• 유통과학연구
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• 제15권2호
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• pp.79-90
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• 2017

Purpose - Cargo Distribution O2O Business Model is the form of business that connects the cargo and empty cargo-truck based on mobile online platform. In Korean cargo distribution market, FIN(Freight Information Network) is the only model that represents O2O Business Model. The purpose of this paper is investigating the recognition of driver who is the only source of income toward cargo distribution O2O Business Model, and based on the investigated recognition of trucker, suggesting strategic implication. Research design, data, and methodology - PESTLE methodology which is massive environment analysis, and 5 Forces Model when analyze the present and future of cargo distribution O2O business market of industrial structure analysis were used as investigation methodology. Also structured questionnaire was used for trucker's recognition investigation. Based on collected 196 structured effective questionnaires organized with 26 questions were analyzed using statistics package. Results - 51.3% of responded driver is non-differentiated, deprofessionalize form that transport all types of cargo. 95.4% recognize cargo distribution O2O Business Model, FIN is needed, especially during back-hall(94.7%). As a payment method, monthly due is preferred(73%), but it is also needed to pay annual due and pay whenever cargo and cargo-truck are connected(24.5%). Trucker prefer FIN operation corporation which has rich supply(85.2%), and is liberal in supply in any domestic area(75.5%). Conclusions - First, 91% was the member of FIN, and 95% of non-member recognized FIN is needed. 83% of them has the intent to be the member of FIN. Second, besides of monthly due as payment method of FIN, 25% has positive recognition toward new payment method. The new payment method means paying annual due and pay whenever cargo and cargo-truck are connected. Third, because of information imbalance about the cargo and cargo-truck among, operators whose business goal is FIN, it was investigated that transportation fee is low and commission charge of broker is high. The core of Korean Cargo Distribution O2O Business Model, FIN, is online platform that matches cargo and cargo-truck. Therefore, FIN operator should minimize the amount of single transportation of trucker. This study suggests the development of shipper using FIN, diversify distribution channel, suggesting backhaul toward trucker as solution to FIN operator.

• 디지털융복합연구
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• 제15권12호
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• pp.273-282
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• 2017

본 연구는 공컨테이너 이송비용을 감안한 판매정책에 따라 공컨테이너 직접 이송 대신 화물을 적재한 Full 컨테이너로 장비를 회수할 때 변화를 A선사의 데이터를 기반으로 실증분석 하는 것을 연구의 목적으로 하였다. EMU Credit을 부여하기 위해 A사가 시행한 정책은 Back Haul Full 화물 수익성을 RA CMPB(Relative Accountability Contribution Margin Per Box)에만 의존하는 것으로 수익성이 더 좋은 PA CMPB(Profitable Accountability (Contribution Margin Per Box)에 근거한 판매에서는 한계가 발생하는 문제가 도출되었다. 또, 일부 아시아 지역의 경우 장비 상황은 잉여지역임에도 불구하고 해당 지역에서 수출되는 화물의 목적지가 아시아 역내의 장비 부족인 경우가 많아 경우에 따라 잉여 지역으로의 서비스 판매가 공컨테이너 회송 시 또는 장비 부족지역 판매시보다 전사적 차원에서 더 큰 이익을 창출할 수 있는 있다는 것으로 나타났다. 즉, EMU Credit을 부여하는 조건에 변화가 필요하며, 장비 잉여지역 간 Full 화물에도 목적지의 잠재적 공장 이송비를 선 반영한 Credit Amount를 부여할 필요가 있다.