• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.6
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• pp.662-672
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• 2017

Child sexual crimes have increased, but there has been no effective plan to combat this. Films reporting problems, amplify the attentions and propose countermeasures, which leads to changes. The current study examined the audiences' reactions to child sexual crime faction films using text-mining. The analysis of Naver's 2,727 blogs showed realistic words while 3,000 review comments' analysis demonstrated emotional responses. The positive and negative emotional category and degree were also different. In , the higher degree of negative emotions, such as 'angry' and 'unpleasant' appeared frequently. In , only negative emotional worlds were used. On the other hand, 'sad' was the highest ranked word, and the negative level was weak. In , 'good' a positive emotional word solely emerged. The audiences perceived the accidents objectively before release while they expressed their emotions and feelings after watching the movies. caused explosive anger and organized the participating citizens for changes. This movie provided an opportunity to enforce a legislative bill intensifying heavy punishments. The present study is significant in scrutinizing the audiences' diverse emotional reactions and discusses the future direction of society prosecution movies. Based on the text analysis of the audiences' linguistic expressions, a future study will be needed to hierarchically classify the diverse emotional expressions.

• Archives of design research
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• v.11 no.3
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• pp.101-110
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• 1998

It is impossible that the corporation can make up good corporate images with sales promoting and pursuing profits only. To form impressive oorporate images, the corporation should acquire efficient marketing images and social oonfidences with the investment for the culture, the art, the preservation of public health, educations and social welfare programs. The oorporate image is indined to be formed by audiences subjectively even though the corporation makes great efforts to have its unique images. The audience has a tendency to have their subjective opinions about the corporate image based on several informations communicated by the corporation and various sources. The sensitive approach and emotional persuation can be efficient for making good corporate images because corporate images of audiences arise from emotional and sensitive factors rather than rational ones. There are many previous studies verifying that the humor effect should be one of powerful means for inducing concentrations, memorizations and persuations. The majority of popular advertisings are humor touched one and the questionaire proves that almost all university students participating sample test, prefer humorous advertisings to serious advertisings. The questionaire verifies that it is a most efficient method is using humor effects at product advertising to improve the corporate image indirectly. And there are very possitive reactions about applying humor effects for the corporate image advertising and the other advertisement types such as pamphlets and catalogues. The humor effect motivates the persuation with spiritual pleasures and intimacy, and it minimize the negative aspects of advertising for the formation of the corporate image. The humor effect is valuable not only for the formation of the corporate image reflecting the entity of the oorporation itself but also for the ideation of advertising communications. The study on the humor effect related with the corporate image is significant because the humor is a different version of the humanism based on deep oontemplation and oomprehension of human life rather than simple means to motivate laughers.