• 한국가정과학회지
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• 제10권2호
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• pp.5-18
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• 2007

The purpose of this study was to examine middle school students' three behavioral systemic needs for the Housing chapter in Home Economics curriculum, Through literature review, the concepts of the three behavioral systems in this study were divided into technical, interpretive and emancipatory one. The questionnaire survey method was used, The subjects were selected randomly the third grade 259 students at 6 middle schools located in Jeonju city, from December 17, 2004 to January 17, 2005, Data were analyzed by using SPSS/WIN 11.5 program. The results were as follows; 1) Average of importance which middle school students recognized was showed the interpretive behavioral system> the emancipatory behavioral system> the technical behavioral system, That of reflection of the text book was showed that the technical was same with the interpretive, and the emancipatory was a little lower value than two systems, And needs in each system were the emancipatory behavioral system> the technical behavioral system> the interpretive behavioral system, 2) Average needs were showed according to the sub-chapter of housing. 'Preservation and Repair of house' in the technical behavioral system and 'Indoor Environment and Equipment' in the interpretive and the emancipatory behavioral systems.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.1095-1100
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• 2021

This study aims to analyze the factors that influence people's behavioral intentions to recycle waste and focus on people's perceptions of informal waste recycling. The low level of participation in the e-waste recycling process makes research on the factors that encourage household interactions in sorting waste or recycling waste a priority. The purpose of this study is to build a comprehensive model and examine the relationship between perceptions of informal recycling, implementation e-waste management, behavioral intention, convenience of recycling and perceived behavioral control. The framework is the Theory of Planned Behavior (TPB). The implementation variable e-waste management is used to mediate the relationship between the two constructs. Respondents in this study were cellular phone users who had changed their phones. The number of respondents in this study totaled 165, using the purposive sampling technique. Data analysis techniques in this study used PLS-SEM with WarpPLS version 6.0. The findings show that: (1) perception of informal recycling, e-waste management, and behavioral intention have a significant positive effect; (2) management of e-waste, perception behavioral control and behavioral intention have a positive effect; and (3) the implementation of e-waste management, which causes the convenience of recycling, will increase the intensity of behavior, indicating the results are rejected.

• 산경연구논집
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• 제13권1호
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• pp.1-9
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• 2022

Purpose: This study aims to find empirical evidence and clarity on the phenomenon of the direct and indirect effect of perceived behavioral control on fraud prevention through whistleblowing intention. This study also aims to understand the influence of organizational ethical culture moderating between whistleblowing intention and fraud prevention. Research design, data, methodology: The samples of this research are 236 respondents consisting of the Head of the Finance Subdivision and Head of the Reporting Planning Subdivision and the finance staff who were determined using the purposive sampling method. The data obtained were analyzed using the Structural Equation Modeling technique. Results: The study results show that perceived behavioral control positively and significantly affects whistleblowing intention. In addition, perceived behavioral control does not affect fraud prevention mediated by whistleblowing intention. Furthermore, organizational ethical culture moderates whistleblowing intention and has a positive and significant effect on fraud prevention. Conclusions: This study concludes that the phenomenon of scandal that often occurs on a television is not a habit that must be followed. It requires an active role from the community as a form of concern for whistleblowing. Futher researchers can add other construct variables, such as good corporate governance to assess the performance improvement of the organizational layers, both internally and externally

• Asia pacific journal of information systems
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• 제26권2호
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• pp.290-298
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• 2016

Human cognition and decision-making related to information systems (IS) is a major area of interest in IS research. Among these areas, cognitive bias rooted in behavioral economics is gaining considerable attention from researchers. In the present study, we identify the role of cognitive biases and discuss how they shape the information security behavior. We also seek research opportunities to provide directions and implications for future research.

• 대한가정학회지
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• 제47권7호
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• pp.1-12
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• 2009

This study examined emotion regulation, parental support, supervision, psychological control and marital conflict and victimization by peer harassment that affect children’s behavioral problems. The sample consisted of 412 fifth and sixth grade children. Statistics and methods used for the data analysis were percentage, frequency, Cronbach’s alpha, Factor analysis, t-test, Pearson’s correlation, and multiple Regression. Several major results were found from the analysis. First, girls had more internalized behavioral problems than boys. No sex difference was found in externalized behavioral problems. Second, boys’ and girls’ internalized and externalized behavioral problems showed positive correlations with maladaptive emotion regulation and parental psychological control. Boys’ and girls’ internalized behavioral problems and girls’ externalized behavioral problems showed negative correlations with parental support, but positive correlations with parentral marital conflict and victimization by peer harassment. Girls’ internalized and externalized behavioral problems showed negative correlations with parental supervision. Third, maladaptive emotion regulation was the most important variable predicting boys’ and girls’ externalized behavioral problems and girls’ internalized behavioral problems. Victimization by peer harassment was the most important variable predicting boys’ internalized behavioral problems.

• 융합보안논문지
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• 제19권2호
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• pp.39-46
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• 2019

최근 피싱(Phishing)과 같은 새로운 유형의 악성코드를 이용한 사회공학 공격이 빈번해짐에 따라 정보보안 사고가 점차 고도화되고 있다. 조직에서는 정보보안 사고를 예방하기 위하여 다양한 노력을 하고 있지만 대부분 기술적 보안솔루션에 의존하는 경향이 있다. 그럼에도 불구하고 모든 보안사고를 완벽하게 예방할 수 없다. 최근에는 보안기술 기반 정보보안 접근방법의 한계를 극복하기 위하여 새로운 접근방법인 인간 중심 보안에 대한 관심이 높아지고 있다. 이러한 노력의 일환으로 일부 연구자들은 인간의 실제적 행동을 이해하고 그 행동에 따른 결과를 규명하는 행동경제학을 정보보안 분야에 접목시키고 있다. 본 연구는 행동경제학의 개념과 방법을 정보보안에 적용한 최근의 연구 흐름을 파악하는 동향 분석 연구로서, 141개의 관련 논문을 대상으로 연구 추세, 연구 주제, 연구방법론 등을 분석하였다. 분석 결과, 행동경제학의 개념과 아이디어를 '운영 보안' 분야에 적용한 실증연구가 대다수이며, 향후 폭넓은 연구 주제 선정과 문헌연구를 통해 실제로 사람의 행동을 바꾸는 문제에 행동 경제학을 적용하여 프레임워크 정립, 영향 요인을 식별하는 연구가 수행되어야 한다.

• 유통과학연구
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• 제11권5호
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• pp.63-76
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• 2013

Purpose - For the past several decades, behavioral economics or behavioral decision theory has undergone rapid development. This study provides a critical review of the development of behavioral economics with a focus on what are deemed to be core theories in the field. Starting from the utility function proposed by Daniel Bernoulli in the 18th century, the development history of utility functions until the emergence of the prospect theory is thoroughly reviewed. Some of the experimental results violating the traditionally assumed utility function and supporting the prospect theory value function are summarized. The most representative principles of rational choice are transitivity, independence from irrelevant alternatives (IIA), and regularity. The development of behavioral economics has been triggered by finding counter-examples to these principles. Some of the choice behaviors discussed in this study as counter-examples to the traditional theories of rational choice are the St. Petersburg paradox; the Allais paradox; gambling behavior; and the various context effects including the similarity effect, attraction effect, and the compromise effect. The Elimination-by-Aspects (EBA) model, which was proposed as an explanation for the similarity effect, is discussed in detail as well. Based on the literature review and further analysis, this study summarizes the relationship between the context effects, prospect theory, and EBA model. Research design, data, and methodology - This study provides an extensive literature review on several important theories in the field of behavioral decision theory and adds some critical comments to the theories and the relationships among them. This study first reviews the development of utility functions. Daniel Bernoulli introduced the concept of utility function to solve the St. Petersburg paradox. In the mid-20th century, Herbert Simon proposed the "satisficing" heuristic and presented a value function with a shape different from traditional utility functions. This study highlights the strengths and weaknesses of several utility functions proposed until the emergence of the prospect theory value function. Results - This study posits that prospect theory and EBA model are the two most important theories in the field of behavioral decision theory. They can explain various choice behaviors that traditional utility maximization analysis has been unable to. The application of these models to various fields is further increasing nowadays. This study explains how prospect theory and the EBA model can be used to explain the context effects. Conclusions - The traditional economic theory relies on a single variable called "utility" in explaining consumer choice. However, this study argues that, in investigating consumer choice, several other variables should also be considered. These are the similarity among alternatives, an alternative's prototypicality within the category, the dominance relationship between alternatives, and the reference point in evaluating alternatives. Due to the development of behavioral economics, we are now closer to a more complete understanding of consumer choice behavior than in the past when we had only a single tool called utility.

• The Journal of Asian Finance, Economics and Business
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• 제6권1호
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• pp.129-139
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• 2019

The purpose of this research is to examine the effect of informational justice on post-recovery satisfaction, and the effect of post-recovery satisfaction on behavioral intentions in e-commerce, including further investigate the moderating effect of service failure severity. Using quantitative method, the population of this research are online customers in Indonesia, with non-probability sampling that will be done by purposive sampling method based on predetermined criterias, which are customers who were doing transactions in the Business to Consumer (B2C) online sites, experienced service failure in the last 6 months, submitted a complaint, and received a response. Sample of 317 online customers were gathered and analyzed using the Structural Equation Modeling. The results of this study indicated that 5 hypothesis are supported with data. As a conclusion, informational justice and post-recovery satisfaction has positive effect, while service failure severity acts as a moderator between post-recovery satisfaction and behavioral intentions. As a managerial implication, online store management needs to ensure the informational justice to make a post-recovery satisfaction. Therefore, online store management needs to ensure the informational justice to make a post-recovery satisfaction, increase repurchase and positive e-word of mouth intention, also work harder to recover services, especially in high service failure severity condition.

• 융합경영연구
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• 제12권2호
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• pp.1-10
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• 2024

Purpose: This study conducted an empirical study to estimate the loss aversion rate of individual investors in the Seoul condominium market. Research design, data and methodology: A survey was conducted with Seoul residents ranging from 30's to 60's with various backgrounds. Descriptive statistical analysis and a paired sample t-test were conducted using SPSS 27.0 statistical package. Results: The results of the t-test showed that Seoul residents are indeed more sensitive to loss than gains, as pointed out in various researches related to behavioral economics. Also, the loss aversion rate associated with KRW 50 million risk was found to be 2.14. Finally, the same question was asked with KRW 100 million risk, doubled associated risk of previous question, using the same scenario, and it's been verified that the loss aversion rate increases as the associated risk or stake increases. The loss aversion rate with double risk is 2.26 which is about 5% higher than the one with KRW 50 million risk. Conclusions: This study can help many groups of people in society who need to establish rewards and punishment policies within any organization. In particular, incorporating human cognitive biases, such as loss aversion can help the South Korean government shape more effective reward and punishment policies when building rewards and punishments using taxes.

• 한국유기농업학회지
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• 제32권1호
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• pp.25-37
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• 2024

This study is to apply behavioral economics-an economics that studies actual human behavior based on cognitive psychology-to the farming decision-making process of onion and garlic farmers. Of behavioral economic theories, dual system theory and prospect theory (value function), heuristic and bias were surveyed and examined in the field. The reference point of farmers was farming experience of the previous year, and so they showed reference dependence and anchoring heuristic, not rational thinking on production cost plan. And they showed status quo bias that cultivated continuously the previous year or the present crop. This status quo bias is related to loss aversion propensity. Farmers did not usually change cultivating crops, in other words, they showed diminishing sensitivity-insensitive to those that the more revenue or loss was increased. This diminishing sensitivity is related to loss aversion propensity and status quo bias. Also, farmers had representativeness heuristic because they regarded auction price of Garakdong wholesale market as the standard price level despite various prices by production region. And farmers had the affect heuristic that they depended on producers' organization data more than the state-run research institute ones about cultivation intentions and actual situations.