• Title/Summary/Keyword: Behavior Change Theory

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Study on the concept of health promotion (건강증진의 개념에 관한 고찰)

  • 김대희
    • Korean Journal of Health Education and Promotion
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    • v.11 no.2
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    • pp.1-17
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    • 1994
  • This study is concentrated on the concept of health promotion through the consideration and the review of articles and books concerning the theory and practice of health promotion. The study results are as follows: Firstly, the early definitions of health promotion are behavior-oriented concepts in general. Secondly, the concepts of health promotion generally regard environmental factors as of great importance. Thirdly, the concepts of health promotion attach great importance to the aspect of policy. Fourthly, health promotion programs usually need the support from the study results of social epidemiology. Fifthly, some distinguished academic fields have been fused into an integrated field under the concept of health promotion. Sixthly, the two key concepts of health promotion are behavior and environment. This study concludes that health promotion can be defined as "the optimal combination of educational, medical and policy resources to maximize the health potential of people most efficiently or effectively through the change of their behavioral and environmental factors at the level of individual, organization or society.

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Modeling free vibration analysis of osteon as bone unite

  • Ebrahimi, Farzad;Zokaee, Farin
    • Biomaterials and Biomechanics in Bioengineering
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    • v.5 no.1
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    • pp.1-10
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    • 2020
  • This paper investigated vibrational behavior of the osteon as bone unit in the different situations. This study can lead to increase our knowledge of our body. In this paper free vibration of the osteon with considering it as composite material has been studied. The effect of numbers of lamellae and radius of those on natural frequency of osteon are subtle; while thickness of lamellae have decreasing trend on natural frequency of osteon. The presence of nerve and blood in haversian canal change trend of natural frequency, absolutely. Using the nonlocal strain gradient theory(NSGT) leads to effectiveness of scale parameter on equations of motion and the obtained results. The governing equations are derived by Hamilton's principles. A parametric study is presented to examine the effect of various parameters on vibrational behaviour of osteon. The results can also be regarded as a benchmark in vibration analysis behavior of osteon as bone unite.

A Study on thermal deformation behavior of laminates composed of different material layers. (다종 재료층으로 구성된 적층판의 열변형 거동 연구)

  • 정재한;구남서;박훈철;윤광준
    • Proceedings of the Korean Society For Composite Materials Conference
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    • 2000.11a
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    • pp.54-57
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    • 2000
  • Thermal deformation behavior has been investigated for unsymmetric laminates composed of various kinds of material layers, such as stainless steel, aluminum, carbon/epoxy or glass/epoxy. The thermal deformations of unsymmetric laminates were predicted using the classical lamination theory and compared with those obtained from experimental measurement. In the case of unsymmetric laminate composed of stainless steel and aluminum layer, the experimental results were agreed well with the values predicted. But in the case of unsymmetric laminate composed of fiber composite layers, there was a considerable difference of thermal deformation between the prediction and experimental measurement, which may be from the change of material properties of fiber composite layers for temperature variation.

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Membrane behavior of bentonite-amended compacted clay towards Zn(II) and Pb(II)

  • Tang, Qiang;Katsumi, Takeshi;Inui, Toru;Li, Zhenze
    • Membrane and Water Treatment
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    • v.6 no.5
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    • pp.393-409
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    • 2015
  • Zinc and lead pollution are public environmental issues that have attracted lots of attention for a long time. Landfill leachate contains heavy metals, such as Zn(II) and Pb(II), which are usually related to the pollution of groundwater, especially in developing countries. Bentonite has been proven to be effective in enhancing the membrane property of clay, by which landfill liners can have better barrier performance towards the migration of contaminants. In this study, 5% sodium bentonite amended with locally available Fukakusa clay was utilized to evaluate the membrane behavior towards the heavy metals zinc and lead. The chemico-osmotic efficiency coefficient, ${\omega}$, was obtained through Zn(II) and Pb(II) solutions with different concentrations of 0.5, 1, 5, 10, and 50 mM. According to the results, ${\omega}$ continually decreased as the Zn(II) and Pb(II) concentrations increased, which is consistent with the Gouy-Chapman theory. Compared to normal inorganic ions, the membrane behavior towards heavy metal ions was lower. The migration of heavy metal ions was not observed based on experimental results, which can be attributed to the adsorption or ion exchange reaction. The mechanisms of the membrane performance change were discussed with the assistance of XRD patterns, free swelling results, XRF results, and SEM images.

An empirical analysis of the factors influencing Chinese consumers' willingness to purchase organic agricultural products before and after the COVID-19 epidemic through the application of planned behavior (계획행동이론을 적용한 COVID-19 전후 중국 소비자의 유기농 농산물 구매의향에 영향을 미치는 요인에 관한 실증분석)

  • Xu Kai;Woohyoung Kim;Yongseok Cho
    • Korea Trade Review
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    • v.47 no.3
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    • pp.37-55
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    • 2022
  • This paper takes the factors influencing consumers' purchase of organic agricultural products before and after the COVID-19 epidemic as the starting point, decomposes Chinese consumers' purchase behavior of organic agricultural products into questionnaire surveys before and after the COVID-19 epidemic with the help of the theory of planned behavior, and builds structural equation regression models to compare and analyze them respectively. The study investigates whether this change has any impact on consumers' purchasing behavior of organic agricultural products, and proposes rationalized countermeasures from different perspectives based on the results of the study. To this end, this study collected 219 valid questionnaires by combing through domestic and international literature and referring to scholars' mature scales for measurement. The results showed that consumers' attitudes, subjective norms and perceptual behavioral control of organic agricultural products before and after the COVID-19 epidemic had a significant positive effect on consumers' willingness to purchase; however, it can be seen that the intervention of the COVID-19 epidemic event has significantly improved consumers' attitudes, subjective norms and perceptual behavioral control of organic agricultural products.

Plus-size Women and Appearance Management with a Focus on Clothing -Grounded Theory Based Exploratory Study- (근거이론에 기초한 플러스 사이즈 여성 소비자의 의류를 중심으로 한 외모관리에 관한 탐색적 연구)

  • Yu, Haekyung;Ko, Sunyoung;Kim, Chanju
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.3
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    • pp.306-319
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    • 2013
  • This study explores various issues of appearance management behavior for plus-size women in Korea with a focus on clothing. In-depth interviews and focused group interviews were conducted with 24 plus-size women. The interviews were recorded and the transcripts were analyzed based on grounded theory. Discomfort was the main phenomenon involving the experience of plus-size women related to appearance management. Psychological as well as physiological/physical discomfort, unmet needs (regarding clothing) and inconvenient shopping experiences were frequently mentioned. Causal conditions for discomfort were obesity, social stigma, and an underdeveloped clothing market for plus-size consumers. Interviewees developed strategies to cope with discomfort (suppressing clothing need, loss of interest in clothing, diversion from clothing needs, sole focus on physical comfort, dress-up and increase in shopping channels, and change in shopping patterns) that depended on contextual conditions (such as duration of obesity and attitudes of people) close to the interviewees. The discomfort of interviewees decreased or continued depending on if they became ambivalent about their obese condition, lost weight, or utilized plus-size specialty stores.

An Application of Affective-Cognitive Ambivalence Theory in Environmental Risk Attitude: The Case Study of Marion County, Ohio in the U.S.

  • Lee, Jae-Young;Lee, Hyon-Yong;Fortner, Rosanne W.
    • Journal of the Korean earth science society
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    • v.28 no.5
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    • pp.635-642
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    • 2007
  • Using data from 132 telephone interviewees, we examined the role of affective-cognitive ambivalence in forming overall attitude and behavior toward toxic chemical and radioactive waste issues in Marion, Ohio in the U.S. In order to compare attitudinal preference, participants were divided into four A-C groups: action-group (Affective+/Cognitive+), detached-group (A-/C+), concerned-group (A+/C-), and inaction-group (A-/C-). Affective and cognitive components interacted, producing redundant influences on overall attitudes and judgments as frequently observed and postulated in previous attitude studies. The results showed that the action-group who were feeling unsafe and believed that environmental accidents had happened or are happening in Marion were less willing to move to the area than other three groups who were feeling safe and/or doubted reports of contamination and its relation with leukemia. Affective and cognitive components were found to have redundant influences on overall attitude. It was also observed that affective-cognitive ambivalence theory has a great potential for explaining the mechanism by which people form attitudes, especially when people have moderate or positive feelings (e.g. sympathy or eagerness for resources) toward the objects and/or when uncertainty is a major feature of environmental issue under consideration (e.g. global climate change).

An Exploratory Study on Consumer Privacy Paradox Experience: Grounded Theory Approach (소비자 프라이버시 역설 경험에 대한 탐색적 연구: 근거이론적 접근)

  • Kim, Hyo Jung;Rha, Jong Youn
    • Human Ecology Research
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    • v.55 no.2
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    • pp.205-219
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    • 2017
  • This study redefines 'consumer privacy attitude and behavior discrepancy' that occurs in the transaction environment that exists between consumer and provider as 'consumer privacy paradox.' In this study, qualitative research was conducted based on grounded theory. This study explored how consumers react to a privacy paradox as well as looked into how to adapt to the negative and positive results that can be generated by the privacy paradox. 'Consumer privacy paradox' is the same as the existing privacy paradox in that consumers can utilize the resources of personal information to consume and benefit from the market environment. However, it differs from previous studies in that it examines the privacy paradox in terms of consumer influence and consumer experience. The results of the study are as follows. First, a paradigm model of the consumer privacy paradox was derived. Second, consumers used three types of strategies to rationalize themselves or maintain indifference or relief to cope with the consumer privacy paradox. Third, the possibility of damage and the responsibility for privacy protection were the mediators of the consumer privacy paradox. Fourth, the 'result' generated by the consumer privacy paradox showed four types of: non-response, satisfaction, commitment to change, and negative emotional experience. Fifth, there is a difference in strategies to respond to the consumer privacy paradox according to consumer types.

The Effect of Technology Infringement on Consumer's Attitude Change Depending on Brand Reputation: Focusing on the Under-dog Effect of Weak Brand (브랜드 명성에 따른 기술 침해에 대한 소비자의 태도 변화: 약자 브랜드의 언더독 효과를 중심으로)

  • Kim, Keon-Woo;Park, Do-Hyung
    • The Journal of Information Systems
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    • v.27 no.4
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    • pp.167-187
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    • 2018
  • Purpose The purpose of this study is to confirm the factors for explaining the consumer behavior when occur patent litigation and technology infringement of each conditions which are brand reputation gap, technology importance and technology leakage attribution based on the Attribution Theory. Design/methodology/approach This study made a design of the research model by 2x2x2 factorial design deducted and performed 3-way ANOVA then analyzed 2-way AVOVA with brand reputation gap as center from technology importance and technology leakage attribution on the basis of the Attribution Theory. Findings According to the empirical analysis result, this study confirmed that consumer attitude has no difference regardless of technology leakage attribution when top-dog vs. under-dog situation and top-dog vs. top-dog situation. Also, this study confirmed that when under-dog infringe important technology, consumer show more positive attitude than the other. On the other hand, top-dog infringe important technology, consumer show more negative attitude than the other.

A Study on the Farming Decision-making Process of Onion and Garlic Farmers by the Perspective of Behavioral Economics (양파와 마늘 농가의 행동경제학적 영농 의사결정 과정에 관한 연구)

  • Lee, Su-Mi;Kim, Ho
    • Korean Journal of Organic Agriculture
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    • v.32 no.1
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    • pp.25-37
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    • 2024
  • This study is to apply behavioral economics-an economics that studies actual human behavior based on cognitive psychology-to the farming decision-making process of onion and garlic farmers. Of behavioral economic theories, dual system theory and prospect theory (value function), heuristic and bias were surveyed and examined in the field. The reference point of farmers was farming experience of the previous year, and so they showed reference dependence and anchoring heuristic, not rational thinking on production cost plan. And they showed status quo bias that cultivated continuously the previous year or the present crop. This status quo bias is related to loss aversion propensity. Farmers did not usually change cultivating crops, in other words, they showed diminishing sensitivity-insensitive to those that the more revenue or loss was increased. This diminishing sensitivity is related to loss aversion propensity and status quo bias. Also, farmers had representativeness heuristic because they regarded auction price of Garakdong wholesale market as the standard price level despite various prices by production region. And farmers had the affect heuristic that they depended on producers' organization data more than the state-run research institute ones about cultivation intentions and actual situations.