• Title/Summary/Keyword: BEHAVIOUR

Search Result 4,854, Processing Time 0.029 seconds

Reexamination of the Traditional Product Classification Theory as the Social Characteristics of Goods Become More Reflected in Consumption (전통적 상품분류방식의 문제점과 대안 모색: 상품의 사회적 특성화를 중심으로)

  • Yeo, Woon-Seung
    • Journal of Distribution Research
    • /
    • v.12 no.2
    • /
    • pp.103-129
    • /
    • 2007
  • One of the most enduring concepts in the history of marketing thought relates to the classification of consumer goods. The product classification theory first proposed by Copeland(1923) has, with little modification, survived to the present day, and continues to be endorsed by the American Marketing Association and other related institutions some 80 years after it was first published. In truth, Copeland's classification is now outdated and bears little, if any, relevance to modern product advertising, retailing and consumption. In particular, it can not accommodate the fact that, in modern societies, consumer preoccupations with style, personal identity and status have meant that the social characteristics of goods, heavily promoted by brand managers who understand their markets, are key determinants of consumer choice and buyer behavior. In this respect, the author attempted to explore the reasons why product classification theory has been unresponsive to changes in market conditions over so many years and argue that its failure to embrace the many social influences on consumption and on consumer behavior is now its most serious weakness. And also, the author proposed the new categorization system of goods, based on the several existing literatures.

  • PDF

Study on the Dynamic Behavior Characteristics due to the Unbalance High Speed Railway Vehicle Wheel (고속철도차량용 차륜 불평형에 의한 동적 거동 특성 연구)

  • Lee, Seung-Yil;Song, Moon-Shuk
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.17 no.7
    • /
    • pp.175-181
    • /
    • 2016
  • This occurs when the unbalanced rotating body is inconsistent with the mass center line axis geometric center line. Wheelsets are assembled by a single axle with two wheels and a rotating body of a running railway vehicle. Owing to non-uniformity of the wheel material, the wear, and error of the wheel and axle assembly may cause an imbalance. Wheelsets will suffer the effects of vibrations due to the unbalanced mass, which becomes more pronounced due to the thin and high-speed rotation compared to the shaft diameter This can affect the driving safety and the running behavior of a rail car during high-speed running. Therefore, this study examined this unbalanced wheel using a railway vehicle multibody dynamics analysis tool to assess the impact of the dynamic VI-Rail movement of high-speed railway vehicles. Increasing the extent of wheel imbalance on the analysis confirmed that the critical speed of a railway vehicle bogie is reduced and the high-speed traveling dropped below the vehicle dynamic behaviour. Therefore, the adverse effects of the amount of a wheel imbalance on travel highlight the need for management of wheel imbalances. In addition, the static and dynamic management needs of a wheel imbalance need to be presented to the national rail vehicles operating agency.

Effects of pH and Molecular Weight on the Intrinsic Viscosity of Carboxymethyl Chitin (Carboxymethyl Chitin의 고유점도에 미치는 pH 및 분자량의 영향)

  • PARK Seong-Min;LEE Keun-Tai
    • Korean Journal of Fisheries and Aquatic Sciences
    • /
    • v.28 no.4
    • /
    • pp.487-491
    • /
    • 1995
  • Effects of pH and molecular weight on the intrinsic viscosity of carboxymethyl chitin (CM-chitin) in dilute regime were studied. When the prepared CM-chitin was dissolved in 0.1M NaCl solution at $30^{\circ}C$, the intrinsic viscosity, molecular weight and degree of substitution of CM-chitin were 1.23dl/g, 15,500 and 0.62, respectively. The lower intrinsic viscosity $([\eta])$ of CM-chitin was showed at the lower pH than 7.0 and the higher pH (>7.0) did not result in any increase in intrinsic viscosity. Intrinsic viscosity decreased from 3.1dl/g to 2.55d1/g in water at $25^{\circ}C$ and from 15,500 to 12,600 as molecular weight for 20min of sonication treatment. The Mark-Houwink constant K and v of CM-chitin in water at $25^{\circ}C$ were $3.48\times10^-4$ and 0.94, respectively. So intrinsic viscosity could be expressed using molecular weight as followed equation; $[\eta]=3.48\times10^{-4}M^{0.94}$, consistent with random roil behaviour.

  • PDF

Mixing Zone Analysis on Outfall Plume considering Influence of Temperature Variation (수온 변화의 영향을 고려한 방류관 플룸의 혼합역 분석)

  • Kim Ji-Yeon;Lee Joong-Woo
    • Journal of Navigation and Port Research
    • /
    • v.28 no.10 s.96
    • /
    • pp.947-953
    • /
    • 2004
  • As a large scale port development in coastal waters proceeds step by step and populations in the vicinity of port are getting increased, the issue on 'how to dispose the treated municipal water and wastewater in harbor' brings peoples' concern. The submarine outfall system discharges the primary or secondary treated effluent at the coastline or in deep water, or between these two. The effluent, which has a density similar to that of fresh water, rises to the sea surface forming plume or jet, together with entraining the surrounding sea water and becomes very dilute. We intended in this paper to investigate the impact on dilution of effluent and the behavior of flume under the conditions of the seasonal and spatial temperature variations, which have not been noticeable in designing effective marine outfall system. To predict and analyze the behaviour and dilution characteristics of plume not just with the effluent temperature, but also with the seasonal variation of temperature of surround water, CORMIX( Cornell Mixing Zone Expert System)-GI have been applied. The results should be used with caution in evaluation the mixing zone characteristics of discharged water. We hope to help for the effective operation of outfall system, probable outfall design, protection of water quality, and warm water discharges from a power plant, etc.

Characteristic of Buckling and Ultimate Strength of the Perforated Stiffened Plate (유공보강판의 좌굴 및 극한강도 특성에 관한 연구)

  • Park Joo-Shin;Ko Jae-Yong;Oh Kyoung-Gun
    • Journal of Navigation and Port Research
    • /
    • v.30 no.6 s.112
    • /
    • pp.439-446
    • /
    • 2006
  • In ship structures many of the structural plates have cutouts, for example, at inner bottom structure, girder, upper deck hatch, floor and dia-frame etc. In the case where a plate has a cutout it experiences reduced buckling and ultimate strength and at the same time the in-plane stress under compressive load produced by hull girder bending will be redistributed In general, actual ship structure adopted reinforcement of stiffener around the cutout in order to preventing from buckling so it need to examine a buckling and ultimate strength behaviour considering a cutout because In many ship yards used class rule for calculating buckling strength but it is difficult to evaluate perforate stiffened plate with random size. In the present paper, we investigated several kinds of perforated stiffened model from actual ship and then was performed finite element series analysis varying the cutout ratio, web height, thickness and type of cross-section using commercial FEA program(ANSYS) under compressive load.

Variability of the PM10 Concentration in the Urban Atmosphere of Sabah and Its Responses to Diurnal and Weekly Changes of CO, NO2, SO2 and Ozone

  • Wui, Jackson CHANG Hian;Pien, CHEE Fuei;Kai, Steven KONG Soon;SENTIAN, Justin
    • Asian Journal of Atmospheric Environment
    • /
    • v.12 no.2
    • /
    • pp.109-126
    • /
    • 2018
  • This paper presents seasonal variation of $PM_{10}$ over five urban sites in Sabah, Malaysia for the period of January through December 2012. The variability of $PM_{10}$ along with the diurnal and weekly cycles of CO, $NO_2$, $SO_2$, and $O_3$ at Kota Kinabalu site were also discussed to investigate the possible sources for increased $PM_{10}$ concentration at the site. This work is crucial to understand the behaviour and possible sources of $PM_{10}$ in the urban atmosphere of Sabah region. In Malaysia, many air pollution studies in the past focused in west Peninsular, but very few local studies were dedicated for Sabah region. This work aims to fill the gap by presenting the descriptive statistics on the variability of $PM_{10}$ concentration in the urban atmosphere of Sabah. To further examine its diurnal and weekly cycle pattern, its responses towards the variations of CO, $NO_2$, $SO_2$, and ozone were also investigated. The highest mean value of $PM_{10}$ for the whole study period is seen from Tawau ($35.7{\pm}17.8{\mu}g\;m^{-3}$), while the lowest is from Keningau ($31.9{\pm}18.6{\mu}g\;m^{-3}$). The concentrations of $PM_{10}$ in all cities exhibited seasonal variations with the peak values occurred during the south-west monsoons. The $PM_{10}$ data consistently exhibited strong correlations with traffic related gaseous pollutants ($NO_2$, and CO), except for $SO_2$ and $O_3$. The analysis of diurnal cycles of $PM_{10}$ levels indicated that two peaks were associated during the morning and evening rush hours. The bimodal distribution of $PM_{10}$, CO, and $NO_2$ in the front and at the back of ozone peak is a representation of urban air pollution pattern. In the weekly cycle, higher $PM_{10}$, CO, and $NO_2$ concentrations were observed during the weekday when compared to weekend. The characteristics of $NO_2$ concentration rationed to CO and $SO_2$ suggests that mobile sources is the dominant factor for the air pollution in Kota Kinabalu; particularly during weekdays.

A Study about TV viewing behavior through Multiple Media under Nscreen circumstances (N스크린 환경에서 다중미디어를 활용한 TV프로그램 이용행태 연구)

  • Kim, Jongha Bell
    • Cartoon and Animation Studies
    • /
    • s.31
    • /
    • pp.177-208
    • /
    • 2013
  • This research analyzes the media which is simultaneously used with TV viewing, the behaviour of multiple media users, and the characteristics of TV programs under Nscreen circumstances. According to the results, TV provides stories and positions it as the main screen (84.5%, n=566), under the Nscreen circumstances. Personal media reproduces stories from TV by utilizing aspects of social media functions such as participation, open communication, community, connectivity, etc. The content is classified under three categories: 1) elicit emotion(point feeling), 2) information production, 3) participation, which is further divided into three subcategories; watch, wish, and result guarantee based on the level of interactivity. This inquiry is based upon diary survey and focus group interviews emphasized the role change of TV, specifically that TV takes a key role in generating original stories with the expansion of screen and social media. Even though users were able to watch the same TV programs at the same time and same place, the different methods of viewing: smartphone, tablet PC, web based mp3 and etc., it reproduced different stories and elicited different characteristics from its TV viewers.

Characterization of Leaching Behaviour of Recycled Concrete for Environmental Assessment (용출특성규명을 통한 재생골재 환경성 평가)

  • Kang, S.H.;Lee, S.H.;Kwak, K.S.;Lee, J.Y.;Chung, M.K.
    • Journal of Korean Society of Environmental Engineers
    • /
    • v.27 no.3
    • /
    • pp.293-301
    • /
    • 2005
  • We conducted several different leaching experiments for assessing the potential environmental risk when utilizing recycled concrete for stabilizing bridge pier. The methods include continuous batch leaching test (DIN 38414-S4), availability test (NEN 7341), pH-stat test (CEN/TC 292/WG6) and tank diffusion test (NEN 7345). The concentration ranges vary depending on the testing method. Nearly all the trace elements were low, some elements recording under detection limit. The maximum concentrations for trace elements leached throughout the whole tests are (as mg/L); Cd (0.029), Cu (0.437), Pb (0.14), Ni, Zn (0.95), Hg (0.005). Although the testing methods we used in this study are much more rigorous than other commonly adapted method including TCLP and domestic testing method for solid waste, the trace elemental concentrations are under the criteria for hazardous material set by the TCLP and domestic method. The result seems to suggest that applying the recycled concrete on stream water will be accepatable practice as for as trace elements are concerned. However, the influence of inorganics such as Ca, Mg, Ni and $SO_4^{2-}$ on aquatic ecology should be further examined.

A Comparison of Eating Habit, Food Intake and Preference between Juvenile Delinquents and Male High School Students (교정시설 소년수용자와 일반 고등학교 남학생의 식습관, 식품 섭취 및 기호 비교)

  • Park Soon-Seo;Park Mo-Ra
    • Journal of Nutrition and Health
    • /
    • v.39 no.4
    • /
    • pp.392-402
    • /
    • 2006
  • The purpose of this study was to compare the eating habit, food intake frequency and preferred food and taste of juvenile delinquents (100 numbers) and male high school students (100 numbers), using questionnaires from August to October 2004. 1) It was shown that the juvenile delinquents took more unbalanced diet (p<0.05), smoking (p<0.001) and drinking (p<0.001) than general students, while general students had more eating between meals (p<0.01). 2) The intake of food was a significant difference in white rices (p<0.01), bibimbab (p<0.001), kimbab (p<0.001), fried rice (p<0.001), ramen (p<0.001), jajangmyun (p<0.001), jambong (p<0.001), hamburger (p<0.001), pizza (p<0.001) and breads (p<0.05). The juvenile delinquents took more major food than that of general students in all the items except for white rice. It was observed, then, that the juvenile delinquents showed more intake of such subsidiary foods as bulgoki (p<0.001), roasted thin pork chops (p<0.001), grilled pork belly (p<0.001), pork cutlet (p<0.01), sweet and sour pork (p<0.001), chicken with ginseng (p<0.001), fried chicken (p<0.001), kimchi pot stew (p<0.01) and zucchini (p<0.05) than general students, with general students taking more kimchi (p<0.01) and fried or boiled soybean curd (p<0.01). The intake of dessert was a significant difference in yogurt (p<0.01), orange juice (p<0.001), cola (p<0.001), soft drinks (p<0.001), ion drinks (p<0.001), coffee (p<0.001), apple (p<0.01), banana (p<0.001), orange (p<0.001), cake (p<0.001), hot dog (p<0.001), ddokbokgi (p<0.01), mandu (p<0.001), fried fish paste (p<0.05), steamed korean sausage (p<0.001), fried foods (p<0.05), hem & sausage (p<0.001), cheese (p<0.001), ice-cream (p<0.001), candy (p<0.01), chocolate (p<0.001), mayonnaise (p<0.05), jam (p<0.01) and butter & margarine (p<0.01). Then, the juvenile delinquents were shown to entirely have more intake of all the desserts than those of general students. 3) Regarding preference of foods, it was shown that the juvenile delinquents preferred cereals (p<0.05), grilled pork belly (p<0.001), chicken with ginseng (p<0.01), anchovies and small fish (p<0.05), chicken with ginseng (p<0.05), seasoned spinach (p<0.001), seasoned zucchini (p<0.001), milk (p<0.05), coffee (p<0.001) and butter & margarine (p<0.05) while general students did egg (p<0.01), soybean sprout soup (p<0.001), boiled or fried potato (p<0.05), seasoned soybean sprout (p<0.05), boiled or fried soybean curd (p<0.01), fried foods (p<0.01) and snack (p<0.05). For their preference of tastes, hot taste (p<0.01) was higher in the juvenile delinquents. 4) Under general environments there was a change of the difference in their behaviour of pork cutlet (p<0.01) intake in accordance with other family and of milk (p<0.001) and butter & margarine (p<0.05) preference in accordance with growth in a big city between the two groups.

The Effect of Waste Disposal Volume on Earnings Management Behavior in the Construction Waste Disposal Industry - Focused on the Size of the Licensed Storage Capacity and the Location of the Waste Disposal Site - (건설폐기물 기업의 폐기물처리량이 이익조정에 미치는 영향 - 허용보관량 규모와 폐기물처리장 소재지를 중심으로 -)

  • Kim, Dae-Bong;Lee, Hyo-Ik
    • Resources Recycling
    • /
    • v.24 no.5
    • /
    • pp.40-55
    • /
    • 2015
  • The purpose of this study is to analyse whether the waste disposal volume level in the construction waste disposal industry makes a different effect on earnings management behaviour by size of the licensed storage capacity and by location of the waste disposal site. The empirical results of this study are as follows. First, the waste disposal volume significantly influences earnings management behavior. When it comes to the size of licensed storage capacity in the small-sized capacity firms, the smaller waste disposal volume firms make more aggressive earnings management by using discretionary accruals. On the other hand, in the large-sized capacity firms, more waste disposal volume firms report higher earnings by adjusting more discretionary accruals. Second, the effects of waste disposal volume on the earnings management show different pattern depending on the location of waste disposal site. When the firms are located in the non-capital regions, the smaller waste disposal volume firms report higher earnings by adjusting discretionary accruals as well as by using real activities earnings management. However, the firms located in the capital regions show more aggressive earnings management when they have higher waste disposal volume level.