• Journal of the Korean BIBLIA Society for library and Information Science
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• v.21 no.2
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• pp.57-68
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• 2010

This study presents the shape of the study on the users' bad behavior with consideration of the concept and types, antecedents, countermeasures on bad behaviors of library users on the basis of bad behavior theory and the direction of which the study can be applied in the domestic scenes henceforth.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.24 no.3
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• pp.121-134
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• 2013

This study investigated and analyzed the status of difficult patrons, and examined the most effective response measures targeted the public libraries in Busan. A survey on 128 people who served to the public libraries in Busan carried out for analysis of problem behaviors of public library users, and brainstorming and AHP method by 9 librarians for seeking of the effective response plan. This study shows that the most effective response ways for difficult patrons is to enact detailed regulations and the appropriate notification and education to the users about the regulations. In addition, education for communication skills to library staffs should be conducted on a regular basis, like as using positive language, listening techniques, the appropriate response techniques with angry users.

• Asia Marketing Journal
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• v.16 no.1
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• pp.21-33
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• 2014

When the negative event is published, the company tends to go through the negative impact on the firm performance. Especially, with the SNS, the negative event is instantly spread on indefinite region so the impact seems bigger than the period before the SNS media appearance. It seems that everyone considers the SNS media impact on the firm performance quite big. However, there has been no empirical study on the impact comparison on the firm performance between pre and post SNS media occurrence periods. This study tries to empirically compare the impact of the negative event on the firm performance between pre and post SNS media appearance. Our study starts fromthe basic but not verified question; Does really the negative event have more negative impact in the post-SNS-occurrence period than in the pre-SNS-occurrence period? In order to examine the impact of the negative publicity on firm performance in two eras, pre and post SNS media appearance, we used CAR (Cumulative Abnormal Resturns) model. By using this model, we could verify the statistical significance of cumulative abnormal returns in market between before and after the events. For event samples, we focused on food manufacturers and collected the negative events from 1991 to 2003 for pre-SNS occurrence period, and from 2010 to 2013 for post-SNS occurrence period. Based on the listed food companies at KOSPI, we researched Naver News Library (newslibrary.naver.com) and Naver News (news.naver.com) for all the individual negative events published for both periods. Firm returns data were collected from TS 2000 (KOCO Info) and market portfolio data were collected from KRX Exchange. Through our empirical analysis, our finding is interesting to note that the type of events differently influences on the firm performance. With the SNS, the health-related events have influence on the firm performance 'after the event day' whereas the company behavior trust events have influence 'before the event day'. Our findings have implications for management. When a negative event directly related to or threatening customers or their life such as health, it is crucial to fix up the situation right after the event occurs. On the other hand, when a negative event is not publicly available information such as company behavior trust, it is important for marketers to strengthen the firms' trust reputation and control the bad WOM before the event.