• The Korean Journal of Applied Statistics
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• v.22 no.4
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• pp.745-758
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• 2009

Cluster analysis is the automated search for groups of related observations in a data set. To group the observations into clusters many techniques has been proposed, and a variety measures aimed at validating the results of a cluster analysis have been suggested. In this paper, we compare complete linkage, Ward's method, K-means and model-based clustering and compute validity measures such as connectivity, Dunn Index and silhouette with simulated data from multivariate distributions. We also select a clustering algorithm and determine the number of clusters of Korean consumers based on Korean consumers' palatability scores for Hanwoo bull in BBQ cooking method.