• 제목/요약/키워드: Automobile Market

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중국 3대 경제권 자동차 산업에 대한 연구: 기술학습, 아키텍처, 클러스터를 중심으로 (An Integrative Research on Chinese Automobile Industry in Three Economic Blocs: Focusing on Technological Learning, Architecture, and Cluster Approach)

  • 백서인;김희태;권상집
    • 지식경영연구
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    • 제15권4호
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    • pp.147-170
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    • 2014
  • This study investigates the main characteristics of Chinese automobile industry based on the technology learning, architecture theory and cluster. As a case study sample, we chose three most representative automobile firms from three main cities in China, FAW from northern part of China, SAIC from middle part of China, and BYD from southern part of China. According to the research findings, FAW has equipped self-production ability in virtue of political support but felled behind in future transportation due to lack of convergence with local cluster. In case of SAIS, similar phenomenon happened in spite of highest purchasing power of shanghai. BYD has achieved great quantum jump through the aggressive investment strategy in electric vehicle even though there are still many technological learning and experience to be cumulated. Overall, this research extends the current literature on key roles (technological learning, architecture, and cluster features) in the automobile industry growth by suggesting their crucial aspects in knowledge management and strategic planning to a newly emerging market, China, and sheds light on the relationship between regional characteristics and automobile growth.

시스템다이내믹스 기법을 활용한 차급별 월간 자동차 수요 예측 모델 개발 (Development of a System Dynamics Model for Forecasting the Automobile Market)

  • 곽상만;김기찬;안수웅;장원혁;홍정석
    • 한국시스템다이내믹스연구
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    • 제3권1호
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    • pp.79-104
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    • 2002
  • A system dynamics project is going on for forecasting automobile market in Korea. The project is made up of three stages, and the first stage has been wrapped up. As the first attempt, most efforts have been focused on the sound foundation rather than the exact forecast. The model consists of three sectors; the supply sector, the demand sector, and the population sector. The supply sector is a simple stock and flow diagrams representing the supply capacities of all automobile types. The major effort is made on the demand sector and the population sector. The demands are divided into three categories; replacement demands, new demands, and additional demands. The model applies “one car per person" concept, and assumes there will be no additional demands for a while. The replacement demands are calculated based on a simple stock and flow diagram. The new demands are calculated via Bass models; each bass model represents a diffusion for each age group. The population is divided into 101 age groups (age 0 to age 100). The model has been calibrated with past 10 year data (1990 - 1999), and tested for the next two years (2000-2001). The results ware acceptable, although a fine tuning is required. Now the second stage is going on, and most of efforts are made how to incorporate the economic and cultural factors.

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한국과 일본의 저탄소자동차 판매현황과 정책대응방안 비교연구 (A Comparative Study on Low-Carbon Vehicle Sales and Policy Responses in Korea and Japan)

  • 임기흥
    • 디지털융복합연구
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    • 제21권1호
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    • pp.9-13
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    • 2023
  • 저탄소 자동차가 미래의 자동차 시장을 주도할 것으로 인식되고 있지만, 기존 내연기관 자동차보다 높은 가격과 관련 인프라 부족 등의 장애물로 인해 보급 확대에 여전히 많은 어려움이 있습니다. 본 연구는 아시아 선진국과 자동차 시장의 성숙도를 앞선 한국과 일본의 저탄소 자동차 판매현황과 정책대응을 비교한 것이다.본 연구의 결과는 차세대 저탄소 자동차의 미래 방향에 대한 학계 및 관련 산업 및 정책적 시사점을 제공하는데 목적이 있다.

Analyzing Tesla's International Business Strategies: A Closer Look at the Korean and Chinese Markets

  • Jiang-Min DING;Eon-Seong LEE
    • 융합경영연구
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    • 제11권5호
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    • pp.15-27
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    • 2023
  • Purpose: Taking Tesla Motors as a case study object, this research aims to summarize the management strategy of Tesla Motors through an evaluation of its business models in Korea and China then helps other new energy automobile enterprises in formulating strategic directions in a targeted manner. Research design, data and methodology: Using the case study method, this study conducts in-depth research on the business model of Tesla, a representative enterprise of the new energy automobile industry. This study mainly uses secondary data obtained from the official websites to support our research. Results: With its top-level innovative technology, distinctive marketing model, and extensive strategic model, Tesla holds the largest share of the new energy vehicle market. Local market brands such as BYD and Hyundai-Kia still have a considerable competitive advantage, and there is a need to learn from each other for further development. Conclusions: To adapt to the needs of economic transformation and environmental development, implementing business strategies related to new energy automobile enterprises is a topic worthy of study. Enterprises such as BYD and Hyundai-Kia have unique advantages in their home markets. However, as sustainable development progresses, these advantages will gradually weaken, and further measures are necessary to maintain their competitive advantage.

계측기기 연구개발 전략에 관한 연구 (A Study on Research and Development Strategies for Measuring Instrument)

  • 최만용
    • 한국생산제조학회지
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    • 제6권1호
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    • pp.109-114
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    • 1997
  • In the past few decades, the measuring instrument industries have made rapid progress with increase on the demand in industries such as precision instrument, chemistry, electronics, industrial measurement and automobile. Thus, development strategy and technical advancement are required for both securing the competitiveness on products in the world market and industrial development. Intensifying competitiveness of measuring instrument is needed in the world market. It can be achieved by development of measuring instrument holding comparative priority. A development strategy should be drawn up in the long-term point of view for coping with the increasing demand of measuring instrument and securing competitiveness in the world market.

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EVs 산업의 시장파급과 상용화의 전략비교 : 비셰그라드 그룹과 북유럽 협의체와의 산업역량중심으로 (Strategy of Market Spread-Commercialization in EVs Industry : Visegrad and Nordic Countries)

  • 서대성
    • 산경연구논집
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    • 제9권3호
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    • pp.57-68
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    • 2018
  • Purpose - The purpose of this study is to classify that the quality factors for comparing the Visegrard Group with the Nordic Council have historical similarities against Germany and the Soviet Union. However, this is because in the integrated European market, the competitiveness possessed by the two groups of countries is invested in the priority order to grow. Research design, data, and methodology - The study was conducted on the research design, and the reason for trying to compare the competence of the automobile industry in the assessment of industrial capability is that the Visegrard Group focuses on automotive production and the Nordic Association focuses on the commercialization of the automobile(market). In this study, searching and quantifying indirect evidence was made through standards are more complementary in Europe since each country acts like the role of the European automotive industry for example, which is different from the realistic evaluation criteria, are more important than those of the United States(first in the world) or Germany(first in Europe). Results - The results of this study are as follows: In the global EV market U.S.(export: $ 2.62 billion /share: 36.7%), Germany($ 1.29 billion /18.1%), France($ 390 million /5.4%), United Kingdom($ 380 million /5.4%), and South Korea($ 320 million/ 4.4%). South Korea's share of the EV market is 4.4%, while TSI reaches at +0.9 which measures the comparative advantage of a specific commodity in the world trade market. There is great potential for evaluated as products processing in export competition. But, commercialization, standardization, and overall market expansion did not have a positive impact on global satisfaction. Conclusions - EVs put importance on various utilities. So this suggests that Korea's exports to the EU, including the Visegrard Group, should be more focused on marketability when illuminating with a sharing industrial system under the European Union. It is necessary to specialize in manufacturing and commercialization by country(region) to prepare sharing economy and blockchain in order to create a smart-sharing city linked on artificial intelligence, as the commercialization of electric vehicles, which will have a larger growth rate than that of manufacturing in the fourth revolutionary era.

시작 차량의 실내 감성 향상에 관한 연구 (A Study on Enhancement of Human Sensitivity for Interior of Prototype Vehicles)

  • 최재원;양화준;이석희
    • 한국정밀공학회지
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    • 제20권5호
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    • pp.124-131
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    • 2003
  • As the new model development lead time becoming shorter and the market requirements becoming more strict, automobile manufacturer begins to utilize 3-dimensional CAD system based techniques such as DMU (Digital Mock-up), Rf (Rapid Prototyping), VE (Virtual Engineering) to meet the market trends. But, no satisfactory utilities have been developed yet, to represent emotional properties such as embossment on the surface of interior parts, touch originated from material characteristics in virtual environment, so it is inevitable to manufacture prototype parts to verify actual feeling which passengers feel in automobile. This paper suggests a methodology to enhance the human sensitivity via embodying embossment on the surface of prototype car interior trim without deterioration of dimensional accuracy using RIM (Reaction Injection Molding) and thermoforming method.

21세기 자동차를 위한 전기.전자 시스템 (Electric and Electronic Systems for the 21st Century Automobile)

  • 선우명호
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 1998년도 추계학술대회 논문집 학회본부 B
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    • pp.451-453
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    • 1998
  • Global competition of automotive market, affordable prices of electronic components, and tougher regulations on emission, fuel economy, and safety become the major reason that automotive industries rapidly employ a large number of electric and electronic systems. Considering that the application of electronic technologies for automobile is increasing at a rapid rate, it would be worthwhile to evaluate the trend of the uses of major electric and electronic systems for the 21st century vehicle. The major technology will be leaded by 32/64-bit microcontroller, on-chip flash memory, hybrid ASICs, IGBT, and smart sensors.

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한국자동차기업의 이란진출을 위한 전략제안 (Some Suggestions for Korean Automobile Industry to Branch out into Iran)

  • 김현철
    • 국제지역연구
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    • 제21권1호
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    • pp.163-179
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    • 2017
  • 미국이 이란에 대한 1차 제재를 제외한 나머지 경제제재를 해제함에 따라 이란은 글로벌 자동차기업들의 해외직접투자 대상으로 급부상했다. 이 연구는 이런 배경에서 한국의 자동차산업이 이란에 진출하는 방법에 대한 전략적 제안을 하고 있다. 이를 위해 이란의 자동차산업과 이란의 특징에 대해 먼저 탐구하였으며, 시장 상황에 대한 정량적 정성적 분석을 하고 있다. 승용차부문에서, 한국의 완성차기업들은 미-이란 관계의 진전을 좀 더 지켜보면서 대신 CKD를 수출하는 것이 바람직할 것으로 보인다. 그러나 이란 정부가 CKD의 수출만으로는 만족하지 못할 것이므로, 부품회사들은 미리 진출시키는 것이 바람직할 것이다. 부품회사들의 경우에는 해외직접투자, 라이센스 방식의 진출, 그리고 합작기업의 형태가 모두 가능하다. 이를 통해 자동차기업들은 부품현지화 비율 규제를 만족시킬 수 있다. 이렇게 투자한 부품회사들은 나중에 조건이 호전되어 완성차기업들이 진출했을 때 현지의 서플라이 체인 구축에 핵심역할을 하게 될 것이다. 또 이란에 구축하게 될 자동차 생산기반은 이란을 넘어서 중동-북아프리카 지역의 수출전략기지화 하는 것도 제안할 수 있다. 수출기지화 한다면 동유럽에 구축된 생산기반과 역할 분담 모델이 필요할 것이다. 이런 전략은 전체적으로 보면 부품우선진출 전략이라고 할 수 있을 것이다. 상용차부문의 경우, 천연가스산업을 이란에 진출하는 전략적 고리로 사용할 것을 제안한다. 이란 정부는 천연자원 개발을 강력하게 희망하고 있다. 따라서 완성차기업들은 CNG버스를 생산하고 에너지기업들은 천연가스를 시굴 생산하는 연계진출 방안이다.

국산 자동차 소비자의 제품 선택 기준에 대한 중요도 인식 분석 (Study of Importance Awareness of Domestic Car Consumer's Product Selection Criteria)

  • 이태원
    • 산업경영시스템학회지
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    • 제42권3호
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    • pp.157-166
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    • 2019
  • The study had subject to find out what factors Korean automobile consumer is considering in their decision to purchase cars in the situation of the growing competition in the domestic automobile market. In order to this end, the previous study was reviewed to select various factors considered in the process of buying cars. Based on this, Analytic Hierarchy Process was used to prioritize which factors were considered more important by consumers. In the result of study, we could find that performance had the highest priority, and the second ranking was the price. In contrast, image of brand and convenience of maintenance were shown to be relatively low in importance, ranking $3^{rd}$ and $4^{th}$, respectively. Beside, we could recognized the ranking of other detailed factors. This study has an academic implication in that it is able to grasp the latest tendency of consumers' purchase choice of car and to make conclusion by applying AHP analysis method to study of related subject. It also have practical significance that can be a basis for make sense what factors should be taken by the automobile industry to uprise the purchase of the consumers through the identification and preparation of the purchase selection criteria of domestic automobile buyers.