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Organizational Buying Behavior in an Interdependent World (상호의존세계중적조직구매행위(相互依存世界中的组织购买行为))

  • Wind, Yoram;Thomas, Robert J.
    • Journal of Global Scholars of Marketing Science
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    • v.20 no.2
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    • pp.110-122
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    • 2010
  • The emergence of the field of organizational buying behavior in the mid-1960’s with the publication of Industrial Buying and Creative Marketing (1967) set the stage for a new paradigm of thinking about how business was conducted in markets other than those serving ultimate consumers. Whether it is "industrial marketing" or "business-to-business marketing" (B-to-B), organizational buying behavior remains the core differentiating characteristic of this domain of marketing. This paper explores the impact of several dynamic factors that have influenced how organizations relate to one another in a rapidly increasing interdependence, which in turn can impact organizational buying behavior. The paper also raises the question of whether or not the major conceptual models of organizational buying behavior in an interdependent world are still relevant to guide research and managerial thinking, in this dynamic business environment. The paper is structured to explore three questions related to organizational interdependencies: 1. What are the factors and trends driving the emergence of organizational interdependencies? 2. Will the major conceptual models of organizational buying behavior that have developed over the past half century be applicable in a world of interdependent organizations? 3. What are the implications of organizational interdependencies on the research and practice of organizational buying behavior? Consideration of the factors and trends driving organizational interdependencies revealed five critical drivers in the relationships among organizations that can impact their purchasing behavior: Accelerating Globalization, Flattening Networks of Organizations, Disrupting Value Chains, Intensifying Government Involvement, and Continuously Fragmenting Customer Needs. These five interlinked drivers of interdependency and their underlying technological advances can alter the relationships within and among organizations that buy products and services to remain competitive in their markets. Viewed in the context of a customer driven marketing strategy, these forces affect three levels of strategy development: (1) evolving customer needs, (2) the resulting product/service/solution offerings to meet these needs, and (3) the organization competencies and processes required to develop and implement the offerings to meet needs. The five drivers of interdependency among organizations do not necessarily operate independently in their impact on how organizations buy. They can interact with each other and become even more potent in their impact on organizational buying behavior. For example, accelerating globalization may influence the emergence of additional networks that further disrupt traditional value chain relationships, thereby changing how organizations purchase products and services. Increased government involvement in business operations in one country may increase costs of doing business and therefore drive firms to seek low cost sources in emerging markets in other countries. This can reduce employment opportunitiesn one country and increase them in another, further accelerating the pace of globalization. The second major question in the paper is what impact these drivers of interdependencies have had on the core conceptual models of organizational buying behavior. Consider the three enduring conceptual models developed in the Industrial Buying and Creative Marketing and Organizational Buying Behavior books: the organizational buying process, the buying center, and the buying situation. A review of these core models of organizational buying behavior, as originally conceptualized, shows they are still valid and not likely to change with the increasingly intense drivers of interdependency among organizations. What will change however is the way in which buyers and sellers interact under conditions of interdependency. For example, increased interdependencies can lead to increased opportunities for collaboration as well as conflict between buying and selling organizations, thereby changing aspects of the buying process. In addition, the importance of communication processes between and among organizations will increase as the role of trust becomes an important criterion for a successful buying relationship. The third question in the paper explored consequences and implications of these interdependencies on organizational buying behavior for practice and research. The following are considered in the paper: the need to increase understanding of network influences on organizational buying behavior, the need to increase understanding of the role of trust and value among organizational participants, the need to improve understanding of how to manage organizational buying in networked environments, the need to increase understanding of customer needs in the value network, and the need to increase understanding of the impact of emerging new business models on organizational buying behavior. In many ways, these needs deriving from increased organizational interdependencies are an extension of the conceptual tradition in organizational buying behavior. In 1977, Nicosia and Wind suggested a focus on inter-organizational over intra-organizational perspectives, a trend that has received considerable momentum since the 1990's. Likewise for managers to survive in an increasingly interdependent world, they will need to better understand the complexities of how organizations relate to one another. The transition from an inter-organizational to an interdependent perspective has begun, and must continue so as to develop an improved understanding of these important relationships. A shift to such an interdependent network perspective may require many academicians and practitioners to fundamentally challenge and change the mental models underlying their business and organizational buying behavior models. The focus can no longer be only on the dyadic relations of the buying organization and the selling organization but should involve all the related members of the network, including the network of customers, developers, and other suppliers and intermediaries. Consider for example the numerous partner networks initiated by SAP which involves over 9000 companies and over a million participants. This evolving, complex, and uncertain reality of interdependencies and dynamic networks requires reconsideration of how purchase decisions are made; as a result they should be the focus of the next phase of research and theory building among academics and the focus of practical models and experiments undertaken by practitioners. The hope is that such research will take place, not in the isolation of the ivory tower, nor in the confines of the business world, but rather, by increased collaboration of academics and practitioners. In conclusion, the consideration of increased interdependence among organizations revealed the continued relevance of the fundamental models of organizational buying behavior. However to increase the value of these models in an interdependent world, academics and practitioners should improve their understanding of (1) network influences, (2) how to better manage these influences, (3) the role of trust and value among organizational participants, (4) the evolution of customer needs in the value network, and (5) the impact of emerging new business models on organizational buying behavior. To accomplish this, greater collaboration between industry and academia is needed to advance our understanding of organizational buying behavior in an interdependent world.

The Study on the Characteristic Sound Intensity and Frequency of Noise Exposure at Occupational Sites (산업장 소음의 강도 및 주파수 특성에 관한 조사연구)

  • Kim, Kwang Jong;Cha, Chul Whan
    • Journal of Korean Society of Occupational and Environmental Hygiene
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    • v.1 no.2
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    • pp.181-191
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    • 1991
  • The present study determined the overall noise level and the distribution of sound pressure level over audible frequency range of noise produced at various work sites. Work-related noise greater than 80dBA produced from 98 separate work sites at 37 manufacturing companies and machine shops were analysed for the overall sound level (dBA) and frequency distribution. In addition, to determine the possible hearing loss related to work site noise, a hearing test was also conducted on 1,374 workers in these work sites. The results of the study were as follows ; 1. Of the total 98 work sites, 57 work sites(58.2%) produced noise exceeding threshold limit value (${\geq}90dBA$) set by the Ministry 01 Labor. In terms of different manufacturing industries the proportion of work sites which exceeded 90dBA was the highest for the cut-stone products industry with 6/6 work sites and lowest for the commercial printing industry with 1/13 work sites. 2. The percentage of workers who were exposed to noise greater than 90dBA was 19.8% (1,040 workers) 01 the total 5,261 workers. In terms of different industries, cut-stone products industry had the most workers exposed to noise exceeding 90dBA with 82.8%, textile bleaching and dyeing industry was next at 30.6% followed by fabricated metal products industry with 27.9%, plastic products manufacturing industry had the lowest percentage of workers exposed to 90dBA exceeding noise with 4.5%. 3. There was a statistically significant correlation between the frequency of noise-induced hearing loss and the percentage of workers exposed to noise exceeding 90dBA (P<0.05). 4. The frequency analysis of noise produced at the 98 work sites revealed that 44 work sites (44.9%) had the maximum sound pressure level at high-frequencies greater than 2KHz. In addition, significantly higher sound pressure level was detected at the high-frequencies at 90dBA exceeding work sites as compared to below 90dBA work sites (P<0.01). 5. The differences in sound level meter's A-and C-weighted sound pressure levels were analysed by frequencies. Of the 28 work sites which showed 0-1 dB difference in the two weighted sound levels, 20 work sites (71.4%) had significantly higher sound pressure levels at high-frequencies greater than 2KHz (P<0.01). Furthermore, there was a tendency for higher sound pressure levels to occur in the high-frequency range as the differences in the two weighted sound levels decreased.

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Test methodology of acceleration life test on feeder cable assembly (Feeder Cable Assembly의 가속수명시험법 개발)

  • Han, Hyun Kak
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.8
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    • pp.62-68
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    • 2016
  • The feeder cable assembly is an automotive part used for telecommunication. If it malfunctions, the control and safety of the automobile can be put at risk. ALT (Accelerated Life Testing) is a testing process for products in which they are subjected to conditions (stress, strain, temperatures, etc.) in excess of their normal service parameters in an attempt to uncover faults and potential modes of failure in a short amount of time. Failure is caused by defects in the design, process, quality, or application of the part, and these defects are the underlying causes of failure or which initiate a process leading to failure. Thermal shock occurs when a thermal gradient causes different parts of an object to expand by different amounts. Thermal shock testing is performed to determine the ability of parts and components to withstand sudden changes in temperature. In this research, the main causes of failure of the feeder cable assembly were snapping, shorting and electro-pressure resistance failure. Using the Coffin-Manson model for ALT, the normal conditions were from Tmax = $80^{\circ}C$ to Tmin = $-40^{\circ}C$, the accelerated testing conditions were from Tmax = $120^{\circ}C$ to Tmin = $-60^{\circ}C$, the AF (Acceleration Factor) was 2.25 and the testing time was reduced from 1,000 cycles to 444 cycles. Using the Bxlife test, the number of samples was 5, the required life was B0.04%.10years, in the acceleration condition, 747 cycles were obtained. After the thermal shock test under different conditions, the feeder cable assembly was examined by a network analyzer and compared with the Weibull distribution modulus parameter. The results obtained showed good results in acceleration life test mode. For the same reliability rate, the testing time was decreased by a quarter using ALT.

A study on the comparative test of chemical and thermal properties of virgin and recycled PET products (버진 및 리사이클 PET 제품의 화학적·열적 특성 비교시험에 관한 연구)

  • Kim, Kyoung Pil;Seo, Kyung Jin;Park, Soo-Yong;Chung, Ildoo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.2
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    • pp.33-39
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    • 2021
  • As the interest and demand in the recycled yarn field has increased rapidly worldwide, domestic companies are also promoting research and development and business on recycled yarn. The chemical and thermal properties of four types of virgin and recycled PET samples from A and B company, which are the leading domestic companies in the recycled polyester yarn business, were confirmed through infrared (FT-IR) spectroscopy and differential scanning calorimetry (DSC). Virgin and recycled PET from two companies were compared. FT-IR spectroscopy revealed the typical spectra of PET for both companies and a different peak at 872 cm-1. DSC confirmed that the melting point and crystallization temperature of recycled PET were lower than those of virgin PET. These results indicate that small amounts of contaminants are an important parameter affecting the thermal properties of recycled PET. In the DSC results after seven repeats of the heating and cooling processes, all four samples showed that a lower melting point, crystallization temperature, and low heat flow intensity increased with increasing number of cycles. The results of melting and crystallization enthalpy also showed similar patterns.

Evidence of Significant Effects of Stunning and Chilling Methods on PSE Incidences

  • Park, B.Y.;Kim, J.H.;Cho, S.H.;Hah, K.H.;Lee, S.H.;Choi, C.H.;Kim, D.H.;Lee, J.M.;Kim, Y.K.;Ahn, J.N.;Hwang, I.H.
    • Asian-Australasian Journal of Animal Sciences
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    • v.20 no.2
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    • pp.257-262
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    • 2007
  • The current study was conducted to investigate the optimum stunning voltage and chilling regime with emphasis on reduction in pale, soft and exudative (PSE) pork. The experiments were conducted at seven Korean major pig abattoirs using a total of 91,082 industrial population. Frequencies of PSE meat was found to be significantly (p<0.05) increased as stunning voltage was elevated from 220-240 (13.14%), 250-280 (29.32%) to 430 volts (36.74%). Chilling methods after slaughter, either with cold water showing or rapid chilling reduced PSE meat by 22% compared to a classic chiller-based slow chilling regime. The current study also revealed that chiller temperature during the first 90 minutes had a significant (p<0.001) effect on PSE incidences. Pigs chilled between -5 to $7^{\circ}C$ resulted in the lowest PSE meat (17.8%), followed by higher than $7^{\circ}C$ (21.3%) and lower than $-5^{\circ}C$ (37.5%). The current data implies that low voltage stunning method (eg., 220-240 volts), followed by rapid chilling regime, maintaining chiller temperature between approximately -5 to $7^{\circ}C$ could reduce PSE incidences.

Studies on Microbial Extracellular $\beta$-Gala-ctosidase

  • Lee, Keun-Eok
    • Proceedings of the Korean Society for Applied Microbiology Conference
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    • 1979.04a
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    • pp.113.2-114
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    • 1979
  • $\beta-Galactosidase$ is an enzyme which catalizes hydrolysis of lactose, a natural substrate, to glucose and galctose and transferring some monosac-charide units to active acceptors as sugar or alcohol. The occurence of $\beta-Galactosidase$ is known in various microorganisms, animals and higher plants and has been studied by many investigatigators. Especially, a great deal of articles for the enzyme of E. coli have been presented in genetic control mechanism and induction-repression effects of proteins, On the other hand, in the dairly products industry, it is important to hydrolyes lactosd which is the principal sugar of milk and milk products. During the last few years, the interest in enzymatic hydrolysis of milk lactose has teen increased, because of the lactose intolerence in large groups of the population. Microbial $\beta-Galactosidases$ are considered potentially most suitable for processing milk to hydrolyse lactose and, in recent years, the immobilized enzyme from yeast has been examined. Howev, most of the microbial $\beta-Gal$ actosidase are intracellular enzymes, except a few fungal $\beta-Gala-$ ctosidases, and extracellular $\beta-Galactosidase$ which may be favorable to industrial applieation is not so well investigated. On this studies, a mold producing a potent extracellular $\beta-Galactosidase$ was isolated from soil and identified as an imperfect fungus, Beauveria bassians. In this strain, both extracellular and intracellular $\beta-Galactosidases$ were produced simultaneously and a great increase of the extracellular production was acheved by improving the cultural conditions. The extracellular enzyme was purified more than 1, 000 times by procedures including Phosphocellulose and Sephadex G-200 chromatographies. Several characteristics of the enzymewas clarified with this preparation. The enzyme has a main subunit of molecular weight of 80, 000 which makes an active aggregate. And at neutral pH range, it has optimum pH for activity and stability. The Km value was determined to be 0.45$\times$10$^{-3}$ M for $o-Nitrophenyl-\beta-Galactoside.$ In any event, it is interesting to sttudy the $\beta-Galactosidase$ of B. bassiana for the mechanism of secretion and conformational structure of enzyme.

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Comparison of Opened Rates and Quality Characteristics of Frozen Baby-clam In-shell Tapes philippinarum Prepared by Different Processing Method (제조방법을 달리하여 제조한 껍질붙은 냉동바지락(Tapes philippinarum)의 껍질 개패율 및 품질특성 비교)

  • Park, Si-Young;Kang, Kyung-Hun;Lee, Jae-Dong;Yoon, Moon-Joo;Kang, Young-Mi;Seoung, Tae-Jong;Kweon, Su-Hyun;Choo, Yi-Kwon;Kim, Jeong-Gyun
    • Korean Journal of Fisheries and Aquatic Sciences
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    • v.49 no.6
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    • pp.743-749
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    • 2016
  • We compared two different processing methods for preparing high quality frozen in-shell baby clam products. In the first method, sand and mud were removed from the clams, then they were vacuum packed in polyethylene film, boiled at $97^{\circ}C$ for 6 min, and snap frozen in a cold air blast freezer (sample 1). The second processing method was similar, except the boiling process was excluded (sample 2). Both frozen products were boiled for 4 min, and then shucked and minced. Various quality metrics, such as the opening rates of shells, chemical composition, pH, volatile basic nitrogen (VBN), salinity, thiobarbituric acid (TBA), amino-N, total amino acids and free amino acids were measured, and sensory evaluation was conducted. The opening rates of shells of sample 1 and sample 2 were 98.3% and 4.67%, respectively. The proximate composition of sample 1 and sample 2 was 75.2% and 78.7% moisture, 19.7% and 16.2% crude protein, 2.45 and 2.2% crude lipid, 2.8% and 2.1% ash, and 2.1% and 1.9% salinity, respectively. The L, a, b and ${\Delta}E$ values were similar: 48.6 and 49.2, 3.9 and 3.9, 15.7 and 15.5, and 50.7 and 50.1 for sample 1 and sample 2, respectively. The sensory evaluation score of sample 1 was higher than that of sample 2. Sample 1 was deemed to be superior to sample 2; therefore, we determined that the boiling process is needed for manufacturing high-quality frozen clam products.

The Effects of Na2CO3 on Early Strength of High Volume Slag Cement (대량치환 슬래그 시멘트의 초기강도에 미치는 Na2CO3의 영향)

  • Kim, Tae-Wan;Hahm, Hyung-Gil
    • Journal of the Korea Concrete Institute
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    • v.28 no.3
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    • pp.349-356
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    • 2016
  • This report presents the results of an investigation on the early strength development of pastes high volume slag cement (HVSC) activated with different concentration of sodium carbonate ($Na_2CO_3$). The ordinary Portland cement (OPC) was replaced by ground granulated blast furnace slag (GGBFS) from 50% to 90% by mass, the dry powders were blended before the paste mixing. The $Na_2CO_3$ was added at 0, 2, 4, 6, 8 and 10% by total binder (OPC+GGBFS) weight. A constant water-to-binder ratio (w/b)=0.45 was used for all mixtures. The research carried out the compressive strength, ultrasonic pulse velocity (UPV), water absorption and X-ray diffraction (XRD) analysis at early ages(1 and 3 days). The incase of mixtures, V5 (50% OPC + 50% GGBFS), V6 (40% OPC + 60% GGBFS) and V7 (30% OPC + 70% GGBFS) specimens with 6% $Na_2CO_3$, V8 (20% OPC + 80% GGBFS) and V9 (10% OPC + 90% GGBFS) specimens with 10% $Na_2CO_3$ showed the maximum strength development. The results of UPV and water absorption showed a similar tendency to the strength properties. The XRD analysis of specimens indicated that the hydration products formed in samples were CSH and calcite phases.

Synthesis and Structural Characterization of Optically Active Bis(L-Prolinato)(2,2'-bipyridine)Co(Ⅲ) and Bis(L-Prolinato)(1,10-phenanthroline)Co(Ⅲ) (광학활성 비스(L-Prolinato)(2,2'-bipyridine)코발트(Ⅲ)와 비스(L-Prolinato)(1,10-phenanthroline)코발트(Ⅲ)의 합성과 구조적인 특성)

  • Oh, Chang Eon;Kim, Bok Jo;Yoon, Doo Cheon;Doh, Myung Ki;Heo, Nam Ho
    • Journal of the Korean Chemical Society
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    • v.39 no.9
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    • pp.715-721
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    • 1995
  • Reaction between trans-$[Co(py)_4/Ci_2]^+(py=pyridine)$ and L-proline and diimine (=2,2'-bipyridine, 1,10-phenanthroline) gives two products, $[Co(L-pro)_2/(bipy)]^+$ and $[Co(L-pro)_2(phen)]^+$ complexes, respectively. On column chromatography, $[Co(L-pro)_2(bipy)]^+$ was obtained only as $Lambda$-trans(N) and $[Co(L-pro)_2(phen)]^+$ was obtained both as ${\Delta}$-trans(N) and $Lambda$-cis(O)cis(N) due to the stereoselectivity of L-prolinato which was stereospecific. Crystal data are as follows: $Lambda$-trans(N)-$[Co(L-pro)_2(bipy)]CIO_4{\cdot}2H_2O$ (1): monoclinic, space group $P2_1(#4)$, a=9.807(3), b=10.421(1), c=12.778(2) ${\AA}$, ${\beta}=109.90(2)^{\circ}$, V=1227.8(5) ${\AA}^3$, Z=2; 1571 data with I > 3.0${\sigma}$(I) were refined to R=0.060, $R_W = 0.067$; ${\Delta}$-trans(N)-$[Co(L-pro)_2(phen)]Cl{\cdot}_3H_2O$(2): monoclinic, space group $P2_1(#4)$, a=9.838(2), b=12.892(2), c=10.747(2)${\AA}$, ${\beta}=113.79(2)^{\circ}$, V=1247.2(4) ${\AA}^3$, Z=2; 2433 data with I > 3.0${\sigma}$(I) were refined to R=0.043, $R_W = 0.050$.

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Evaluation of Some Agri-industrial By-products Available in Samoa for Goats

  • Aregheore, E.M.;Abdulrazak, S.A.;Fujihara, T.
    • Asian-Australasian Journal of Animal Sciences
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    • v.16 no.11
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    • pp.1593-1598
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    • 2003
  • Nutritional evaluation of some agro-industrial byproducts available in Samoa [dry brewers' grains (DBG), cocoa shell (CS), cocoa dust (CD) and desiccated coconut waste meal (DCWM)] available in Samoa was carried out using both the in vivo and in vitro techniques. In the in vivo study 24 Anglo-nubian goats were offered by-products with other feed ingredients to compound four different diets. The goats were randomly allocated to 4 diets on the basis of liveweight (18.7-0.3kg). The ADF content of the byproducts followed a similar trend to NDF. The byproducts have a high content of organic matter (91.0-95.4%). Gross energy (GE) content was higher in DCWM (25.1 MJ/kg DM), closely followed by CD (23.2 MJ/kg DM). Concentrate intake was significantly different (p<0.05) among the goats. Average daily live weight gains were 105, 92, 88 and 97 g/goat/day for DBG, CS, CD and DCWM, respectively. Daily live weight gains were higher (p<0.05) in the goats that received DBG, while the least gain was obtained in the goats that received CS byproduct diet. DM digestibility was significantly higher (p<0.05) in the goats on DBG diet than in the other goats. The least DM digestibility was obtained in the goats that received CD diet (p>0.05). CP digestibility followed a similar pattern to DM digestibility. The digestibility of NDF and ADF was influenced by the nature of the diets. The digestibility of OM and GE were best (p<0.05) in the goats that received DBG, DCWM and CS byproduct diets than in CD. Significant differences (p<0.05) among the byproducts were recorded for net gas production. Potential gas production (a+b) ranged from 7.064 to 42.17 ml. Organic matter digested (OMD) from gas production value at 24 h was higher in DBG (47.6 g/kg DM) and this was followed by DCWM (42.5 g/kg DM). The least OMD was obtained in CD (17.9 g/kg DM). A significant difference (p<0.05) in DM disappearance after 4, 8, 16, 24, 48 and 72 h was recorded. The potential and effective degradability varied significantly (p<0.05) from 85.95-99.6 g/kg DM and from 39.9-65.8%, respectively. The digestibility of the byproducts in both the in vivo and in in vitro techniques demonstrated that they are potential source of feed ingredients for ruminant livestock in Samoa and possibly in the other small Pacific Island countries. On the basis of their potential degradability the byproducts could be ranked in the following order:DCWM>DBG>CD>CS. In conclusion, the results obtained suggest that all the byproducts can contribute to ruminant livestock diets without adverse effects on feed intake, growth rate and apparent nutrient digestibility coefficients.