• 아태비즈니스연구
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• 제14권4호
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• pp.129-150
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• 2023

Purpose - This study is based on the Theory of Planned Behavior and aims to explore the decision-making mechanisms of consumers participating in value co-creation activities within virtual brand communities. Methodology - The research involved a comprehensive survey of 405 participants from various virtual brand communities. Structural Equation Modeling (SEM) was used for data analysis, applying SPSS and AMOS to test the hypotheses. The study focused on community rules and regulations, community experience and community trust. Results - The research found that community rules and regulations significantly impact subjective norms and perceived behavioral control, but not directly influence consumer attitudes. Community experience positively affected consumer attitudes, subjective norms and perceived behavioral control. Community trust was found to positively influence these aspects of consumer decision-making. However, a gap was identified in the direct influence of perceived behavioral control on actual consumer behavior. Implications - The findings of this study contribute to a more comprehensive understanding of factors affecting consumer behavior in virtual brand communities. It underscores the necessity for community managers to develop strategies that consider these internal decision-making mechanisms, facilitating more effective community engagement. The study also identifies a potential area for future research in the direct influence of perceived behavioral control on actual consumer behavior.

• 펄프종이기술
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• 제35권3호
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• pp.1-12
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• 2003

The complexity of the papermaking system accelerates interactions between a large number of variables involved. The process operation, therefore, is subject to frequent perturbations by disturbance. Dynamic modelling is a useful tool for characterizing the transient behavior and selecting the best control strategies to reject disturbances. In this study we developed a dynamic simulation model of a fine paper production process, which consists of stock preparation, wire sections, white water circulations, and broke system. It focused on dynamic simulation in its role for developing control strategies and studying control loop dynamics related to filler loading for ash control. The results emphasized the importance of filler-loading position and length of control loop for rapid ash control and process stabilization.

• 한국실내디자인학회논문집
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• 제32호
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• pp.121-130
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• 2002

At the large commercial facilities, people try to grasp a customer's needs as the marketing strategies for effective management and maximization of profits as well as the primary purpose for functional and effective spatial plan. In planning the interior of each department, they try to provide the image of the interior environment corresponding to customer's emotional needs. And this kind of efforts also have been improved as visual merchandising strategies based on the transmission of visual information. This study is to examine the correlation among customer's behavior, circulation and VMD by gasping their shopping patterns at the department stores based on the spatial and emotional approach to form an environmental image of each department. The researcher focused on time, speed and rate of shopping that show customer's behavioristic characteristics and examine the factors to have an influence on decision making. With the result, this study proposes the primary data and evidence for MD planning, circulation planning and VMD planning of each department.

• 대한간호학회지
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• 제27권4호
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• pp.843-856
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• 1997

The purpose of this study was to explore the subjective opinions related to of smoking behavior of university students with a history of smoking. The research period was from Feb, 1. 1996 to Sep. 10. 1997. The research method used was Q-methodology. The process of the research was as follows : 1. Collection of concourse : The statement of self-reference was derived from face to face interviews with 50 university students. Statement were categorized by researcher according to semantics. 2. Extraction of Q-sample : 38 of the self-reference statements from the 32 categories of the Q-population were selected. 3. Selection of P-sample : 30 of university students were selected by consideration of diversity in sociodemographic background. 4. Based on a 1 to 9 point scale, the selected university students were made to participate in Q-sorting. 5. Analysis of Q-type was obtained by use of the QUANAL program. The results of this study revealed as follows : There are three types of smoking behavior of Korean university students. 1. The first type focused on the right of the individual to smoke and the lack of recognition of smoking behavior as a health hazard. 2. The second type cared about smoking behavior as a hazard to health. 3. The third type was habitual smoker. They are bored and smoke habitually. It is suggested that the results of this study may contribute to the development of strategies for the purpose of decreasing the incidence of smoking of university students.

• 지역사회간호학회지
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• 제23권2호
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• pp.144-154
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• 2012

Purpose: The purpose of this study was to investigate the characteristics of problem behaviors, cultural identity and acculturation of North Korean (NK) refugee youth and to suggest an appropriate approach for helping them to adjust to our society based on these findings. Methods: The subjects were 117 NK adolescent refugees in Hanawon. Data were collected by a demographic questionnaire, Youth Self Report (YSR), the South-North Korean cultural identity. Results: Problem behaviors of NK refugee youth were the highest in anxiety/depression and withdrawal behavior and were followed by internalized behavior, aggressiveness, overall problem behavior, externalized behavior, delinquency and positive behavior in that order. Acculturation was the highest in 'separation' followed by 'integration', 'assimilation' and 'marginalization' in that order. No significant relationship was found between acculturation types and problem behaviors except positive behavior. Conclusion: This study provides some important information that we have to develop specific strategies and interventions primarily focused on withdrawal, anxiety/depression, and internalization for the adjustment and mental health of NK refugee youth. It is necessary to explore further research related to cultural identity, acculturation processes, and the correlation between acculturation types and problem behaviors.

• 한국의류산업학회지
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• 제8권4호
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• pp.427-432
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• 2006

The purpose of this study was 1) to segment the market of inbound Japanese tourists based on the importance of tour activity that tourists perceived and 2) to examine the behavior of each segmentation purchasing cultural fashion items in Korea. Data were collected using a self-administered questionnaire survey in Seoul. Clustering analysis, Chisquare, and ANOVA test were used to conduct the data analysis on 288 out of 400 questionnaires. The inbound Japanese tourists market was segmented into 3 groups; culture oriented group, shopping oriented group, and multi-activity group. Three groups were significantly different in terms of age, income, purchase amount, purchase criteria, and degree of shopping satisfaction. Marketing strategies for segmented markets were discussed.

• Asia Marketing Journal
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• 제11권2호
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• pp.121-147
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• 2009

This research attempts to investigate differences in past experiences of using internet in repurchasing. In doing so, the authors identify online consumer characteristics, particularly one-time and repeat users comparison across geographical borders of Korean and Taiwanese teenage customers. Results show that there are significant differences in online shopping typologies between Korean and Taiwanese customers. While attitude serves as a distinguishing factor for both data sets along the other two dimensions, trust does not. Since researchers have focused on comparisons between Western cultures and Asian cultures' online purchase behavior or Internet use, the current study provides a valuable comparison for this niche population of young customers at least in a Korean-Taiwanese context. The authors also make a brief argument that these findings can influence marketing practitioners and site developers in their strategies.

• 한국산학기술학회논문지
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• 제17권10호
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• pp.253-260
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• 2016

본 연구는 간호대학생의 셀프리더십과 회복탄력성이 대학생활 적응에 미치는 영향에 대해 파악하고자 시행되었다. 자료수집 기간은 2016년 5월 20일부터 6월 10일까지였고, 간호대학생 232명으로부터 자료를 수집하였다. 연구도구는 셀프리더십, 회복탄력성, 대학생활 적응이었다. 자료분석은 SPSS/WIN 18.0 프로그램을 이용하여 기술통계, t-test, ANOVA, Pearson's correlation 상관분석, 다중회귀분석을 실시하였다. 연구결과로 일반적 특성과 관련한 간호대학생의 대학생활 적응의 차이는 학년(F=4.952, p=.002)과 전공만족(F=13.052, p<.001)에서 유의미한 차이를 보였다. 셀프리더십, 회복탄력성, 대학생활 적응은 유의미한 상관관계가 있었다. 대학생활 적응에 영향을 미치는 요인은 회복탄력성 중 긍정성(${\beta}=0.494$, p<.001), 셀프리더십 중 행동중심적 전략(${\beta}=-0.247$, p<.001)과 자연적 보상전략(${\beta}=0.168$, p=.015) 순으로 나타났다. 결론적으로, 전공만족을 향상시킬 수 있도록 정기적인 상담 등에 관심을 기울여야 할 것이며, 대학생활의 적응을 높이기 위해 긍정성, 행동중심적 전략, 자연적 보상전략을 강화하는 프로그램을 개발해야 할 것이다. 이를 통해 간호대학생들이 효율적인 대학생활을 해나갈 수 있도록 도움을 줄 수 있을 것이고, 나아가 건강한 사회인으로 성장하는데 영향을 줄 수 있을 것이다.

• 한국경영과학회지
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• 제39권1호
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• pp.69-81
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• 2014

Financial products entail either gains or losses, and customers' psychological reaction to these gains and losses affect the selection of the financial products. This study explains the financial customers' behavior by introducing consumers' psychological variables such as regulatory focus and construal levels. According to the regulatory focus theory, there are two distinct motivational orientations called promotion focus and prevention focus. And, construal level theory proposes that people use more abstract and higher levels of construal to represent objects that are more distant on psychological distance. We have incorporated these two psychological variables into financial consumer behaviors. In the experiment 1, the results have showed that promotion focused customers prefer fund products to deposit products, whereas prevention focused customers have showed the opposite result. In the experiment 2, both regulatory focus and construal level were considered. Specifically, under the high level message, promotion focused customers have showed higher preference to fund products than the prevention focused customers, and no significant difference for the deposit products. On the contrary, given the low level message, prevention focused customers have showed higher preference to both fund and deposit products than the promotion focused customers. Therefore, it comes to the conclusion that it will be efficient for the financial companies to use high level messages for the promotion focused customers and low level messages for the prevention focused customers. Implications and limitations are discussed to establish more effective marketing strategies based on the results of this study.

• 한국사회복지학
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• 제57권3호
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• pp.133-164
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• 2005

본 연구는 아동이 인지한 가정의 경제적 곤란과 가족갈등 스트레스가 문제행동과 학교적응에 미치는 영향을 아동의 스트레스와 대처방식 간의 상호작용에 관심을 두고 접근하였다. 자료는 C도에 거주하는 12세-15세의 아동 1,200명에 대한 설문조사를 통해 수집, 최종적으로 1,115부를 통계분석하였다. 자료분석결과, 아동의 문제행동과 학교적응에 차이를 가져오는 일반적 특성은 아동의 성, 학년과 성적이 대표적이었고, 가족유형에 따른 차이는 없었다. 경제적 곤란과 가족갈등 스트레스는 적응에 유의한 변수로 나타났으나 성에 따라 차이가 있어 남아는 내 외현화 문제행동에 경제적 곤란과 가족갈등이 영향을 미쳤으나 여아의 내재화 문제행동에는 경제적 곤란의 영향력은 유의하지 않았다. 상호작용에서도 남아의 경우 모든 적응문제에 스트레스 변인과 대처방식의 상호작용효과가 유의하였으며, 여아의 경우에는 공격성, 비행 및 불안 우울에서만 상호작용효과가 유의하게 나타났다. 아동의 스트레스 대처방식이 부적응 예방 프로그램의 한 영역으로서 연구 개발될 필요성이 논의되었다.