• 한국의류학회지
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• 제40권3호
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• pp.480-494
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• 2016

This study focuses on influential relationships for consumer's cognition about sponsorship, consumer-brand relationship, brand equity, customer satisfaction and customer loyalty. To accomplish it, a questionnaire survey (answered by 600 males and females over the age of 20) was conducted by an Internet Research Company from October $5^{th}$ to $20^{th}$ in 2011. The results of the analysis were: First, consumer's cognition about sponsorship consisted of sponsorship interest, sponsorship importance, sponsor-sponsorship suitability, and sponsorship expectation. Consumer-brand relation consisted of personal attachment, trustful relationships and commitment relationships. Brand equity for golf wear consisted of three factors (brand awareness, brand image, perceived quality). Customer satisfaction and customer loyalty consisted of one factor. Second, the commitment relationship was influenced by sponsor-sponsorship suitability, sponsorship interest, sponsorship importance and sponsorship expectation. However, personal attachment was influenced by only sponsorship interest and sponsorship expectations. The trustful relationship was influenced by all factors of consumer cognition, except sponsorship interest. Customer loyalty was influenced by consumer's cognition about sponsorship, consumer-brand relationship, brand equity and customer satisfaction. The leverage of consumer-brand relationship and consumer's cognition for sponsorship was notably larger than others.

• 한국생활과학회지
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• 제22권4호
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• pp.651-665
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• 2013

The purpose of this research was to investigate preference and clothing images for T-shirts utilizing Hyojemunja Textile Pattern. The results of this study showed that the secondary students who participate in the study had low interest in Folk-painting and that the female students were more willing to buy T-shirts utilizing The Hyojemunja Textile Pattern than the others. Secondary students preferred letters-pattern to other ones of T-shirts and they opted for the patterns with black curve scripts and the patterns located in upper parts of T-shirts. However, the participants considered straight scripts more sophisticated, unique and feminine than curve scripts and therefore, this awareness helped them become more interested in Hyojemunja Textile Pattern. The findings of the study may suggest T-shirts utilizing Hyojemunja Textile Pattern can give those who have a low interest in Folk-painting increased chances to learn Folk-painting in secondary education.

• 한국식생활문화학회지
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• 제33권2호
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• pp.176-185
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• 2018

The objective of this study was to investigate the effect of dietary education on undergraduate student's health, environment, and consideration. A total of 54 participants were recruited from an undergraduate student in Seoul. We conductive quantitative analysis of a structured questionnaire and qualitative analysis of interviews recorded by photovoice. There are significant differences among knowledge, dietary attitude, and food behavior in the field of health (p<0.001). In the field of health, photovoice data were categorized as 'health care practice', 'Korean dietary lifestyles', or 'awareness of importance of health' (p<0.001). In the field of environment, photovoice data were categorized as 'environment-friendly dietary lifestyle' and 'environmental contamination minimization'(p<0.001). In the field of consideration, photovoice data were categorized as 'gratitude for others', 'joy of cooking'or 'eating meals together'(p<0.01). In conclusion, we found that dietary education about health, environment, and consideration may affect healthy dietary lifestyle among undergraduate students. Our findings may warrant further studies to develop significantly effective dietary education for undergraduate students.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.427-438
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• 2021

This study aims to identify variables, which have relationship to the information credibility toward brand trust. Other than that, this study also proposes a system dynamics approach method, where the time to achieve different credible information can be modeled efficiently and by using variable-oriented simulation methods. Data, which are used for testing, are derived from 400 questionnaires. Data for SEM are collected by using questionnaire and are processed using AMOS software to identify the result whether it is proper to determine the proper variables and the indicators, which will be processed in the simulation using Powersim. The result shows that, from six variables proposed, five are significant variables that support the information credibility. The value of information credibility has fluctuated in 10 years. The important aspect in business activity is a business strategy that incorporates marketing activities. Many companies are adopting green marketing practice to achieve a better business performance, so that information credibility factor is needed. Over the past few years, numerous industries in Indonesia have increased awareness toward green movement. Some companies apply the whole process of creating green products, while others only do so partially, but this is a good approach to green business development in Indonesia nonetheless.

• 한국치위생학회지
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• 제19권4호
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• pp.615-624
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• 2019

Objectives: This study explored job satisfaction experience and meaning of work in dental hygienists. Methods: In-depth interviews were conducted with 13 clinical dental hygienists who had been working in dental clinics for more than 10 years. The analysis method used was developed by Giorgi, including all four steps. Results: The results of the interview were categorized into five central meanings: recognition and trust (including patient's trust, trust in the boss, recognition in the hospital, and intimacy), growth (growth of the hospital, growth in jobs, and problem-solving skills), professional pride (self-esteem, extension of work and changes of awareness, and being able to help others), reward (financial compensation and psychological rewards), and meaning of life given by work (the process of maturing, self-representation, and vitality of life). Conclusions: Based on this study, we need to develop tools to measure dental hygienists' level of job satisfaction as well as follow-up research on ways to improve it.

• 디지털콘텐츠학회 논문지
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• 제7권1호
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• pp.1-8
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• 2006

테크놀러지의 발전에 따른 대중매체의 발달은 다양한 콘텐츠의 개발을 활발하게 하고 있다. 그 중 음악콘텐츠는 이제 문화콘텐츠 전반으로 그 역할이 확대되어 그 시장 또한 빠른 속도로 성장하고 있다. 음악시장이 음반중심에서 디지털 음원시장으로 변화하면서 디지털 사운드콘텐츠의 창작, 유통, 마케팅의 방법이 달라지고 있으며 이렇듯 음악 산업 환경이 역동적으로 변화하며 음악산업 패러다임 변화를 요구하기에 이르렀다. 본 연구에서는 이러한 시대적 변화에 따른 국가적 정책과 지완 법률의 개정, 국민적 인식 둥 음악 산업을 발전시키기 위해 진행되고 있는 사항들을 고찰하고 앞으로의 나아갈 방향을 제시하고자 하는데 의의가 있다.

• 한국환경교육학회지:환경교육
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• 제9권1호
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• pp.30-38
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• 1996

The purpose of this study was to survey on the awareness of teachers and students to mass media as a source for school environmental education. This study was performed with the questionnaire to 179 teachers who participated in certificate in-service training for $\ulcorner$Environment$\lrcorner$subject and to 635 students(primary: 177, middle: 179, high school students: 279). The results derived from this study were as follows: First, most teachers(86.6%) evaluated that mass media's effects on students were high and positive in terms of school environmental education, thus they thought that the application necessity and possibility of mass media for environmental education were so too. Second, many teachers evaluated that more program related with environment had to be produced(57.0%) and disseminated, and information on them had to be apprised teachers to activate school environmental education(44.1%). Third, both teachers(87.1%) and students(70.4%) evaluated that audio-visual media such as television, video, movie was better than others for environmental education because audio-visual media could be more realistic and dynamic(T: 48.0%, S: 41.7%). Fourth, we found that as the result of statistical analysis, students's friendliness. credibility and preference on media were different to school classes. But we could not analize the relationship between factors for the limit of sample.

• 한국태양에너지학회 논문집
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• 제37권2호
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• pp.23-33
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• 2017

Accurate prediction of stochastic behavior of occupants is a well known problem for improving prediction performance of building energy use. Many researchers have been tried various sensors that have information on the status of occupant such as $CO_2$ sensor, infrared motion detector, RFID etc. to predict occupants, while others have been developed some algorithm to find occupancy probability with those sensors or some indirect monitoring data such as energy consumption in spaces. In this research, various sensor data and energy consumption data are utilized for decision tree algorithms (C4.5 & CART) for estimation of sub-hourly occupancy status. Although the experiment is limited by space (private room) and period (cooling season), the prediction result shows good agreement of above 95% accuracy when energy consumption data are used instead of measured $CO_2$ value. This result indicates potential of IoT data for awareness of indoor environmental status.

• Asian Pacific Journal of Cancer Prevention
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• 제13권12호
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• pp.6169-6173
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• 2012

Infection by human papillomavirus (HPV) is one of common sexually transmitted diseases leading to cervical cancer. Evaluation of parental knowledge and attitudes toward HPV were aims of present study to provide an appropriate method to decrease burden of this infection on society. During this study, 358 parents were assessed for knowledge about HPV and its related disorders. Some 76% of parents had no information about HPV infection and among the informed parents 36% had obtained their information via internet and others from studying medical resources. The average score of mothers information about HPV infection was higher than that of fathers, and also educational level and age had significant impact on knowledge of parents about HPV. Parent knowledge about the hazards of HPV was higher than their knowledge about modes of transmission. Lack of awareness about HPV infection was high in this study, underlining the urgency of education among all adult people in our society.

• 지식경영연구
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• 제17권1호
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• pp.17-47
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• 2016

People use social network services (SNSs) for various purposes, for example, to share information, to express themselves, and to strengthen social relationships with others. Meanwhile, problems of personal information leakage and privacy infringement become a social issue and thus information privacy concerns about inappropriate collection and use of personal information increase in SNSs (e.g., Facebook). Although people have privacy concerns in SNSs, they behave in a contradictory way, voluntarily presenting themselves and disclosing personal information. This phenomenon is called 'privacy paradox'. Using dual factor theory, this study investigates the phenomenon of privacy paradox by looking into enablers (e.g., self-presentation) and inhibitors (e.g., information privacy concern) for continuous use of Facebook that can co-exist independently of each other. It also includes antecedents of self-presentation (i.e., narcissism, need for affiliation, involvement, and self-efficacy) and those of information privacy concern (i.e., previous experience of privacy infringement, privacy awareness, and privacy control). The results show that most hypothesized relationships were supported. These findings provide strategic implications for SNS providers who want to promote continuous use of SNS. Under the current circumstances in which enhanced privacy policies are required, this study would be a useful reference for future research on information privacy issues in SNSs.