• International Journal of Internet, Broadcasting and Communication
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• 제12권4호
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• pp.122-127
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• 2020

After the THAAD crisis, Goyang city's Global Medical Service performance is showing a sharp decline compared to other cities and provinces. In particular, the contraction of participants who can create policy outcomes such as Medical Institutions and Attracting companies has emerged as the biggest problem. Therefore, Goyang City wanted to derive effective marketing policies and establish marketing policies according to their priorities in order to prevent the deaths of the future patient visitor market as well as performance. In order to examine such policy needs more closely, this paper reviewed the Global Medical Service policies of Goyang City based on AHP analysis, and derived a ranking of 28 major policies and preferred policies for each participant. In the future, Goyang City is expected to derive major policy effects by applying the results of this study to the establishment of marketing policies through customized policies for each medical institution type and Patient attraction company.

• 한국콘텐츠학회논문지
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• 제19권11호
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• pp.593-602
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• 2019

고부가가치사업인 헬스케어 산업은 인구의 고령화, 융·복합 의료기술의 발달로 지속적인 성장세를 보이고 있다. 특히 의료관광 산업은 의료선진국들이 정책적으로 추진하고 있으며, 한국도 외국인환자 유치 사업을 적극적으로 지원하고 있다. 다만 한국 의료통역사 정책에 대한 선행연구는 미흡한 실정이다. 본 연구는 외국인환자를 위한 의료통역사 정책의 현황과 문제점을 분석하고, 과제를 제시하고 있다. 문제점은 정책 컨트롤 타워의 미흡과 지방자치단체와의 연계 부족, 의료통역사의 전문성 결여, 의료통역 서비스의 품질 저하, 의료통역사의 열악한 처우 등이다. 개선방안으로써 정책 컨트롤 타워의 구축과 지방자치단체와의 연계 강화, 의료통역사 자격사 제도 전환과 의료통역능력검정시험 응시언어의 다양화, 의료통역 서비스의 품질 향상과 의료통역사 연수 과정의 내실화, 의료통역사의 채용 우대와 간호인력의 활용 및 다문화 의료인력의 양성이 제시된다. 본 연구가 의료관광 산업 발전에 이바지하기를 기대한다.

• 문화기술의 융합
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• 제4권2호
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• pp.75-80
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• 2018

국내 의료관광산업은 지난 2009년 외국인환자유치지원법 도입 이후 해외환자 유치기관과 유치업체, 정부의 노력으로 매년 30만명 이상의 해외환자가 한국을 방문하고 있다. 하지만 이러한 성과에도 불구하고 상품개발의 한계상황에 직면하고 있으며 그에 따른 환자모객 증가속도가 둔화되고 있다. 따라서 본 연구는 의료관광서비스의 각 단계별 상품개발의 주요 요인에 대한 계층분석(AHP)을 통해 다양한 상품개발의 중요성과 그 의미를 제시함으로써 향후 국내 의료관광산업의 상품개발 방향성을 제시하고자 한다.

• 한국임상보건과학회지
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• 제2권1호
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• pp.59-71
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• 2014

Purpose. Medical tourism is recently becoming a new industry with great growth potential. The South Korean government is shifting medical tourism from simple cultural tourism to a high value-added industry with a new paradigm. Methods. The government has been providing positive support and marketing policies since the introduction of the article concerning foreign patient attraction to the medical law in 2009, and various types of medical institutions around the country has participated actively in medical tourism by themselves or in cooperation of government bodies and made increasingly greater performance. Results. This study obtained the following results. The medical institutions in Korea have been making efforts to see more development and profitability in diverse ways, including medical tourism for foreign patients and the advance of the Korean medical institutions into foreign markets. However, many local governing bodies and medical institutions participating in medical tourism around the country have primarily focused on examination and treatment on the basis of foreign patients' visit to South Korea and rarely built a medical network with other countries directly for medical tourism. This study presents a case of building a local medical network and a network for international medical tourism successfully on the basis of the local medical association, CMP, which has been formed naturally in Busan. The success factors for CMP included 1) enthusiasm of the official in charge; 2) the medical level, the service level, and open-mindedness of participant medical institutions; 3) cost efficiency due to executive office management with no costs, no conflicts, and constant partnership; 4) security of non-competitive expertise for participants; 5) local factors of CMP; 6) participation of good agencies; 7) reinforcement of participation networks; and 8) post facto management and local doctor management. Conclusions. Its positive effects included patient introduction and greater profitability on an internal basis as well as construction of the collaboration system with the institutions related to medical tourism and confidence. However, there are some limitations: it is still difficult to predict performance due to the short period of their activities, and it is necessary to continue to observe their constant activities since a single medical association was involved.