• 마케팅과학연구
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• 제17권3호
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• pp.61-81
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• 2007

현재 한국시장의 광고에는 외국인 모델과 외국어를 사용하는 것이 일반적이다. 그러나 그 효과에 대한 검증은 거의 이루어지지 않고 있다. 기존의 연구에 의하면 마케팅 커뮤니케이션과 소비자의 문화적 가치가 일치하게 될 때 커뮤니케이션의 효과가 높아진다고 한다. 즉, 광고에의 외국문화 사용은 기존 연구에서 주장하고 있는 바와는 반대의 현상인 것이다. 그러나 인터넷 등 글로벌 매체에 의해 글로벌 문화가 출현함에 따라 마케팅 커뮤니케이션과 소비자의 문화적 가치가 일치하는 것이 가장 바람직한 커뮤니케이션 방법이라 볼 수는 없다. 이에 본 연구는 외국인 모델을 사용하는 광고에 있어서 모델의 매력도와 외국어 사용이 소비자의 광고와 제품에 대한 태도, 구매의도 등에 어떤 영향을 미치는가를 살펴보고 효과적인 광고 커뮤니케이션에 대한 제언을 하고자 했다. 연구결과, 광고에 사용된 언어와 광고의 시각적 단서인 모델 매력도는 광고의 효과에 상호작용 효과를 나타내는 것이 밝혀졌다. 광고에 사용된 모델 매력도가 높은 경우, 제품에 대한 태도, 구매의도가 사용된 언어에 대해 유의한 차이를 보이지 않았다. 광고에 사용된 모델의 매력도가 낮은 경우에는 영어를 사용한 경우가 제품에 대한 태도, 구매의도가 높았다. 즉, 외국인 모델을 광고에 사용할 경우, 그 모델의 매력도의 높고 낮음에 따라 광고에 사용되는 언어를 선택함으로써 광고의 효과를 조절할 수 있다는 실무적 시사점을 제공한다.

• KEPCO Journal on Electric Power and Energy
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• 제5권3호
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• pp.135-140
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• 2019

Lattice towers and tubular steel poles have been commonly used for electrical power transmission in Korea. They are durable, structurally stable, simple and can easily be constructed in limited spaces. However, residents are opposed to construct transmission lattice towers in their areas because they are not visually attractive, and electrical field occur at the transmission lines. Underground transmissions have been used instead of the traditional towers to resolve these problems, however they are not cost effective to construct and run. Therefore, we have developed eco-friendly towers that are more attractive, well blending into the surrounding environment, and much more economical than underground transmissions. There are four categories of the eco-friendly electric transmission towers about design aspects. Firstly, there is decoration type such as tree tower and ensemble tower. Tree tower looks like actual trees with leaves and branches so it blends into surroundings. Ensemble towers were designed after pair of crane birds. Those towers have decoration features and art works. Structural examination and manufacturing this type would be very similar to the conventional transmission towers. Secondly, there is arm design type such as traditional tower. Design features are added to the existing towers. As partial design can be adoptable on these types, it can easily meet height regulations and attach to conventional lattice towers and tubular steel poles. Also, these towers are more economical than others. Third category is multipurpose type such as Sail Tower. These towers have simple pole or tubular structure with features which can be used as information message board, public relations and much more. This type will face greater wind pressure because of the area of the board, also visibility must take into consideration. Lastly, there is moulding type such as arc pylon. It is different shape to the conventional towers - lattice towers and tubular steel poles. Dramatic design changes have been adapted - from a hard and static tower to a soft and curved tower. These towers will well stand out in the field. However, structural examination and manufacturing this type would be difficult and costly. Also certain towers of this type would require scaffolding or false work to construct, which will result in limitations of the construction area. This paper shows KEPCO 154 kV Sail tower in detail. KEPCO 154 kV Sail tower that is included in fabrication of sample tower and tower testing has developed and the results are presented in this paper. We hope that sail tower is also considered as a solution to have public acceptance or to create a familiar atmosphere among towers and people in coastal area.

• 한국보건간호학회지
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• 제15권2호
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• pp.285-300
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• 2001

In order to provide basic data for developing problematic drinking prevention program through the investigation of the knowledge and attitude on drinking of the elementary students, a survey was conducted covering 630 fourth, fifth, and sixth graders in 5 elementary schools, in Seoul. Data was collected by using structured questionnaire. The results of the survey analysis were as follows : 1. Among the students under inquiry, $55.4\%$ answered they had the experience of drinking and $1.9\%$ of them enjoy the drinking. 2. The degree of drinking-related knowledge of respondents were 8.41point with the highest score being 13. The score were significantly higher in the students with good school record and higher mothers' educational level than those of other group. 3. With respect to the attitude of students toward adults' drinking, $54.8\%$ responded that inebriated adults in the bus or subway cause inconvenience to others. Students who maintain good school grades, are satisfied with school lives, whose fathers have high educational background or who receive great attention from parents showed more negative and strict attitude toward adults' intoxicated appearance. Concerning the drinking at home, $51.6\%$ of respondents said they hope that adults do not drink at home. Students who have experience of drinking and whose parents drink revealed more generous attitude toward adults' drinking at home than those who do not. With regard to the drinking of friends or senior students, $55.0\%$ of students said they try to stop the drinking. Respondents with no experience of drinking were more generous toward the drinking of friends and colleagues than those who drank before. Students who are in low graded. maintain high school marks, face no problems in school life or receive great attention from parents demonstrated greater disapproval of drinking. Most respondents$(65.3\%)$ said they were not interested in the scene of drinking in mass media. Those having experience of drinking or parents who drink showed more tolerant attitude toward drinking in mass media than those who do not. Students who are in low grades, face many problems in school life or receive small attention from parents showed greater tendency to find the scene of drinking attractive. 4. The more knowledge they get, the more rigid view they had in drinking.

• 서비스연구
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• 제13권3호
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• pp.20-38
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• 2023

본 연구는 공유경제 서비스 중 가장 주목할 만한 성장을 보이고 있는 카셰어링 서비스의 재이용의도를 분석하는 과정에서 차량의 예약, 결재, 인계, 검수, 반납 등 모든 과정이 비대면 셀프서비스로 이루어지는 서비스의 독특한 특성을 반영하고자 하였다. 이에, 서비스에 대해 지각하는 혜택과 위험 요인과 더불어, '정보품질'이라는 플랫폼의 특성과 '자기효능감'이라는 개인 특성 변수의 역할을 함께 고려하였다. 자료 수집을 위하여 카셰어링 이용경험이 있는 성인을 대상으로 온라인 설문조사를 실시하였고, 총 320명의 응답이 분석에 사용되었다. 구조방정식모형 분석 결과, 정보품질 및 자기효능감은 서비스의 지각된 혜택을 증가시키는 것으로 나타났으며, 정보품질이 우수할수록 자기효능감 또한 높이 지각하는 것으로 분석되었다. 반면, 정보품질 및 자기효능감이 지각된 위험을 낮추는 역할은 미미하였으며 서비스 재이용의도는 지각된 위험 보다는 지각된 혜택에 의한 영향을 더 크게 받는 것으로 나타나, 소비자들이 카셰어링 이용 시 위험을 크게 인식하지 않는 것으로 이해되었다. Process Macro를 이용하여 매개효과를 추가 분석한 결과, 자기효능감이 재이용의도에 미치는 영향은 지각된 혜택에 의해 매개되는 것으로 나타났다. 정보품질이 지각된 혜택 또는 자기효능감을 매개로 재이용의도에 미치는 간접 효과는 모두 유의한 것으로 분석되었다. 이러한 결과는 플랫폼에서 이용자가 필요로 하는 정보를 적시에, 충분히, 이해하기 쉽게 제공해주는 것은 자기효능감을 향상시켜 서비스 재이용의도를 증가시키는 것을 시사한다. 카셰어링 서비스 기업은 고객이 차량을 더욱 쉽게 이용하고 커뮤니케이션 문제로 인한 분쟁이 발생하지 않도록 우수한 품질의 정보를 평소 잘 제공하는 것이 중요하다고 하겠다.

• 한국사회복지학
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• 제60권1호
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• pp.77-102
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• 2008

본 연구의 목적은 사회복지사 채용면접 상황에서 지원자들이 사용하는 인상관리전략과 그것이 면접관의 평가와 어떤 관련성을 맺고 있는지 살펴보고자 하는 것이다. 이를 위해 사회복지사를 공개 채용하는 한 사회복지조직의 채용면접 과정에 대한 관찰과 면접관들의 최종평정결과 분석을 통한 질적연구를 실시하였다. 분석결과, 지원자들은 채용면접 상황에서 자기촉진 전략과 합리화 전략을 주로 사용하였고, 조직과의 부합, 타인강화 등의 환심사기 전략도 일부 사용하는 것으로 나타났다. 비언어적 전략 사용에서는 면접관과의 눈맞춤, 차분한 답변 태도, 웃는 표정을 유지한 지원자가 면접관에게 긍정적인 인상을 준 것으로 나타났다. 언어적, 비언어적 인상관리전략 사용이 활발하고, 그 내용을 명확히 표현한 지원자가 면접관에게 좋은 평가를 받았으며 호감도도 높았다. 이와 같은 분석결과를 토대로 앞으로 채용면접을 앞둔 사회복지 지원자, 사회복지 연구자, 사회복지조직을 위한 제언들이 도출되었다.

• 통상정보연구
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• 제9권1호
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• pp.381-399
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• 2007

UCP 600 will now come into effect on 1 July 2007, giving practitioners more than six months to prepare for the change. The vote on the UCP was also a favourable vote on eUCP Version 1.1 which was amended to bring it into conformity with the new rules. ICC Banking commission unanimeusly approved the revised UCP 600 on 26 October 2006 in paris convention. The most important revision of UCP600 have altered the technical and difficult to understand wording of UCP500 into plain simple precise and concise language, The singuler achievement of UCP600 is its elimination of phrase like "reasonable care" "reasonable time" and "an it's face" from the rule. The introduction of separate articles 2 and 3 on "Definitions" and "Interpretation" which contain the concept of "honour" along with the inclusion of certain ISBP wording in UCP, should bring about far greater clarity and precision than in many of the contentions articles in UCP500. The definition of negotiation should help lay to rest the controversies surrounding the terms of negotiation. The removal of reasonable time and the replacement by five banking days should speed the process and make L/Cs more attractive in the market, nevertheless UCP600 have many problems in appling it in practical field. For example the definition of credit, negotiation and purchase it's accepted or undertaken payment draft by accepting bank or deferred payment bank, the second advising bark's position etc. so, I will introduce in this thesis the important revised articles of UCP600 and investigate the problems in applying it in practicle field with reference to the specialist's opinion of the practical field and ICC opinions of drafting Group.

• 대한치과교정학회지
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• 제48권1호
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• pp.23-29
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• 2018

Objective: In accordance with the changing demographics in the United States, orthodontists working on various ethnic populations should be more conscious when using the standardized profile analyses for the African American patient. The objective of this study was to examine whether the perception of lip protrusiveness in modern African American faces has changed. For this purpose, we investigated the most favorable African American lip profile using the opinions of 10 experienced and 10 newly trained younger orthodontists. Methods: Attractiveness was converted to a number on visualized analog scales. Comparative ranks on 16 African American profiles, with focus on lip protrusiveness and thickness, were made among the groups. Mixed-effects linear regression models were fit and group differences were estimated. Results: Younger orthodontists favored a more protrusive lip profile, and the variance in their perceptions was narrower than those of older orthodontists. Measurements related to upper lip protrusion showed the strongest correlation to attractiveness (r = -0.82). The association with attractiveness decreased linearly as the protrusiveness of the upper lip increased. Steiner's E-line was the most influential reference for determining the level of attractiveness for the older orthodontists, whereas upper lip protrusion was the most influential factor for the young orthodontists. Conclusions: An adequate level of lip protrusiveness and thickness should be essential for maintaining attractive esthetics in African American patients. Yet, a new set of standards for prominent lips in this population is necessary to reflect the current trend in the concept of a beautiful face in the modern world.

• 한국의류산업학회지
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• 제6권3호
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• pp.367-376
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• 2004

The purpose of this study is to analyze the image evaluation and the preference of tailored jacket focused on the collar's figure according to the body type and the degree of satisfaction with their body of middle-aged women. For this study, twenty seven different types of tailored jacket were designed with some variation of their silhouette, the length and the collar's figure on three hundred and twenty three middle-aged women ranging from 35 to 50 years old. There was a significant difference in the image evaluation and the preference of tailored jacket according to the body type of middleaged women. The women of the type 1 evaluated that portrait lapel collar were the most fascinating, elegant and active, tender and they preferred that style. The women of the type 2 evaluated that breast lapel collar were the most fascinating, elegant and active, tender and they preferred that style. The women of the type 3 evaluated that breast lapel collar were the most fascinating, elegant and active, tender and they preferred that style. The women of the type 4 evaluated that waist lapel collar were the most fascinating, elegant and active, tender and they preferred that style. There was a meaningful difference in the image evaluation and the preference of tailored jacket according to the degree of satisfaction with their bodies. As satisfied with their face size, they thought breast/portrait lapel collar were more attractive, graceful and active, soft and they preferred that style. As satisfied with weight they regarded portrait lapel collar as more attrative, graceful and active, soft and they preferred that style. In this study we found that the middle-aged women evaluated the tailored jacket which was looking esthetic and fitting their body types, as the most attrative, elegant, active, and tender clothing and they prefered that kind of tailored jacket.

• 아태비즈니스연구
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• 제4권2호
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• pp.1-10
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• 2013

According to the Global Retail Development Index (GRDI) published by A.T. Kearney (2012), India is the $5^{th}$ most attractive retail destination in the world. The retail industry in India has been largely fragmented with small businesses dominating the retail landscape, with very few large players having multiple retail outlets. However, in the last few years, the industry has witnessed a significant growth in the number of large retailers having a chain of outlets across the country. This growth in the organised retail sector has driven primarily by large Indian retail organisations and conglomerates. With the government reducing the restrictions on foreign participation in Indian retail business by increasing the FDI cap on both single and multi-brand retail outlets, the industry is likely to see an explosive growth in the organised retail sector which accounts for only 8 percent of the total industry. With more foreign retailers poised to enter into the country, one of the key issues that the industry may face is finding the right quality of manpower. Literature suggests that in an industry which is characterised by players offering similar kinds of product assortments at similar price levels, success would be governed by the quality of service, which entails employees having the right skills and attitudes for offering quality service. Therefore, the two key issues that may be of importance for retailers are levels of skills and the motivation of the employees. However, according to the National Skill Development Corporation (NSDC, 2009), a significant skill gap exists in the industry, which may widen further in the years ahead, leading to greater challenges for organisations. This paper highlights some of the challenges and issues which characterise the industry in India, and suggests how companies could look at these challenges and seek ways to overcome these challenges.

• 청정기술
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• 제2권2호
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• pp.51-59
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• 1996

Billions of tons of industrial waste are generated annually in industrialized countries. Managing and legally disposing of these wastes costs tens to hundreds of billions of dollars each year, and these costs have been increasing rapidly. The escalation is likely to continue as emission standards become even more stringent around the world. In the face of these rapidly rising costs and rapidly increasing performance standards, traditional end-of-pipe approaches to waste management have become less attractive. The most economical waste management alternatives in many cases have become recycling of the waste or the redesign of chemical processes and products so that wastes are prevented or put to productive use. These strategies of recycling or reducing waste at the source have collectively come to be known as pollution prevention. The engineering challenges associated with pollution prevention are substantial. This presentation will categorize the challenges in three levels. At the most macroscopic level, the flow of materials in our industrial economy, from natural resource extraction to consumer product disposal, can be redesigned. Currently, most of our raw materials are virgin natural resources that are used once, then discarded. Studies in what has come to be called industrial ecology examine the material efficiency of large-scale industrial systems and attempt to improve that efficiency. A second level of engineering challenges is found at the scale of individual industrial facilities, where chemical processes and products can be redesigned so that waste is reduced. Finally, on a molecular level, chemical synthesis pathways, combustion reaction pathways, and other material fabrication procedures can be redesigned to reduce emissions of pollution and unwanted by-products. All of these design activities, shown in Figure 1, have the potential to prevent pollution. All involve the tools of engineering, and in particular, chemical engineering.