• Journal of the Korean Society of Clothing and Textiles
• /
• v.45 no.4
• /
• pp.612-629
• /
• 2021

This research started from hypothesizing that people hesitate to use a fashion sharing economy service due to the consumers' concerns or fears about contagion. The study explores how backstage information can affect consumers' responses to this service, especially their perceived risk and transparency. An online experiment was conducted to test the research questions through Amazon MTurk. The data of 351 participants in total were analyzed. The results show that backstage information, presenting hidden information with images of various product journeys, from packaging to return and laundry, had a positive effect on transparency as well as perceived risk. Both transparency and perceived risk positively affected the service's perceived honesty, and honesty also positively affected consumer engagement. Through the findings that providing backstage information had a positive effect on perceived risk, but the risk had a positive effect on perceived honesty, we can expect the reaction to the information itself to possibly be negative. However, consumers can consider the service as honest at least, which opens the possibility of expecting positive consumer attitudes or responses in a market in the near future.

• The Journal of the Korea Contents Association
• /
• v.15 no.4
• /
• pp.139-152
• /
• 2015

One of the most latest trends in today's marketing practice is to create branded contents for interacting with online consumers. Marketers are increasingly adopting behind-the-scene contents which disclose a brand's backstage information in their contents marketing efforts. The current study conceptualizes this behind-the-scene storytelling based on dramaturgical theory and investigates its impacts on consumer responses. The study also examines how consumers advertising skepticism level would influence on the evaluation of branded contents. In addition, the moderating role of advertising skepticism in evaluating brand's backstage information is investigated. The findings suggests that consumers who are exposed to brand's backstage indicate greater information attitude, brand attitude, and purchase intention than those who are not exposed to brand's backstage. Also consumers who have lower advertising skepticism evaluated branded contents more positively than high ad skepticism consumers. Lastly, the moderating role of advertising skepticism on the impact of brand's backstage disclosure is reported.

• Journal of the Korean Society for Library and Information Science
• /
• v.49 no.4
• /
• pp.203-220
• /
• 2015

This study was to suggest the creation of hybrid bibliographic records in complicated bibliographic environment applying both AACR2 and RDA for uniform display and correct search. The literature reviews and case studies were used as the research methods. In case studies, Kent State University, University of Houston as the libraries, and Backstage Library Works as algorithm converting to hybrid records were surveyed. For creating the hybrid records, it was needed to differentiate hybrid records and born RDA records, to keep the data that appeared in 250 tag without spelling out edition data, to maintain 260 tag instead of converting 260 tag to 264 tag, and last to design mapping table for converting GMD to CMC. This study would suggest uniform display and search through hybridization of bibliographic records of foreign resources.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.31 no.4
• /
• pp.162-167
• /
• 2008

FMEA (failure mode and effect analysis)is a widely used technique to assess or to improve reliability of product not only at early stage of design and development, but at the process and service phase during the product life cycle. In designing a service system, this study proposes a fuzzy service FMEA with the service blueprints as a tool which describes customer actions, onstage contact employees actions, backstage contact employees actions, support processes, and physical evidences, in order to analyse and inform service delivery system design. We fuzzified only two risk factors, occurrence and severity, to more effectively assess the potential failure modes in service. Proposed fuzzy risk grades are applied to Gaussian membership function, defuzzified into Fuzzy Inference System, and eventually identified the ranks on the potential fail points.

• Journal of Convergence Society for SMB
• /
• v.5 no.2
• /
• pp.1-6
• /
• 2015

Small and medium-sized companies lack countermeasures to secure the safety of a information system. In this circumstance, they have difficulties regarding the damage to their images and legal losses, when the information is leaked. This paper examines the information leakage of the system and hacking methods including APT attacks. Especially, APT attack, Advanced Persistent Threats, means that a hacker sneaks into a target and has a latency period of time and skims all the information related to the target, and acts in the backstage and neutralize the security services without leaving traces. Because he attacks the target covering up his traces not to reveal them, the victim remains unnoticed, which increases the damage. This study examines attack methods and the process of them and seeks a countermeasure.