• 유통과학연구
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• 제20권6호
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• pp.43-56
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• 2022

Purpose: This study aims to investigate the impact of investing into technology development on banking performance in an emerging country. Research design, data and methodology: Based on the data of 12 commercial banks listed in Vietnam from 2011 to 2019 and performing multivariable regression analyses as well as conducting a variety of robustness tests, we carry out the empirical investigation to discover this impact. Results: Our empirical evidence shows that these spending help to improve significantly performance of banks. Particularly, the technology expenditures have positive effect on the net interest margin and the non-interest income in which the level of influence on the latter is relatively remarkable in comparison with the former. At the same time, the result does not support the view that increasingly spending on technology may lead banks to face the risk of instability. Conclusions: Overall, our empirical analysis indicates that increasing investment into distribution information and communication technologies will help to enhance business strategies of banks and thus we advocate the bright side of technology development and digitalization in banking sector. We believe that the research is useful for both managers, regulators and policy makers in Vietnam as well as in countries having similar financial structure.

• Asia pacific journal of information systems
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• 제6권1호
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• pp.125-163
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• 1996

Since the bank managers were accustomed to be under the goverment policy and control so far, all what they had to do were just to follow the government policy and wait for customers. These usual practices resultedin neglection of concerns for innovation and competitive power. However, it currently happens the change of business environment such as the liberalization of interest rates and the open finance market policy. Thus, it is necessary for the bank managers to have a concern on that situation for the improvement of profitability through productivity and cost-down. The bank managers are trying to set out an innovation strategy to cope with this situation. An innovation strategy should be based on its own characteristics of banking business. The banking business is different from those of other business because it deals with intangible services rather than material goods and thus, the bank managers have to be more sensitive to the customers. There also exists an inefficiency of internal process due to too many repetition of 'check and balance'. Thus, We set out the five principles and six selected tasks in order to settle down an inefficiency and to redesign a bank operation process.

• The Journal of Asian Finance, Economics and Business
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• 제8권1호
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• pp.823-832
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• 2021

In Vietnam, tax compliance has become an important goal in the tax reform strategy. In the context of technology 4.0, the application of the electronic tax system is of great significance to small- and medium-sized enterprises (SMEs). The paper explores factors influencing electronic tax compliance of SMEs in Vietnam. Data from 402 SMEs, who are business taxpayers, was selected through a researcher-designed questionnaire survey method. The results indicate that four groups of factors have significant effects on electronic tax compliance among Vietnamese SMEs. These groups include Taxpayer Awareness (TA), Perceived Ease of use (PTE), Vietnamese tax administration (VTA,) and Efficiency of Vietnamese tax policy (VTP). The factor analysis was adopted; Cronbach's alpha coefficients were calculated, exploratory factor analysis (EFA) was used. The findings found that among these four groups, the most influencing factor is taxpayer awareness. It is suggested that the Vietnamese government should pay attention to promote and support SMEs to raise full awareness of tax obligations. This could be done through various methods such as conducting workshops for updating tax policies and short courses to business taxpayers of electronic tax compliance. The study is expected to provide some important implications for policy-makers and practitioners in tax policy reform in Vietnam.

• 유통과학연구
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• 제20권2호
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• pp.11-18
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• 2022

Purpose: The purpose of this paper is to investigate the influence of brand equity on customer purchase decision (CPD) of products for retailers distribution (RB) in Ho Chi Minh city, Vietnam. There are five elements in the brand equity model such as brand awareness, brand association, brand loyalty, perceived quality, and pricing policy. Research design, data and methodology: Qualitative methodology was used for exploring the research model and variables. The survey was conducted to collect data from 251 respondents who bought products at RB in Ho Chi Minh city, which is based on a Likert scale. The collected data were analyzed with the reliability of the scale, exploratory factor analysis, and research hypothesis testing by SPSS 22. Results: The results obtained revealed that brand awareness, brand association, perceived quality, and pricing policy have a significant impact on CPD for RB. Furthermore, the results showed that perceived quality is the most significant component in influencing CPD at retailers. Conclusions: From the research results, some management implications that RB should focus on are perceived quality, choice of pricing policies and strategies, brand building and development to attract more customers as well as enhance its image to improve customers' purchasing decisions of products at retail distributors chain.

• 정보화정책
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• 제21권3호
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• pp.102-127
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• 2014

오늘날 모바일뱅킹은 은행들에게 고객편의성 증대는 물론 비용절감의 기회를 제공할 수 있어 도입하는 은행들이 늘고있는 반면, 스마트폰 이용능력 부족 등과 같은 개인적 이유로 모바일 뱅킹을 이용하기를 꺼려하는 고객들이 아직 많기 때문에 이러한 고객들의 모바일뱅킹 이용 거부감이 은행 온라인 전략에 걸림돌이 되고 있다. 이러한 배경에서 본 연구에서는 개인적 및 사회영향요인들에 기초한 스마트폰 기반의 모바일 뱅킹서비스 수용의도의 예측 모델을 제시하고 이를 실증분석 방법을 통해 검증하는 데 주된 목적이 있다. 실증분석을 위해 751명의 모바일뱅킹 이용자들을 대상으로 설문조사를 실시하였다. 가설검정 결과에 의하면, 개인적 영향요인들은 모두 수용의도에 긍정적인 유의한 영향을 미치는 것으로 나타났다. 또한 사회적 영향요인들 중에서 인지된 무리행동은 수용의도에 유의한 영향이 있는 반면, 주관적 규범은 유의한 영향을 미치지 못하는 것으로 나타남에 따라, 모바일 뱅킹의 수용은 주변 지인들의 시선보다는 대세라는 인식에 의해 더 중요한 영향을 받는다는 점이 확인됐다. 연구결과를 바탕으로 학문적 및 실무적 시사점을 제시하였다.

• 디지털융복합연구
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• 제10권11호
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• pp.137-144
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• 2012

현재 국내은행 및 외국계은행 이용자는 인터넷뱅킹을 통해 편리하게 조회, 자금이체, 대출신청과 같은 서비스를 이용하고 있고, 이 같은 인터넷뱅킹 이용추세는 증가하고 있다. 본 논문은 인터넷뱅킹 이용과정에 사용자가 중요하다고 생각하는 요인을 결정하고, 각 요인의 상대적 중요도를 파악하고자 한다. 이를 위해 전국적으로 18세 이상 성인을 대상으로 직접 조사하였다. 연구결과 사용 용이성과 유용성, 보안, 흥미, 신뢰성의 네 개의 요인이 확인되었다. 이 결과는 인터넷뱅킹 연구자, 은행의 인터넷뱅킹 서비스를 담당하는 실무자와 정책결정자가 더 나은 서비스를 제공할 수 있는 지침을 제공할 것이다.

• The Journal of Asian Finance, Economics and Business
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• 제8권5호
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• pp.413-420
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• 2021

The study aims to measures the service quality of Islamic banking in Malaysia from non-Malaysian customers' perspective based on the six different dimensions of the SERVQUAL model, namely, Shariah, assurance, reliability, tangibles, empathy and responsiveness. This study surveyed 100 non-Malaysian respondents from 25 different countries who have first-hand experience with Islamic banking services in Malaysia. The collected data were analysed by using the SPSS v23 for reliability analysis and descriptive statistics. The results indicates that customers' impressions of Islamic banks' service quality in Malaysia did not meet their standards. The independent variables, namely, compliance, assurance, reliability and empathy have positively affected customer satisfaction, while two dimensions, namely, tangibility and responsiveness does not significantly influence non-Malaysian customer satisfaction in the Islamic banking system in Malaysia. The findings of the study suggested that the Islamic banks should develop and obey the customer perception's policy by following customers' expectations and the results are also expected to include recommendations for improving the level of satisfaction of the Islamic banking system's foreign clients in Malaysia. Since this study was limited to Islamic banks in Malaysia, the findings may not be applicable to other traditional banks.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.1171-1180
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• 2021

This study aims to investigate the impact of the multimarket contract on risk-adjusted profitability. Risk-adjusted profitability is measured in terms of risk-adjusted return on assets. This study employs dynamic panel data of 27 commercial banks in Vietnam using the GMM estimator to test the multimarket contact hypothesis in the Vietnamese banking sector. The results show that there is a negative impact of multimarket contact on the profitability of banks. Multimarket contact, deposit to asset ratio, non-interest income to total income, GDP growth rate, Worldwide Governance Indicator (WGI), and operating cost to assets are the major determinants of risk-adjusted profitability of commercial banks. Our main findings show that Vietnamese banks' focus to increase the multimarket contact may lead to lower profitability and there is evidence that supports theory predictions, since the average number of contacts among banks, bank size, and capitalization are positively related to risk-adjusted profitability. The study has policy implications for commercial banks in that they should not only focus on interest as a source of income and diversify their income source from non-interest income as well since it helps to improve risk-adjusted profitability for them.

• Journal of Contemporary Eastern Asia
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• 제22권1호
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• pp.1-25
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• 2023

The aim of this study is to answer the straightforward question of whether the implementation of IC has fueled non-interest incomes of banks or not. By utilizing the data of 26 domestic banks in Vietnam and employing the value-added intellectual coefficient model (VAIC) as the measure of IC efficiency, our empirical evidence manifests that IC plays a vital role in fostering non-interest incomes of banks. When dividing VAIC into different components, we find that structure capital employed (SCE) is the most important component to enhance the expansion of these incomes compared with other components including capital employed efficiency (CEE), human capital efficiency (HCE). These findings remain unchanged through some robustness tests performed. While the main driver of IC and SCE, CEE component becomes a substantial advantage to increase non-interest incomes in large banks. Meanwhile, the degree of impact of SCE is higher in small banks compared with large ones. Overall, this study would provide a deep insight into the role of IC in the transformation into non-interest income activities of banks in an emerging country, and therefore our findings would be useful for both scholars and policy-makers in Vietnam, where has undergone the period of major reforms in banking system.

• 디지털융복합연구
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• 제13권11호
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• pp.35-43
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• 2015

이 논문은 인터넷뱅킹 가입자들을 대상으로 인구통계변수와 이용 동기에 따른 인터넷뱅킹 이용 태도에 대하여 탐구하였다. 인터넷 뱅킹 고객의 태도분석을 위해 설문을 통한 자료수집 후 분산분석과 회귀분석을 사용하였다. 그 결과 연령과 경험에 따라 경제적 동기에 유의한 차이를 보였다. 남성 이용자는 여성에 비해 재미와 정보수집 동기가 높았다. 사용경험이 길고 방문횟수가 높은 이용자는 인터넷 뱅킹과 은행에 대한 태도에 유의한 영향을 주었다. 태도에 영향을 미치는 모든 동기요인은 금융상품과 인터넷 뱅킹에 영향을 주고 있다. 이 연구는 인구통계변수에 따른 인터넷뱅킹 태도와 동기에 대한 특성을 제시하였으며, 이 결과는 인터넷 뱅킹 이용자를 어떻게 동기부여 할 것인가와, 자사 은행과 뱅킹 사이트에 대해 긍정적인 태도를 갖도록 할 것인가에 이용될 수 있을 것이다.