• Title/Summary/Keyword: Bank industry

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Relationship-oriented Social Media Marketing Strategy in Banking Service Company - Focusing on Industrial Bank of Korea (금융기업의 관계지향적 소셜 미디어 마케팅 성공 전략 -IBK 기업은행 사례를 중심으로)

  • Ro, Eun-Jik;Kim, Bo-Young
    • The Journal of the Korea Contents Association
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    • v.12 no.1
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    • pp.460-475
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    • 2012
  • The relationship between Korean bank and customer are known as rigidity compare to other industry. The conservative organizational culture is often found in Korean banks. Today, Korean banks are facing dramatic change in digital world in that new wave in online intensifies the connectivity with bank customers and potentials. The introduction of social media would force to develop new marketing strategy in terms of the relationship oriented behavior. The case study presents the findings of a social media marketing strategy which was conducted in Industrial Bank of Korea in 2009-2011. More specifically, the study was designed to determine and evaluate the importance of social media marketing by retail bank in strategic instrument. Also it sets out to determine the perceived usefulness of the relationship oriented services offered by banks to their visitors and followers what these banks can do in order to improve bank services to improve competitive. Using the six relationship activity factors, the banks were examined in the study, a set of core activities (trusty worthy, empathy, shared value, emotional bonding, rich communication) are defined and described.

Factors Affecting Intentions to Use Internet-Only Bank in South Korea: Implications of Service Convenience and Social Influence (인터넷전문은행의 이용의도에 미치는 영향 요인: 편리성과 사회적 영향의 함의)

  • Joo, Jaehun
    • Journal of Service Research and Studies
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    • v.8 no.2
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    • pp.77-94
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    • 2018
  • Internet-only bank is one of the promising areas of Fintech industry. Kbank and Kakaobank launched services since 2017 in Korea. Experts estimated the younger generation including undergraduate students as target customers in the initial stage of the Internet-only bank in Korea. Thus, it is necessary to investigate factors influencing intention to use the Internet-only bank. Data were collected from undergraduate students studying in Seoul, Pusan, and Gyeongbuk province. The empirical study showed the evidence that four factors such as convenience, social influence, perceived privacy, and unverified risk had a significant influence on intention to use the Internet-only bank. However, economic benefit has no significantly influence on the intention. The present study focused on the influence of convenience and social influence and discussed the issues regarding convenience and social influence in more detail.

Analysis on Timely Refusal to Accept Discrepant Documents in Documentary Credit Transactions -with a special emphasis on Federal Bank Ltd. v. VM Jog Engineering Ltd, Indian Supreme Court Decision- (화환신용장 거래에서 은행의 불일치서류 거절의 적시성에 관한 연구 -Federal Bank Ltd. v. VM Jog Engineering Ltd.의 사건에서의 인도 최고법원의 판결을 중심으로-)

  • Hahn, Jae-Phil
    • Journal of Arbitration Studies
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    • v.16 no.3
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    • pp.161-189
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    • 2006
  • This paper is aiming at analyzing case law of India in relation with reasonable time to make decision whether to accept or to refuse the documents received from the presenter in credit transactions. As specified in UCP, the failure to refuse to accept the documents within a reasonable time precludes the Issuing Bank, Confirming Bank (if any) and Nominated Bank from asserting that they are discrepant. Compliance of the stipulated documents on their face with the terms and conditions of the credit shall be determined by international standard banking practice as reflected in this Articles of UCP 500. The Issuing bank is only to be held responsible for honoring the documents presented by beneficiary through the nominated banks if they are strictly in compliance with terms and conditions of the Credit. As any well experienced banker knows, however, a word-by-word, letter-by-letter correspondence between the documents and the credit terms means a practical impossibility. Thus the notion of reasonable care in conjunction with the doctrine of strict compliance mixed with International Standard Banking Practices has not played a right functional standard for checking the documents as stipulated in the credit and UCP 500. And so the rejection rate is highly estimated at approximately 50% in EU and 40 to 70% according to their geographical locations in the USA. As a result, it can possibly be inferred from this fact that the credit industry would be facing the functional failure as the international trade credit facility, if not supported with motive power as a relevant scheme in UCP 500. It is quite important to note that UCP 500 Article 13(b) which specify the time limit for the banks to notify the presenter their decision not to accept the documents within a reasonable time not to exceed seven banking days following the day of receipt of documents would be the motive engine to improve the negotiability of documents in international trade financial facility.

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Financial Industry Security: A Qualitative Study for Reducing Internal Fraud in Banking Institutions (금융산업보안: 은행권 내부부정 방지를 위한 질적 연구)

  • Suh, Joon Bae
    • Korean Security Journal
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    • no.56
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    • pp.165-185
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    • 2018
  • Because financial industry is closely related to the daily lives of people, internal fraud such as embezzlement by the employees can cause serious damage to the national economy, including credit crunch and contagious bankruptcy, as once demonstrated in the Savings Bank Scandal in 2011. Therefore, the importance of financial industry security is being emphasized and developed into converged security that combines physical, human and cyber security. In this study, to prevent fraud caused by internal employees in Korean financial sector, in-depth semi-structured interviews were conducted with a total of 16 participants including bankers, officials of financial regulators, and security experts, who were in charge of risk management in the industry. The collected data were analyzed at three stratification levels such as individual, organization, and socio-cultural factor. Based on this analysis, policy recommendations were suggested for the development of financial industry security and reducing internal fraud in banking institutions.

The Economic Inducement Effects of Aviation Industry using Input-Output Model (투입산출모형을 통한 항공산업의 경제적 파급효과 분석)

  • Lee, Young-Soo;Yeo, Kyu-Hun
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.16 no.3
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    • pp.50-57
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    • 2008
  • This paper analyse the economic inducement effects of aviation industry using Input-Output Model. For measuring economic inducement effects of aviation industry on korean economy, this paper divides air transport industry as two - manufacturing industry and service industry. we also use Input-Output Table of year 1990 through 2003 from Bank of Korea. Empirical results tells that aviation manufacturing industry have high product inducement effects to national economy although its low value-added coefficient such as 0.486 for aviation manufacturing industry and 0.447 for aviation service industry. public R&D doesn't have much effect to each of aviation industries.

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The Impact of Software and Medical Industry on Korea Economy (소프트웨어산업과 의료산업이 한국경제에 미치는 파급효과)

  • Yun, Eungyeong;Moon, Jun Hwan;Choi, Hangsok
    • Journal of Information Technology Services
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    • v.17 no.2
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    • pp.49-67
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    • 2018
  • This study compares economic impact between Software and Medical industry through Input Output Table by Bank of Korea. We classify Software and Medical industry by The ninth Korea Standard Industry Classification and use linkage effects, value added inducement coefficient, and labor inducement coefficient to analyze economic impact. First, software and medical industry have different linkage effects between backward and forward. Second, They have higher value added inducement coefficient than average of all industry. Third, They not only have higher labor inducement coefficient than average of all industry but also simillar effect on labor induction. According to the result of this study, software and medical industry have high economic impact on Korea economy, and therefore are intensively fostered by policy support.

Current Status and Improvement Direction of the Curriculum of Physical Education Department Under the Credit Bank System According to the Trend of the Sport Industry (스포츠 산업 추이에 따른 학점은행제 체육전공 교과과정 운영 현황 및 개선 방향)

  • Park, In-Hye
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.1
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    • pp.99-115
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    • 2021
  • The aim of this study is to improve the curriculum of the physical education by recognizing the necessity of new physical education to meet the needs of the sports industry. As a preliminary study for this, the subjects of physical education at American universities and those at regular domestic universities have been investigated. Then, the current state of operation of the physical education system of the credit bank system has been investigated. The first is the definition of the credit banking system, the investigation of accreditation of credits and the institutions of education and training. The Second is the investigation of the educational goals and qualifications of each major in the standard education curriculum and the current status of accredited credits. The third is the type and operation of institutions by degree in physical education, and the survey on current majors in progress. The fourth is the survey on the current status of operating institutions by region. The fifth is the classification of detailed subjects by major and the survey on the status of subjects by major. The last is the detailed subjects by major, and the analysis of the consistent or similar subjects in domestic and international sports industry subjects. Through the findings of this investigation, the following directions for improvement of the credit bank system curriculum have been suggested. Firstly, it is necessary to newly establish major courses tailored to social change. Secondly, it is necessary to develop mandatory and optional courses that meet the needs of the times. Thirdly, it is necessary to increase courses centered on field training that can meet the needs of the sports industry. Fourthly, in relation to the evaluation and recognition of the credit banking system, the conclusion have been derived that institutional improvement should be urgently performed.

Deep Learning OCR based document processing platform and its application in financial domain (금융 특화 딥러닝 광학문자인식 기반 문서 처리 플랫폼 구축 및 금융권 내 활용)

  • Dongyoung Kim;Doohyung Kim;Myungsung Kwak;Hyunsoo Son;Dongwon Sohn;Mingi Lim;Yeji Shin;Hyeonjung Lee;Chandong Park;Mihyang Kim;Dongwon Choi
    • Journal of Intelligence and Information Systems
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    • v.29 no.1
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    • pp.143-174
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    • 2023
  • With the development of deep learning technologies, Artificial Intelligence powered Optical Character Recognition (AI-OCR) has evolved to read multiple languages from various forms of images accurately. For the financial industry, where a large number of diverse documents are processed through manpower, the potential for using AI-OCR is great. In this study, we present a configuration and a design of an AI-OCR modality for use in the financial industry and discuss the platform construction with application cases. Since the use of financial domain data is prohibited under the Personal Information Protection Act, we developed a deep learning-based data generation approach and used it to train the AI-OCR models. The AI-OCR models are trained for image preprocessing, text recognition, and language processing and are configured as a microservice architected platform to process a broad variety of documents. We have demonstrated the AI-OCR platform by applying it to financial domain tasks of document sorting, document verification, and typing assistance The demonstrations confirm the increasing work efficiency and conveniences.

A Study on the Trend of Employment Effect and Employment Policy in the Digital Bio-healthcare Industry (디지털바이오헬스케어산업의 고용효과 추이 변화와 고용정책에 관한 연구)

  • Jang, Pil-Ho;Kim, Yong-Hwan
    • Journal of Convergence for Information Technology
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    • v.11 no.1
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    • pp.175-182
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    • 2021
  • The purpose of this study is to establish the direction of industrial policy by comparing the employment inducement effect on the related industries of the digital bio-healthcare industry. The analysis data used the three-year input-output table measured by the Bank of Korea. First, the research method was rewritten into 7 major industries to compare statistical data by period. Second, the Bank of Korea's industry-related analysis methodology was utilized. Third, the weight was reflected and compared by employment, production, and investment sectors of the digital bio-healthcare industry. As a result of the analysis, first, the employment sector had a higher effect than the average of the entire industry, second, the production sector was low, and third, the investment sector required investment in the service sector. The conclusions drawn from the analysis showed that direct investment and continuous investment are required in the employment sector, the development of professional manpower is urgent, and direct investment and long-term investment are effective in the production sector.

Analysis of Contribution to the National Economy of Mongolia's Mining Industry (몽골 광산업의 국민경제 기여도 분석 -산업연관분석을 중심으로)

  • Tsenguun, Ogonbaatar;Zhang, Xin-Dan;Lee, Hyuck-Jin
    • The Journal of the Korea Contents Association
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    • v.21 no.12
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    • pp.363-374
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    • 2021
  • The purpose of this study is to analyze how much the mining industry contributes to the Mongolian national economy using the 2019 input-output table released by Asian development bank/ERCD in 2021 to understand the characteristics of the Mongolian economy and to use it as a reference. For this study, the Mongolian economy was classified into 35 industries and the contribution of the national economy was analyzed. As a result of the analysis, the total production inducement amount of the Mongolian mining industry was $38,418 million, the total production inducement coefficient was 1.473, the index of sensitivity of dispersion was 1.696, the value added inducement coefficient was 0.707, and the production inducement coefficient was 1.473. It can be seen that the Mongolian mining industry has a higher production inducement effect than other industries, and has great potential for development as a strategic industry leading other industries.