• ETRI Journal
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• v.10 no.1
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• pp.39-52
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• 1988

This study suggests the diffusion models to predict the spread pattern of telecommunications services. The extended models containing both (either) price and (or) income varible are offered on the basis of Bass model. At the empirical test using Korean telephone data, the models with either price or income varible are the best forecasting model under apriori selected econometric criteria.

• The Journal of the Korea Contents Association
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• v.9 no.2
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• pp.125-132
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• 2009

The paradigm of economy has been transformed into knowledge based economic paradigm in 21th century. Analysis of patent trend is one of the strategic methods for increasing their patent competitive power. However, this method is just presenting statistical data about patent trend or qualitative analysis about some core technology. In this paper, we forecast technology diffusion using patent information for more progressive analysis. We make an experiment with bass model and logistic model and make use of patent data about information-security technology for NCW as input data. We conclude that the logistic model is more efficient for forecasting and this technology is approaching to the age of technology maturity.

• Journal of Intelligence and Information Systems
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• v.20 no.4
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• pp.1-23
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• 2014

Market forecasting aims to estimate the sales volume of a product or service that is sold to consumers for a specific selling period. From the perspective of the enterprise, accurate market forecasting assists in determining the timing of new product introduction, product design, and establishing production plans and marketing strategies that enable a more efficient decision-making process. Moreover, accurate market forecasting enables governments to efficiently establish a national budget organization. This study aims to generate a market growth curve for ICT (information and communication technology) goods using past time series data; categorize products showing similar growth patterns; understand markets in the industry; and forecast the future outlook of such products. This study suggests the useful and meaningful process (or methodology) to identify the market growth pattern with quantitative growth model and data mining algorithm. The study employs the following methodology. At the first stage, past time series data are collected based on the target products or services of categorized industry. The data, such as the volume of sales and domestic consumption for a specific product or service, are collected from the relevant government ministry, the National Statistical Office, and other relevant government organizations. For collected data that may not be analyzed due to the lack of past data and the alteration of code names, data pre-processing work should be performed. At the second stage of this process, an optimal model for market forecasting should be selected. This model can be varied on the basis of the characteristics of each categorized industry. As this study is focused on the ICT industry, which has more frequent new technology appearances resulting in changes of the market structure, Logistic model, Gompertz model, and Bass model are selected. A hybrid model that combines different models can also be considered. The hybrid model considered for use in this study analyzes the size of the market potential through the Logistic and Gompertz models, and then the figures are used for the Bass model. The third stage of this process is to evaluate which model most accurately explains the data. In order to do this, the parameter should be estimated on the basis of the collected past time series data to generate the models' predictive value and calculate the root-mean squared error (RMSE). The model that shows the lowest average RMSE value for every product type is considered as the best model. At the fourth stage of this process, based on the estimated parameter value generated by the best model, a market growth pattern map is constructed with self-organizing map algorithm. A self-organizing map is learning with market pattern parameters for all products or services as input data, and the products or services are organized into an $N{\times}N$ map. The number of clusters increase from 2 to M, depending on the characteristics of the nodes on the map. The clusters are divided into zones, and the clusters with the ability to provide the most meaningful explanation are selected. Based on the final selection of clusters, the boundaries between the nodes are selected and, ultimately, the market growth pattern map is completed. The last step is to determine the final characteristics of the clusters as well as the market growth curve. The average of the market growth pattern parameters in the clusters is taken to be a representative figure. Using this figure, a growth curve is drawn for each cluster, and their characteristics are analyzed. Also, taking into consideration the product types in each cluster, their characteristics can be qualitatively generated. We expect that the process and system that this paper suggests can be used as a tool for forecasting demand in the ICT and other industries.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.10
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• pp.2923-2934
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• 2009

This paper presents study on technological forecasting of Next-Generation Display technology. Next-Generation Display technology is one of the emerging technologies lately. So databases on patent documents of this technology were analyzed first. And patent analysis was performed for finding out present technology trend. And the forecast for this technology was made by growth curves which were obtained from forecast models using patent documents. In previous study, Gompertz, Logistic, Bass were used for forecasting diffusion of demand in market. Gompertz, Logistic models which were often used for technological forecasting, too. So, two models were applied in this study. But Gompertz, Logistic models only consider internal effect of diffusion. And it is difficult to estimate maximum value of growth in two models. So, Bass model which considers both internal effect and external effect of diffusion was also applied. And maximum value of growth in Gompertz, Logistic models was estimated by Bass model.

• Journal of Korean Society on Water Environment
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• v.30 no.5
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• pp.477-485
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• 2014

Imha Reservoir is connected to Andong Reservoir via a diversion tunnel allowing water to pass between. The diversion tunnel is equipped with screens to exclude exotic largemouth bass due to their predatory impacts on prey assemblages resulting in a degradation of species richness of local fish fauna and extinction of local fish populations in Korea. Flow pattern changes resulting from the fish screens and trash racks were investigated using a computational fluid dynamics (CFD) model. Numerical simulations showed that the decrease in the discharge capacity of the tunnel is approximately 8.6% and the headloss coefficient for fish screen at Andong intake tower was determined to be 1.5. In order not to allow the small fishes enough to pass through the wire openings enter into Imha Reservoir through tunnel, the velocity in the tunnel should be greater than 1.48 m/s which is a critical ascending velocity of the bass. This study suggests that it can keep the velocity higher enough to exclude largemouth bass when a gate opens with the condition of 1.0m difference in water stage between two reservoirs.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2005.05a
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• pp.1089-1094
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• 2005

Peterson and Mahajan(1978)은 Bass모형을 확장한 종속적 신상품 수요확산모형(contingent diffusion model)을 처음으로 제안하였다. Peterson and Mahajan(1978)이 명명한 상품간의 종속적(contingent) 관계란, 주 상품의 경우는 다른 상품에 독립적이지만 종속적 상품(contingent product)의 경우는 잠재시장이 주 상품의 누적 구매자 수에 의존하는 경우를 말한다. 그런데 Peterson and Mahajan이 제안한 기존 모형은 실질적 활용에 있어서 모형 추정이 불가능하다는 단점을 지니고 있을 뿐만 아니라, Bass(1969) 모형처럼 엄밀한 확률이론에 근간을 둔 모형이라기보다는 직관과 통찰력에 근간을 둔 Bass모형의 단순한 확장 모형이라는 한계를 지니고 있다. 본 연구는 이러한 한계를 극복하고 확률이론을 바탕으로 종속적 관계를 가지는 상품들에 대한 수요 확산모형을 개발하는데 목적이 있다. Bass의 신상품확산모형은 hazard 함수 모형의 일종으로 신상품의 확산을 혁신과 구전효과로 설명한 과학적 모형이다. 본 연구에서는 확률이론을 활용함으로써 이러한 Bass의 hazard 함수 모형의 확장이 가능함을 보이고, 이를 토대로 종속적 관계에 있는 신상품들에 대한 수요 확산모형을 개발하였다. 또한 개발된 모형을 한국의 이동전화와 무선인터넷 사례에 적용하여 실증 분석을 수행하였다.

• Journal of Information Technology Applications and Management
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• v.21 no.4_spc
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• pp.403-414
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• 2014

Forecasting technology in economic activity is a quite intricate procedure so researchers should grasp the point of the data to use. Diffusion models have been widely used for forecasting market demand and measuring the degree of technology diffusion. However, there is a question that a model, explaining a certain market with goodness of fit, always shows good performance with markets of different conditions. The primary aim of this paper is to explore diffusion models which are frequently used by researchers, and to help readers better understanding on those models. In this study, Logistic, Gompertz and Bass models are used for forecasting Global Wireline Subscribers and the performance of models is measured by Mean Absolute Percentage Error. Logistic model shows better MAPE than the other two. A possible extension of this study may verify which model reflects characteristics of industry better.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.29 no.3
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• pp.1-7
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• 2015

Korea's electricity supply and demand policy has focusing on electricity demand side management instead of the expanding supply and a lot of effort for LED(Light Emitting Diode) at the time. This paper calculated the optimal subsidy for LED spread. For this purpose, it analyzed the impact on spread of the lighting appliances each subsidy level from BDM(Bass Diffusion Model) and predicted the number of lighting appliances according to subsidy level in the future. The case study is calculated susidy for satisfaction of LED target using the suggested model in the future and verified availability.

• Journal of IKEEE
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• v.26 no.4
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• pp.545-552
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• 2022

The number of patent application filing for a specific technology has a good relation with the technology's life cycle and future industry development on that area. So industry and governments are highly interested in forecasting the number of patent application filing in order to take appropriate preparations in advance. In this paper, a new method based on the bidirectional long short-term memory(LSTM), a kind of recurrent neural network(RNN), is proposed to improve the forecasting accuracy compared to related methods. Compared with the Bass model which is one of conventional diffusion modeling methods, the proposed method shows the 16% higher performance with the Korean patent filing data on the five selected technology areas.

• Journal of Contemporary Eastern Asia
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• v.14 no.1
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• pp.45-55
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• 2015

This paper examines the diffusion of smartphones with a special emphasis on the diffusive interactions between Apple iOS and Google Android in a global context. Since the two mobile platforms were first introduced in the market, the use of smartphones has skyrocketed, suggesting that the dramatic diffusion of smartphones may be explained in part by the growth and competition of these two platforms. To study this, an extended Bass model is applied to a data set of quarterly smartphone sales between 2008 and 2013 for 15 countries. Our findings suggest that the innovation effect was more salient for iOS than for Android in developed countries, whereas the imitation effect was more striking for Android than for iOS in developing countries. Furthermore, our results from the co-diffusion model suggest that the diffusion of Android negatively affected by the diffusion of iOS, but not vice versa.