; 3) taking a long view of community nutrition and recognizing that change requires integrated efforts over long periods of time; 4) engaging community stakeholders in research as well as program planning and 5) engaging with community nutritionists from other countries for cross-cultural research and conceptualization. This journal and the Korean Society for Community Nutrition, as the only journal and society expressly devoted to community nutrition, would be the best context for such collaborations.

Relationships Between Parenting Styles, Adolescent Academic Achievement, and Behavioral Adjustment among Korean Families

  • Chang, Yo-Ok
    • International Journal of Human Ecology
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    • 제11권2호
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    • pp.25-37
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    • 2010
  • This study examined the relationships between parenting styles, academic achievement, and behavioral adjustment of adolescents in Korea. Using a sample of 181 parents and their children (13-15 years old), parents completed the Parental Authority Questionnaire and adolescents filled out the Youth Behavior Checklist (CBCL) and provided their school grades. Factor analysis was conducted on the PAQ to confirm the psychometric properties. Hierarchical regression analysis was computed to determine the relationship between maternal and paternal parenting styles, academic performance, and children's internalizing and externalizing behaviors. Regression analysis revealed that mother's authoritative parenting style was positively related with adolescents' grades in English. However, father's permissive was negatively related with adolescents' grades in English, Mathematics, and Science. Mother's permissive parenting styles showed negative effects of internalizing and externalizing behavior problems whereas father's permissive parenting styles showed positive effects of internalizing and externalizing behavior problems.