• Korean Journal of Agricultural Science
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• v.46 no.4
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• pp.955-969
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• 2019

Analyzing on-line consumer responses is directly related to the management performance of food companies. Therefore, this study collected and analyzed data from an on-line portal site created by consumers about food companies with issues and examined the relationships between the data and the management performance. Through this process, we identified consumers' awareness of these companies obtained from big data analysis and analyzed the relationship between the results and the sales and stock prices of the companies through a time-series graph and correlation analysis. The results of this study were as follows. First, the result of the text mining analysis suggests that consumers respond more sensitively to negative issues than to positive issues. Second, the emotional analysis showed that companies' ethics issues (Enterprise 3 and 4) have a higher level of emotional continuity than that of food safety issues. It can be interpreted that the problem of ethical management has great influence on consumers' purchasing behavior. Finally, In the case of all negative food issues, the number of word frequency and emotional scores showed opposite trends. As a result of the correlation analysis, there was a correlation between word frequency and stock price in the case of all negative food issues and also between emotional scores and stock price. Recently, studies using big data analytics have been conducted in various fields. Therefore, based on this research, it is expected that studies using big data analytics will be done in the agricultural field.

• Journal of Digital Convergence
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• v.15 no.2
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• pp.527-535
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• 2017

As interest increases in health promotion through sports, demand for public sports facilities is steadily growing. However, there is a lack of research on operation and management compared with the supply plan of public sports facility. In this context, the aim of this study is to address problems of management of public sports centers and suggest strategies for vitalizing the facilities through the big-data. The data are collected from web such as news, blog, and cafe for one year in 2015. From the big-data, We can find that the national sports centers and the open gyms showed similar users' behavior but showed different needs. Both facilities have been used as sports and leisure area and have a high percentage of visitors for other purposes such as walking, picnics, etc. However, while the national sports facilities which were used for more specialized programs, the open sports center were used as leisure space.

• Journal of Industrial Convergence
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• v.20 no.9
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• pp.25-38
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• 2022

The purpose of this paper is to verify the cost behavior of non-listed companies in Mongolia from 2013 to 2018. And we investigate the relationship between cost behavior and earnings management. Earnings management was measured using the Big-Bath and avoiding loss incentives. Big-Bath suspected firms report a very large loss and avoiding loss suspected firms have a bite profit. The results of this study are as follows. First, non-listed firms in Mongolia, operating costs(oc) and selling, general and administrative(sga) costs show the cost stickiness. Second, cost stickiness was different depending on the earnings management. The suspected avoiding loss firms have upward earnings management incentives, operating costs and sga costs all present anti-cost stickiness. The suspected big bath firms strengthen the cost stickiness of operating costs and sga costs. This study is meaningful in that it first analyzed the relationship between earnings management and cost stickiness of non-listed firms in Mongolia using empirical data. It will be meaningful in that it provides relevant information to those interested in research and investment.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.5
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• pp.868-889
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• 2022

Fashion companies are using a big data approach as a key strategic analysis to predict and forecast sales. This study investigated the effectiveness of the past sales, web search volume, information amount, brand promotion, and the advertising endorser on the sales forecasting model. The study conducted the autoregressive distributed lag (ARDL) time series model using the internal and external social big data of a national fashion brand. Results indicated that the brand's past sales, search volume, promotion, and amount of advertising endorser information amount significantly affected the sales forecast, whereas the brand's advertising endorser search volume and information amount did not significantly influence the sales forecast. Moreover, the brand's promotion had the highest correlation with sales forecasting. This study adds to information-searching behavior theory by measuring consumers' brand involvement. Last, this study provides digital marketers with implications for developing profitable marketing strategies on the basis of consumers' interest in the brand and advertising endorser.

• Journal of Intelligence and Information Systems
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• v.25 no.2
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• pp.1-23
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• 2019

Big data refers to data that is difficult to store, manage, and analyze by existing software. As the lifestyle changes of consumers increase the size and types of needs that consumers desire, they are investing a lot of time and money to understand the needs of consumers. Companies in various industries utilize Big Data to improve their products and services to meet their needs, analyze unstructured data, and respond to real-time responses to products and services. The financial industry operates a decision support system that uses financial data to develop financial products and manage customer risks. The use of big data by financial institutions can effectively create added value of the value chain, and it is possible to develop a more advanced customer relationship management strategy. Financial institutions can utilize the purchase data and unstructured data generated by the credit card, and it becomes possible to confirm and satisfy the customer's desire. CRM has a granular process that can be measured in real time as it grows with information knowledge systems. With the development of information service and CRM, the platform has change and it has become possible to meet consumer needs in various environments. Recently, as the needs of consumers have diversified, more companies are providing systematic marketing services using data mining and advanced CRM (Customer Relationship Management) techniques. KB Kookmin Card, which started as a credit card business in 1980, introduced early stabilization of processes and computer systems, and actively participated in introducing new technologies and systems. In 2011, the bank and credit card companies separated, leading the 'Hye-dam Card' and 'One Card' markets, which were deviated from the existing concept. In 2017, the total use of domestic credit cards and check cards grew by 5.6% year-on-year to 886 trillion won. In 2018, we received a long-term rating of AA + as a result of our credit card evaluation. We confirmed that our credit rating was at the top of the list through effective marketing strategies and services. At present, Kookmin Card emphasizes strategies to meet the individual needs of customers and to maximize the lifetime value of consumers by utilizing payment data of customers. KB Kookmin Card combines internal and external big data and conducts marketing in real time or builds a system for monitoring. KB Kookmin Card has built a marketing system that detects realtime behavior using big data such as visiting the homepage and purchasing history by using the customer card information. It is designed to enable customers to capture action events in real time and execute marketing by utilizing the stores, locations, amounts, usage pattern, etc. of the card transactions. We have created more than 280 different scenarios based on the customer's life cycle and are conducting marketing plans to accommodate various customer groups in real time. We operate a smart offering system, which is a highly efficient marketing management system that detects customers' card usage, customer behavior, and location information in real time, and provides further refinement services by combining with various apps. This study aims to identify the traditional CRM to the current CRM strategy through the process of changing the CRM strategy. Finally, I will confirm the current CRM strategy through KB Kookmin card's big data utilization strategy and marketing activities and propose a marketing plan for KB Kookmin card's future CRM strategy. KB Kookmin Card should invest in securing ICT technology and human resources, which are becoming more sophisticated for the success and continuous growth of smart offering system. It is necessary to establish a strategy for securing profit from a long-term perspective and systematically proceed. Especially, in the current situation where privacy violation and personal information leakage issues are being addressed, efforts should be made to induce customers' recognition of marketing using customer information and to form corporate image emphasizing security.

• Journal of KIBIM
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• v.9 no.4
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• pp.75-83
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• 2019

Recent data development has made it possible to analyze each individual's daily commuting by using transportation card transaction. This research utilizes about 1 million observations from the subway line no.7 of Seoul metropolitan transportation data. By using such a massive dataset, the authors try to identify daily travel behavior of morning commute and its possible relationship between subway usage and socio-economic factors. There are 4 main types of users and their travel behavior, and top 15 stations with the most users for arrival and departure are selected. Accordingly, 15 stations have distinctive characteristics including population density and the number of businesses around stations. To identify this fact, the 4 most populated stations are selected and their socio-economic factors are examined. According to the analysis, the most departure stations are generally surrounded by hihgly populated residential areas, whereas the most arrival stations are stood within the job concentrated districts.

• Journal of Korean Society of Rural Planning
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• v.27 no.4
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• pp.13-24
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• 2021

This study used big data to analyze visitors' experiences in Fishing Experience Recreation Village. Through the portal site posting data for the past six years, the experience of visiting Fishing Experience Villages in Baekmi and Susan was analyzed. The analysis method used Text mining and Social Network Analysis which are Big data analysis techniques. Data was collected using Textom, and experience keywords were extracted by analyzing the frequency and importance of experience texts. Afterwards, the characteristics of the experience of visiting the Fishing Experience Village were identified through the analysis of the interaction between the experience keywords using 'U cinet 6.0' and 'NetDraw'. First, through TF and TF-IDF values, keywords such as "Gungpyeong Port", "Susan Port", and "Yacht Marina" that refer to the name of the port and the port facilities appeared at the top. This is interpreted as the name of the port has the greatest impact on the recognition of the Fishing Experience Villages, and visitors showed a lot of interest in the port facilities. Second, focusing on the unique elements of port facilities and fishing villages such as "mud flat experience", "fishing village experience", "Gungpyeong port", "Susan port", "yacht marina", and "beach" through the values of degree, closeness, and betweenness centrality interpreted as having an interaction with various experiences. Third, through the CONCOR analysis, it was confirmed that the visitor's experience was focused on the dynamic behavior, the experience program had the greatest influence on the experience of the visitor, and that the experience of the static and the dynamic behavior was relatively balanced. In conclusion, the experience of visitors in the Fishing Experience Villages is most affected by the environment of the fishing village such as the tidal flats and the coast and the fishing village experience program conducted at the fishing port facilities. In particular, it was found that fishing port facilities such as ports and marinas had a high influence on the awareness of the Fishing Experience Villages. Therefore, it is important to actively utilize the scenery and environment unique to fishing villages in order to revitalize the Fishing Experience Villages experience and improve the quality of the visitor experience. This study is significant in that it studied visitors' experiences in fishing village recreation villages using big data and derived the connection between fishing village and fishing village infrastructure in fishing village experience tourism.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.10a
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• pp.708-710
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• 2014

최근 금융 분야에서는 빅 데이터를 이용하여 주가예측 모형을 만들어내고 있으며, 특히 금융 시계열 자료의 변동성 집중 현상을 금융 빅 데이터를 이용하여 분석함으로써 세계 주식시장의 동조화 현상을 분석하고 있다. 본 논문에서는 한국과 중국의 일별 주가지수수익률과 일중 주가지수수익률을 이용하여 이들 2개 국가의 대표적인 주가지수 시계열 데이터에 변동성 집중 현상이 존재하는지를 보다 세밀하게 추적하여 양국 주식시장의 동조화 현상을 분석한다. 분석 결과, 한국의 KOSPI와 중국의 Shanghai 종합주가지수의 지수수익률 시계열 자료는 단위근이 존재하지 않으며, 변동성 집중 현상을 보이는 것으로 나타났다. 또한 한국보다는 중국 주식시장의 변동성 집중현상이 보다 강하게 나타나며, 이러한 현상은 일중 주가지수수익률 시계열 자료에서 보다 두드러지게 나타났다.

• Advances in nano research
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• v.13 no.6
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• pp.599-617
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• 2022

In the present research, for the first time, the vibrational as well as buckling characteristics of a three-layered curved nanobeam including a core made of functionally graded (FG) material and two layers of smart material-piezo-magneto-electric-resting on a Winkler Pasternak elastic foundation are examined. The displacement field for the nanobeam is chosen via Timoshenko beam theory. Also, the size dependency is taken into account by using nonlocal strain gradient theory, aka NSGT. Then, by employing Hamilton's principle, energy procedure, the governing equations together with the boundary conditions are achieved. The solution procedure is a numerical solution called generalized differential quadrature method, or GDQM. The accuracy and reliability of the formulation alongside solution method is examined by using other published articles. Lastly, the parameter which can alter and affect the buckling or vocational behavior of the curved nanobeam is investigated in details.

• 한국산학경영학회:학술대회논문집
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• 2005.11a
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• pp.1-9
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• 2005

Job search research has been criticized for failing to study the dynamics and change of the job search process. A lot of previous researches have used cross-sectional designs and treated job search as a static process. As a result, job search research has failed to examine how job seekers' behaviors change during the course of their search. This paper examined changes In job search behaviors(preparatory and active job search behavior, and job search intensity) and the effects of individual difference variables(self-esteem, self-efficacy, extroversion, agreeableness, conscientiousness, openness) on job search behaviors. Data were gathered from 404 university students who had not found employment at the time of beginning of second semester The results of t-test pairs indicated that job seeking students increased their preparatory job search behavior and active job search behavior, but didn't job search intensity. The results of multiple regression showed that self-efficacy had strong relationship with preparatory and active job search behavior, and job search intensity, but self-esteem had not any relationship with them. Among big-5 personality, extroversion had relationship with active job search behavior and job search intensity, and agreeableness only with job search intensity.