• 한국유통학회지:유통연구
• /
• 제16권1호
• /
• pp.95-115
• /
• 2011

본 연구는 Kano모델을 활용하여 프랜차이즈 매장에 관한 다양한 품질요인들의 속성을 고객의 관점에서 분류하였다. 또한, 각 품질요인들이 고객의 만족 또는 불만족에 미치는 상대적 영향력을 분석해 보고자 만족지수와 불만족지수를 산출하였다. 자료 수집을 위해 외식 프랜차이즈 매장 방문 경험이 있는 서울 및 전국광역시 거주 성인들을 대상으로 온라인조사를 실시하였으며, 총 257개의 응답이 분석에 사용되었다. 분석 결과, 해당 품질요소가 충족이 되지 않는 경우 소비자의 불만으로 이어지는 요소에는 매장 청결도, 직원 친절도 및 숙련도, 편의시설 제공 등이 포함되는 것으로 나타났다. 프랜차이즈 사업에서 매장 간 음식메뉴의 구색, 가격, 품질수준, 인테리어, 고객서비스 절차 등의 표준화는 중요하게 생각되어 왔으나, 이 중 음식 가격의 동일성만이 고객의 불만족과 깊은 관계를 가지고 있었다. 충족이 되지 않아도 상관없지만 충족이 되는 경우 고객들의 호의적인 반응을 이끌어낼 수 있는 요소로는 외부기관으로부터의 수상 또는 인증 경력, 프랜차이즈 브랜드의 해외진출, 경품이벤트 및 사용금액에 따라 혜택을 주는 로열티 프로그램의 실시, 그리고 우수한 매장접근성이 해당되었다. 프랜차이즈 브랜드를 상대적으로 자주 이용하는 헤비유저의 경우, 정기적인 신메뉴 출시 또한 매력적인 품질요인으로 생각하고 있었다. 본 논문은 경영자가 우선적으로 관심을 두고 개선하여야 하는 부분과 경쟁력 확보를 위해 추가적으로 투자해야 할 부분이 어디인가에 대한 시사점을 제공해 준다는 점에서 연구의 의의가 있다.

• Journal of Nutrition and Health
• /
• 제8권1호
• /
• pp.15-37
• /
• 1975

I. Subject of the study A study on the nutritive value and utilization of powdered seaweeds. II. Purpose and Importance of the study A. In Korea the shortage of food will be inevitable by the rapidly growing population. It will be very important study to develop a new food from the seaweeds which were not used hitherto for human consumption. B. The several kinds of seaweeds have been used by man in Korea mainly as side-dishes. However, a properly powdered seaweed will enable itself to be a good supplement or mixture to certain cereal flours. C. By adding the powdered seaweed to any cereals which have long been staple foods in this country the two fold benefits; saving of cereals and change of dietary pattern, will be secured. III. Objects and scope of the study A. Objects of the study The objects will come under four items. 1. To develop a powdered seaweed as a new food from the seaweeds which have been not used for human consumption. 2. To evaluate the nutritional quality of the products the analysis for chemical composition and animal feeding experiment will be conducted. 3. Experimental cocking and accepability test will be conducted for the powdered products to evaluate the value as food stuff. 4. Sanitary test and also economical analysis will be conducted for the powdered products. B. Scope of the study 1. Production of seaweed powders Sargassum fulvellum growing in eastern coast and Sargassum patens C.A. in southern coast were used as the material for the powders. These algae, which have been not used for human consumption, were pulverized through the processes of washing, drying, pulverization, etc. 2. Nutritional experiments a. Chemical composition Proximate components (water, protein, fat, cellulose, sugar, ash, salt), minerals (calcium, phosphorus, iron, iodine), vitamins (A, $B_1,\;B_2$ niacin, C) and amino acids were analyzed for the seaweed powders. b. Animal feeding experiment Weaning 160 rats (80 male and 80 female rats) were used as experimental animals, dividing them into 16 groups, 10 rats each group. Each group was fed for 12 weeks on cereal diet (Wheat flour, rice powder, barley powder, potato powder, corn flour) with the supplementary levels of 5%, 10%, 15%, 20% and 30% of the seaweed powder. After the feeding the growth, feed efficiency ratio, protain efficiency ratio and ,organs weights were checked and urine analysis, feces analysis and serum analysis were also conducted. 3. Experimental cooking and acceptability test a. Several basic studies were conducted to find the characteristics of the seaweed powder. b. 17 kinds of Korean dishes and 9 kinds of foreign dishes were prepared with cereal flours (wheat, rice, barley, potato, corn) with the supplementary levels of 5%, 10%, 15%, 20% and 30% of the seaweed powder. c. Acceptability test for the dishes was conducted according to plank's Form. 4. Sanitary test The heavy metals (Cd, Pb, As, Hg) in the seaweed powders were determined. 5. Economical analysis The retail price of the seaweed powder was compared with those of other cereals in the market. And also economical analysis was made from the nutritional point of view, calculating the body weight gained in grams per unit price of each feeding diet. IV. Results of the study and the suggestion for application A. Chemical composition 1. There is no any big difference in proximate components between powders of Sargassum fulvellum in eastern coast and Sargassum patens C.A. in southern coast. Seasonal difference is also not significant. Higher levels of protein, cellulose, ash and salt were found in the powders compared with common cereal foods. 2. The levels of calcium (Ca) and iron (Fe) in the powders were significantly higher than common cereal foods and also rich in iodine (I). Existence of vitamin A and vitamin C in the Powders is different point from cereal foods. Vitamin $B_1\;and\;B_2$ are also relatively rich in the powders.'Vitamin A in ·Sargassum fulvellum is high and the levels of some minerals and vitamins are seemed4 to be some influenced by seasons. 3. In the amino acid composition methionine, isoleucine, Iysine and valine are limiting amino acids. The protein qualities of Sargassum fulvellum and Sargassum patens C.A. are seemed to be .almost same and generally ·good. Seasonal difference in amino acid composition was found. B. Animal feeding experiment 1. The best growth was found at.10% supplemental level of the seaweed Powder and lower growth rate was shown at 30% level. 2. It was shown that 15% supplemental level of the Seaweed powder seems to fulfil, to some extent the mineral requirement of the animals. 3. No any changes were found in organs development except that, in kidney, there found decreasing in weight by increasing the supplemental level of the seaweed powder. 4. There is no any significant changes in nitrogen retention, serum cholesterol, serum calcium and urinary calcium in each supplemental level of the seaweed powder. 5. In animal feeding experiment it was concluded that $5%{\sim}15%$ levels supplementation of the seaweed powder are possible. C. Experimental cooking and acceptability test 1. The seaweed powder showed to be utilized more excellently in foreign cookings than in Korean cookings. Higher supplemental level of seaweed was passible in foreign cookings. 2. Hae-Jo-Kang and Jeon-Byung were more excellent than Song-Pyun, wheat cake, Soo-Je-Bee and wheat noodle. Hae-Je-Kang was excellent in its quality even as high as 5% supplemental level. 3. The higher levels of supplementation were used the more sticky cooking products were obtained. Song-Pyun and wheat cake were palatable and lustrous in 2% supplementation level. 4. In drop cookie the higher levels of supplementation, the more crisp product was obtained, compared with other cookies. 5. Corn cake, thin rice gruel, rice gruel and potato Jeon-Byung were more excellent in their quality than potato Man-Doo and potato noodle. Corn cake, thin rice gruel and rice gruel were excellent even as high as 5% supplementation level. 6. In several cooking Porducts some seaweed-oder was perceived in case of 3% or more levels of supplementation. This may be much diminished by the use of proper condiments. D. Sanitary test It seems that there is no any heavy metals (Cd, Pb, As, Hg) problem in these seaweed Powders in case these Powders are used as supplements to any cereal flours E. Economical analysis The price of the seaweed powder is lower than those of other cereals and that may be more lowered when mass production of the seaweed powder is made in future. The supplement of the seaweed powder to any cereals is also economical with the criterion of animal growth rate. F. It is recommended that these seaweed powders should be developed and used as supplement to any cereal flours or used as other food material. By doing so, both saving of cereals and improvement of individual's nutrition will greatly be achieved. It is also recommended that the feeding experiment for men would be conducted in future.

• 호스피스학술지
• /
• 제7권1호
• /
• pp.5-14
• /
• 2007

인간은 신체적, 사회.심리적, 영적으로 통합적인 존재로써 각 차원의 건강은 분리되어 있는 것이 아니라 유기적으로 상호관련성을 가지고 있다. 영적 안녕은 신체적, 정신적, 사회.심리적 건강에 영향을 미치는 것으로 밝혀지고 있으며, 이는 인간의 영적 본성을 최대한으로 개발시키는 능력이며 총체적으로 인간에게 영향을 미치는 삶의 원리와 동등한 것이라 할 수 있다. 영적안녕은 삶의 의미와 목적에 초점을 둔 실존적인 영적 안녕 상태와 하나님과의 관계 안에서 안녕감을 갖는 종교적인 영적 안녕을 포함한다. 간호과학은 인간의 건강을 돕는 돌봄이 학문이며, 전인적 존재인 인간을 신체적, 사회?심리적, 그리고 영적, 즉 전인적으로 간호하는 것을 목표로 하고 있다. 따라서 전인간호를 제공하기 위해서는 우선 간호사 자신이 영적으로 안녕해야 함은 물론, 자신이 간호대상자에게 치료의 도구가 되어야 하고, 이를 통해 영적 간호를 수행할 수 있어야 한다. 간호대학생은 비록 학생이기는 하지만 재학 중 이미 다양한 간호실무 현장으로 나아가 임상실습을 통해 대상자들을 직접 만나게 되므로 간호사들과 마찬가지로 전인적으로 건강해야 하며, 이를 통해 간호대상자들의 건강도 전인적으로 돌볼 수 있게 된다. 이에 본 연구는 간호학생들의 영적 안녕 정도를 파악해보고 이와 관련있는 제 특성들을 규명함으로써 간호학생들을 위한 영성 교육 프로그램 개발과 학교생활지도의 기초자료를 제공하기 위해 시도된 서술적 조사 연구이다. 본 연구의 대상자는 B 광역시에 소재한 1개 기독교 종합대학교 간호대학에 재학중인 학생 240명을 대상으로 하였다. 이중 213명이 응답하였으며 본 연구목적에 부적절한 응답을 제외한 188명을 최종 분석 대상으로 하였다(최종 분석율 : 88.3%). 본 연구에 사용된 도구는 자기 기입형인 구조화된 설문지로서, 20개 문항으로 구성된 영적 안녕 측정도구와 제 특성 20개 문항 등 총 40개 문항으로 구성되어 있다. 영적 안녕 측정도구는 Paloutzian와 Ellison(1983)이 개발하고, 최상순(1990)이 번역하였으며, 강정호(1996)가 수정 보완한 도구를 사용하였고, '거의 그렇지 않다' 1점, '대체로 그렇지 않다' 2점, '대체로 그렇다' 3점, '매우 그렇다' 4점으로 구성된 Likert형 4점 척도이며, 부정적인 문항은 역산하였고, 점수가 높을수록 영적으로 안녕감이 높은 것을 의미한다. 본 연구에서 도구의 신뢰도는 Cronbach's ?값이 .94로 나타났다. 대상자의 제 특성은 인구사회학적 특성, 종교관련 특성, 학교관련 특성 등을 조사하였다. 본 연구의 자료수집 기간은 2006년 3월 3일부터 동년 3월 17일까지였으며, 자료수집 방법은 본 연구자가 각 학년 강의실에 들어가 연구목적을 설명하고 동의를 한 대상자에 한에서 설문지를 배부하여 응답하게 한 후 각 학년 대표를 통해 회수하였다. 본 자료의 분석은 SPSS/PC+ 12.0프로그램을 이용하여 실수와 백분율, 평균, 표준편차, 최소값, 최대값, t-test, ANOVA, Scheffe's test로 분석하였다. 본 연구의 결과는 다음과 같다. 1. 대상자의 영적 안녕 정도는 평균 $63.95\pm10.256$ (도구범위 : 20-80점), 최소 38점, 최대 80점, 평균평점 $3.20\pm.513$으로 높은 편으로 나타났다. 이를 하위영역으로 분석해 보았을 때 실존적 안녕 정도는 평균 $32.98\pm4.470$, 최소 22점, 최대 40점, 평균평점 $3.30\pm.450$으로 높은 편이었고, 종교적 안녕 정도는 평균 $30.96\pm7.000$, 최소 10점, 최대 40점, 평균평점 $3.10\pm.700$으로 약간 높은 편이었다. 2. 대상자의 제 특성에 따른 영적 안녕 정도는 학년(F=6.101, p= .001), 종교(F= 17.703, p= .000), 기독교인의 경우 신급(F=8.194, p= .000), 교회출석기간(F=7.947, p= .000), 교회 예배의 정기출석(F=4.242, p= .000), 정기적 성경읽기(공부)와 기도생활(F=5.863, p= .001=0), 본인이 지각한 예수님과의 인격적 만남(F=4.160, p= .000), 부모종교(F=9.320, p= .000), 본인이 지각한 부모양육태도(F=4.146, p= .000), 현재 타 학과 편입, 전과 희망여부(F=-2.050, p= .050) 등에 따라 영적 안녕 정도가 통계적으로 유의한 차이가 있었다. 이상의 결과를 요약하면 간호대학생들은 비교적 높은 영적 안녕감을 보였으며, 제 특성 중 학년, 종교, 기독교인의 경우 신급, 교회 출석기간, 교회 예배의 정기출석여부, 정기적 성경읽기(공부)와 기도생활 여부, 본인이 지각한 예수님과의 인격적 만남 여부, 부모 종교, 본인이 지각한 부모의 양육태도, 현재 타 학과 편입이나 전과 희망여부 등에 따라 영적 안녕 정도가 통계적으로 유의한 차이가 있었다. 따라서 본 연구 결과를 간호대학생들을 위한 영성 교육 프로그램 개발과 학교생활지도의 기초 자료로 활용할 수 있을 것으로 생각된다.

• Asia pacific journal of information systems
• /
• 제21권4호
• /
• pp.63-104
• /
• 2011

The study examines the relationships among employee's goal orientation, IT personnel competency, personal effectiveness. The goal orientation includes learning goal orientation, performance approach goal orientation, and performance avoid goal orientation. Personal effectiveness consists of personal work satisfaction and personal work performance. In general, IT personnel competency refers to IT expert's skills, expertise, and knowledge required to perform IT activities in organizations. However, due to the advent of the internet and the generalization of IT, IT personnel competency turns out to be an important competency of technological experts as well as employees in organizations. While the competency of IT itself is important, the appropriate harmony between IT personnel's business capability and technological capability enhances the value of human resources and thus provides organizations with sustainable competitive advantages. The rapid pace of organization change places increased pressure on employees to continually update their skills and adapt their behavior to new organizational realities. This challenge raises a number of important questions concerning organizational behavior? Why do some employees display remarkable flexibility in their behavioral responses to changes in the organization, whereas others firmly resist change or experience great stress when faced with the need to alter behavior? Why do some employees continually strive to improve themselves over their life span, whereas others are content to forge through life using the same basic knowledge and skills? Why do some employees throw themselves enthusiastically into challenging tasks, whereas others avoid challenging tasks? The goal orientation proposed by organizational psychology provides at least a partial answer to these questions. Goal orientations refer to stable personally characteristics fostered by "self-theories" about the nature and development of attributes (such as intelligence, personality, abilities, and skills) people have. Self-theories are one's beliefs and goal orientations are achievement motivation revealed in seeking goals in accordance with one's beliefs. The goal orientations include learning goal orientation, performance approach goal orientation, and performance avoid goal orientation. Specifically, a learning goal orientation refers to a preference to develop the self by acquiring new skills, mastering new situations, and improving one's competence. A performance approach goal orientation refers to a preference to demonstrate and validate the adequacy of one's competence by seeking favorable judgments and avoiding negative judgments. A performance avoid goal orientation refers to a preference to avoid the disproving of one's competence and to avoid negative judgements about it, while focusing on performance. And the study also examines the moderating role of work career of employees to investigate the difference in the relationship between IT personnel competency and personal effectiveness. The study analyzes the collected data using PASW 18.0 and and PLS(Partial Least Square). The study also uses PLS bootstrapping algorithm (sample size: 500) to test research hypotheses. The result shows that the influences of both a learning goal orientation (${\beta}$ = 0.301, t = 3.822, P < 0.000) and a performance approach goal orientation (${\beta}$ = 0.224, t = 2.710, P < 0.01) on IT personnel competency are positively significant, while the influence of a performance avoid goal orientation(${\beta}$ = -0.142, t = 2.398, p < 0.05) on IT personnel competency is negatively significant. The result indicates that employees differ in their psychological and behavioral responses according to the goal orientation of employees. The result also shows that the impact of a IT personnel competency on both personal work satisfaction(${\beta}$ = 0.395, t = 4.897, P < 0.000) and personal work performance(${\beta}$ = 0.575, t = 12.800, P < 0.000) is positively significant. And the impact of personal work satisfaction(${\beta}$ = 0.148, t = 2.432, p < 0.05) on personal work performance is positively significant. Finally, the impacts of control variables (gender, age, type of industry, position, work career) on the relationships between IT personnel competency and personal effectiveness(personal work satisfaction work performance) are partly significant. In addition, the study uses PLS algorithm to find out a GoF(global criterion of goodness of fit) of the exploratory research model which includes a mediating variable, IT personnel competency. The result of analysis shows that the value of GoF is 0.45 above GoFlarge(0.36). Therefore, the research model turns out be good. In addition, the study performs a Sobel Test to find out the statistical significance of the mediating variable, IT personnel competency, which is already turned out to have the mediating effect in the research model using PLS. The result of a Sobel Test shows that the values of Z are all significant statistically (above 1.96 and below -1.96) and indicates that IT personnel competency plays a mediating role in the research model. At the present day, most employees are universally afraid of organizational changes and resistant to them in organizations in which the acceptance and learning of a new information technology or information system is particularly required. The problem is due' to increasing a feeling of uneasiness and uncertainty in improving past practices in accordance with new organizational changes. It is not always possible for employees with positive attitudes to perform their works suitable to organizational goals. Therefore, organizations need to identify what kinds of goal-oriented minds employees have, motivate them to do self-directed learning, and provide them with organizational environment to enhance positive aspects in their works. Thus, the study provides researchers and practitioners with a matter of primary interest in goal orientation and IT personnel competency, of which they have been unaware until very recently. Some academic and practical implications and limitations arisen in the course of the research, and suggestions for future research directions are also discussed.

• 한국토양비료학회지
• /
• 제18권3호
• /
• pp.265-275
• /
• 1985

본(本) 조사연구(調査硏究)는 호남지방(湖南地方)의 하해혼성평탄지(河海混成平坦地)에 산재(散在)하는 유기질토시(有機質土尸) 함유(含有) 답토양(畓土壤)의 형태적(形態的) 특성(特性), 분포(分布), 생성원인(生成原因), 그리고 지형(地形)과 이들 유기질토시(有機質土尸)과의 관계등(關係等)을 구명(究明)하여, 토양(土壤)의 효율적(效率的)인 이용(利用) 및 관리(管理)와 개량연구(改良硏究)에 기초자료(基礎資料)를 제공(提供)코져 조사연구(調査硏究)한 결과(結果)를 요약(要約)하면 다음과 같다. 1. 호남지방(湖南地方)에 분포(分布)된 유기질토시(有機質土尸) 함유(含有) 답토양(畓土壤)은 총(總) 6,538ha로서, 전국(全國) 유사토양(類似土壤)의 64.7%에 해당(該當)하였으며, 이탄(泥炭)의 매장양(埋藏量)은 약(約) 241만(萬)M/T로 추정(推定)된다. 2. 유기질토시(有機質土尸) 함유토양(含有土壤)은 대부분(大部分)이 만경(萬頃) 동진강유역(東津江流域)(호남평야(湖南平野))에 분포(分布)하며 (97.6%), 일부(一部)는 영산강유역(榮山江流域)인 나주평야(羅州平野)(1.5%), 및 완도(莞島), 여천지역(麗川地域) (0.9%)에도 일부(一部) 분포(分布)되어 있었다. 3. 이탄(泥炭)의 생성(生成)은 B.C 4250연경(年頃)의 승문시대전기(繩文時代前期)로 추정(推定)되며, 공덕통(孔德統)과 봉남통(鳳南統)은 소하천(小河川)이 있는 곡간지(谷間地) 및 구릉지(丘陵地)와 인접(隣接)한 소택지(沼澤地)에서 생성(生成)되었고, 금제통(金堤統)은 구릉지(丘陵地)와 인접(隣接)한 저습지(低濕地)에서 발달(發達)되었다. 4. 이탄(泥炭)의 생성원인(生成原因)은 갈대, 풀등(等)의 자생섬유질(自生纖維質) 이탄(泥炭)이 집적(集積)된 것은 금제통(金堤統)이며, 이와 병행(竝行)하여 자생이탄(自生泥炭)과 일차타생이탄(一次他生泥炭)의 목질(木質) 및 섬유질이탄(纖維質泥炭)이 동시(同時)에 집적(集積)된 것은 공덕(孔德), 봉남통등(鳳南統等)인 것으로 추정(推定)되었다. 5. 공덕통(孔德統) 단면중(斷面中)의 흑이시(黑泥尸)와 이탄시(泥炭尸)은 각각(各各) 62-68cm 및 68-137cm에서 나타났고, 봉남통(鳳南統)은 52-84cm 및 84-113cm에서, 그리고 금제통(金堤統)의 흑이시(黑泥尸)은 46-71cm 부위(部位)에서 나타났다. 6. 각(各) 토양(土壤)의 토시부호(土尸符號)는 흑이(黑泥) 및 이탄시하부(泥炭尸下部)의 토시(土尸)을 Cg시(尸)으로 하였으며, 유기물시(有機物尸)의 흑이시(黑泥尸)은 Aag로, 이탄시(泥炭尸)은 0로 하여 유기물형태(有機物形態)에 따라 Oag 및 Oig로 구분(區分)하였다. 7. 곡간폭(谷間幅)과 흑이(黑泥) 및 이탄시(泥炭尸)의 출현(出現) 깊이는 공덕통(孔德統)에서 정(正)의 상관(相關)이 있었으나($r=0.881^{**}$, $r=0.827^{**}$ 봉남통(鳳南統) 및 금제통(金堤統)은 일정(一定)한 경향(傾向)이 없었다.

• 동국한의학연구소논문집
• /
• 제10권
• /
• pp.41-61
• /
• 2008

The outline and characteristics of the important doctors of the 'Zhe Zhong Pai'(折衷派) are as follows. Part 1. In the late Edo(江戶) period The 'Zhe Zhong Pai', which tried to take the theory and clinical treatment of the 'Hou Shi Pai (後世派)' and the 'Gu Fang Pai(古方派)' and get their strong points to make treatments perfect, appeared. Their point was 'The main part is the art of the ancients, The latter prescriptions are to be used'(以古法爲主, 後世方爲用) and the "Shang Han Lun(傷寒論)" was revered for its treatments but in actual use it was not kept at that. As mentioned above The 'Zhe Zhong Pai' viewed treatments as the base, which was the view of most doctors in the Edo period. However, the reason the 'Zhe Zhong Pai' is not valued as much as the 'Gu Fang Pai' by medical history books in Japan is because the 'Zhe Zhong Pai' does not have the substantiation or uniqueness of the 'Gu Fang Pai', and also because the view of 'gather as well as store up'(兼收並蓄) was the same as the 'Kao Zheng Pai'. Moreover, the 'compromise'(折衷) point of view was from taking in both Chinese and western medical knowledge systems(漢蘭折衷). Generally the pioneer of the 'Zhe Zhong Pai' is seen as Mochizuki Rokumon(望月鹿門) and after that was Fukui Futei(福井楓亭), Wadato Kaku(和田東郭), Yamada Seichin(山田正珍) and Taki Motohiro(多紀元簡). Part 2. The lives of Wada Tokaku(和田東郭), Nakagame Kinkei(中神琴溪), Nei Teng Xi Zhe(內藤希哲), the important doctors of the 'Zhe Zhong Pai', are as follows. First Wada Tokaku(和田東郭, 1743-1803) was born when the 'Hou Shi Pai' was already declining and the 'Gu Fang Pai' was flourishing and learned medicine from a 'Hou Shi Pai' doctor, Hu Tian Xu Shan(戶田旭山) and a 'Gu Fang Pai' doctor, Yoshimasu Todo(吉益東洞). He was not hindered by 'the old ways(古方)' and did not lean towards 'the new ways(後世方)' and formed a way of compromise that 'looked at hardness and softness as the same'(剛柔相摩) by setting 'the cure of the disease' as the base, and said that to cure diseases 'the old way' must be used, but 'the new way' was necessary to supplement its shortcomings. His works include "Dao Shui Suo Yan(導水瑣言)", "Jiao Chiang Fang Yi Je(蕉窗方意解)" and "Yi Xue Sho(醫學說)". Second. Nakagame Kinkei(中神琴溪, 1744-1833) was famous for leaving Yoshimasu Todo(吉益東洞) and changing to the 'Zhe Zhong Pai', and in his early years used qing fen(輕粉) to cure geisha(妓女) of syphilis. His argument was "the "Shang Han Lun" must be revered but needs to be adapted", "Zhong Jing can be made into a follower but I cannot become his follower", "the later medical texts such as "Ru Men Shi Qin(儒門事親)" should only be used for its prescriptions and not its theories". His works include "Shang Han Lun Yue Yan(傷寒論約言)". Third, Nei Teng Xi Zhe(內藤希哲, 1701-1735) learned medicine from Qing Shui Xian Sheng(淸水先生) and went out to Edo. In his book "Yi Jing Jie Huo Lun(醫經解惑論)" he tells of how he went from 'learning'(學) to 'skepticism'(惑) and how skepticism made him learn in 'the six skepticisms'(六惑). In the latter years Xi Zhe(希哲) combines the "Shen Nong Ben Cao Jing(神農本草經)", the main text for herbal medicine, "Ming Tang Jing(明堂經)" of accupuncture, basic theory texts "Huang Dui Nei Jing(皇帝內經)" and "Nan Jing(難經)" with the "Shang Han Za Bing Lun", a book that the 'Gu Fang Pai' saw as opposing to the rest, and became 'an expert of five scriptures'(五經一貫). Part 3. Asada Showhaku(淺田宗伯, 1815-1894) started medicine at Zhong Cun Zhong Zong(中村中倧) and learned 'the old way'(古方) from Yoshimasu Todo and got experience through Ouan Yue(川越) and Fu Jing(福井) and received teachings in texts, history and Wang Yangmin's principles(陽明學) fmm famous teachers. Showhaku(倧伯) meets a medical official of the makufu(幕府), Ben Kang Zong Yuan(本康宗圓), and receives help from the 3 great doctors of the Edo period, Taki Motokato(多紀元堅), Xiao Dao Xue Gu(小島學古) and Xi Duo Cun Kao(喜多村栲窻) and further develops his arts. At 47 he diagnoses the general Jia Mao(家茂) with 'heart failure from beriberi'(脚氣衡心) and becomes a Zheng Shi(徵土), at 51 he cures a minister from France and received a present from Napoleon, at 65 he becomes the court physician and saves Ming Gong(明宮) Jia Ren Qn Wang(嘉仁親王, later the 大正天皇) from bodily convulsions and becomes 'the vassal of merit who saved the national polity(國體)' At the 7th year of the Meiji(明治) he becomes the 2nd owner of Wen Zhi She(溫知社) and takes part in the 'kampo continuation movement'. In his latter years he saw 14000 patients a year, so we can estimate the qualjty and quantity of his clinical skills. Showhaku(宗伯) wrote over 80 books including the "Ju Chuang Shu Ying(橘窻書影)", "Wu Wu Yao Shi Fang Han(勿誤藥室方函)", "Shang Han Biang Shu(傷寒辨術)", "Jing Qi Shen Lun(精氣神論)", "Hunag Guo Ming Yi Chuan(皇國名醫傳)" and the "Xian Jhe Yi Hua(先哲醫話)". Especially in the "Ju Chuang Shu Ying(橘窻書影) he says "the old theories are the main, and the new prescriptions are to be used"(以古法爲主, 後世方爲用), stating the 'Zhe Zhong Pai' way of thinking, In the first volume of "Shang Han Biang Shu(傷寒辨術)" and "Za Bing Lun Shi(雜病論識)", 'Zong Ping'(總評), He discerns the parts that are not Zhang Zhong Jing's writings and emphasizes his theories and practical uses.

• 마케팅과학연구
• /
• 제20권3호
• /
• pp.231-238
• /
• 2010

本研究的焦点是品牌的拟人化. 品牌拟人化被定义为将品牌看作是人类. 具体来说, 本研究的目标是理解如何将品牌拟人化的方法. 通过分析消费者对食品包装上的故事的阅读, 我们试图展示行销者和消费者如何将一系列品牌拟人化并创造意义. 我们的研究问题是一个品牌对不同的消费者具有多个或单一意义, 联想, 个性的可能性. 我们首先强调了本研究在理论和实践方面的重要性, 解释了为什么我们关注作为品牌意义传递工具的包装. 然后我们阐述了我们量性研究方法, 讨论了结果. 最后总结了管理方面的启示和对未来研究的建议. 本研究先让消费者直接阅读品牌意义传递的工具然后让这些消费者口头自由表达他们所感受到的意义. 具体来说, 为了获得有关感知意义的数据, 我们要求参与者去阅读选择的品牌食品包装上的非营养的故事. 包装在消费者研究方面还没有得到足够的关注(Hine, 1995). 直到现在, 研究还是仅关注包装的实用功能并形成了探索营养信息的影响的研究主体. (例如Lourei ro, McCluskey and Mittelhammer, 2002; Mazis and Raymond, 1997; Nayga, Lipinski and Savur, 1998; Wansik, 2003). 一个例外是最近的研究, 将注意力转向非营养信息的包装说明, 并视其为文化产品和将品牌神话的工具(Kniazeva and Belk, 2007). 下一步就是探索这些神话活动如何影响品牌个性感知以及这些感知如何与消费者相关. 这些都是本研究所要强调的. 我们用深度访谈来帮助消除量性研究的局限性. 我们的便利样本的构成具有人口统计和消费心态学的多样化以达到获得消费者对包装故事的不同的感知. 我们的参与者是美国的中产居民, 并没有表现出Thompson(2004)所描述的 "文化创造者" 的极端生活方式. 九名参与者被采访关于他们食品消费偏好和行为的问题. 他们被要求看看12个展示的食品产品包装并阅读包装上的文字信息. 之后, 我们继续进行关注消费者对阅读材料的解释的问题. (Scott and Batra, 2003). 平均来看, 每个参与者感知4-5个包装. 我们的深度访谈是一对一的并长达半个小时. 采访内容被录音下来并转录, 最后有140页的文字. 产品赖在位于美国西海岸的当地食品杂货店, 这些产品代表了食品产品类别的基本范围, 包括零食, 罐装食品, 麦片, 婴儿食品和茶. 我们使用Strauss和Corbin (1998)提出的发展扎根理论的步骤来分析数据. 结果表明, 我们的研究不支持先前的研究所假设的一个品牌/一个个性的概念. 因此我们展示了在消费者看来多个品牌个性可以在同一品牌身上很好的共存, 尽管行销者试图创造更多单一的品牌个性. 我们延伸了Fournier's (1998) 的假设, 某人的人生计划可以形成与品牌关系的强度和本质. 我们发现这些人生计划也影响感知的品牌拟人化和意义. Fournier提出了把消费者人生主题(Mick和Buhl, 1992)和拟人化产品的相关作用联系在一起的概念框架. 我们发现消费者人生计划形成了把品牌拟人化和品牌与消费者现有的关注相关联的方式. 我们通过参与者发现了两种品牌拟人化的方法. 第一种, 品牌个性通过感知的人口统计, 消费心态学和社会个性所创造. 第二, 第二, 在我们的研究还涉及到品牌的消费者所存在的问题与消费者的个性被混合, 以连接到他们(品牌为朋友, 家庭成员, 隔壁邻居)或远离自己的品牌个性和疏远他们(品牌作为二手车推销员, "一群高管".) 通过关注食品产品包装, 我们阐明了非常具体的, 被广泛使用, 但很少深入研究的营销传播工具: 品牌故事. 近期的研究已经视包装为神话制造者. 对行销者来说要创作出和产品及消费它们的消费者相连的文字故事的挑战越来越大, 并建议 "为创造需求的消费者神话的构成材料的多样化是后现代消费者可论证的需求"(Kniazeva和Belk, 2007). 作为叙述故事的的工具, 食品包装可以食品包装可以用理性和感性的方式, 为消费者提供无论是 "讲座" 或 "戏剧"(Randazzo, 2006), 神话(Kniazeva and Belk, 2007; Holt, 2004; Thompson, 2004), 或意义(McCracken, 2005) 作为他们拟人化产品的构成材料. 孕育工艺品牌个性掌握在作家/营销人员手中, 在读者/消费者心目中. 这些消费者会赋予品牌有意义的脸谱.

• 한국환경생태학회지
• /
• 제31권2호
• /
• pp.152-165
• /
• 2017

중국 북부와 한국, 러시아 지역에 서식하는 비단털쥐(Tscherskia triton)의 분포를 제외한 생활사, 행동, 생태와 관련된 생물학적 특징에 대해서는 거의 연구된 바 없다. 이에 본 연구는 제주도에서 포획된 개체(n=9)를 대상으로 종 단위 연구의 기본이 되는 번식과 성장 및 발달에 대한 생물학적 정보를 밝히기 위하여 2015년 3월부터 2016년 12월까지 사육실에서 진행되었다. 연구결과, 임신률은 31.7%였고 좁은 케이지에서 보다 넓은 케이지에서 더 높게 나타났다(56.7 vs. 6.7%). 임신기간은 $22{\pm}1.6$일(범위 21-27일), 한배의 산자수(litter size)는 $4.26{\pm}1.37$마리(범위 2-7 마리)였다. 최소이유시기는 $19.2{\pm}1.4$일(범위 18-21일)이었다. 출생 직후 새끼의 체중과 외부형태의 크기는 성별로 차이가 없었으나, 이유시기부터 암수의 머리와 몸통길이(HBL)와 꼬리길이(TL)는 차이가 있는 것으로 나타났다(HBL-weaning, $106.50{\pm}6.02$ vs. $113.34{\pm}4.72mm$, p<0.05; HBL-4 months, $163.93{\pm}5.42$ vs. $182.83{\pm}4.32mm$, p<0.05; TL-4 months, $107.23{\pm}3.25$ vs. $93.95{\pm}2.15mm$, p<0.05). Gompertz 모형과 logistic 모형을 적용하였을 때, 머리-몸통길이에서는 수컷이 암컷보다 최대 성숙 길이가 길었고($164.840{\pm}7.453$ vs. $182.830{\pm}4.319mm$, p<0.0001; $163.936{\pm}5.415$ vs. $182.840{\pm}4.333mm$, p<0.0001), 성장률도 빨랐으나($1.351{\pm}0.065$ vs. $1.435{\pm}0.085$, p<0.05; $2.870{\pm}0.253$ vs. $3.211{\pm}0.635$, p<0.05), 성장곡선의 기울기가 최대가 되는 일령은 암컷보다 조금 늦었다($5.121{\pm}0.318$ vs. $5.520{\pm}0.333$, p<0.05; $6.884{\pm}0.336$ vs. $7.503{\pm}0.453$, p<0.05). 한편 꼬리의 최대길이($105.695{\pm}5.938$ vs. $94.150{\pm}2.507mm$, p<0.001; $111.609{\pm}14.881$ vs. $93.960{\pm}2.150mm$, p<0.05)와 변곡점에서의 길이($60.306{\pm}1.992$ vs. $67.859{\pm}1.330mm$, p<0.0001; $55.714{\pm}7.458$ vs. $46.975{\pm}1.074mm$, p<0.05)는 암컷이 수컷보다 긴 것으로 나타났다. 두 성장모형에서 암수의 체중과 외부형태형질에 대한 성장률은 비교 결과 유사하였다. 이러한 결과는 비단털쥐의 종적 특징을 밝히는데 필요한 자료로 이용될 것이다.

• 대한한의학원전학회지
• /
• 제20권3호
• /
• pp.121-141
• /
• 2007

The outline and characteristics of the important doctors of the 'Zhe Zhong Pai'(折衷派) are as follows. Part 1. In the late Edo(江戶) period The 'Zhe Zhong Pai', which tried to take the theory and clinical treatment of the 'Hou Shi Pai (後世派)' and the 'Gu Fang Pai (古方派)' and get their strong points to make treatments perfect, appeared. Their point was 'The main part is the art of the ancients, The latter prescriptions are to be used'(以古法爲主, 後世方爲用) and the "Shang Han Lun(傷寒論)" was revered for its treatments but in actual use it was not kept at that. As mentioned above The 'Zhe Zhong Pai ' viewed treatments as the base, which was the view of most doctors in the Edo period, However, the reason the 'Zhe Zhong Pai' is not valued as much as the 'Gu Fang Pai' by medical history books in Japan is because the 'Zhe Zhong Pai' does not have the substantiation or uniqueness of the 'Gu Fang Pai', and also because the view of 'gather as well as store up' was the same as the 'Kao Zheng Pai', Moreover, the 'compromise'(折衷) point of view was from taking in both Chinese and western medical knowledge systems(漢蘭折衷), Generally the pioneer of the 'Zhe Zhong Pai' is seen as Mochizuki Rokumon(望月鹿門) and after that was Fukui Futei(福井楓亭), Wadato Kaku(和田東郭), Yamada Seichin(山田正珍) and Taki Motohiro(多紀元簡), Part 2. The lives of Wada Tokaku(和田東郭), Nakagame Kinkei(中神琴溪), Nei Teng Xi Zhe(內藤希哲), the important doctors of the 'Zhe Zhong Pai', are as follows First. Wada Tokaku(和田東郭, 1743-1803) was born when the 'Hou Shi Pai' was already declining and the 'Gu Fang Pai' was flourishing and learned medicine from a 'Hou Shi Pai' doctor, Hu Tian Xu Shan(戶田旭山) and a 'Gu Fang Pai' doctor, Yoshimasu Todo(吉益東洞). He was not hindered by 'the old ways(古方), and did not lean towards 'the new ways(後世方)' and formed a way of compromise that 'looked at hardness and softness as the same'(剛柔相摩) by setting 'the cure of the disease' as the base, and said that to cure diseases 'the old way' must be used, but 'the new way' was necessary to supplement its shortcomings. His works include "Dao Shui Suo Yan", "Jiao Chiang Fang Yi Je" and "Yi Xue Sho(醫學說)" Second. Nakagame Kinkei(中神琴溪, 1744-1833) was famous for leaving Yoshirnasu Todo(吉益東洞) and changing to the 'Zhe Zhong Pai', and in his early years used qing fen(輕粉) to cure geisha(妓女) of syphilis. His argument was "the "Shang Han Lun" must be revered but needs to be adapted", "Zhong jing can be made into a follower but I cannot become his follower", "the later medical texts such as "Ru Men Shi Qin(儒門事親)" should only be used for its prescriptions and not its theories". His works include "Shang Han Lun Yue Yan(傷寒論約言) Third. Nei Teng Xi Zhe(內藤希哲, 1701-1735) learned medicine from Qing Shui Xian Sheng(淸水先生) and went out to Edo. In his book "Yi Jing Jie Huo Lun(醫經解惑論)" he tells of how he went from 'learning'(學) to 'skepticism'(惑) and how skepticism made him learn in 'the six skepticisms'(六惑). In the latter years Xi Zhe(希哲) combines the "Shen Nong Ben Cao jing(神農本草經)", the main text for herbal medicine, "Ming Tang jing(明堂經)" of accupuncture, basic theory texts "Huang Dui Nei jing(黃帝內徑)" and "Nan jing(難經)" with the "Shang Han Za Bing Lun", a book that the 'Gu Fang Pai' saw as opposing to the rest, and became 'an expert of five scriptures'(五經一貫). Part 3. Asada Showhaku(淺田宗伯, 1815-1894) started medicine at Zhong Cun Zhong(中村中倧) and learned 'the old way'(古方) from Yoshirnasu Todo and got experience through Chuan Yue(川越) and Fu jing(福井) and received teachings in texts, history and Wang Yangmin's principles(陽明學) from famous teachers. Showhaku(宗伯) meets a medical official of the makufu(幕府), Ben Kang Zong Yuan(本康宗圓), and recieves help from the 3 great doctors of the Edo period, Taki Motokato(多紀元堅), Xiao Dao Xue GU(小島學古) and Xi Duo Cun Kao Chuang and further develops his arts. At 47 he diagnoses the general Jia Mao(家茂) with 'heart failure from beriberi'(脚氣衝心) and becomes a Zheng Shi(徵I), at 51 he cures a minister from France and received a present from Napoleon, at 65 he becomes the court physician and saves Ming Gong(明宮) jia Ren Qn Wang(嘉仁親王, later the 大正犬皇) from bodily convulsions and becomes 'the vassal of merit who saved the national polity(國體)' At the 7th year of the Meiji(明治) he becomes the 2nd owner of Wen Zhi She(溫知社) and takes part in the 'kampo continuation movement'. In his latter years he saw 14000 patients a year, so we can estimate the quality and quantity of his clinical skills Showhaku(宗伯) wrote over 80 books including the "Ju Chuang Shu Ying(橘窓書影)", "WU Wu Yao Shi Fang Han(勿誤藥室方函)", "Shang Han Biang Shu(傷寒辨術)", "jing Qi Shen Lun(精氣神論)", "Hunag Guo Ming Yi Chuan(皇國名醫傳)" and the "Xian Jhe Yi Hua(先哲醫話)". Especially in the "Ju Chuang Shu Ying(橘窓書影)" he says "the old theories are the main, and the new prescriptions are to be used"(以古法爲主, 後世方爲用), stating the 'Zhe Zhong Pai' way of thinking. In the first volume of "Shung Han Biang Shu(傷寒辨術) and "Za Bing Lun Shi(雜病論識)", 'Zong Ping'(總評), He discerns the parts that are not Zhang Zhong Jing's writings and emphasizes his theories and practical uses.

• 한국학교보건학회지
• /
• 제9권1호
• /
• pp.109-123
• /
• 1996

The study was designed to gain necessary basic data, in order to grasp the actual condition on personal hygiene of primary school students and to help school health education and child health education data development of parents of students, the survery was carried out through this reporter's interview for mothers who have primary school pupil in KyungBug area during the period of a month from 14 the April to 30 the April 1994. The results of this study can be summarized as follows. 1. As for general characteristics, the percent of answer mothers with 30~34 years 44.9%, and the percent of answer mothers with 35~39 years was 37.6%, 14.6% of answer mother was 40 years and over. The most house types was apartment house, that is 64.8% and independence house was 18.9%, 13.7% of answer mothers was multivalent house residents. As for level of school career, the percent of high school was 64.2% and the percent of university was 20.5%, 10.1% of answer mothers was finishment of middle school. As for religion a lack of religion was 38.4% and a Buddhist was 36.8%, a christian was 13.4%, 10.4% of answer mothers was a catholic. As for jobs, the percent of office was 33.9%, specialist and expert skiller was 17.3%, self-management was 16.0%, fishing and agrarian villiages was 11.6%, public service personnel and shool personnel was 9.1%. As for the number of sons and daughters, the percent of two was 70.5%, the percent of one was 16.0%, and the percent of male students was 54.1%. As for level of economic life middle level was 59.9%. 2. The percentage of washing hand after school hours was 66.8% and not washing hand after school hours was 33.2%. In washing hand after school hours family of independence house, mothers that have schoolcareer of university, female students, three and over of sons and daughters was high individually (p<0.05). 3. As for paring one's nails, once a ten days was 52.9% once a five days was 22.5% once a fifteen days was 19.0%, once a twenty and over was 5.6%. 4. 54.7% of primary school students of answer mother's take a bath once a few days and 31.6% take a bath once a week, 10.1% take a bath once a tendays. 5. The percentage of changing of underwear once a day was 60.9%, once a few days was 37.1%, once a week was 2.0%, as for changing of underwear, sons and daughters that has mothers with 29 years and downward, one number of sons and daughters, females students was high individually (p<0.01). 6. The percentage of haircut once a 20~30 days was 59.9%, once a 31~40 days was 17.9%, once a 40 days and over was 16.6%. As for the percentage of haircut once a 20~30 days apartment house residents, male students was high (p<0.01). 7. The percentage of experience in taking nutrition was 79.8% and the percentage of experience in taking restorative was 72.3%. As for taking nutrition, apartment house residents, one number of sons and daughters, male students was high individually (p<0.01). As for taking restorative apartment house residents, on number of sons and daughters, male students was high individually (p<0.05). 8. The percentage of habit of unbalanced diet was 44.0%, sons and daughters that have mother with 40 years and over apartment house residents, male students, one number of sons and daughters was high indivdually (p<0.05). 9. As for hygiene condition of sons and daughters, the percentage of good state of health was 65.2%, middle state of health was 3.5% bad state of health was 11.4%. In good state of health sons and daughters that have mothers with 29 years and downward, multivalent house residents, three numbers of sons and daughters, female students, high birth was high individually. 10. As for fattness of sons and daughters, existence was 18.2%. No existence was 81.8%. in existence sons and daughters who have mothers with 40 years and downward, independence house resident, special job and expert skill job, three and over number of sons and daughters, female students, low birth was high individually. 11. As for use aspect of medical facilities of sons and daughters, hospital doctors was 53.1%, drugstore was 42.3%, chinese medicine hospitals or health organization was 4.6%. In usage of drugstore, sons and daughters of mothers with 29 years, 40 years and over was 55.6%, 61.4% individully, inusage of hospital doctors 30~34 years, 34~39 tears was 64.5%, 49.1% individully (p<0.01), apartment house residents, one or two numbers of sons and daughters, male students was high individually. In the percentage of using drugstore, school career of middle school and downward, in occupation, three and over numbers of sons and daughters, low birth was high individually (p<0.05). According to the results mentioned above. An actual condition and a related matters on personal hygiene of primary school students must be used as the basis data of a health education program and a health data of a health education program and a health data related, a teaching materials development and must be helped to the health life education of parents of students and childs.