• The Korean Journal of Franchise Management
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• v.7 no.1
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• pp.31-44
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• 2016

Purpose - This study aims to examine different impacts of franchisor's leadership and franchisee's marketing efforts on franchisee dissatisfaction and switching intentions, and to investigate how franchisee dissatisfaction plays a mediating role in the relationship between these constructs. This study attempted to fill the gap in the literature by treating the franchisee dissatisfaction as a mediator in the relationship between these constructs, identify how franchisor's leadership and franchisee's marketing efforts have effects on franchisee dissatisfaction, in turn, reduce switching intentions, and provide the managerial implications for building a long-term relationship to achieve mutual goals between franchisors and franchisees Research design, data, and methodology - In order to test the hypotheses, the data were collected from franchisees in Seoul and Gyeonggi Province. The franchisee owners were informed about the purpose of this study by the trained interviewers. The respondents received a letter introducing the purpose of this study and another letter that the owners wrote to encourage their active participation. Among the 300 questionnaires distributed, 260 (86.7%) questionnaires were returned. Of those collected questionnaires, 6 uncompleted responses were excluded, and 254 questionnaires with an effective response rate of 84.7% were coded and analyzed using frequency, confirmatory factor analysis, and correlations analysis, and structural equation modeling with SPSS 21.0 and SmartPLS 3.0. Results - The findings of the study are as follows. First, franchisor leadership had a negative effect on franchisee dissatisfaction, but franchisee marketing efforts did not have a significant effect on franchisee dissatisfaction. Second, franchisee dissatisfaction had a positive effect on switching intentions. Third, franchisor leadership had a negative effect on switching intentions, but franchisee marketing efforts did not have a significant effect on switching intentions. Conclusions - This study researched the franchisor's leadership as a single factor of transformational leadership. Thus, it may have limits in measuring leadership. Future studies shall include emotional, loyal, and transactional leadership. In addition, the future studies shall also research the effect of franchisor's leadership and franchisees' marketing efforts on dissatisfaction and switching intentions. For example, the franchisor's relationship-oriented efforts can be a crucial parameter that reduces dissatisfaction and switching intentions.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.3
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• pp.751-761
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• 2021

The Vietnamese economy is a developing country that has brought many opportunities and challenges for the banking system. Commercial banks have developed strongly from quality to quantity, which plays a vital role in developing the economy. They play an important role in capital formation, which is essential for the economic development of a country. They provide financial services to the general public and businesses, ensuring economic and social stability and sustainable growth of the economy. Therefore, the relationship between bank depth and economic growth is of importance in research. This paper used a VAR (Vector Autoregressive Models) estimator for time series data models. The data is collected quarterly from the first quarter of the year 2000 to 2020. The study uses the VAR model to examine the causal relationships of economic growth, growth in money supply expansion, private sector capital requirement, and banks' domestic credit. The results indicate a general short-run relationship between banking sector depth and economic growth with a positive connection, but in the long term, the relationship between these variables can be reversed because of other macro factors. The findings show the two-way causal relationship between GDP growth and banking depth factors. This research contributes to policy-making by underlining the banking sector depth determinants when setting regulations and policies to develop the banking sector.

• International Commerce and Information Review
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• v.5 no.2
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• pp.71-87
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• 2003

This paper deals with the following research topics on the basis of the service quality of Internet Banking. First, the components of the Internet Banking service will be described and the appropriate quality measures will be devised for the smooth Internet Banking. Second, the prerequisite variable such as the Internet Banking service quality, customer satisfactions and purchasing behavior are theoretically analysed. Third, it is discussed how the perceived quality of Internet Banking affects the purchasing activities of the customers. Finally, it will be discussed that these results are meaningful in establishing the marketing strategies of bank industry.

• 한국IT서비스학회:학술대회논문집
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• 2008.05a
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• pp.299-304
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• 2008

이메일은 다른 커뮤니케이션 채널에 비해서 비용이 저렴하며 고객에게 신속하게 접근할 수 있으며 고객과의 쌍방향 커뮤니케이션을 가능하게 하기 때문에 기존 고객 유지와 신규고객 확보 및 신상품 홍보 그리고 판촉활동에 활용되고 있다. 본 연구에서는 이메일마케팅의 특징, 주요 광고매체간 특성 및 타겟마케팅의 채널을 비교하였으며 실증적 사례로 국내 A은행에서 신용카드 회원을 대상으로 실행하였던 이메일마케팅 결과를 분석하여 이메일 개봉율, 반응율 및 이메일마케팅별 순증 이용금액을 분석하였으며 특정 이메일마케팅을 선정하여 프로모션 대상 회원과 반응회원의 특성을 살펴보았다. 본 연구는 실증연구를 토대로 이메일 채널의 효과 제고방안을 제시하고자 한다.

• The Journal of Economics, Marketing and Management
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• v.7 no.2
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• pp.15-23
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• 2019

Purpose - This describes a comparative study about the Online banking system between developing country (Bangladesh) and developed country (South Korea). Research design, data, and Methodology - Use comparison as the descriptive situation, secondary data were used to determine the differences between both countries with respect to Online banking. And also show the representative cases of online banking, kakao bank and bKash. Result - The results showed that the data indicate that both nations are dissimilar in providing basic and additional services offered by their traditional commercial banks. And different cultures and traditions in financial industry will play a major role in the adaption and development of online banking industry among different nations. Belief on lack of effort on educating the consumers toward online banking further affected the usability of online banking in both countries. Conclusions - this comparative study provides insightful guidelines for the future development of online banking industry in developing nations and worldwide. Also, managerial and empirical implications are discussed with suggestions for future research.

• Asian Journal of Business Environment
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• v.12 no.4
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• pp.25-34
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• 2022

Purpose This research develops the expanded Technology Acceptance Model (TAM) to investigate the relationship between perceived usefulness and perceived ease of use with satisfaction and loyalty by considering the role of sharia compliance, commitment, and trust. Research design, data and methodology: A data source is 300 respondents from a self-administered survey. The target population is Muslims who are customers of Islamic banks, with age at least 18 years, and used e-banking to make payment transactions. The analysis methods are MANOVA and Multiple Linear Regression. Results: The results suggest that intention to use and actual behavior variables are replaced with satisfaction and loyalty. Commitment is not recommended, while trust is an explanatory variable that can be used as an external variable. Conclusions: It is important to increase satisfaction and commitment also concentrate to various aspects of sharia compliance to increase customer's loyalty to use e-banking. The fulfillment of sharia compliance by Islamic banks will increase the Islamic bank customers loyalty.

• Korea Trade Review
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• v.45 no.5
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• pp.201-222
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• 2020

This paper examines that determinants of BAOMAI, (i.e., behavior of Chinese tourist bulk purchase in duty free shop) with analytical framework and empirical tests. The results of applying the structural equation modeling to 196 samples suggest that Chinese tourist consumption orientations (conspicuous/compulsive/unplanned consumption) have a positive effect on BAOMAI decision value chain (perceived value and loyalty). The marketing mix of duty free shop as control variables in research framework also have a positive effect on BAOMAI perceived values (functional/social/emotional value). This paper has a contribution to prior literatures: the first empirical analysis on BAOMAI determinants with exploring scholarly definition.

• Journal of Intelligence and Information Systems
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• v.25 no.2
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• pp.1-23
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• 2019

Big data refers to data that is difficult to store, manage, and analyze by existing software. As the lifestyle changes of consumers increase the size and types of needs that consumers desire, they are investing a lot of time and money to understand the needs of consumers. Companies in various industries utilize Big Data to improve their products and services to meet their needs, analyze unstructured data, and respond to real-time responses to products and services. The financial industry operates a decision support system that uses financial data to develop financial products and manage customer risks. The use of big data by financial institutions can effectively create added value of the value chain, and it is possible to develop a more advanced customer relationship management strategy. Financial institutions can utilize the purchase data and unstructured data generated by the credit card, and it becomes possible to confirm and satisfy the customer's desire. CRM has a granular process that can be measured in real time as it grows with information knowledge systems. With the development of information service and CRM, the platform has change and it has become possible to meet consumer needs in various environments. Recently, as the needs of consumers have diversified, more companies are providing systematic marketing services using data mining and advanced CRM (Customer Relationship Management) techniques. KB Kookmin Card, which started as a credit card business in 1980, introduced early stabilization of processes and computer systems, and actively participated in introducing new technologies and systems. In 2011, the bank and credit card companies separated, leading the 'Hye-dam Card' and 'One Card' markets, which were deviated from the existing concept. In 2017, the total use of domestic credit cards and check cards grew by 5.6% year-on-year to 886 trillion won. In 2018, we received a long-term rating of AA + as a result of our credit card evaluation. We confirmed that our credit rating was at the top of the list through effective marketing strategies and services. At present, Kookmin Card emphasizes strategies to meet the individual needs of customers and to maximize the lifetime value of consumers by utilizing payment data of customers. KB Kookmin Card combines internal and external big data and conducts marketing in real time or builds a system for monitoring. KB Kookmin Card has built a marketing system that detects realtime behavior using big data such as visiting the homepage and purchasing history by using the customer card information. It is designed to enable customers to capture action events in real time and execute marketing by utilizing the stores, locations, amounts, usage pattern, etc. of the card transactions. We have created more than 280 different scenarios based on the customer's life cycle and are conducting marketing plans to accommodate various customer groups in real time. We operate a smart offering system, which is a highly efficient marketing management system that detects customers' card usage, customer behavior, and location information in real time, and provides further refinement services by combining with various apps. This study aims to identify the traditional CRM to the current CRM strategy through the process of changing the CRM strategy. Finally, I will confirm the current CRM strategy through KB Kookmin card's big data utilization strategy and marketing activities and propose a marketing plan for KB Kookmin card's future CRM strategy. KB Kookmin Card should invest in securing ICT technology and human resources, which are becoming more sophisticated for the success and continuous growth of smart offering system. It is necessary to establish a strategy for securing profit from a long-term perspective and systematically proceed. Especially, in the current situation where privacy violation and personal information leakage issues are being addressed, efforts should be made to induce customers' recognition of marketing using customer information and to form corporate image emphasizing security.

• Journal of KIISE
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• v.44 no.7
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• pp.686-691
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• 2017

Telemarketing has become the center of marketing action of the industry in the information society. Recently, machine learning has emerged in many areas, especially, financial prediction. Financial data consists of lots of unlabeled data in most parts, and therefore, it is difficult for humans to perform their labeling. In this paper, we propose a fusion method of semi-supervised learning for automatic labeling of unlabeled data to predict telemarketing. Specifically, we integrate labeling results of label propagation and co-training with a decision tree. The data with lower reliabilities are removed, and the data are extracted that have consistent label from two labeling methods. After adding them to the training set, a decision tree is learned with all of them. To confirm the usefulness of the proposed method, we conduct the experiments with a real telemarketing dataset in a Portugal bank. Accuracy of the proposed method is 83.39%, which is 1.82% higher than that of the conventional method, and precision of the proposed method is 19.37%, which is 2.67% higher than that of the conventional method. As a result, we have shown that the proposed method has a better performance as assessed by the t-test.

• Asia Marketing Journal
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• v.9 no.3
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• pp.233-255
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• 2007

본 사례는 외환위기 및 대우 그룹 해체로 인해 존폐의 위기에 처했던 대우증권이 선도업체 위상을 탈환하기까지의 재건 과정에서 실행했던 마케팅 전략 및 영업활동을 분석하고 있다. 이를 통해 경영위기를 효과적으로 극복하고 새롭게 도약하기 위해 활용 가능한 마케팅 및 영업 전략의 일례를 소개하고자 한다. 끝으로 대우증권의 향후 마케팅 과제와 관련된 토의 주제가 제시된다. 국내 증권업계 선두주자였던 대우증권은 1999년 '대우 사태'로 인해 한때 업계 5위까지 추락하고 1조 2,000억원의 적자를 기록하였으며 신용등급은 투자부적격 단계인 CCC+까지 하락하는 등 위기를 맞이하게 되었다. 대우증권이 회생과 재도약을 위해 채택한 마케팅 전략은 '선택과 집중'이었다. 즉, 최대 수익원이자 경쟁력이 있는 사업 분야인 위탁매매(brokerage)에 역량을 우선 집중하여 안정적으로 수익 기반을 다진 뒤 이를 바탕으로 IB(Investment Bank)와 자산 관리(Wealth Management) 등 여타 분야에서의 역량도 점진적으로 강화하는 전략이다. 전략의 실행 방향은 높은 효율성 확보 및 자원의 확충을 통해 시장 지배력과 수익성을 창출하는 것이었다. 전략적 공감대, 오프라인 영업 강화, 현장 및 고객 중시를 위한 기업 자원의 확충 배치를 바탕으로 영업 프로세스, 영업 인프라, 영업 관리, 고객 서비스, 영업 문화의 혁신을 실행한 결과, 대우증권은 증권명가의 옛 명성과 위치를 성공적으로 탈환하게 되었다. 대우증권은 2004년 위탁매매 영업 부문에서 1위 위상을 되찾은 이래 전 사업 분야에서 성장을 지속하였다. 2006년 증권업종 시가총액 1위를 회복하는 등 각종 경영지표는 큰 폭으로 개선되었고, 신용등급은 AA-로 상향 조정되었다. 나아가 자본시장통합법 시대에 걸맞는 선도 글로벌 투자은행으로서 진화한다는 계획을 추진하고 있다.