• 제목/요약/키워드: Becoming

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Antecedents of Group Identification and Its Effects on Within-Domain Consumption

  • LI, Zhonghua;LI, Mingyue;CHOI, Nak-Hwan
    • Asian Journal of Business Environment
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    • 제11권2호
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    • pp.15-25
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    • 2021
  • Purpose: Current research aimed at exploring whether group entitativity and satisfaction to becoming the member of group have positive effects on group identification, and whether group identification has positive effects on within-in-group domain consumption. This research focused on the mediation role of group identification in the effects of the group entitativity and the satisfaction to becoming the member of group on the within-in-group domain consumption. Research design, data, and methodology: We selected Shandong Province as our experimental target group and people living in Shandong province as our respondents. 316 questionnaire data were collected. The structural equation model in AMOS 26 were used to verify hypotheses. Results: First, group entitativity affected group identification positively. Second, satisfaction to becoming the member of group affected group identification positively. Third, group identification positively influenced on the within-in-group domain consumption. Fourth, the group identification played the full mediation roles in the effects of both the group entitativity and the satisfaction on the within-in-group domain consumption. Conclusions: marketers should highlight the group identification with their target group by stimulating the perception of the consumer's group entitativity and satisfied feelings about the group to induce the intent to purchase their brand as within-in-group domain consumption object.

마리나 카의 『고양이 늪』 -헤스터의 유령-되기 (Marina Carr's By the Bog of Cats... : Hester's Becoming-Ghost)

  • 정문영
    • 영어영문학
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    • 제58권1호
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    • pp.69-91
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    • 2012
  • Marina Carr's By the Bog of Cats.... (1998) is the last play of the trilogy of "the midlands plays" which can be regarded as her re-writing of both Euripides' Medea and J. M. Synge's The Playboy of the Western World by resetting the two plays in the midlands of contemporary Ireland. Carr intends to courageously explore into the dangerous liminal space, i.e., the middle between the past and the present, the high Greek and the Irish folk culture, dealing with the ghosts of the dead writers for her own Irish feminist theatre. Thus, in the middle Carr can build a new Irish theatre by minorating and abjecting the Greek tragedy and subverting and expanding Synge's theatre of grotesque realism. This paper attempts to read By the Bog of Cats... as Carr's final project of exploration into the midland of Ireland to establish a new Irish feminist theatre and at the same time a new Irish folk theatre. By focusing on her strategies of minoration and subversion through grotesque imagery and carnival rituals it argues that Carr put Hester's becoming-ghost in the middle, the bog of the cats as both grave and womb, waiting for the birth of a new Irish people. And it emphasizes that the ghost of Hester, merging with the ghosts of her mother and daughter by the bog of cats will haunt the official society as a threatening abjection, challenging the restoration of the social order.

영아기 첫 자녀를 둔 여성의 어머니되기 모형 구축 (Construction of a Structural Model on Becoming a Mother: From Women Caring for Their First-Born Infants)

  • 이은주;성미혜
    • 동서간호학연구지
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    • 제29권2호
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    • pp.117-128
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    • 2023
  • Purpose: This study aims to develop a structural model for predicting motherhood in women with her first infant child and to contribute to the development of practical and specific nursing interventions to promote successful motherhood. Methods: The subjects of the study were 211 mothers and fathers who had their first child within 12 months and consented to the study. Data collected from June 2, 2022 to January 31, 2023 were analyzed using SPSS 28.0 and AMOS 26.0 programs. Results: The results of this analysis showed that maternal and paternal factors (postpartum depression and paternal attachment) and infantile factor (temperament) influenced the process of becoming a mother for a women with her first child, with postpartum depression being the most influential factor. Conclusion: In order to increase the level of motherhood, it is important to prevent postpartum depression and create a nurturing environment for mothers, and social system support and psychological nursing intervention strategies are necessary.

과학교사의 과학연구자-되기 과정에 관한 자서전적 내러티브 탐구 (An Autobiographical Narrative Inquiry on the Process of Becoming-Scientist for Science Teachers)

  • 김관영;전상학
    • 한국과학교육학회지
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    • 제43권4호
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    • pp.369-387
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    • 2023
  • 본 연구는 2년간 대학원 실험 연구실에서 이루어진 나의 과학 연구 경험을 들뢰즈의 '배치'와 '되기'의 관점에 기반하여 해석한 것이다. 연구는 자서전적 내러티브 탐구 방법에 따라 수행되었다. 연구 텍스트는 나의 과학 연구 경험에 관해 이야기하고, 이를 들뢰즈의 관점에서 다시 이야기하는 형식으로 작성되었다. 들뢰즈의 시선에서 과학연구는 끊임없이 유동하는 배치이다. 연구 배치는 여러 실험 도구-기계와 연구자-기계 등의 기계적 배치와 프로토콜, 생명과학, 실험실 규칙과 같은 언표행위의 집합적 배치로 이루어져 있으며 이러한 배치 곳곳에서 사건이 발생하면서 배치가 유동한다. 물질적 차원에서 일어나는 변화로서 데이터는 하나의 사건이며 문제를 제기하는 기호이다. 데이터는 연구자와의 관계 속에서 배치를 변화시킬 수 있는 행위능력을 발휘하며 그 과정에서 의미가 형성되었다. 배치의 변화는 내가 과학적 실행을 하도록 강제하였다. 나는 차이를 머금고 반복되는 과학적 실행을 통과하면서 다른 기계와 끊임없이 접속하였고, 몸이 정동하면서 배치를 이루는 몸의 역량이 증대되었다. 이와 더불어, 데이터와 함께 기존의 과학 연구 배치에서 탈영토화되고, 새로운 과학연구 배치에 재영토화되면서 이전과는 다른 나로 차이생성되면서 과학연구자-되기가 이루어질 수 있었다. 본 연구는 나의 과학 연구 경험을 기반으로 과학연구자-되기 과정을 탐색함으로써 과학적 실행 기반의 과학교육에 시사점을 제공한다.

역할 창조를 위한 '몸틀(body schema)' 형성 연구 (A Study on Forming 'Body Schema' for Role Creating)

  • 송효숙
    • 한국연극학
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    • 제52호
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    • pp.319-357
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    • 2014
  • Formation of 'body schema' is the start for actor to create role and becomes the root and the foundation of existing as a role on the stage. For this, an actor needs to form 'scheme of role' with escaping from own 'body schema.' 'Schema of role' is formed by acquiring through synthesizing daily basic actions, namely, walking, standing, sitting, hand stretching, bending, and touching. The body schema, which was made with simple and usual actions, has fundamental significance in a sense of becoming the body in which the past traces in a role are habituated while energy as a role flows. As for the process of forming body schema, an actor first needs to obtain the visualized materials like photo, magazine, picture and image available for seeing a role specifically and clearly based on what analyzed a character. An actor needs to have three-dimensional image available for always recalling it in the head during acting. To do this, image data available for fundamentally capturing routine actions along with body structure are still more useful. Next, the body schema is formed by interaction with environment. Thus, there is a need of passing through the two-time process of forming body schema. Firstly, the body schema is made on routine actions in a role as physical condition of a role in actor's own everyday life. Secondly, the body schema is made on routine actions available for moving efficiently and economically in line with the environment of performance. A theatrical stage is the temporal space of rhythm and rule different from routine space. What forms body schema immediately in the second phase without body schema in the first phase ultimately becomes what exists as actor's own body, not the body of a role. The body schema, which was formed as the second process, is what truly has identity as a role in the ontological aspect, comes to experience the oppositional force in muscle, a qualitative change in energy, and emotional agitation in the physical aspect, and experiences perception, thinking, volition, and even consciousness with the entire body in the cognitive dimension. Thus, the formation of body schema can be known to be just a method of changing even spiritual and emotional layer. Body schema cannot be made if there is no process of embodiment and habit. Embodiment and habit are not simply the repeated, empty and mechanical action in the body. But, habit itself has very important meanings for forming body schema for role creating. First, habit allows the body itself to learn and understand a meaning. Second, habit relies upon environment, thereby allowing an actor of making the habituated body schema to recognize environment. Third, habit makes the mind. The habituated body schema is just the mind and the ego of a person who possesses the body schema. Fourth, habit comes to experience the expansion in energy and the expansion in existence. It may be experienced through interrelation among actor's body, tool, and environment. Fifth, habit makes identity of the body. Hence, this just becomes what secures identity of a role. These implications of habit are the formation of body schema, which is maintained with the body of being remembered firmly through being closely connected with the process of neural adaptation. Finally, it sought for possibility of practice as one method of forming body schema for role creating through Deleuze's '-becoming' theory. As 'actual animal-becoming' is real '-becoming' of forming structural transformation in the physical dimension, it meets with what the formation of body schema pursues actuality and reality. This was explained with a concept as saying of 'all '-becoming' molecular' by Deleuze/Guattari. 'Animal of having imitated animal's characteristic- becoming' is formed by which the body schema relies upon environment. In this way, relationship among the body, tool and environment has influence even upon a change in consciousness, thinking, and emotion, thereby being able to be useful for forming body schema in a sense of possibly experiencing ultimately expansion in role, namely, expansion in existence.

신라승 김지장(金地藏)의 지장보살화(地藏菩薩化) 과정 (Venerable Kim Ji-jang's Process of Becoming Ksitigarbha Bodhisattva)

  • 안양규
    • 대순사상논총
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    • 제38집
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    • pp.153-182
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    • 2021
  • 신라 출신인 김지장(金地藏)은 현재까지도 중국에서 지장보살(地藏菩薩)로 추앙받고 있다. 중국불교에서 김지장의 보살화(菩薩化)는 적어도 두 가지 측면에서 특이하다. 첫째 자국인 신라가 아니라 타국인 중국에서 보살화가 비롯되고 진행되었다는 것이다. 둘째 역사적 실존 인물이 신화적 존재인 지장보살로 여겨지고 있다는 것이다. 김지장의 보살화 과정은 크게 3시기로 나누어 볼 수 있다. 첫째 시기는 중국의 구화산에 들어가서 수행하고 중생들을 교화하는 기간으로 지장보살처럼 추앙받는 시기이다. 두 번째 시기는 김지장이 입적 직후부터 입멸 후 3년까지의 시기로 김지장의 전신사리(全身舍利)를 모시는 탑과 탑묘(塔廟)가 만들어진 시기로 지장보살로 동일시되는 시기이다. 셋째 시기는 입적 후 3년부터 현대에 이르기까지 지장보살로 유지되는 시기이다. 김지장의 보살화 과정의 원인은 크게 두 가지로 요약할 수 있다. 첫째 내적 보살화 과정이다. 김지장의 수행과 교화가 대중들에게 감동을 준 것이다. 지옥 중생을 포함하여 모든 중생을 구제하겠다는 지장보살의 대원을 실천한 것이다. 중생 교화는 철저한 자기 수행과 엄격한 수행 생활에 근거하고 있다. 김지장의 덕화를 입은 사람들은 김지장을 결코 잊지 못할 것이다. 보살화 과정에는 보은(報恩) 심리가 내재해 있다. 대중들의 심리 속에 은혜를 베푼 인물을 잊지 않고 존경해야겠다는 심리가 있다. 김지장이라는 은인(恩人)을 기억하려는 의도가 김지장의 지장보살화를 촉진시킨 것으로 보아야 할 것이다. 둘째 외적 보살화 과정이다. 신비적인 현상도 보살화 과정에 지대한 영향을 주었다. 특히 입적 시 나타난 신이나 입적 후 3년에 육신불의 화현은 보살화 과정에 결정적인 역할을 하였다. 육신불의 화현은 역사적인 인물에서 초역사적인 존재로 만들었다. 이런 육신불에 보시를 하면 공덕이 발생한다는 신념은 대중들에게 지속해서 김지장을 지장보살로 경배하도록 하였다. 이런 대중들의 신앙심에 발맞추어 중국 황실에서 수시로 김지장의 전신사리를 모신 육신보전을 보수하고 지원함으로써 김지장을 국가적인 존재로 만들었다. 김지장의 지장보살화 과정에는 다양한 요인들이 분석될 수 있겠지만, 무엇보다도 재세시 김지장의 수행과 덕화(德化)에 기인한 것이다.