• International Journal of Computer Science & Network Security
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• v.21 no.7
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• pp.297-304
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• 2021

In a duopoly situation, one firm can gain competitive advantage by attracting the price-sensitive customers from its competitor leading to higher profits through higher sale revenue for the competing company. A simulation study in which there are two electric car manufacturers with agent based modelling was conducted in order to verify this contention. The first step consisted of defining the baseline. Simulations of 1000 times and agent-based modelling were conducted with the assumption that company 1 reduced its price to the maximum of 20% thereby contributing to the switch-over of a maximum of 40% of the price sensitive customers of company 2. The results of 1000 simulations and agent-based modelling highlighted that price reduction by company 1 resulted in a significant increase in the number of customers, presumably due to switch-over from company 2 and there was a corresponding increase in revenues from both of the sales avenues. Thus, Company 1 achieved competitive advantage by marketing its cars to the customers of Company 2 using price reduction strategy to attract them. This study has ramifications for companies that aim to sway the price sensitive customers from a competitor.

• International Commerce and Information Review
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• v.15 no.3
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• pp.155-173
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• 2013

Since the 1990s, Corporate Social Responsibility (CSR) issues have been attracting more and more attention from companies and researchers alike. The purchasing behavior of consumers is directly related to not only a company's financial performance, but also the future development of the company. Much of the previous research regarding CSR has mainly focused on the perspectives of enterprises. This paper aims to study the impact of CSR on purchase intention in three aspects - consumer, company and country. We decided to use Samsung to describe the impact of CSR on consumer purchase intentions in China. The results of this study revealed that CSR has a positive impact on the consumer-company identification, corporate reputation and country of origin image. Consumer-company identification turned out to be amore important moderator between CSR and consumers' purchase intentions than country of origin image and corporate reputation.

• Journal of the Economic Geographical Society of Korea
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• v.24 no.3
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• pp.300-312
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• 2021

The purpose of this study was to compare and analyze characteristics of Gangwon Innovation City and Wonju Company Town. Both were created with similar purpose, place, time, and scale. However, they were created with different approaches: relocating public institutions and attracting private institutions. For research data, population microdata provided by the National Statistical Office were used. As a result of the analysis, the Gangwon Innovation City and the Wonju Company Town greatly influenced the population growth of Wonju and the movement of the population within Wonju. The influx of population into the study area brought positive changes in both demographic structure and population indices. Excluding relocation to Wonju-si, Innovation Cities and Company Town accounted for more than 50% of those who migrated from the metropolitan area (Seoul, Gyeonggi and Incheon). The supply of apartment houses (apartments) in the Innovation City and the Company Town stimulated the transfer from the inside of Wonju to this area. For households that moved to Gangwon Innovation City and Wonju Company Town, the most common reasons for moving in were housing, occupation, and family.

• International Journal of Advanced Culture Technology
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• v.9 no.3
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• pp.373-378
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• 2021

Sponsorship is one of the communication tools that have been used for a long time to raise corporate awareness and establish favorable customer attitude. This study tried to examine the effect of corporate sponsorship, which has recently been attracting increasing attention. We empirically examined whether sponsorship and program fit, identification with a company or brand, and corporate credibility affect the reputation of the sponsoring company. For this, We conducted a survey using a structured questionnaire for 263 college students, and the collected data were analyzed through a structural equation model along with factor analysis. As a result of the study, it was found that sponsorship and program suitability had a positive effect on corporate reputation, and brand identification and reliability also had a positive effect on corporate reputation. Based on the results of the study, it was possible to obtain the implication that it is important to increase the fit of the sponsor and sponsorship program, to improve the corporate brand identification and corporate credibility in order to increase the corporate reputation through sponsorship.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.6
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• pp.241-254
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• 2020

As environmental concerns continue to grow, green supply chain management (GSCM) is attracting attention as an element of competitive advantage for companies. This study examined internal GSCM practices to show how they influenced the end-point of the supply chain from the perspective of the end-consumer. It identified the effects of environmental concerns on consumer purchasing behavior mediated by the company image of internal GSCM practices. Data were collected through an email survey of Korean consumers. Reliability and validity were verified using SPSS 18.0. Cronbach's alpha, and confirmatory factor analysis. The results showed that environmental concerns had a positive impact on such practices, and the image of internal GSCM practices was found to have a significantly positive effect on consumer purchasing behavior. Companies will have to actively reflect environmental factors in their operational activities, and GSCM implementation will become a necessity. A positive image of internal environmental management and eco-design, which are key elements of internal GSCM practices, strengthened the company's eco-friendly image and ultimately affected consumer purchasing behavior. This suggests that it is important for companies to evaluate their environmental attitude and make eco-friendly products from a consumer's perspective, making it a differentiation strategy for a company in building an eco-friendly corporate image.

• Journal of the Korean Operations Research and Management Science Society
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• v.32 no.1
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• pp.105-124
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• 2007

CRM (Customer Relationship Management) becomes a crucial paradigm as the environment of the market changes. About the CRM actively maintaining and managing customers that have been already acquired, the research has been done as a plan to lure loyal customers who bring lucrative profits in the long term for the company in order to increase the value to the customers. However, in practice, the focus is on putting spurs to attracting new customers in a short term rather than retaining existing customers who give profitable revenues. If the company puts high emphasis on drawing the new customers, in a CRM's point of view in relation to the value of the customers, it can incur a loss in the long run. The reason is that if the firm conducts discriminative sales promotion, the existing clients with high loyalty will feel relatively treated inappropriately and they will have negative feelings such as being betrayed from the company they prefer. This occurrence of negative emotion can in-crease the possibility of highly profitable clients' secession. In consequence, this paper focusing on the process of the client segmentation at the mobile telecommunication services shows that the sales promotion strategy for the new customer attraction can lead to negative effect on the loyalty of the existing customers.

• International Commerce and Information Review
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• v.17 no.1
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• pp.115-134
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• 2015

Stable economic growth and job creation through the attracting companies is a major challenge for local governments. Companies are asked to select a place to invest and finally considering the conditions. Local governments will take advantage of a variety of incentives to attract companies the means to overcome the unfavorable position relative to conditions. Investment incentives should be applied differently depending on the investment objective, investment, corporate investment period. However, Local governments has developed a similar promotion activities through support under the same legal system. This does not result in a substantial investment activities. In this study, we derive the Introduction of differentiated support system for Gangwon Province. In particular, logistics and waste water treatment cost support, upward adjustment of training subsidies were looking for concrete improvements in the investment support system.

• Journal of Korea Port Economic Association
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• v.30 no.2
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• pp.51-75
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• 2014

Cruise industry is a continually growing high value industry despite of economic recession. As Chinese cruise tourists increase, the cruise industry in Northeast Asia has been attracting attention. Korean ports have constructed cruise terminals with vision of becoming a cruise home port. Asian leading cruise country, Singapore has cruise industry strategy linked with Singaporean tourism strategy. Based on the Singaporean cruise industry, several strategies for Korean cruise industry development are suggested. Analyzing the economic effect of cruise home port and call-port and Korean cruise industry environment shows that Busan port is fit for home port, Incheon port is fit for sub home port, and Jeju port is fit for call-port. Korean cruise ports are playing a role in call-port in Northeast Asia cruise market, an introduction of Korean cruise company and home port by the company are needed to develop the Korean cruise industry.

• International Commerce and Information Review
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• v.13 no.1
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• pp.145-175
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• 2011

This paper suggests the strategy for attracting FDI in Gwangju and Jeonnam region using the secondary data collected by homepage of Ministry of Knowledge Economy, Gwangju City, and Jeollanam-do. The strategy for attracting FDI in Gwangju and Jeonnam region is as follows: First, the local governments of Gwangju and Jeonnam must progressively attract FDI by adjusting to the Korean government's regional industry policy direction. Second, in order to attract FDI consistently, the local governments of Gwangju and Jeonnam must enhance the ability of local officials to attract FDI. Third, in order to attract FDI effectively, the local governments of Gwangju and Jeonnam must build a complete system to support FDI. Fourth, in order to attract FDI effectively, the local governments of Gwangju and Jeonnam have to apply different investment incentives according to FDI effectiveness. Fifth, the local governments of Gwangju and Jeonnam must consistently support foreign companies in order to induce FDI expansion by foreign companies which have already invested in the Gwangju and Jeonnam regions. Finally, in order to attract FDI consistently, the local governments of Gwangju and Jeonnam must improve the negative images and living environments of the Gwangju and Jeonnam regions.

• The Research Journal of the Costume Culture
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• v.29 no.2
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• pp.240-251
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• 2021

The purpose of this study is to establish the relationship between wedding companies and wedding planners and understand the influence of relationship factors on the relationship performance and relationship continuation intention of wedding companies. We conducted an online survey from June to July 2017, and collected 201 responses which were used during analysis. Statistical analysis, including technical statistical analysis, factor analysis, reliability analysis, and regression analysis, was undertaken using SPSS 23. This study shows that among the relationship factors affecting the wedding planner and the wedding company, the computational tie-up has a significant impact on both the financial and non-financial performance of the wedding company, while emotional tie-ups have a significant impact on the non-financial performance of the wedding company, but not on financial performance. As for the effects of relationship commitment to wedding planners on wedding shops' relationship continuation intention, each factor for relationship commitment significantly affected wedding shops' relationship continuation intention. Regarding the effects of wedding shops' relational performance on relationship continuation intention, each factor of performance significantly affected relationship continuation intention. Therefore, wedding companies should make continuous efforts to maintain this relationship and recognize the need for robust relationships with wedding planners as a sure and important competitive tool for attracting customer and generating revenue.