• Asia-Pacific Journal of Business
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• v.14 no.4
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• pp.129-150
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• 2023

Purpose - This study is based on the Theory of Planned Behavior and aims to explore the decision-making mechanisms of consumers participating in value co-creation activities within virtual brand communities. Methodology - The research involved a comprehensive survey of 405 participants from various virtual brand communities. Structural Equation Modeling (SEM) was used for data analysis, applying SPSS and AMOS to test the hypotheses. The study focused on community rules and regulations, community experience and community trust. Results - The research found that community rules and regulations significantly impact subjective norms and perceived behavioral control, but not directly influence consumer attitudes. Community experience positively affected consumer attitudes, subjective norms and perceived behavioral control. Community trust was found to positively influence these aspects of consumer decision-making. However, a gap was identified in the direct influence of perceived behavioral control on actual consumer behavior. Implications - The findings of this study contribute to a more comprehensive understanding of factors affecting consumer behavior in virtual brand communities. It underscores the necessity for community managers to develop strategies that consider these internal decision-making mechanisms, facilitating more effective community engagement. The study also identifies a potential area for future research in the direct influence of perceived behavioral control on actual consumer behavior.

• Journal of Korea Technical Association of The Pulp and Paper Industry
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• v.35 no.3
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• pp.1-12
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• 2003

The complexity of the papermaking system accelerates interactions between a large number of variables involved. The process operation, therefore, is subject to frequent perturbations by disturbance. Dynamic modelling is a useful tool for characterizing the transient behavior and selecting the best control strategies to reject disturbances. In this study we developed a dynamic simulation model of a fine paper production process, which consists of stock preparation, wire sections, white water circulations, and broke system. It focused on dynamic simulation in its role for developing control strategies and studying control loop dynamics related to filler loading for ash control. The results emphasized the importance of filler-loading position and length of control loop for rapid ash control and process stabilization.

• Korean Institute of Interior Design Journal
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• no.32
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• pp.121-130
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• 2002

At the large commercial facilities, people try to grasp a customer's needs as the marketing strategies for effective management and maximization of profits as well as the primary purpose for functional and effective spatial plan. In planning the interior of each department, they try to provide the image of the interior environment corresponding to customer's emotional needs. And this kind of efforts also have been improved as visual merchandising strategies based on the transmission of visual information. This study is to examine the correlation among customer's behavior, circulation and VMD by gasping their shopping patterns at the department stores based on the spatial and emotional approach to form an environmental image of each department. The researcher focused on time, speed and rate of shopping that show customer's behavioristic characteristics and examine the factors to have an influence on decision making. With the result, this study proposes the primary data and evidence for MD planning, circulation planning and VMD planning of each department.

• Journal of Korean Academy of Nursing
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• v.27 no.4
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• pp.843-856
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• 1997

The purpose of this study was to explore the subjective opinions related to of smoking behavior of university students with a history of smoking. The research period was from Feb, 1. 1996 to Sep. 10. 1997. The research method used was Q-methodology. The process of the research was as follows : 1. Collection of concourse : The statement of self-reference was derived from face to face interviews with 50 university students. Statement were categorized by researcher according to semantics. 2. Extraction of Q-sample : 38 of the self-reference statements from the 32 categories of the Q-population were selected. 3. Selection of P-sample : 30 of university students were selected by consideration of diversity in sociodemographic background. 4. Based on a 1 to 9 point scale, the selected university students were made to participate in Q-sorting. 5. Analysis of Q-type was obtained by use of the QUANAL program. The results of this study revealed as follows : There are three types of smoking behavior of Korean university students. 1. The first type focused on the right of the individual to smoke and the lack of recognition of smoking behavior as a health hazard. 2. The second type cared about smoking behavior as a hazard to health. 3. The third type was habitual smoker. They are bored and smoke habitually. It is suggested that the results of this study may contribute to the development of strategies for the purpose of decreasing the incidence of smoking of university students.

• Research in Community and Public Health Nursing
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• v.23 no.2
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• pp.144-154
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• 2012

Purpose: The purpose of this study was to investigate the characteristics of problem behaviors, cultural identity and acculturation of North Korean (NK) refugee youth and to suggest an appropriate approach for helping them to adjust to our society based on these findings. Methods: The subjects were 117 NK adolescent refugees in Hanawon. Data were collected by a demographic questionnaire, Youth Self Report (YSR), the South-North Korean cultural identity. Results: Problem behaviors of NK refugee youth were the highest in anxiety/depression and withdrawal behavior and were followed by internalized behavior, aggressiveness, overall problem behavior, externalized behavior, delinquency and positive behavior in that order. Acculturation was the highest in 'separation' followed by 'integration', 'assimilation' and 'marginalization' in that order. No significant relationship was found between acculturation types and problem behaviors except positive behavior. Conclusion: This study provides some important information that we have to develop specific strategies and interventions primarily focused on withdrawal, anxiety/depression, and internalization for the adjustment and mental health of NK refugee youth. It is necessary to explore further research related to cultural identity, acculturation processes, and the correlation between acculturation types and problem behaviors.

• Fashion & Textile Research Journal
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• v.8 no.4
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• pp.427-432
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• 2006

The purpose of this study was 1) to segment the market of inbound Japanese tourists based on the importance of tour activity that tourists perceived and 2) to examine the behavior of each segmentation purchasing cultural fashion items in Korea. Data were collected using a self-administered questionnaire survey in Seoul. Clustering analysis, Chisquare, and ANOVA test were used to conduct the data analysis on 288 out of 400 questionnaires. The inbound Japanese tourists market was segmented into 3 groups; culture oriented group, shopping oriented group, and multi-activity group. Three groups were significantly different in terms of age, income, purchase amount, purchase criteria, and degree of shopping satisfaction. Marketing strategies for segmented markets were discussed.

• Asia Marketing Journal
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• v.11 no.2
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• pp.121-147
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• 2009

This research attempts to investigate differences in past experiences of using internet in repurchasing. In doing so, the authors identify online consumer characteristics, particularly one-time and repeat users comparison across geographical borders of Korean and Taiwanese teenage customers. Results show that there are significant differences in online shopping typologies between Korean and Taiwanese customers. While attitude serves as a distinguishing factor for both data sets along the other two dimensions, trust does not. Since researchers have focused on comparisons between Western cultures and Asian cultures' online purchase behavior or Internet use, the current study provides a valuable comparison for this niche population of young customers at least in a Korean-Taiwanese context. The authors also make a brief argument that these findings can influence marketing practitioners and site developers in their strategies.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.10
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• pp.253-260
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• 2016

This study was conducted to examine the effect of self-leadership and resilience on the college adjustment of nursing students. The data were collected from May 20 to June 10, 2016, by questionnaire from 232 nursing students. The instruments for this study were self-leadership, resilience, and college adjustment. The data were analyzed using descriptive statistics, t-test, ANOVA, Pearson's correlation coefficients, and multiple linear regression with the SPSS/WIN 18.0 program. According to the results, the general characteristics of the nursing students having a significant effect on their college adjustment were the school year (F=4.952, p=.002) and major satisfaction (F=13.052, p<.001). The correlations among self-leadership, resilience, and college adjustment were significant. The significant factors influencing their college adjustment were their positive tendencies (${\beta}=0.494$, p<.001) of resilience, behavior-focused strategies (${\beta}=-0.247$, p<.001) and natural reward strategies (${\beta}=0.168$, p=.015) of self-leadership. In conclusion, attention should be paid to such actions as regular consultations to improve the major satisfaction of nursing students and it is necessary to develop a program that increases their positive tendencies, behavior-focused strategies, and natural reward strategies. Thus, it is necessary to provide support so that nursing students can continue their university life and be able to grow as healthy adults.

• Journal of the Korean Operations Research and Management Science Society
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• v.39 no.1
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• pp.69-81
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• 2014

Financial products entail either gains or losses, and customers' psychological reaction to these gains and losses affect the selection of the financial products. This study explains the financial customers' behavior by introducing consumers' psychological variables such as regulatory focus and construal levels. According to the regulatory focus theory, there are two distinct motivational orientations called promotion focus and prevention focus. And, construal level theory proposes that people use more abstract and higher levels of construal to represent objects that are more distant on psychological distance. We have incorporated these two psychological variables into financial consumer behaviors. In the experiment 1, the results have showed that promotion focused customers prefer fund products to deposit products, whereas prevention focused customers have showed the opposite result. In the experiment 2, both regulatory focus and construal level were considered. Specifically, under the high level message, promotion focused customers have showed higher preference to fund products than the prevention focused customers, and no significant difference for the deposit products. On the contrary, given the low level message, prevention focused customers have showed higher preference to both fund and deposit products than the promotion focused customers. Therefore, it comes to the conclusion that it will be efficient for the financial companies to use high level messages for the promotion focused customers and low level messages for the prevention focused customers. Implications and limitations are discussed to establish more effective marketing strategies based on the results of this study.

• Korean Journal of Social Welfare
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• v.57 no.3
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• pp.133-164
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• 2005

This study examined the effects of children's perceived stress of economic strain, resulting family conflict, and stress coping strategies on their adjustment. Dimensions of children's adjustment studied in this research were problem behaviors (aggression, delinquency, withdrawal and anxiety depression) and school adjustment. Interaction effects between children's stress variables and coping strategies on the adjustment were also explored. 1,115 fifth to eighth graders from Chungbuk regions participated in self-administered structured questionnaires. Data were processed with SPSS PC 10.0 statistical package. Results were: First, the level of children's problem behaviors and school adjustment indicated differences according to their academic achievement, gender, and their age. Middle schoolers with rather low grade average reported higher level of aggression, delinquency, withdrawal and that of depression/anxiety. Boys tended to be more prone to external problems while girls to internal problems. Second, stresses originated from children's perceived economic strain and family conflicts showed consistent meaningful explanatory power on adjustment. Boys' adjustment was influenced by stress from economic strain and family conflict while girls by family conflict and academic achievements. The support seeking coping strategy among others was the most popularly employed coping strategy of children followed by aggressive coping strategy. In boys' cases, interaction effects of stress and coping strategies were significant in all of the adjustment variables, the more frequent the use of support seeking coping strategies, the lower the problem behavior, while interaction effect of family conflict stress and support seeking coping strategies played the opposite significant role in girls' cases. Further research efforts are required. Research results suggest; when developing a program facilitating children's adjustment, training on stress coping strategies should be considered as a potent new arena of interest.