• 제목/요약/키워드: Audience Awareness

검색결과 45건 처리시간 0.032초

Psychometrics of Perspective Taking in Writing: CombiningManualCoding and Computational Approaches

  • Minkyung Cho
    • International journal of advanced smart convergence
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    • 제12권1호
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    • pp.120-129
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    • 2023
  • Perspective taking, one's knowledge of their own mental and emotional states and inferences about others' mental and emotional states, is an important higher order cognitive skill required in successful writing. However, there has not been much research on the identification and examiantion of the psychometrics of perspective taking. To fill in this gap, I reviewed the psychological and cognitive frameworks of perspective taking including theory of mind, audience awareness, development of epistemological understanding, and argumentation schema. I also reviewed various methods of examining the psychometric properties of perspective taking in written composition, including both manual and computational approaches. The review of literature yielded suggestions on the development of manual coding scheme for perspective taking as well as the selection of indexes to draw from natural language processing tools. Challenges and affordances of combining the manual and computational approach are discussed along with future research directions to advance the field of psycholinguistics.

애니메이션의 희극성(喜劇性) 연구 (A Study on Comicality of Animation)

  • 조미라
    • 만화애니메이션 연구
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    • 통권12호
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    • pp.103-119
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    • 2007
  • 본 논문은 웃음을 유발하는 혹은 그러한 의도를 의미하는 희극성을 중심으로 애니메이션의 희극적 본질과 한국 애니메이션에 나타난 희극성을 중심으로 살펴보았다. 그리고 애니메이션의 희극적 본질은 1) 예상되지 못하는 웃음, 어떤 방식으로 창조될 지 예측할 수 없는 상황에서 관객들의 상상력을 자극하고, 이를 통해 지금까지 지각하지 못한 생각, 느낌, 감각 등을 제시하는 창조적 웃음이라는 점 2) 또한 그로테스크적인 표현을 통한 이상적 세계를 제시함으로써 재현하고자 하는 실체에 대한 인식과 지각을 확장하는 웃음이라는 것을 알 수 있었다. 그리고 일반적으로 애니메이션을 코미디 요소가 강한 대중예술이라고 생각하는 선입관과는 달리 한국 애니메이션의 경우 희극성이 강한 작품은 소수에 불과하며, 창조된 희극성과 그로테스크한 희극성 보다는 캐릭터의 형상이나 움직임 그 자체, 혹은 유머와 재담 중심의 언어적 희극성에 집중되어 있음을 확인할 수 있었다.

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e-Book 이용실태와 발전 전망 (Current Use of e-Books and their Development Perspective)

  • 정종원
    • 한국언론정보학보
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    • 제31권
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    • pp.327-354
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    • 2005
  • 이 연구에서는 전자책 수용자조사 자료를 통해 전자책에 대한 이용실태와 나아가 수용자들이 전자책의 향후 발전 전망을 어떻게 진단하고 있는지 밝혀보고자 했다. 그리고 전자책의 향후 활성화 방안을 제시해 보고자 했다. 연구결과 전자책 이용자의 저변확대는 이루어져 있었다. 그러나 전자책은 아직 수용자들에게 잘 알려져 있지 않았고 주로 무료사이트를 이용하는 수준에 머물러 이용이 활성화 되어 있지 않았다. 그리고 전자책의 이용경험 유무가 이용행태에 통계적으로 유의미한 영향을 미치고 있었다. 또한 전자책 수용자들은 전자책의 발전전망을 종이책보다 훨씬 밝게 보았고, 전자책 이용경험이 있는 수용자가 경험이 없는 수용자보다 전자책의 발전전망을 밝게 진단하고 있었다. 따라서 전자책 이용의 활성화를 위해서는 전자책에 대한 접근성 제고, 홍보의 강화, 내용에 대한 신뢰성 제고, 가격의 인하, 다양한 컨텐츠 개발, 가독성을 높일 수 있는 편집체제 변화, 눈의 피로를 막을 수 있는 화면의 개발 등이 선행되어야 한다.

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K-Pop Music Worldwide and Digital Marketing Role in Brazil

  • Lourenco, Patricia Portugal Marques de Carvalho;Kim, Sang Yong
    • Asia Marketing Journal
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    • 제17권4호
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    • pp.63-88
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    • 2016
  • K-Pop is hugely promoted offline/online in East Asia, while efforts to promote it elsewhere are kept to a minimum. Whilst addressing the role of digital marketing in the promotion of K-Pop in the Brazilian music industry this study aims to demonstrate that K-pop will provide its audience with a unique and engaging experience if it thinks globally and acts locally in its marketing and communication strategies. A survey of K-Pop's world fan base was carried out online with 1,074 fans to determine the validity of the hypothesis. The results have demonstrated the need to adapt global and intercultural strategies to local markets with increasing brand awareness through utilizing digital marketing. For example, to increase K-Pop's popularity and market share in Brazil, it is not required to sing in Brazilian Portuguese, contrary to what might be perceived but fully singing in English would help breaking into the market dominated by domestic music as songs would have a higher probability to be included in the international soundtrack of a Brazilian telenovela and promote the K-Pop artist not only across Brazil but also give the artist exposure in all the markets the Brazilian telenovela is exported to, opening an entry door to those markets. K-Pop audience segmentation and psychographic profiling is crucial to the understanding of each market's consumer's preferences, likes, dislikes and their buying habits as it was proven through Brazil's digital media, social media, digital music market and K-Pop market analysis within the global context of the study. It should be also considered that brand extensions are not standard everywhere and that there are cultures where different product categories are not directly associated with its main corporate owner which requires extensive local market knowledge to succeed. The primary and secondary data research that we conducted for this study intended to demonstrate that K-Pop can be successful in Brazil and in Latin America and increase their local and regional market share if digital marketing and communication strategies are tailored to each individual market.

페이스북에서 상대방에 대한 존재 인식: 사회적 현존감의 실증적 분석 (Awareness of the Others on Facebook: Empirical Analysis of Social Presence)

  • 황하성
    • 인터넷정보학회논문지
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    • 제16권4호
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    • pp.93-99
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    • 2015
  • The purpose of this study was to explore the reasons why college students use Facebook and the ways in which they feel of social presence while using Facebook. In fact, the study aimed to specify the links between motivations for using SNS and a sense of 'being together'. The findings of this study suggest that major motivations of SNS use were social interaction, entertainment, self-presentation, and information-seeking. Specifically, results from a survey of 280 respondents revealed that college students used Facebook to seek maintenance and connection with friends, to express themselves, to get information about school activities, and to be entertained. These findings are consistent with the existing literature regarding SNS as a primary channel to maintain the existing social relationships among college students. The study also found that all motivation factors, except information-seeking factor, were positively and significantly related to social presence. The strongest correlations were between social presence and Facebook use for social interaction and entertainment needs. It seemed that users who seek social interaction and entertainment needs are more likely to feel a sense of being with others while users who seek to get information are less likely to feel a sense of social presence. These findings implied that to some extent, a sense of social presence occurs in the context of Facebook and that the experience of social presence depends on what college students seek from Facebook use. In addition, the results showed a positive relationship between Facebook use and social presence; the more college students use Facebook, the more they are likely to experience sense of social presence. Given that Facebook provides college students with a place where they can share thought and feelings among friends, it can be concluded that Facebook contributes to the sense of belonging among users. And such feeling may enhance a sense of presence with others while using Facebook. These findings suggest that uses and gratifications researchers should consider the concept of social presence as an important variable in explaining what audience members do with media.

관현악단 전문 연주자와 대학생 연주자의 연주 관련 근골격계 증상의 발생 특성에 관한 비교 (A Comparative Study on the Characteristics of Performance-related Musculoskeletal Symptoms between Orchestra Performers and University Student Performers)

  • 신혜원;김선엽
    • 대한정형도수물리치료학회지
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    • 제28권3호
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    • pp.21-32
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    • 2022
  • Background: Instrument players are exposed to occupational musculoskeletal symptoms due to constant movement and strain to meet the needs of their audience. This can cause dissonance between the player and the instrument and can cause medical problems in the musculoskeletal system such as pain, tendinitis, muscle spasms, and joint hyperextension from overuse of body parts. Objective: The purpose of this study is to comparatively analyze the characteristics and occurrence of musculoskeletal symptoms in professional and student players, and to find out the awareness of the need for health care professionals and special exercise programs for orchestra players. Methods: The subjects were professional orchestral musicians 191 from the three symphony orchestras and music students 209 from the four universities volunteered to participate in this study; 393 subjects (98.25%) completed the questionnaire. symptom prevalence and related factors of playing-related musculoskeletal disorders (PRMDs) were surveyed with a self-administered questionnaire. Standardized Nordic Questionnaire was complemented by adding a visual-among scale and used to diagnose PRMD. Results: High prevalence of musculoskeletal complaints in both professional musicians (85.30%) and student musicians (82.30%). Professional musicians and student musicians also suffered the highest problem in shoulder and neck complaints. Significant differences were found between groups that recognized of necessity for specialized health professionals, professional organizations, and special programs for musicians. Conclusions: Professional musicians and student musicians, like orchestra players, are already exposed to overuse syndrome. However, student musicians lack awareness of the risk of injury compared to orchestra players. We suggest that an appropriate treatment management program for the prevention and early treatment of musculoskeletal system damage should be provided to performers at an early stage.

골판 재료의 건축 분야에서의 적용을 위한 연구 (Design Application of Corrugated Products for Kinetic Architectural Applications)

  • 김호정
    • 산업기술연구
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    • 제25권B호
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    • pp.81-87
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    • 2005
  • This project addresses the product identification and design application of corrugated products for kinetic architectural applications. Initially, an architectural approach to product identification was carried out with the end goal of demonstrating application design principles of numerous novel architectural examples from the forest products industry. A design and prototyping stage followed demonstrating such application design principles and functional analysis on various novel architectural examples. The results of coupling product identification with proven application advantages will be of potential value not only to architecture but also to other designers in the arts and sciences. The general motivation for the research arises out of a growing interest corrugated and paper products to be ideally suited for various architectural applications for their unparallel environmental benefits. Applications in architecture that use fewer resources and that adapt efficiently to complex and changing conditions are particularly relevant for an industry (architecture) that is increasingly aware of its environmental responsibilities. Corrugated and paper products are highly under-utilized by the building industry as design choice material for both interior and exterior applications. An increased awareness of the benefits of corrugated and paper products coupled with a process of designing for the total use and reuse will prove to be a valuable means by which issues of energy efficiency and environmental quality of buildings could be enhanced to be more efficient, affordable, and therefore reach a broader audience of users.

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Humanitarian Documentary: A Comparison Study between VR and Non-VR Productions

  • Nunes, Thatiany Andrade;Lee, Hyunseok
    • Journal of Multimedia Information System
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    • 제6권4호
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    • pp.309-316
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    • 2019
  • Virtual Reality is broadly recognized as an "empathy machine". This reputation is due to the feeling of 'presence' that it provides to users, which is the sensation of being bodily present in a space, even when that space is virtual. The possibility of complete immersion attracts many creators looking to induce empathy and awareness about the most diverse subjects. One of the first types of VR non-fiction productions to be released was in the morally sensitive humanitarian documentary genre. This research aims to explore how VR productions differ from non-VR productions with a focus on humanitarian communication. Rather than targeting mechanical aspects of VR technology, this article compares the visual and narrative storytelling characteristics in VR and non-VR media. First, humanitarian communication and its nuances are explained. Then, 360° video filming characteristics are analyzed, followed by a comparison table contrasting VR and non-VR non-fiction. After evaluating VR non-fiction empirical studies, a discussion is initiated over the betterment of VR non-fiction storytelling in a way that could help it generate more empathy, since many productions seem to purely rely on the technology as a production novelty, and end up lacking emotional depth and audience engagement through story.

A Study on the Artistic Representation of the Cellular-Phone Addiction and the Personal Data Leakage of Modern Society

  • Lee, Joohun;Baek, Jiseon
    • International Journal of Internet, Broadcasting and Communication
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    • 제7권2호
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    • pp.65-72
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    • 2015
  • Although the development of digital technology and network has brought great convenience in modern lives, amongst the aggravated complexity in the contemporary society, modern minds who have failed to create genuine relationships undergo a sense of alienation and solitude that may appear as a type of social pathology called cellular-phone addiction. Also, while the emergence of the information age seemingly brings about benefits including diverse acquisition regarding knowledge and broader communication, underneath exists side effects involving leakage of private information. Especially, being excessively addicted to relationship network may induce one to become insensitive towards leakage of private information without recognizing, and thereby instigating yet another social problem. Media art is very practical in terms of suggesting a critical perspective concerning social phenomena and elevating them into a work of art by rendering them artistically. Particularly, when social problems of the modern days are expressed through digital technology, media art provides the audience with a foundation that will enable them to sympathize without hostility. This dissertation calls attention to the contemporary problems regarding cellular-phone addiction and possible hazards of information leakage based on media art, while at the same time proposing the production process of a media art work that attempts to raise awareness and sympathy on such social issues.

부모가 바라는 어린이 프로그램의 특성이 공영방송 필요성에 미치는 영향 (Effects of the Characteristics of Children's TV Programs Desired by Parents on the Necessity of Public Broadcasting System)

  • 최믿음
    • 한국콘텐츠학회논문지
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    • 제21권6호
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    • pp.207-217
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    • 2021
  • 이 연구는 뉴미디어를 통한 영상콘텐츠 이용이 증가하고 있는 상황 속에서도 어린이 이용자가 전통매체인 TV를 통해 방송프로그램을 소비하는 비중이 여전히 가장 높다는 점에 주목하였다. 방송은 방송법에 의거하여 상대적으로 소수이거나 이익추구의 실현에 불리한 집단이나 계층의 이익을 충실하게 반영하도록 노력해야 하며, 사회교육기능을 신장해야 한다는 책무를 지닌다. 이 연구는 TV수신료를 주요 재원으로 운영되는 공영방송 KBS가 어린이 시청자의 이익 추구와 가치 실현을 위해 어떠한 어린이 프로그램을 제공해야 하는지 실증적으로 살펴보았다. 분석 결과 어린이 자녀를 둔 부모가 추구하는 공영방송 어린이 프로그램의 특성으로 교육·규범 요인, 내용 다양성·어린이 흥미 요인, 문화적 다양성 요인, 프로그램 접근성 요인이 도출되었다. 이 연구는 국민이 원하는 어린이 프로그램을 공급하는 공영방송의 노력과 결실이 공영방송의 존립 당위성을 높이고 나아가 수신료 정상화를 실현시키는 핵심 기제로 작동할 수 있을 것으로 기대하였다.